{"id":129,"date":"2024-11-20T06:17:06","date_gmt":"2024-11-20T06:17:06","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=129"},"modified":"2026-01-20T21:28:27","modified_gmt":"2026-01-20T21:28:27","slug":"unlocking-revenue-potential","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/","title":{"rendered":"Unlocking revenue potential"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#072337&#8243; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/AI-Webinar-Hero2.png&#8221; background_position=&#8221;center_left&#8221; background_last_edited=&#8221;on|desktop&#8221; background_position_tablet=&#8221;top_center&#8221; background_vertical_offset_tablet=&#8221;0%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_phone=&#8221;28px&#8221; custom_css_main_element=&#8221;position: relative;&#8221; custom_css_after=&#8221;content:&#8221;;||width: 80px;||height: 6px;||background-color: #3f9b63;||position: absolute;||bottom: -7px;||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Unlocking_revenue_potential_overlooked_strategies_for_vendors_seeking_to_thrive_in_the_MSP_Channel\" >Unlocking revenue potential: overlooked strategies for vendors seeking to thrive in the MSP Channel<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Key_insights_youll_learn\" >Key insights you\u2019ll learn:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Watch_on_demand\" >Watch on demand<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#For_ALL_IT_Channel_Professionals\" >For ALL IT Channel Professionals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Who_should_watch\" >Who should watch?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#What_youll_get\" >What you\u2019ll get<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Speakers\" >Speakers<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Host\" >Host<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Featured_Speaker\" >Featured Speaker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Featured_Speaker-2\" >Featured Speaker<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/unlocking-revenue-potential\/#Secure_your_spot_today_and_prepare_to_supercharge_your_Channel_Marketing_program_in_2025\" >Secure your spot today and prepare to supercharge your Channel Marketing program in 2025!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Unlocking_revenue_potential_overlooked_strategies_for_vendors_seeking_to_thrive_in_the_MSP_Channel\"><\/span><strong>Unlocking revenue potential: <\/strong><em>overlooked strategies<\/em> for vendors seeking to thrive in the MSP Channel<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;CATEGORY&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>WEBINAR<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Intro&#8221; module_id=&#8221;text-and-img-desc&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover how Channel Marketing programs can benefit from a strategic shift in how they are managed and run. Don\u2019t miss exclusive insights from Vendasta and Rialto Marketing as we help break down shifts in consumer behavior and how you can maximize your MDF program in 2025.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/vendasta-1.wistia.com\/live\/events\/m4vjxd5ccj&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Watch the replay&#8221; module_class=&#8221;primary-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;10px|50px|10px|50px|true|true&#8221; custom_css_main_element=&#8221;text-transform:none!important;||min-width:auto!important;||padding: 10px 30px!important;&#8221; custom_css_free_form=&#8221;selector body #page-container .et_pb_section .primary-btn.et_pb_button_0 {||  text-transform:none!important;||}||||selector body #page-container .et_pb_section  .primary-btn.et_pb_button_0:hover {||  text-transform:none!important;||}&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;text-transform:none!important;||min-width:auto!important;||padding: 10px 30px!important;&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_id=&#8221;download-my-copy&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|true&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#072337&#8243; header_2_text_color=&#8221;#555555&#8243; header_3_text_color=&#8221;#555555&#8243; custom_margin=&#8221;||40px||false|false&#8221; header_2_font_size_phone=&#8221;28px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_insights_youll_learn\"><\/span>Key insights you\u2019ll learn:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Understand-the-three-key-phases-icon.png&#8221; alt=&#8221;key&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;50px&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;BluWhat Strategic Shifts do Vendors need to make to see more success with their MDF program?&#8221; module_class=&#8221;cust-blurb&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>What Strategic Shifts<\/strong> do Vendors need to make to see more success with their MDF program?<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Leadership-roundatble-icon-1.png&#8221; alt=&#8221;Lightbulb, idea&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;50px&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;Top Challenges and AI-Driven SolutionsDiscover how MSPs using AI to address their top challenges: client acquisition (52.2%), scaling services (35.7%), and cost management (31.3%).&#8221; module_class=&#8221;cust-blurb&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Top Challenges and AI-Driven Solutions<\/strong><br \/>Discover how MSPs using AI to address their top challenges: client acquisition (52.2%), scaling services (35.7%), and cost management (31.3%).<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Automated-Client-Acquisition-Tools-icon-2.png&#8221; alt=&#8221;automation&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;50px&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;Automated Client Acquisition ToolsUncover how AI tools like Vendasta\u2019s AI Lead Capture are boosting lead conversion rates by 35.7%, capturing more clients with less manual effort.&#8221; module_class=&#8221;cust-blurb&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Automated Client Acquisition Tools<\/strong><br \/>Uncover how AI tools like Vendasta\u2019s AI Lead Capture are boosting lead conversion rates by 35.7%, capturing more clients with less manual effort.<\/p>\n<p>[\/et_pb_blurb][et_pb_code _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .cust-blurb .et_pb_blurb_content .et_pb_blurb_container{<!-- [et_pb_line_break_holder] -->    vertical-align:middle;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  p a {<!-- [et_pb_line_break_holder] -->    font-size: 14px!