{"id":23393368,"date":"2026-02-05T15:13:35","date_gmt":"2026-02-05T15:13:35","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=23393368"},"modified":"2026-07-08T21:10:01","modified_gmt":"2026-07-08T21:10:01","slug":"state-of-reputation-management-2026","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","title":{"rendered":"2026 State of Reputation Management"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Abstract geometric shapes and patterns in black and green.&#8221; image_title=&#8221;vendasta-logo-white&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;21px&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; header_4_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<h1>2026 State of Reputation Management<\/h1>\n<p>Why trust now depends on AI-driven execution in the SMB economy<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221; link_text_color__hover=&#8221;#2E7655&#8243;]<span style=\"font-weight: 400;\">Online reputation has become one of the most powerful drivers of trust, visibility, and growth for SMBs. Yet feedback is fragmented, response expectations are rising, and manual processes are struggling to keep up \u2014 a gap a unified <strong><a href=\"\/software\/\">small business software platform<\/a><\/strong> is built to close.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 2026 State of Reputation Management is built on proprietary survey data from SMBs and the partners who manage reputation at scale. This report reveals how reputation is actually managed today, what outcomes matter most, and where execution breaks down as volume and complexity increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than a snapshot of trends, this report connects the data to real execution and shows how leading teams are adapting as reputation shifts from a reactive task to an operational priority.<\/span>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1tMc223cyEadT4c2RcKIYRCdIcSu_TfOb\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get my report&#8221; module_class=&#8221;popup-trigger&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script><!-- [et_pb_line_break_holder] -->\tdocument.addEventListener(\"DOMContentLoaded\", function () {<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById(\"popup-overlay\");<!-- [et_pb_line_break_holder] -->  const closeBtn = document.getElementById(\"popup-close\");<!-- [et_pb_line_break_holder] -->  const body = document.body;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/\/ Ensure overlay is a direct child of <body> to avoid Divi stacking issues<!-- [et_pb_line_break_holder] -->  if (overlay.parentNode !== document.body) document.body.appendChild(overlay);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function openPopup(e){ if(e) e.preventDefault(); overlay.style.display=\"flex\"; body.classList.add(\"no-scroll\"); }<!-- [et_pb_line_break_holder] -->  function closePopup(){ overlay.style.display=\"none\"; body.classList.remove(\"no-scroll\"); }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  document.addEventListener(\"click\", (e) => {<!-- [et_pb_line_break_holder] -->    if (e.target.closest(\".popup-trigger\")) openPopup(e);<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] -->  closeBtn.addEventListener(\"click\", closePopup);<!-- [et_pb_line_break_holder] -->  overlay.addEventListener(\"click\", (e) => { if (e.target === overlay) closePopup(); });<!-- [et_pb_line_break_holder] -->  document.addEventListener(\"keydown\", (e) => { if (e.key === \"Escape\") closePopup(); });<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_id=&#8221;form&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_tablet=&#8221;50px||50px||true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Featured-Image.webp&#8221; alt=&#8221;2026-State-of-Reputation-Management-Vendasta&#8221; title_text=&#8221;2026-State-of-Reputation-Management-Vendasta-Featured-Image&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;2026-State-of-Reputation-Management-Vendasta&#8221; image_title=&#8221;2026-State-of-Reputation-Management-Vendasta-Featured-Image&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup&#8221; module_class=&#8221;lightbox-content-popup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;99&#8243; custom_css_main_element=&#8221;z-index:99!important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Content Library download form&#8221; module_class=&#8221;affilate-form-block&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_free_form=&#8221;.affilate-form-block h2 {||  color:#FFFFFF;||}&#8221; global_colors_info=&#8221;{}&#8221;]<!-- Add this HTML structure in a Code Module --><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"popup-overlay\" style=\"display: none;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div id=\"popup-content\"><!-- [et_pb_line_break_holder] -->    <span id=\"popup-close\">\u00d7<\/span><!-- [et_pb_line_break_holder] -->    <pee>\n<div id=\"content-download-form\">\n    <h2 class=\"form-header\">Download your copy<\/h2>\n\t<!--PROD: Content Download Form -->\n\t<script\n        id=\"__custom_form_widget\" src=\"https:\/\/www.cdnstyles.com\/static\/custom_form_widget\/v1\/custom_form.widget.js\"\n        data=\"eyJiYWNrZ3JvdW5kQ29sb3IiOiIjZmZmZmZmIiwiYmFzZVVSTCI6Imh0dHBzOi8vZm9ybXMtcHJvZC5hcGlnYXRld2F5LmNvIiwiYm9yZGVyQ29sb3IiOiIjMDAwMDAwIiwiYm9yZGVyUmFkaXVzIjoiNXB4IiwiYm9yZGVyU3R5bGUiOiJzb2xpZCIsImJvcmRlcldpZHRoIjoiMXB4IiwiZm9ybUlkIjoiRm9ybUNvbmZpZ0lELWM1MTE5OGY4LWE1MjQtNGIwYy1hYWRkLTdkZjA5ZDA5YzkzYSIsInBhZGRpbmciOiIyMHB4IiwicHJpbWFyeUNvbG9yIjoiIzNmOWI2MyIsInByaW1hcnlGb250Q29sb3IiOiIjMDAwMDAwIiwid2lkdGgiOiIxMDAlIn0=\"\n    ><\/script>\n    <div style=\"display: flex; align-items: center; padding: 0px 20px;\">\n        <p style=\"font-size: 12px; color:#fff; text-align: left;\">By filling out this form you agree to receive regular updates from Vendasta and get instant access to free marketing material. You can unsubscribe at any time. See our <a href=\"\/privacy\/\" style=\"color:#3f9b63\">Privacy Policy<\/a>.