{"id":23393368,"date":"2026-02-05T15:13:35","date_gmt":"2026-02-05T15:13:35","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=23393368"},"modified":"2026-04-07T19:08:06","modified_gmt":"2026-04-07T19:08:06","slug":"state-of-reputation-management-2026","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/","title":{"rendered":"2026 State of Reputation Management"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;17b9d586-b787-46b8-bd80-2357935639e9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c2a662c-ff32-4350-a46f-e6424d175d31&#8243; global_module=&#8221;4827&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/vendasta-logo-white.webp&#8221; alt=&#8221;vendasta&#8221; title_text=&#8221;vendasta-logo-white&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;88a2f243-040f-4612-bbf0-0f70034d3012&#8243; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Abstract geometric shapes and patterns in black and green.&#8221; image_title=&#8221;vendasta-logo-white&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0838d187-f96f-4659-a434-015ead2e97ef&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;21px&#8221; header_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; header_4_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22header_text_color%22%93}&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#2026_State_of_Reputation_Management\" >2026 State of Reputation Management<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#Download_your_copy\" >Download your copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#Why_you_want_it\" >Why you want it<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#What_youll_learn\" >What you\u2019ll learn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#Who_its_for\" >Who it\u2019s for<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vendasta.com\/content-library\/guides\/state-of-reputation-management-2026\/#Ready_to_see_where_reputation_management_is_headed\" >Ready to see where reputation management is headed?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"2026_State_of_Reputation_Management\"><\/span>2026 State of Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Why trust now depends on AI-driven execution in the SMB economy<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f7eb8564-d4cd-4dec-94c0-a0034d188350&#8243; custom_margin=&#8221;0px||16px||false|false&#8221; global_module=&#8221;9032&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#FFFFFF&#8221;]<\/p>\n<p><a href=\"\/content-library\/guides\/\">Guides<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-7e62c576-776c-4406-9d05-da7860f87ee0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22,%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22,%22link_text_color__hover%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Online reputation has become one of the most powerful drivers of trust, visibility, and growth for SMBs. Yet feedback is fragmented, response expectations are rising, and manual processes are struggling to keep up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 2026 State of Reputation Management is built on proprietary survey data from SMBs and the partners who manage reputation at scale. This report reveals how reputation is actually managed today, what outcomes matter most, and where execution breaks down as volume and complexity increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than a snapshot of trends, this report connects the data to real execution and shows how leading teams are adapting as reputation shifts from a reactive task to an operational priority.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1tMc223cyEadT4c2RcKIYRCdIcSu_TfOb\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get my report&#8221; module_class=&#8221;popup-trigger&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script><!-- [et_pb_line_break_holder] -->\tdocument.addEventListener(\"DOMContentLoaded\", function () {<!-- [et_pb_line_break_holder] -->  const overlay = document.getElementById(\"popup-overlay\");<!-- [et_pb_line_break_holder] -->  const closeBtn = document.getElementById(\"popup-close\");<!-- [et_pb_line_break_holder] -->  const body = document.body;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/\/ Ensure overlay is a direct child of <body> to avoid Divi stacking issues<!-- [et_pb_line_break_holder] -->  if (overlay.parentNode !== document.body) document.body.appendChild(overlay);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function openPopup(e){ if(e) e.preventDefault(); 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global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<!-- Add this HTML structure in a Code Module --><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"popup-overlay\" style=\"display: none;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div id=\"popup-content\"><!-- [et_pb_line_break_holder] -->    <span id=\"popup-close\">\u00d7<\/span><!-- [et_pb_line_break_holder] -->    <pee>\n<div id=\"content-download-form\">\n    <h2 class=\"form-header\"><span class=\"ez-toc-section\" id=\"Download_your_copy\"><\/span>Download your copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t<!