Digital Advertising Strategist

Vendasta Technologies, Saskatoon SK

Career Description

A Digital Ads Strategist is responsible for monitoring the digital advertising team’s campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.

 

Responsibilities 

  • Monitor campaign orders from Vendasta’s marketplace.
  • Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
  • Delegate tasks to various teams and team members to achieve campaign launch.
  • Troubleshoot problems with advertising technology.
  • Ensure data integrity in the campaign tracking pipeline.
  • Communicate with Partners and Advertisers.

KPIs

  • Campaign throughput – how many campaigns launched per week.
  • Pipeline data integrity.
  • Campaign renewals

Skills & Qualifications

  • Independent decision maker. Can take calculated risks and deal with ambiguity.
  • Takes initiative to improve and try new things.
  • Ability to work independently with minimal supervision within a strong team environment
  • Comfortable with rapid change and few regulations.
  • Positive attitude.
  • An understanding of marketing funnel and choosing the right tactic based on the client’s goal
  • An eye for typography, composition and color with pixel-level attention to detail
  • Good understanding of Google Analytics, Google Adwords, Facebook Ads.
  • Proficiency with a variety of digital advertising platforms is an asset:

Why Vendasta

Vendasta is a software company that is driving local economies. Headquartered in downtown Saskatoon, Saskatchewan, we build a platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 1 million local businesses thrive and succeed—and we have fun doing it.

Learn more about Jobs at Vendasta

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