Special guest and Director of Product, Nathan Rhodes, alongside VP of Sales Geirge Leith, will outline the immense value behind Vendasta’s Listing Distribution. More than 73% of people lose trust in a brand when their listings are incorrect. This webinar will allow you to understand the benefits, process and upcoming features of the most critical components of listings management.
George: Well, good morning, everyone, and welcome to weekly sales webinar. A little Beyoncé and Jay Z to get you fired up on this Wednesday morning. My name is George Leith. We’re back again and we’re talking about the value of Listing Distribution. I’m bringing in the big guns this week to… I’m bringing in the big guns this week for the weekly sales webinar. We’ve got a special guest joining us. We’re talking about the value of Listing Distribution. And joining me in the studio is Mr. Nathan Rhodes. And we’re gonna get Nathan in here and we’re gonna put him in the hot seat and ask him questions about Listing Distribution. Nathan has been with us a number of years. Almost three years now?
Nathan: Well, it’s been four years now.
George: Four years? Four years. And Nathan has had a number of roles including working in the business development department, and then became a product owner and was the product owner for the launch of Listing Distribution. So, hence why we have him here to speak about Listing Distribution at a product level. But recently, he’s been opt to be the Director of Product for all of Vendasta. So thanks for coming over. I know you’re very busy, but we have over 100 sales reps who have joined this call and want to learn more about Listing Distribution.
First, I wanna take you through some new developments, and we’re gonna make sure that we do this on a weekly basis. The Product Insider comes out every week, and we’ve been asked by partners to go through the sale-ability of these features because we’re releasing…Nathan and his team is releasing new product at an ongoing basis and at a very fast rate. So the product is moving very quickly and we wanna keep you abreast to those changes.
The first piece that I wanna talk about is our new referral program. It allows you to earn rewards for sending prospective partners to us. So, if you send us some leads on businesses and agencies that would like to be partners, we will reward you up to $999 depending upon your subscriptions here. So that referral program exists within Partner Central. You see it every time you log into Partner Central and we encourage you to take advantage. We always have lots of people that have been clicking those links and referring potential partners to us over the past couple of weeks.
So, let’s talk about some new functionality and get it right from the horse’s mouth as it were. Nathan Rhodes is joining us. We’ve done some things, and let’s talk about this. This is inside reputation intelligence and you’ve removed system generated mention searches.
Nathan: Yeah, for sure. So what we found…or, I guess, what we were doing before in the past is that we were taking the business name and a few other tidbits from when the account was created and we were automatically creating mention searches in here. And what we found was, after analyzing and we had literally millions of these things set up, what we found is that the vast majority of them were very ineffective. And the reason why, when we analyzed it, was that it was a system generated mention, meaning, a computer created it and it just wasn’t that good of a search…search keywords.
And so, what we’ve done is we’ve changed it so that we are not creating computer generated ones or system generated ones when that account is created. Instead, we are prompting the user, or even you or your sales people, to come in here as a human with a human touch, being able to create and set up really smart searches that are way more effective for your customers.
George: You know, we’ve ran into a number of comments around this over the past couple years around mentions. I think that mention searches is one of the most powerful pieces of the software. Because a lot of times, when a consumer goes online and says something about a business, they don’t go to a review site and write it on the businesses review page. They do that if they’re really mad or if they’re really happy. But a lot of times, they’re seeing things out there, and I like to say, the nooks and crannies of the internet.
And the other thing is that they’re not…you know, I use the example of, “Original Joe’s Steakhouse and Bar.” My buddy Ryan owns Original Joe’s, and you know, nobody calls it Original Joe’s. Everybody calls it OJ’s. And a lot of businesses have this nickname thing that’s going on. So when a consumer says something online, they refer to the nickname to make that comment, and that’s where mention searches can be very valuable. But, as Nathan said, computer generating the nicknames of a business is just not gonna happen.
