VendastaCon 2018

Kimberli J. Lewis: Think Outside Your Borders

Kimberli J. Lewis, General Manager of SIINDA, discusses internationalization and breaking into the European market in her Think Outside Your Borders presentation. Kimberly dissects the differences between the US and European market (notably cheaper beer and 4x the vacation days in Europe), then highlights 6 things you need to pay attention to when expanding beyond your borders.