<\/p>\n    <\/div>\n<\/div>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  setTimeout(function() {\n    const currentPage = window.location.href;\n    const formField = document.querySelector('input[name=\"FieldID-a5b1e46c-9e61-4868-ba2f-6876fbfdd864\"]');\n\n    if (formField) {\n      formField.value = currentPage;\n    }\n  }, 1000); \/\/ wait 1 second for async-loaded forms\n});\n<\/script><\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- Add this CSS in the Page Settings > Advanced > Custom CSS --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->  body.no-scroll {<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #popup-overlay {<!-- [et_pb_line_break_holder] -->    position: fixed;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    z-index: 9999;<!-- [et_pb_line_break_holder] -->    background-color:rgba(0, 12, 20, .8);<!-- [et_pb_line_break_holder] -->    height:100vh;<!-- [et_pb_line_break_holder] -->    will-change: transform;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #popup-content {<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    background-color: #071C2A;<!-- [et_pb_line_break_holder] -->    color: #FFF;<!-- [et_pb_line_break_holder] -->    text-align: center;<!-- [et_pb_line_break_holder] -->    padding: 40px;<!-- [et_pb_line_break_holder] -->    margin: 0 auto;<!-- [et_pb_line_break_holder] -->    max-width: 1000px;<!-- [et_pb_line_break_holder] -->    transform: translate(0%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #popup-close {<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 10px;<!-- [et_pb_line_break_holder] -->    right: 15px;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    font-weight: bold;<!-- [et_pb_line_break_holder] -->    cursor: pointer;<!-- [et_pb_line_break_holder] -->    color: #FFF;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  @media (max-width: 979px) {<!-- [et_pb_line_break_holder] -->    body.no-scroll {<!-- [et_pb_line_break_holder] -->      overflow: auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-overlay {<!-- [et_pb_line_break_holder] -->      overflow-y: auto;<!-- [et_pb_line_break_holder] -->      align-items: flex-start; \/* Ensure content starts visible on mobile *\/<!-- [et_pb_line_break_holder] -->      padding-top: 30px; \/* Add padding for better visibility *\/<!-- [et_pb_line_break_holder] -->      padding-bottom: 30px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-content {<!-- [et_pb_line_break_holder] -->      margin: auto; \/* Ensure popup stays centered in view when scrolled *\/<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-close {<!-- [et_pb_line_break_holder] -->      top: 5px; \/* Adjust positioning for better visibility *\/<!-- [et_pb_line_break_holder] -->      right: 10px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why you want it<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; custom_css_free_form=&#8221;selector ul {|| margin-top: 15px!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">This report breaks down how reputation management is evolving and what it takes to manage it safely and consistently at scale. Inside, you\u2019ll uncover:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; link_font=&#8221;|700|||on||||&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;selector ul {|| margin-top: 15px!important;||}&#8221; global_colors_info=&#8221;{}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#2E7655&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Why 74.5% of SMBs now consider reputation management critically important<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Where manual workflows and channel sprawl introduce the greatest risk<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How response speed and consistency quietly impact trust, revenue, and retention<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What buyers expect from <a href=\"\/reputation\/reputation-ai\/\">AI-driven reputation management<\/a> and the guardrails required to <a href=\"\/content-library\/insights\/reputation-management-churn-study\/\">maintain trust<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Why the future of reputation is shifting from monitoring to prevention<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What you\u2019ll learn<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0f58e345-471a-4f7e-9171-edc8874bf38b&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This report shows how reputation is actually managed today and what execution-ready teams are doing differently. You\u2019ll learn how to:<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;checkmark-list&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how reputation has shifted from a marketing metric to an operational responsibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the biggest execution gaps caused by <a href=\"\/blog\/online-reputation-management-tools\/\">fragmented tools<\/a> and manual oversight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See where buyers are open to automation and where control and brand voice still matter most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize reputation outcomes tied to growth, <a href=\"\/local-listings\/local-seo\/\">visibility<\/a>, and conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognize early warning signals before reputation issues escalate publicly<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; custom_margin=&#8221;-59px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Who it\u2019s for<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;SMB owners and operators&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/SMB-3.png&#8221; alt=&#8221;megaphone&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; body_link_font=&#8221;|700|||on||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; body_link_text_color__hover_enabled=&#8221;on|hover&#8221; body_link_text_color__hover=&#8221;#2E7655&#8243; title_text=&#8221;SMB&#8221; image_title=&#8221;SMB&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Responsible for <a href=\"\/reputation\/review-monitoring-management\/\">managing reviews<\/a>, responding to customer feedback, and maintaining trust and visibility across platforms.