ABM Specialist/Marketer

Vendasta Technologies, Saskatoon SK

Career Description

We are seeking a marketer to join the Vendasta team! The incumbent will be responsible for developing integrated marketing campaigns for our New Enterprise division. The New Enterprise division is run like a startup company—it’s fast, ever-changing, and demanding—so this person must be agile, able to move with the urgency of the sales team, and ready to pivot on a dime when breaking information comes in.

Location

This position is available as a remote-work job.

Responsibilities

  • Carry out strategic Account-Based Marketing (ABM) campaigns to reach respective new enterprise goals (1st order, 2nd order)
    • Work with CRO, BDRs, and SDRs to select target accounts and develop ABM campaigns to drive sales and adoption
    • Create video and call scripts, email copy, cover letter copy and any other collateral needed for campaigns
    • Conduct company research and select top prospects to target
    • Launch, track, follow up with prospects, communicate with the New Enterprise team, and report results
    • Conduct ABM research to develop effective new strategies, tactics and messaging to test
    • Leverage social media, email marketing, paid advertising and traditional marketing channels
    • Develop lists of potential enterprise targets across multiple segments
      • Find decision-makers to target within each company
  • Develop email campaigns to drive engagement, conversion, and communication with target audience
    • Specifically, develop persona-specific email drip and nurture campaigns for broader enterprise leads as well as pre- and post-ABM campaigns

Skills & Requirements

  • Marketing degree/diploma or equivalent experience
  • 2+ years proven experience in:
    • Copy editing for web pages, scripts, cover letters, social ads and other collateral
    • Video editing and design
    • Image, web page and doc design
    • Deep investigative research into companies for campaign use
  • Excellent written and verbal communication skills
  • Exceptional organizational skills and attention to detail
  • Ability to work independently as well as collaborate within a team
  • Self-starter mindset with an entrepreneurial drive to push revenue through hard work and innovation

Why Vendasta

Vendasta is a software company that is driving local economies. Headquartered in downtown Saskatoon, Saskatchewan, we build a platform that helps B2B companies sell digital solutions to local businesses. Through our partners around the world, we’re helping more than 1 million local businesses thrive and succeed—and we have fun doing it.

Learn more about Jobs at Vendasta

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