We have to have those put in there properly, and that can be done by a salesperson, it can be done by an admin, it can be done by the customer by logging into their reputation intelligence account and setting them up, but you gotta set them up right. You’ve gotta get rid of the things that you don’t want and you have to put the things in there that you do want. But it it can be very valuable. One of the use cases that we have for mentions, it’s the strongest, is around political campaigns. And in the last midterm elections in the U.S, this was being used by political campaigns to find out what was being said to see sentiment.
And it covers off the web, blog, Twitter, Facebook, when it’s not locked down, and it gives you some really good information, but it needs to be set up properly. So, kudos to the product team for doing that, because I think now we get rid of the irrelevancy and we get some very relevant mention searches to be in place. Next up, we have some further changes to Sales Central, Nathan.
Nathan: Yeah. So what you’re seeing here is now one of the problems that we were hearing, feedback from you guys, is that it’s really hard on this page when you’re going through and looking at all of your accounts, to understand which ones have actually been part of our 10X marketing automation campaigns. And so, what we’ve done is we’ve added this little C here that the arrow points to and that makes it really easy for you to understand that this one was included in one of these marketing campaigns, and then you can make your decisions based on that.
George: So, again, a real fantastic piece and it’s gonna save you time in filtering through and understanding where the lead came from. Because I want to know when I’m on a call with a customer, if it’s the red cup coffee house that that was part of that automated 10X campaign. If I am a sales rep that is using Snapshot on a daily basis, we have 10,000 salespeople that have Snapshot logins. They also are emailing other Snapshots out, and those will get a flame rating based upon the interactivity in that Snapshot report. So I wanna be able to filter through those because I’m in the middle of a medical campaign right now that was a 10X initiative and I wanna just be focused on that. So, it’s great that we have that flag that is gonna show up there. It’s out today in Sales Central.
Well, the reason that we’re here today is to discuss Listing Distribution. It has been one of the most fantastic editions to the Vendasta platform in the last 18 months. Also has been the one that probably gets the most questions. So that is the purpose today of bringing Nathan in. We also published a case study that really dug deep into the data around all of the accounts that we have at Listing Distribution. There are tens of thousands of accounts that are using Listing Distribution and the question is, “Is it growing information that’s correct for the business? Around the name, address, phone number, website, business category. And where are we going with it?”
So, Nathan’s gonna fill us in on all of that. But first, I just wanna go back again. We have a business center where the client enters into here, Listing Distribution, lives within presence builder. You use reputation intelligence to find out what the need of the business is around their listings to improve listing accuracy. And remember that business listings is the first pillar in those four pillars of the virtual doorway of a business. And when we’re selling it to the client we want to be very clear that we talk about primary listing sources. Those are the listing sources you find under the Vendasta listings tab.
And then there are citations, and building citations, one of the key components to search engine optimization. That’s what Listing Distribution does. It gets the correct data out there and it starts to build those 300-plus places that a business could be listed. I also would submit to you, it is really important that you talk about Factual, Acxiom, Infogroup, Neustar Localeze. Because, what we’re finding is that some businesses have went out and just bought Localeze, and if you do that on your website, you’re gonna pay a heck of a lot more than you would pay through the bulk contracts that we have negotiated with the four major data providers.
So, getting on all four is the key to impacting this data. I use this slide in all of our sales training. There’s a couple reasons why. It shows how confusing the space is. It shows how vast it is. And when you go to our support library of sales collateral, we also have a number of slides that actually highlight some of the key features of this universe of 309 places, which would be vehicle navigation systems, Apple Maps, MapQuest, TomTom. Some of the places, you don’t have a hope of getting to if you don’t employ the solution, because they’re using an automated service to pull in that data.
So, again, salespeople like to take the one sheet out. I’ve been selling for a long time, big believer in the one sheet. I just don’t think that you can explain Listing Distribution to a customer in a one sheet. You gotta really show this universe to show them the value of what you’re doing for the business person. And a Snapshot report is critical to being able to talk about this. The Snapshot report grades what we find on Neustar, Factual, Acxiom, and InfoGroup. If we find all green check marks, well, that’s good for the business. That’s best case scenario, but that is a very small set of businesses that have that score.
