Ratings and Reviews on Google

Dominate the SERPs by taking ownership of your reputation

This study was prepared by Paul Plant of Radicle Consulting. Paul also serves as Vendasta’s Director of International Partnerships.

The mass emergence of the online reputation allows word-of-mouth to transcend the traditional bounds of distance and time. As a result, reputation management is becoming an almost mandatory service for those that want to remain relevant and competitive in 2018.

Key Findings:

  • More than 80% of commerce still occurs within a few miles of home
  • 85% of consumers trust online reviews as much as personal recommendations

“Everyone has an opinion, yet the modern reality is that the Internet allows people to express their opinions instantly, regardless of accuracy or authenticity.” — Paul Plant


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