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Marketing agencies, ISVs, and platform partners&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Marketing-agencies-ISVs-and-platform-partners.png&#8221; alt=&#8221;location icon and plus sign&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Marketing agencies, ISVs, and platform partners&#8221; image_title=&#8221;Marketing agencies, ISVs, and platform partners&#8221;]<span style=\"font-weight: 400;\">Managing reputation at scale across multiple clients and channels while maintaining consistency and control.<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Multi-location business and franchise leaders&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Multi-location-business.png&#8221; alt=&#8221;highrise building&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Multi-location business&#8221; image_title=&#8221;Multi-location business&#8221;]<span style=\"font-weight: 400;\">Accountable for reputation standards, response consistency, and visibility across multiple locations.<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Executive and operations teams&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Executive-and-operations-teams.png&#8221; alt=&#8221;Executive and operations teams&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Executive and operations teams&#8221; title_text=&#8221;Executive and operations teams&#8221; image_title=&#8221;Executive and operations teams&#8221;]<span style=\"font-weight: 400;\">Focused on reducing risk, improving execution, and treating reputation as a core operational function.<\/span> [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Online reputation now shapes how businesses are discovered, evaluated, and trusted, often before a customer ever visits a website or speaks to a team member. As review volume grows and expectations rise, manual oversight is no longer enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want a clear, data-driven view of where reputation management is heading and how to execute it with confidence, this report provides the insight you need.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3facb17a-daf0-4124-adf6-7073bc653a56&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;|40px||40px|true|true&#8221; custom_padding_phone=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c34025e-4917-46ed-9ea2-38a0b12cd528&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Ready to see where reputation management is headed?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Get the 2026 State of Reputation Management and learn how SMBs and partners are navigating trust, automation, and execution in an AI-driven economy.<\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1tMc223cyEadT4c2RcKIYRCdIcSu_TfOb\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get my report&#8221; module_class=&#8221;popup-trigger&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 State of Reputation Management Why trust now depends on AI-driven execution in the SMB economyOnline reputation has become one of the most powerful drivers of trust, visibility, and growth for SMBs. Yet feedback is fragmented, response expectations are rising, and manual processes are struggling to keep up \u2014 a gap a unified small business [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":23393391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"products":[137,128],"silo":[147],"class_list":["post-23393368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","products-ai-employees","products-reputation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2026 State of Reputation Management Report<\/title>\n<meta name=\"description\" content=\"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 State of Reputation Management\" \/>\n<meta property=\"og:description\" content=\"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Library\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T15:13:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T21:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"vkalidass@support.websitepro.hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vkalidass@support.websitepro.hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/\"},\"author\":{\"name\":\"vkalidass@support.websitepro.hosting\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#\\\/schema\\\/person\\\/769b6603b4f311a3cb887a00d40b5e8b\"},\"headline\":\"2026 State of Reputation Management\",\"datePublished\":\"2026-02-05T15:13:35+00:00\",\"dateModified\":\"2026-07-08T21:10:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/\"},\"wordCount\":1911,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/\",\"name\":\"2026 State of Reputation Management Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp\",\"datePublished\":\"2026-02-05T15:13:35+00:00\",\"dateModified\":\"2026-07-08T21:10:01+00:00\",\"description\":\"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp\",\"contentUrl\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/02\\\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp\",\"width\":1200,\"height\":628,\"caption\":\"2026-State-of-Reputation-Management\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/guides\\\/state-of-reputation-management-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\\\/\\\/www.vendasta.