{"id":102830,"date":"2025-01-28T21:25:41","date_gmt":"2025-01-28T21:25:41","guid":{"rendered":"https:\/\/www.vendasta.com\/content-library\/?p=102830"},"modified":"2026-01-19T01:55:01","modified_gmt":"2026-01-19T01:55:01","slug":"ai-vs-search","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/content-library\/events-webinars\/ai-vs-search\/","title":{"rendered":"The new customer journey: How AI is changing consumer behaviour"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;hero-sec&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;20f05c5a-4be0-4d84-93dd-117613cb3bae&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;75deg&#8221; background_color_gradient_stops=&#8221;gcid-secondary-color 0%|#6c2eb9 100%&#8221; background_image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Mask-group-scaled.webp&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6fd342a4-248d-4a4a-ad13-87e277fe71dd&#8221; global_module=&#8221;9135&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-7e62c576-776c-4406-9d05-da7860f87ee0%22:%91%22link_text_color__hover%22%93}&#8221; link_text_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p><a href=\"\/content-library\/\" class=\"back-link\">Back to Content Library<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#F5F5F5&#8243; header_font_size=&#8221;28px&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>The new customer journey: How AI is changing consumer behaviour<\/h1>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->    (function () {<!-- [et_pb_line_break_holder] -->        const eventId = \"04833c70-1969-4d75-aa78-014b0e3e458c\";<!-- [et_pb_line_break_holder] -->        const params = new URLSearchParams(window.location.search);<!-- [et_pb_line_break_holder] -->        const iframe = document.createElement('iframe');<!-- [et_pb_line_break_holder] -->        iframe.className = \"sequel-iframe\";<!-- [et_pb_line_break_holder] -->        iframe.title = \"Sequel event\";<!-- [et_pb_line_break_holder] -->        iframe.width = \"100%\";<!-- [et_pb_line_break_holder] -->        iframe.height = \"90vh\";<!-- [et_pb_line_break_holder] -->        iframe.src = \"https:\/\/embed.sequel.io\/event\/\" + eventId + (params.toString() ? '?' + params.toString() : '');<!-- [et_pb_line_break_holder] -->        iframe.frameBorder = \"0\";<!-- [et_pb_line_break_holder] -->        iframe.allow = \"camera *; microphone *; autoplay; display-capture *; picture-in-picture\";<!-- [et_pb_line_break_holder] -->        iframe.allowFullscreen = true;<!-- [et_pb_line_break_holder] -->        iframe.style.cssText = \"height: 90vh; border-radius: 12px; border: 1px solid #dbdfec; box-shadow: 3px 3px 10px 0 rgb(20 20 43 \/ 4%); width:100%;\";<!-- [et_pb_line_break_holder] -->        document.currentScript.parentNode.insertBefore(iframe, document.currentScript);<!-- [et_pb_line_break_holder] -->    })();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px|30px|50px|30px|false|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c1c1c1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About<\/h2>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;68b22057-0992-4b68-b3c3-628c460c9400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The new customer journey: How AI is changing consumer behaviour<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Understand the seismic shift in consumer search behaviour and discover how AI is changing the game.<\/em><\/p>\n<p>According to a new Dialog study, 67% of consumers believe AI will replace traditional search within three years. Join Vendasta\u2019s Jeff Tomlin and Dialog co-founders Greg Sterling and Neal Polachek as they unpack exclusive insights from Dialog\u2019s latest survey.<\/p>\n<p>Discover how AI tools like ChatGPT and Google Gemini are reshaping search habits and why these changes matter for marketers, brands, and business owners. Gain actionable strategies to future-proof your operations, capture more leads, and drive higher conversions.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#hero-sec&#8221; button_text=&#8221;Watch the replay&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Key benefits:<\/h2>\n<p>[\/et_pb_text][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Expert-insights-icon-100&#215;100-1.png&#8221; alt=&#8221;Expert-insights-icon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<strong>Actionable Insights:<\/strong> Learn why nearly 60% of AI users engage with AI daily and how it impacts traditional search.[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/teleskop.webp&#8221; alt=&#8221;teleskop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Strategic Takeaways:<\/strong> Understand what 67% of consumers believe about AI replacing search and how you can adapt.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/growthup-icoon.webp&#8221; alt=&#8221;growthup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; border_width_all_image=&#8221;1px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Expert Panel:<\/strong> Hear from Vendasta\u2019s Jeff Tomlin and Dialog\u2019s Greg Sterling and Neal Polachek as they unpack data-driven trends.