If we find nothing but red Xs, well, that’s actually not all that bad because at least NeuStar, Factual, Acxiom and InfoGroup are not telling the 309 places online wrong information about your business. So, this scenario, where all four of them have errors in their data, is worst case scenario for the business person. And we found, through presenting to clients all over North America, that presenting the fear of loss is a very, very strong sales argument. So let’s go to one of our premium team member, Song, who is our brand specialist. We recorded him last week, and he’s gonna talk a little bit about why it’s important to renew Listing Distribution.
Song: I’m an Executive and Brand Specialist here at Vendasta. We know it’s essential that businesses get their listings right or they could be driving people to their competition. Customers blame businesses when their information is wrong and they punish them by taking their dollars elsewhere. So that’s why last year we created Listing Distribution. Listing Distribution submits listings to all four major data providers: Factual, Acxiom, InfoGroup and Nuestar Localeze. These data providers are referenced by over 300 online listing directories and disseminate business information all over the web.
Listings management is an ongoing process. It can’t be fixed just once and forgotten about. Listings need to be carefully maintained. If the data providers do not have a direct source for updated information on a particular business, they will default to other sources like public records, which may or may not be up-to-date. Listing Distribution also helps companies with their local search rank by gaining citations. Check out this graph. Notice how the customers with Listing Distribution continue to get more listing accuracy, while those who leave the service drop off. In a worst case scenario, your listings can revert back to be inaccurate, like we saw with this company.
Local businesses need your help and they need it soon. As much as listings management is a challenge, it’s an opportunity for agencies to help these businesses while increasing their own revenues. Businesses that subscribe to Listing Distribution show 172% increase in their overall listing accuracy, moving from an average accuracy of 22% to over 60%. That’s the Vendasta advantage.
George: So thanks, Song, for filling us in, and we’re gonna dig deeper into this.
Nathan: Check microphone, check.
George: Okay, I didn’t know that was there. We’re gonna dig deeper into this with Nathan and find out some more things to answer some of the most common questions that we get when it comes to Listing Distribution. So, why the need to renew, Nathan? That’s one of the most common questions that we receive from partners. I’ve been running this thing for a year. “I’ve started growing some citations, I’m seeing my listings improve, why do I need to keep running this service?” Is there a short answer for that?
Nathan: Well, the really short answer, and I think we’ll get into that in the slides following, but the reason why you need to keep renewing is because if you cancel with Listing Distribution, all of that work that Listing Distribution has put into getting your data correct on those four coordinated providers and then syndicating out to those 309 and growing, sources may start receding or start sliding, and it’ll start getting replaced by bad data.
George: Well, I’m sure you’re gonna show some examples of that. You know, we have the two groups. We have the major search sites and we know that we gotta go in and do some claiming, by hand, on those. There’s really big reasons why you should do that, and that is, we need to get that right today. It is impacting businesses’ inbound leads by having that wrong data. That’s why a lot of our partners, and through our digital agency here at Vendasta, employ what we call a hard claim. With a human, they get on the phone, they claim those sites on behalf of the business, and then on the citations we have these hyper-local sites that we need to be involved in.
So, one of the ways that we want to present this is that having bad data across those 300-plus places is like the flu. You have a flu bug across that data, and by employing Listing Distribution you’re getting that check-up. And Nathan, that check-up, where we’re sending out the new…the correct information is actually…it’s a weekly check-up.
Nathan: That’s correct.
George: It’s like employing some sort of a weekly solution to the flu so that you make sure that those citations don’t slide back.
Nathan: And that’s one of the main differentiators with our solution here at Listing Distribution is that we continually send information every single week to the four core data providers to make sure that that information is always correct. Because what we’ve found is that, even if…and some of our competitors do this, where they syndicate it just once. When your customer buys Listing Distribution or buys a similar solution, it’s syndicated at the beginning of that purchase, and then that’s it. Well, what we found is, over the next weeks and months and years, that stuff can be replaced again, and so that’s why we made sure that we are syndicating every single week.
