Your Prospects, Competitors, and Your Business — All Exposed on Facebook

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This is a guest post by Dennis Yu, international speaker and author on Facebook marketing.

You already know how to pull the 30,960 folks who, say, like Clear Channel.

fb-who-like-clear-channel

And via the Facebook ads API, perhaps the more than 1,000 who work at Clear Channel.

fb-work-at-clear-channel

But what about the folks who work at Clear Channel and also like Borrell Associates?

fb-work-at-clear-channel-like-borrell

Or the songs liked by people who like VendAsta?

Note: the people who work at VendAsta are not necessarily the same folks who like VendAsta (often guys who work in sales)

fb-songs-liked-by-those-who-like-vendasta

You can do this to any business or any person, whether or not you’re admin on their page or a friend.

In this case, the favorite interests of friends of Brendan King, CEO of Vendasta:

fb-interests-of-friends-of-bk

And keep filtering down…

fb-interests-of-bks-friends-38-yrs-old

And down…

fb-interests-of-bks-male-friends-in-saskatoon

I realize that was cut off, so the full graph search string is:

“Favorite interests of friends of Brendan King who are 38 years old and live in Saskatoon, Saskatchewan and are male ”

Are you scared yet?

Or perhaps impressed with how much Facebook knows about you?

Now let’s talk about practical applications of this.

Let’s say you’re on the phone with an advertiser– a car dealership: Saskatoon Mitsubishi.

Would you like to know how much traffic they’re getting on Facebook?

fb-saskatoon-mitsubishi-likes

You can see that engagement has been higher in the past two weeks on their page. A quick look at the page will tell you it is because they have posted more regularly during this time.

You know who their demographic is. You know which of your friends is a fan. To get this just go to their Facebook page and add /likes to the end of the url.

Or how about the latest photos snapped at their store?

fb-saskatoon-mitsubishi-photos

Or maybe you’re checking out the advertiser’s LinkedIn profile before you reach out.

You could see who common friends are– plus filter by a range of variables.

fb-bks-friends-working-at-blitz

There are any combination of interests, people, pages, marital statuses, ages, and whatnot you can filter on.

fb-people-liking-bia-and-borrell

It’s free to use.

So use it to make your sales team smarter, spy on the competition, and make smarter marketing materials.

Just know that some of the information isn’t accurate. Folks who are under 20 will often say they’re married, work at the White House, or any number of silly things. And Facebook will sort the results based on your own social graph– so everyone gets a slightly different view based on their friends.

Here are more examples of graph search:

http://blog.heyo.com/competitive-spying-facebook-deep-goes/

And if you want to try it on LinkedIn too, check this out:

http://blitzmetrics.com/linkedin-newsfeed-ads-vs-facebook-newsfeed-ads-we-compared-results/

Certainly if you’re concerned about reputation management, the addition of posts to graph search makes your past that much easier to unearth, as we discuss here:

https;//www.vendasta.com/blog/facebooks-latest-graph-update-is-very-important-for-local-businesses/

By the way, only a few people are getting posts in graph search.

Give it a couple months to roll out and you might be able to complete this:

fb-posts-by-bk-about-beer

Meanwhile, are you proactively monitoring your reputation across Facebook and all social networks?

The amount of information available is only increasing — every complaint is that much more visible.

Would you like to see what turns up when one of our experts does an analysis of your company, yourself, or your best clients?

Reach out to us and we’ll be happy to do some data mining, plus show you how.


Dennis Yu is an international speaker and author on Facebook marketing. He is also the Founder and CEO of BlitzMetrics, a company that builds Facebook and LinkedIn ads for big brands and agencies to optimize ROI, and provides local businesses with online reputation management solutions powered by VendAsta’s platform.