<\/p>\n<p>[\/et_pb_blurb][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f8a6ce7a-60ed-4bbd-ae38-9443bd2b0238&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What you\u2019ll learn:<\/h2>\n<p>[\/et_pb_text][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/glass-icon.webp&#8221; alt=&#8221;Glass icon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; border_width_all_image=&#8221;1px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]The key drivers behind AI\u2019s rise in consumer preferences, what consumers like about AI and how that will change search.[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Light-icon.webp&#8221; alt=&#8221;Light&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; border_width_all_image=&#8221;1px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]How AI applications are reshaping decision-making processes and what it means for the customer journey.\u00a0[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Profile-icon.webp&#8221; alt=&#8221;prifile&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;59eabccc-8c5d-4a7f-b725-2aa885f071c3&#8243; border_radii_image=&#8221;on|50%|50%|50%|50%&#8221; border_width_all_image=&#8221;1px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]Practical strategies to align your marketing, sales, and operations with these emerging trends.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; background_color=&#8221;#f5f5f5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;58579961-e5db-4c36-9f84-ab61c2377416&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Speakers<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;894bf114-c3d5-478a-a810-97965cd1d5b7&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Jeff Tomlin&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Jeff-Tomlin-icon.png-1.webp&#8221; alt=&#8221;Jeff Tomlin&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;552ebb6c-cc0d-42c3-bfbf-212c678ce630&#8243; global_colors_info=&#8221;{}&#8221;]\u00a0Industry thought leader and Vendasta\u2019s visionary strategist.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Greg Sterling&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Greg-Sterling-1.webp&#8221; alt=&#8221;Greg Sterling&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;552ebb6c-cc0d-42c3-bfbf-212c678ce630&#8243; global_colors_info=&#8221;{}&#8221;]\u00a0Leading analyst, co-founder of Dialog.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Neal Polachek&#8221; image=&#8221;https:\/\/www.vendasta.com\/content-library\/wp-content\/uploads\/sites\/2\/2025\/07\/Neal-Polachek.webp&#8221; alt=&#8221;Neal Polachek&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;552ebb6c-cc0d-42c3-bfbf-212c678ce630&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Leading analyst, co-founder of Dialog<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8b6a0d83-8ba7-4f79-8755-d2462f949971&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3facb17a-daf0-4124-adf6-7073bc653a56&#8243; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;|40px||40px|true|true&#8221; custom_padding_phone=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;2c34025e-4917-46ed-9ea2-38a0b12cd528&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\ud83c\udf1f Don\u2019t miss out! Reserve your spot now to stay ahead of the curve and turn these insights into opportunities.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#hero-sec&#8221; button_text=&#8221;Watch the replay&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to Content LibraryThe new customer journey: How AI is changing consumer behaviourAboutThe new customer journey: How AI is changing consumer behaviourUnderstand the seismic shift in consumer search behaviour and discover how AI is changing the game. According to a new Dialog study, 67% of consumers believe AI will replace traditional search within three years. [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23391219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"products":[],"class_list":["post-102830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI vs. Search: How AI Is Changing SEO &amp; Discovery<\/title>\n<meta name=\"description\" content=\"Explore how AI is reshaping search, SEO, and customer discovery in this expert webinar, with insights on what marketers must do next.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/ai-vs-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new customer journey: How AI is changing consumer behaviour\" \/>\n<meta property=\"og:description\" content=\"Explore how AI is reshaping search, SEO, and customer discovery in this expert webinar, with insights on what marketers must do next.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/content-library\/events-webinars\/ai-vs-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Content Library\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T21:25:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T01:55:01+00:00\" \/>\n<meta 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