--PROD: Content Download Form -->\n\t<script\n        id=\"__custom_form_widget\" src=\"https:\/\/www.cdnstyles.com\/static\/custom_form_widget\/v1\/custom_form.widget.js\"\n        data=\"eyJiYWNrZ3JvdW5kQ29sb3IiOiIjZmZmZmZmIiwiYmFzZVVSTCI6Imh0dHBzOi8vZm9ybXMtcHJvZC5hcGlnYXRld2F5LmNvIiwiYm9yZGVyQ29sb3IiOiIjMDAwMDAwIiwiYm9yZGVyUmFkaXVzIjoiNXB4IiwiYm9yZGVyU3R5bGUiOiJzb2xpZCIsImJvcmRlcldpZHRoIjoiMXB4IiwiZm9ybUlkIjoiRm9ybUNvbmZpZ0lELWM1MTE5OGY4LWE1MjQtNGIwYy1hYWRkLTdkZjA5ZDA5YzkzYSIsInBhZGRpbmciOiIyMHB4IiwicHJpbWFyeUNvbG9yIjoiIzNmOWI2MyIsInByaW1hcnlGb250Q29sb3IiOiIjMDAwMDAwIiwid2lkdGgiOiIxMDAlIn0=\"\n    ><\/script>\n    <div style=\"display: flex; 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See our <a href=\"\/privacy\/\" style=\"color:#3f9b63\">Privacy Policy<\/a>.<\/p>\n    <\/div>\n<\/div>\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  setTimeout(function() {\n    const currentPage = window.location.href;\n    const formField = document.querySelector('input[name=\"FieldID-a5b1e46c-9e61-4868-ba2f-6876fbfdd864\"]');\n\n    if (formField) {\n      formField.value = currentPage;\n    }\n  }, 1000); \/\/ wait 1 second for async-loaded forms\n});\n<\/script><\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- Add this CSS in the Page Settings > Advanced > Custom CSS --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->  body.no-scroll {<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #popup-overlay {<!-- [et_pb_line_break_holder] -->    position: fixed;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    left: 0;<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    display: flex;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    z-index: 9999;<!-- [et_pb_line_break_holder] -->    background-color:rgba(0, 12, 20, .8);<!-- [et_pb_line_break_holder] -->    height:100vh;<!-- [et_pb_line_break_holder] -->    will-change: transform;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #popup-content {<!-- [et_pb_line_break_holder] -->    border-radius: 10px;<!-- [et_pb_line_break_holder] -->    background-color: #071C2A;<!-- [et_pb_line_break_holder] -->    color: #FFF;<!-- [et_pb_line_break_holder] -->    text-align: center;<!-- [et_pb_line_break_holder] -->    padding: 40px;<!-- [et_pb_line_break_holder] -->    margin: 0 auto;<!-- [et_pb_line_break_holder] -->    max-width: 1000px;<!-- [et_pb_line_break_holder] -->    transform: translate(0%);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  #popup-close {<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 10px;<!-- [et_pb_line_break_holder] -->    right: 15px;<!-- [et_pb_line_break_holder] -->    font-size: 20px;<!-- [et_pb_line_break_holder] -->    font-weight: bold;<!-- [et_pb_line_break_holder] -->    cursor: pointer;<!-- [et_pb_line_break_holder] -->    color: #FFF;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  @media (max-width: 979px) {<!-- [et_pb_line_break_holder] -->    body.no-scroll {<!-- [et_pb_line_break_holder] -->      overflow: auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-overlay {<!-- [et_pb_line_break_holder] -->      overflow-y: auto;<!-- [et_pb_line_break_holder] -->      align-items: flex-start; \/* Ensure content starts visible on mobile *\/<!-- [et_pb_line_break_holder] -->      padding-top: 30px; \/* Add padding for better visibility *\/<!-- [et_pb_line_break_holder] -->      padding-bottom: 30px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-content {<!-- [et_pb_line_break_holder] -->      margin: auto; \/* Ensure popup stays centered in view when scrolled *\/<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    #popup-close {<!-- [et_pb_line_break_holder] -->      top: 5px; \/* Adjust positioning for better visibility *\/<!-- [et_pb_line_break_holder] -->      right: 10px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_want_it\"><\/span>Why you want it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; custom_css_free_form=&#8221;selector ul {|| margin-top: 15px!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">This report breaks down how reputation management is evolving and what it takes to manage it safely and consistently at scale. Inside, you\u2019ll uncover:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c6aa4e19-7835-473b-afc4-981ad647267c&#8221; custom_css_free_form=&#8221;selector ul {|| margin-top: 15px!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Why 74.5% of SMBs now consider reputation management critically important<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Where manual workflows and channel sprawl introduce the greatest risk<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How response speed and consistency quietly impact trust, revenue, and retention<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What buyers expect from AI-driven reputation management and the guardrails required to maintain trust<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Why the future of reputation is shifting from monitoring to prevention<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_youll_learn\"><\/span>What you\u2019ll learn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;0f58e345-471a-4f7e-9171-edc8874bf38b&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This report shows how reputation is actually managed today and what execution-ready teams are doing differently. You\u2019ll learn how