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Library\",\"item\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2026 State of Reputation Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#website\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/\",\"name\":\"Content Library\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/Vendasta-Favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/Vendasta-Favicon.png\",\"width\":99,\"height\":99,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vendasta\",\"https:\\\/\\\/x.com\\\/vendasta\",\"https:\\\/\\\/www.instagram.com\\\/vendasta\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vendasta\\\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/content-library\\\/#\\\/schema\\\/person\\\/769b6603b4f311a3cb887a00d40b5e8b\",\"name\":\"vkalidass@support.websitepro.hosting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g\",\"caption\":\"vkalidass@support.websitepro.hosting\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2026 State of Reputation Management Report","description":"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","og_locale":"en_US","og_type":"article","og_title":"2026 State of Reputation Management","og_description":"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.","og_url":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","og_site_name":"Content Library","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2026-02-05T15:13:35+00:00","article_modified_time":"2026-07-08T21:10:01+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp","type":"image\/webp"}],"author":"vkalidass@support.websitepro.hosting","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"vkalidass@support.websitepro.hosting","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/"},"author":{"name":"vkalidass@support.websitepro.hosting","@id":"https:\/\/www.vendasta.com\/content-library\/#\/schema\/person\/769b6603b4f311a3cb887a00d40b5e8b"},"headline":"2026 State of Reputation Management","datePublished":"2026-02-05T15:13:35+00:00","dateModified":"2026-07-08T21:10:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/"},"wordCount":1911,"publisher":{"@id":"https:\/\/www.vendasta.com\/content-library\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp","articleSection":["Guides"],"inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","url":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","name":"2026 State of Reputation Management Report","isPartOf":{"@id":"https:\/\/www.vendasta.com\/content-library\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp","datePublished":"2026-02-05T15:13:35+00:00","dateModified":"2026-07-08T21:10:01+00:00","description":"Discover how SMBs and partners are managing reputation in 2026. Data-backed insights on AI, execution gaps, trust, and scaling reputation management.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#primaryimage","url":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp","contentUrl":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/2026-State-of-Reputation-Management-Vendasta-Thumbnail.webp","width":1200,"height":628,"caption":"2026-State-of-Reputation-Management"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Content Library","item":"https:\/\/www.vendasta.com\/content-library\/"},{"@type":"ListItem","position":3,"name":"2026 State of Reputation Management"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/content-library\/#website","url":"https:\/\/www.vendasta.com\/content-library\/","name":"Content Library","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/content-library\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/content-library\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/content-library\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/content-library\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/content-library\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Vendasta-Favicon.png","contentUrl":"https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Vendasta-Favicon.png","width":99,"height":99,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/content-library\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/content-library\/#\/schema\/person\/769b6603b4f311a3cb887a00d40b5e8b","name":"vkalidass@support.websitepro.hosting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d65c31baa6667768fd8ff7f48e4e818f3f5dc3f56e1ea14f681e80e57c19662?s=96&d=mm&r=g","caption":"vkalidass@support.websitepro.hosting"}}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/posts\/23393368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/comments?post=23393368"}],"version-history":[{"count":19,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/posts\/23393368\/revisions"}],"predecessor-version":[{"id":23408982,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/posts\/23393368\/revisions\/23408982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/media\/23393391"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/media?parent=23393368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/categories?post=23393368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/tags?post=23393368"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/products?post=23393368"},{"taxonomy":"silo","embeddable":true,"href":"https:\/\/www.vendasta.com\/content-library\/wp-json\/wp\/v2\/silo?post=23393368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}