George: So, the case study that we performed went through and had a look at the 17,000 subscribers and the 200,000 non-subscribers of Listing Distribution. That’s the set of data that was used. And working with the major data providers, not enough to protect listing accuracy while working with them. The distinction between Listing Distribution subscribers and non-subscribers and what happens to listing accuracy when Listing Distribution is cancelled, and then our unique approach to managing and protecting listings, which is what Nathan was just speaking about. So, I’m gonna let you talk to the data that we’re showing here.
Nathan: Yeah, for sure. And just to precede this, I am really excited about this study because it’s looking at almost a quarter million SMBs, or businesses out there, and looking at their listing data. So it’s a huge data set. Seventeen thousand of those is what we’re using to analyze customers who actually purchase Listing Distribution. So this is a big data set, and that’s why this data that we’re showing here, I haven’t seen this anywhere out there, this kind of analysis, looking at this many numbers of customers. So this is really significant.
The first thing that we really noticed is this slide right here. And that uptake over on the right side there is the big thing. So what we’ve found is that of these Listing Distribution customers that purchased over the year…a year from now till now, their score a year ago was 22% and Listing Distribution increased to an average of 60%. While comparing that to non-Listing Distribution customers, we looked at them and they just grew about by 10%. Non-subscribers typically do not see their accuracy scores rise above 10%. So that’s a significant difference between customers who are not using Listing Distribution and customers who are.
Next, the second point I want to show or talk about is the issue around…or what we’ve noticed around businesses that cancel Listing Distribution. Aand this really speaks to what we were saying about that question of “Why do I need to keep paying for Listing Distribution?” And if you look up on the graph there where is starts going flat right at the top there, that’s the reason why. What we found by analyzing the data is that, after Listing Distribution was cancelled, we saw a little bit more increase or improvement in the accuracy of the businesses’ listing accuracy, but then you can see on the slide here, or in the chart here, that it just evens off right there. And that’s the problem, is once you cancel, those core data providers will eventually start pulling in that data from somewhere else and that can be incorrect.
George: So, we’re gonna show an example of that?
Nathan: Exactly, right here. So this is a good case example that we found in our system, where even…all within, what is it, May to June. So, that’s not that long of a time period. Acxiom changed the data four times for this business, and so that’s why it is so important to keep subscribed to Listing Distribution is what you should tell your customers, as well as why it’s so important that we syndicate our data to these data providers on a weekly basis. Because it was incorrect, then we corrected it, then it was incorrect again, then we corrected it a second time.
George: So what is going on here, in behind the scenes? Why is this happening? As a business person, I am setting the data, why is Acxiom changing that? I’ve already told them that I want it to be X.
Nathan: Yeah. And so, the reason for that is that these core data providers, they pull their data in from a whole bunch of different places. And so, they pull it in from things like government listings about the business, phone records, other data providers like Google and companies like that, and they pull it all in, and then they have to make a decision themselves as to what they think is the most accurate. And many times we find that that is not always the correct information.
So, by purchasing Listing Distribution we’re telling Acxiom, in this example, that this is verified by the business, by the owner of this data, and you need to treat this as the most valuable or the most accurate information. And so, it’s always a bit of a leap-frogging back and forth between, “Hey, we got some new data, so maybe this is correct. But no, this actually is different than the most valuable information from Listing Distribution, so we’ll change it back.”
George: So, by syndicating that data on a weekly basis, you’ve got a way better chance of having good data and you’re gonna grow those citations over a period of time. If I stop subscribing, if my year is up and I choose as a business person not to keep going, it’s gonna flat line, or it’s actually going to revert back to old data. Is that what we’re saying?
Nathan: That’s exactly it, yeah.
George: So, is that what happened here on this slide, Nathan?
Nathan: That’s exactly it. So, I think, this customer, they have cancelled and… Or no, let’s see here. This is another example, sorry, just looking at it here, of what kind of we just looked at around how we look at data on Infogroup, this time, is changing multiple times depending on what day we actually call that data.
George: Okay, great. So, activating and renewing Listing Distribution is the key to getting your data right on the 300 listing sites. And as you saw, over the course of the year, we grew citations and you can find that information in listings. There are statistics inside listings that show you a graph, and I’ve used it on sales calls, it’s really valuable. You take that graph in and you show where you started with your citations when we signed with Listing Distribution, and at the end of the year, here’s the growth that you received from employing that solution.