to:<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;checkmark-list&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how reputation has shifted from a marketing metric to an operational responsibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the biggest execution gaps caused by fragmented tools and manual oversight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See where buyers are open to automation and where control and brand voice still matter most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize reputation outcomes tied to growth, visibility, and conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognize early warning signals before reputation issues escalate publicly<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; custom_margin=&#8221;-59px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_its_for\"><\/span>Who it\u2019s for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;SMB owners and operators&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/SMB-3.png&#8221; alt=&#8221;megaphone&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;SMB&#8221; image_title=&#8221;SMB&#8221;]<span style=\"font-weight: 400;\">Responsible for managing reviews, responding to customer feedback, and maintaining trust and visibility across platforms.<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Marketing agencies, ISVs, and platform partners&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Marketing-agencies-ISVs-and-platform-partners.png&#8221; alt=&#8221;location icon and plus sign&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Marketing agencies, ISVs, and platform partners&#8221; image_title=&#8221;Marketing agencies, ISVs, and platform partners&#8221;]<span style=\"font-weight: 400;\">Managing reputation at scale across multiple clients and channels while maintaining consistency and control.<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Multi-location business and franchise leaders&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Multi-location-business.png&#8221; alt=&#8221;highrise building&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Multi-location business&#8221; image_title=&#8221;Multi-location business&#8221;]<span style=\"font-weight: 400;\">Accountable for reputation standards, response consistency, and visibility across multiple locations.<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Executive and operations teams&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2026\/02\/Executive-and-operations-teams.png&#8221; alt=&#8221;Executive and operations teams&#8221; icon_placement=&#8221;top&#8221; image_icon_width=&#8221;43%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; image_alt=&#8221;Executive and operations teams&#8221; title_text=&#8221;Executive and operations teams&#8221; image_title=&#8221;Executive and operations teams&#8221;]<span style=\"font-weight: 400;\">Focused on reducing risk, improving execution, and treating reputation as a core operational function.<\/span> [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Online reputation now shapes how businesses are discovered, evaluated, and trusted, often before a customer ever visits a website or speaks to a team member. As review volume grows and expectations rise, manual oversight is no longer enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want a clear, data-driven view of where reputation management is heading and how to execute it with confidence, this report provides the insight you need.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ba76a396-b757-4901-83f1-b92068ec9a91&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3facb17a-daf0-4124-adf6-7073bc653a56&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;|40px||40px|true|true&#8221; custom_padding_phone=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c34025e-4917-46ed-9ea2-38a0b12cd528&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_see_where_reputation_management_is_headed\"><\/span><strong>Ready to see where reputation management is headed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get the 2026 State of Reputation Management and learn how SMBs and partners are navigating trust, automation, and execution in an AI-driven economy.<\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1tMc223cyEadT4c2RcKIYRCdIcSu_TfOb\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get my report&#8221; module_class=&#8221;popup-trigger&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 State of Reputation Management Why trust now depends on AI-driven execution in the SMB economyGuides Online reputation has become one of the most powerful drivers of trust, visibility, and growth for SMBs. Yet feedback is fragmented, response expectations are rising, and manual processes are struggling to keep up. The 2026 State of Reputation Management [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":23393391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"products":[137,128],"class_list":["post-23393368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","products-ai-employees","products-reputation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2026 State of Reputation Management Report<\/title>\n<meta name=\"description\" content=\"Discover how SMBs and partners are managing reputation in 2026. 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