{"id":86478,"date":"2023-09-13T09:45:48","date_gmt":"2023-09-13T15:45:48","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=86478"},"modified":"2026-01-28T16:58:18","modified_gmt":"2026-01-28T16:58:18","slug":"add-products-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/add-products-google-business-profile\/","title":{"rendered":"Your guide to adding and managing products on Google Business Profile"},"content":{"rendered":"
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From retail establishments to service providers, adding products to your brick-and-mortar client\u2019s Google Business Profile (formerly known as Google My Business<\/a>) opens up a world of exciting opportunities for SMBs to put their offerings front and center.<\/p>\n

From determining if your client would be a right fit for this feature, to the issues you may face along the way, here is a step-by-step guide to adding products to an SMB\u2019s Google Business Profile.<\/p>\n

[et_pb_section global_module=\"113210 \"][\/et_pb_section]<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/span>Benefits of adding products to Google Business Profile<\/h2>\n

Listing products on a GBP can increase an SMB\u2019s relevancy and visibility in local searches, provide free advertising for the business, and allow users to better understand the types of products or services they offer. (Google<\/a>)<\/p>\n

Let\u2019s imagine for a moment that you\u2019re managing the online presence of a local bakery. Seeking a way to boost sales, you add your client\u2019s range of baked goods to her Google Business Profile. Over time, when locals searched for bakery treats, their offerings began to appear more prominently. Customers mentioned how they found them through Google, and soon foot traffic to their bakery increased.<\/p>\n

The product listings you created for their most popular desserts got customers excited to try their famous double-fudge brownies, enhancing their in-store experience when they finally could try the real thing. For your client, showcasing her products on Google didn\u2019t just attract new customers\u2014it turned them into repeat buyers.<\/p>\n

Here are some more benefits of choosing GBP for promoting products:<\/p>\n

Free advertising<\/h3>\n

Local listings<\/a>\u00a0on Google are essentially free advertising, and it allows your client to share useful information about their business to showcase what makes them unique. Check out this resource to learn how\u00a0Google local listings information<\/a>\u00a0is collected.<\/p>\n

Engagement with customers<\/h3>\n

GBP allows users to share photos, ask questions, and leave reviews of your client\u2019s listing, which the business can engage with and respond to.<\/p>\n

Easy to manage<\/h3>\n

GBP is practical and makes the\u00a0listings management<\/a>\u00a0process easy. You can visit your profile anytime to edit your information or see how many people have seen and clicked on your listing. (Google<\/a>)<\/p>\n

Also see:<\/strong>\u00a0How to offer Google Business Profile management to clients<\/a><\/em><\/p>\n

Increased foot traffic<\/h3>\n

Just by having a listing and showing up in local searches, businesses on GBP are 70% more likely to attract potential customers for in-store location visits. Plus, a well-maintained GBP listing can pull in up to 35% more clicks to their website. (Localiq<\/a>)<\/p>\n<\/div>\n<\/div>\n

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<\/span>Can any business use the product feature?<\/h2>\n

If your clients run a brick-and-mortar retail business, they can absolutely use the Product Editor in GBP, so long as the products comply with\u00a0Google\u2019s Shopping Ads policy<\/a>.<\/p>\n

However, some businesses wouldn\u2019t be eligible for using the Product Editor, such as ones that feature specific types of products or services that are deemed\u00a0prohibited<\/a>\u00a0by the platform.<\/p>\n<\/div>\n<\/div>\n

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<\/span>What kinds of products can and can\u2019t be added?<\/h2>\n

Products submitted to a Google Business Profile listing must adhere to the platform\u2019s Shopping Ads Policy.<\/p>\n

Key policies to comply with<\/h3>\n

Here are some of the key policies that businesses and agencies need to comply with to successfully add a product:<\/p>\n

Listing prohibited content<\/h4>\n

Businesses can\u2019t list items that would be considered counterfeit goods, dangerous products, or other content deemed inappropriate by Google\u2019s standards.<\/p>\n

Conducting prohibited practices<\/h4>\n

This refers to network abuses, including what Google perceives as malicious content or sites that offer little unique value. Additionally, this broad policy is applied to products or accounts Google has deemed to be collecting or using data irresponsibly, or products they feel are misleading.<\/p>\n

Sharing restricted content<\/h4>\n

Businesses can\u2019t list products or services that contain adult or gambling-oriented content and prohibited products such as alcoholic beverages. Political and copyrighted content also falls under this policy.<\/p>\n

Because of these restrictions, some business offerings wouldn\u2019t be well suited for the Product Editor as failure to comply may risk\u00a0Google account suspension<\/a>.<\/p>\n

Prohibited items<\/h3>\n

Items prohibited<\/a>\u00a0on Google Business Profile include:<\/p>\n