So, summary. Online listing success requires that proper management and proactive maintenance. The data providers, not fully armed to fight against a multitude of factors that manipulate their data and they need help, they need us sending them that solution, working with them directly to keep those listings in check and getting that data there every seven days.
I wanna talk and we’re gonna answer some questions here in a moment, but I want to talk about where we’re going with this thing. And I know that you’ve got some nuggets that you wanna share. I know that we’re in the beginning stages of this development and I wanna preempt this, that we’re showing you a vision when it’s out, it may not be exactly what this looks like, but this is gonna give you an idea, folks, as to where we’re going with this.
We’re gonna need Nathan to speak to that vision as we move forward. If you attended any of my seminars over the past year or so, you’ll hear me talk about we’re adding rich data. It’s coming. The reason for that is the data providers want it. And the reason the data providers want it is because the listing sources want it, so that’s why this is happening. I let the cat out of the bag there, but we are gonna talk about syndicating rich data. So let’s have a look at how that could look when it’s completed this summer.
Nathan: For sure. Yeah, so this is just a screenshot of what we’re looking at and what we’re working towards with being able to syndicate rich data. So, as George said, we’re kind of brainstorming some ideas of additional functionality and features that we can give to customers who buy Listing Distribution so that they get as much value as they can out of it. And one of the things that we know, the core data providers and all these local search publishers and everything, they’re all grasping and trying to find more rich data from these customers, from these businesses, because it’s really hard to get that data.
So, that’s why we’re working towards giving the ability for the business or for you to enter in additional information about the business and then we can syndicate that out to the customers. So, it’s not just their name, address, phone, and website data. What we wanna get to is to be able to syndicate things out to what we know is kind of top priority, is hours of operation and then obviously map and geolocation and making sure that the business, when it’s listed on something like Google or Apple Maps, is actually in the right place.
And also things like social links, and another wider set. We have a bunch of stuff that we could and we’re working at and kind of analyzing which ones we wanna build first. As I’m sure George has mentioned in his previous presentations, we’re constantly iterating and adding new information and new features to our products on a regular basis. So we wanna make sure we get the most important stuff out as soon as possible and go from there.
George: Well, I wanna pin you down. When can we expect this? That’s the $10,000 salesperson question to the product person.
Nathan: That’s the million dollar question.
George: Okay, it’s a million dollar question.
Nathan: And we’re aiming for some time, this functionality, some time this summer.
George: Okay. Well, it’s exciting, and it is a reason to renew, is around to add more data and syndicate that to the data providers. Tom is on the webinar today and had an interesting question. And I wanna read this question and then I wanna kind of speak to what I think Tom might be getting to. He says, “Isn’t the big four and the 309 more of a curse than a blessing for small local businesses?” And I would submit to you that it is a curse because they don’t…without employing Listing Distribution, they don’t have a hope of getting involved in that.
When you look at TomTom and the TomTom navigation system, if you were using that app or that device and the wrong listing was there for your business, who do you call? Tom or Tom? Like, who’s answering the phone there to correct that data? And there isn’t a Tom at TomTom answering the phone to correct that data. As Nathan said, they’re using an automated service to pull in data and they’re making a best guess on their algorithm.
So, Listing Distribution really is a must, and what we need to do as salespeople is show the value of what that brings to the business person. So within the listings tab under that statistics, you’re able to see that chart. Again, I got Nathan here, so I’m gonna take advantage of this opportunity. Nathan, we need to get that chart in to a report that we can share with the client at the end of the month to show him that growth of citations, and I know you have that on a road map and it’s something that you’ve been working hard on.
So we get that. We hear it from lots of our partners and we hear it from end customers when we’re out doing four-legged calls talking to them. They say, “Hey, I’ve given you X number of dollars a month for 12-months, what did you do for me?” And we’re able to show them that growth of citations is just part of the solution we’re providing. So Tom, I hope that answers your question. And if people want to leave other questions you can do so in the chat. I’m gonna move into some things that I wanna talk about, and that is our new subscription pricing model. And we moved to this about 60 days ago, partners are loving it. One of the big things that they’re loving is the concierge and brand analytics that is included in the $4.99 professional package.
