Ziplocal to Broaden Digital Product Offering with VendAsta’s Reputation Management Solution for Small and Medium Size Businesses

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Reputation Management will allow Ziplocal advertisers to easily monitor and engage in social media

Santa Clara, CA—December 7th, 2010—Ziplocal, an innovator in local search, and VendAsta Technologies announced today they are partnering to add "Reputation Management" to Ziplocal’s digital offerings for small and medium sized businesses.

VendAsta's white label Reputation Management product, StepRep, will soon be available to the 110,000 businesses who advertise with Ziplocal.  StepRep will allow businesses to monitor what is being said about their company and their competitors in the social media space and then identify the best opportunities for engagement.

Once the Ziplocal integration is complete, Reputation Management will be made available on the ImmersiFind local search online platform shared by Ziplocal and fifteen other North American Yellow Pages directories publishers.

"Because VendAsta is tailored to bring in local results, its Reputation Management platform is the best fit for Ziplocal advertisers," said Olivier Vincent, President and CEO of Ziplocal. "We know entry into the social media space can be daunting to any business. We looked at other options, but none combined the advantages of simplicity, automation, and focus on SMBs that VendAsta offered."

VendAsta's Reputation Management software allows SMBs to keep track of discussions on review sites, social media, and other websites. Businesses can also monitor their visibility on directory sites, compare their online presence with competitors, and engage with their customers on the most popular social networks.

"For local businesses, their reputation is their most important asset," said Brendan King, CEO of VendAsta. "As consumers increasingly use the Internet and mobile devices to search for businesses, it becomes essential for businesses to understand what people are saying about them online. Ziplocal provides incredible service to SMBs. We're excited to provide reputation management to Ziplocal and other publishers using the ImmersiFind platform."

About Ziplocal

Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force in 33 states, Ziplocal reaches over 300 U.S. markets. Rich and relevant local content with a strong focus on interactive and immersive media sets the company’s mobile applications and local search site apart from other search sites. Ziplocal’s robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers. For more information, visit

About VendAsta

VendAsta Technologies, based in Saskatoon, Canada, develops white label software solutions for publishers. VendAsta's offerings include white label platforms for reputation management and group buying / Daily Deal. The company was founded in January, 2008. For more information, visit