Paul Plant: A Life in Local

Paul Plant, Founder of Radicle Consulting, shares his insights from his Life in Local in this VendastaCon 2018 presentation. Paul’s experience encompasses many years in the Yellowpages industry, which allows him an intimate view of the many changes in marketing over his 40 years in local. Paul discusses what’s changed and what’s stayed the same, some of the biggest SMB challenges today, the new role of sales, and much more.