So, the ability to prospect to 5,000 accounts and provide them business center and location pages, that’s in the $4.99 package. But you also get brand analytics and concierge on 5,000 accounts. And if you are on a program, one of our former contracts, where you’re paying for that by the account, our account executives on the premium team and the account management team are waiting to speak to you about transitioning you to this new pricing. In fact, I approved a couple of contracts earlier this week, where their pricing actually went down.
Why would we do that? One of the big reasons we’re including concierge and brand analytics in every professional program is we want you to be able to sell it. One of the things we’ve found is that new partners will go out and call on clients with Snapshot reports. They’re just band new partners that are out there for the first 30 to 60 days, and the first thing they trip on is a business with five locations that needs brand analytics. So we want you to sell the five locations’ reputation intelligence. And we’ll put brands in there because it just makes the whole thing work better for that brand. It is the right ting to do. It makes them want to be a part of the solution.
And if you go through, I’m gonna show you our support portal in a moment where you can log in to see other webinars. I have a long webinar that we did around brands. Song, our brand specialist, did a specific webinar. We’ve shown you exactly how to make the presentation to large brands, we do it every day, and you can take and mimic that presentation and have great success with it. Now, why would we put concierge in every package? The reason is, is we’ve got data that supports when you start doing, do it with me. There’s a reason why we trademark down here at Vendasta. Do it with me turns at a much lower rate. It is a dramatically lower rate than to do it yourself. That’s where you have somebody helping this business through the world of digital.
And by being able to employ things like the concierge report to show the value that’s being delivered, we just keep people using reputation and social marketing and the subsequent services on an ongoing basis. So that’s if…you need concierge if you’re gonna do your own digital agency work. I was on a call with partner yesterday. They have 295 accounts. And what they’re doing right new in order to do review response or to do listing claiming, they’ve got to log in to 295 accounts. It just isn’t scalable. If you use concierge, it just brings it all into a dashboard automatically.
Reputation intelligence and social marketing are in a very close relationship with concierge. They talk every second of every day. And if something happens in a reputation intelligence account, it gets sent to concierge automatically. So that is the place that the agent lives. So, I’m just throwing that out there. If you are an agency that is doing some of this stuff by hand, by going into individual reputation or social accounts, you should be using concierge because it just makes that scale work.
And speaking of digital agencies, we have the Vendasta digital agency over in our main building that is performing this work for over 1,500 accounts across North America, and they use concierge every day because it definitely helps with that scale. So that’s the $999 program. If you’re on the 249 subscription and you want to provide those managed services in digital agency for another 750 bucks a month, you get a team of 20 digital agents that are fully trained and ready to work with you. They’re ready to perform services today. By the way, they don’t take holidays, they don’t get sick, and they don’t form unions.
So, some pretty exciting stuff there. Because I’ve talked to partners that say, “Ah, HR is a hassle for me. I’ve gotta find somebody to do the work. They’re gonna want a raise after six months. I’m gonna have to take four months training to get them to use these services.” We’ve got that all handled. I would say to you, for 750 bucks, that is a very small price to pay every month to take that hassle off your plate, especially if you’re a pure sales guy like me that just likes to go out and sell. What I’ve been at my best as a sales person is when the company I’m working for recognizes that I’m horrible in filling up paperwork.
So get somebody to fill out George’s paperwork and just have him do presentations. So that’s where digital agency is a big win for you. If you are just a sales guy who loves to sell, we’ll take care of all the work on the back end. So that’s my pitch around the upsell into the new programs of partners subscriptions. We worked really hard and talked to lots of partners about this, about what would be the best way to make this work. We looked at the data and identify things that could reduce churn, and that’s where we came up with his model, and it’s working fantastic for partners that have made the move.