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|20px|30px|false|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c1c1c1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Register Now&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#555555&#8243; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;38px&#8221; custom_margin=&#8221;||19px|||&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Watch_on_demand\"><\/span>Watch on demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h5&#8243; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;21px&#8221; body_text_color=&#8221;#666666&#8243; body_link_text_color=&#8221;#3f9b63&#8243; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_free_form=&#8221;selector h4 {||  margin-bottom: 0px!important;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"For_ALL_IT_Channel_Professionals\"><\/span>For ALL IT Channel Professionals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/vendasta-1.wistia.com\/live\/events\/m4vjxd5ccj&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Access now&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;primary-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_font=&#8221;||||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;10px|50px|10px|50px|true|true&#8221; custom_css_main_element=&#8221;text-transform:none!important;||min-width:auto!important;||padding: 10px 30px!important;&#8221; custom_css_free_form=&#8221;selector body #page-container .et_pb_section .primary-btn.et_pb_button_0 {||  text-transform:none!important;||}||||selector body #page-container .et_pb_section  .primary-btn.et_pb_button_0:hover {||  text-transform:none!important;||}&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;text-transform:none!important;||min-width:auto!important;||padding: 10px 30px!important;&#8221;][\/et_pb_button][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;28px&#8221; body_text_color=&#8221;#666666&#8243; body_link_text_color=&#8221;#3f9b63&#8243; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#3f9b63&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Who_should_watch\"><\/span>Who should watch?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/type-software-icon.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; admin_label=&#8221;Vendors, Manufacturers, Distributors: anyone with a channel marketing program&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Laptop with a gear symbol representing settings or configuration.&#8221; image_alt=&#8221;Laptop with a gear symbol representing settings or configuration.&#8221; title_text=&#8221;type-software-icon&#8221; image_title=&#8221;type-software-icon&#8221;]<\/p>\n<p><strong>Vendors, Manufacturers, Distributors:<\/strong> anyone with a channel marketing program<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/industry-msp-icon.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; admin_label=&#8221;Vendors, Manufacturers, Distributors: anyone with a channel marketing program&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;Two tools: hammer and wrench crossed.&#8221; image_alt=&#8221;Two tools: hammer and wrench crossed.&#8221; title_text=&#8221;industry-msp-icon&#8221; image_title=&#8221;industry-msp-icon&#8221;]<\/p>\n<p><strong>MSPs, VARs, Resellers:<\/strong> anyone looking to leverage MDF in 2025 to help grow their business<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Actionable Strategies&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Actionable-Strategies-icon-1.webp&#8221; alt=&#8221;strategies icon&#8221; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Real-world examples of how AI can support sustainable growth.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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alt=&#8221;ai profitability icon&#8221; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;|700|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Exclusive data from Vendasta on AI adoption trends, common challenges, and the future of digital marketing.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Live Q&#038;A&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Live-QA-icon.webp&#8221; alt=&#8221;Q&#038;A icon&#8221; image_icon_width=&#8221;50px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Engage with industry experts to get your pressing questions answered.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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disabled_on=&#8221;off|off|&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;45px||45px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_blurb title=&#8221;Andrew Down&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/Andrew-Down.png&#8221; alt=&#8221;Andrew Down&#8221; image_icon_width=&#8221;160px&#8221; admin_label=&#8221;Andrew Down&#8221; module_class=&#8221;lightbox-trigger-andrew&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;29px||29px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; 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He is the president of Rialto Marketing and helps MSPs and IT companies build a marketing engine designed for repeatable, long-term growth.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;lightbox-content-logan&#8221; module_class=&#8221;lightbox-content-logan&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;|2em||2em|false|true&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/01\/LoganO.png&#8221; alt=&#8221;Logan Ochitwa&#8221; title_text=&#8221;Logan Ochitwa&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Logan Ochitwa&#8221; module_class=&#8221;team-bio-image&#8221; _builder_version=&#8221;4.27.4&#8243; max_width=&#8221;160px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_social_media_follow admin_label=&#8221;Social&#8221; module_class=&#8221;team-bio-social&#8221; _builder_version=&#8221;4.24.3&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/in\/loganochitwa\/&#8221; _builder_version=&#8221;4.24.3&#8243; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;] LinkedIn [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Name&#8221; module_class=&#8221;team-bio-name&#8221; _builder_version=&#8221;4.24.3&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_font_size=&#8221;24px&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Logan Ochitwa<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Position&#8221; module_class=&#8221;team-bio-position&#8221; _builder_version=&#8221;4.24.3&#8243; text_font=&#8221;Open Sans|||on|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Enterprise Account Manager, <\/em><em>Vendasta<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Bio Description&#8221; module_class=&#8221;team-bio-description&#8221; _builder_version=&#8221;4.24.3&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#666666&#8243; text_font_size=&#8221;14px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Logan Ochitwa <\/b><span style=\"font-weight: 400;\">is an Enterprise Account Manager who empowers Distributors, Vendors, and MSPs to supercharge their growth with the latest AI technology. 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