As well, you can enjoy some better pricing across your whole sale product pricing set. So there is better pricing if you move up to professional and enterprise. We have sales training modules that are in place, and based upon the subscription model that you buy, you can buy additional sessions. You can also, on the enterprise package, get the ability to have one of our senior team come into market, perform in-market seminars. And we talked about that digital agency, this is the current digital agency pricing. And we’re able to go in and do visibility premium where we claim those big four listing sites that attribute for 85% of all search traffic.
We can do review management, which is 24/7, 365, monitoring your review channels and then drafting responses to those reviews. We can do social posting, we can build social profile pages, we can build landing pages and websites, and we can also edit those websites. So that’s our digital agency pricing model, and this crew is ready to take you through that. If you’re one of our premium partners, you’re dealing with these people on a daily basis. We have our new account management team that is looking after our growing list of agency partners. And if you are one of our prospects out there that may be attending this webinar for the first time, you’re speaking to our new business development team.
Nathan, I really appreciate you coming here today and joining us for the weekly sales webinar. I did promise that I would take you in to show you the support portal. We’re pretty proud of what’s been done here in support. So let’s just log in to it quick and have a quick look at this thing. Because we’ve been making some changes to it on a weekly basis and I have lots of people asking me about, “Where do I find this information?”
So first off, if you’re a brand new partner, the five webinars that every new sales rep should watch. So you hire a new sales rep, you sit them down in front of the computer, and I’m gonna go to work on them and I’m gonna get them trained, and that’s those five webinars. We’ve recorded pieces from some of the training we’ve done with some of the biggest media companies in North America and given you the very basic stuff that you need to get a sales rep started fast so they can get out on the street.
And then if we scroll down here, we’ve actually made a wick change. This used to be blue, I don’t like that. Sales is all about the green. And we put a dollar sign there, and that’s where you go to find sales stuff. This is all Nathan’s product stuff over here, the partner support works with the admins. Sales guys, this is what you want right here, is this button. Click that thing and then you come in here and you can find our webinars. And here are the sales training webinars right here and the dates of them.
And then when you click into them, because I had a number of questions that came in online about, “Where do I find the slides and the collateral that was used in today’s webinar?” Here’s a recording of all the webinars, and then when you scroll down a little further here is that collateral. So you can take screenshots of that PDF and put it into your own sales presentation. So, that is the work that we’ve been doing here in Vendasta support under sales training to make sure that this is just really easy for you.
Here’s an industry specific sales presentations. Watch for these to change over the next couple of weeks as we bring new data into those that really speak to the opportunity, that is restaurants, bars, lounges, home services, multi-locations, healthcare, furniture, automotive, and more. Thanks for joining us once again for the weekly sales webinar. Nathan, thanks for coming across the street .
Nathan: Thanks for inviting me.
George: We look forward to seeing you back here again next week once again. My name is George Leith. I’ll see you when I see you.
Chief Revenue Officer
George is responsible for business development with Vendasta’s large media partners, as well as managing our in-house sales team. A digital interpreter, George has preached the gospel of online reputation management directly to the local businesses of hundreds of cities across North America. He translates his knowledge of the digital landscape into accessible information for those still stuck in the rut of traditional media.
With nearly three decades of experience in marketing, sales and promotion, George is a highly compelling speaker, always in demand across North America — vital content and emphatic delivery are combined for an enlightening presentation. George’s expertise in sales, training, networking, management and marketing comes from the numerous executive and ownership positions he has held across multiple media and service related businesses. His track record of success is continued here at Vendasta.
Director of Product
Nathan Rhodes is a Saskatchewan farmboy, a graduate of the Edwards School of Business, and a Certified International Trade Professional. He previously worked at Saskatchewan Trade & Export Partnership, where he helped local companies reach deals with buyers all over the world. With his experience as a business intelligence analyst, Nathan claims he can find out 'almost anything about anybody', a superpower which he chivalrously declines to use for blackmailing purposes.
Whether you present to your prospects in person or upsell your customers over the phone (or vice versa!), having excellent presentation skills is crucial for closing sales. While we don’t recommend that you break through the ceiling with coffees for everyone, an animated presentation may not be a bad idea.
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