{"id":86141,"date":"2023-09-07T09:45:08","date_gmt":"2023-09-07T15:45:08","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=86141"},"modified":"2026-02-24T21:11:11","modified_gmt":"2026-02-24T21:11:11","slug":"gmb-locations-business-groups","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/gmb-locations-business-groups\/","title":{"rendered":"Everything you need to know about GBP location groups and business groups"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Key Insights:&#8221; admin_label=&#8221;Key Insights&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;gcid-heading-color&#8221; body_text_color=&#8221;gcid-body-color&#8221; background_color=&#8221;#f5f5f5&#8243; max_width=&#8221;95%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;20px|5px|0px|5px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;5px&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-body-color%22:%91%22body_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243; header_font_size=&#8221;22px&#8221;]<\/p>\n<ul>\n<li>Location groups and business groups are essential tools for managing multiple Google Business Profiles efficiently, allowing for bulk tasks and categorization.<\/li>\n<li>Business groups facilitate shared management of locations with multiple users, acting like shared folders.<\/li>\n<li>Owners, managers, and primary owners have different access levels within business groups.<\/li>\n<li>Assigning the right level of access based on responsibilities helps maintain security and control.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;10px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify;\">In the realm of multi-location small businesses, managing Google Business Profiles (<a class=\"wpil_keyword_link\" title=\"formerly known as Google My Business\" href=\"\/blog\/google-my-business-rebrands-new-features-local-businesses\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">formerly known as Google My Business<\/a>) can be a daunting task, riddled with challenges ranging from inconsistent information updates to fragmented review management. Ensuring <a href=\"\/blog\/google-local-listings-information\/\" target=\"_blank\" rel=\"noopener\">Google gets the right information for local listings<\/a> is necessary to support your local SEO efforts. That\u2019s why organizing your client\u2019s multiple Google Business Profiles within location groups is crucial to managing them. Add in the additional organization from using business groups, and you\u2019ll become a powerhouse at managing GBP.<\/p>\n<p style=\"text-align: justify;\">This comprehensive guide dives into the dynamic duo of solutions that Google offers: Location Groups and Business Groups. Join us on this exploration of how these tools can revolutionize the management of multi-location business profiles, so you can <a href=\"\/blog\/google-business-profile-management\/\" target=\"_blank\" rel=\"noopener\">offer Google Business Profile management to your clients<\/a> as effectively as possible.<\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"113171 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Table of Contents&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Table of Contents<\/h2>\n<ul>\n<li><a href=\"#what\">What are GBP location groups?<\/a><\/li>\n<li><a href=\"#step\">Step-by-step guides for GBP location groups<\/a>\n<ul>\n<li><a href=\"#how\">How to create a location group for GBP locations<\/a><\/li>\n<li><a href=\"#to\">How to add a new location to an existing location group<\/a><\/li>\n<li><a href=\"#assign\">How to assign users to location groups<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#faqs\">FAQs for GBP location groups<\/a>\n<ul>\n<li><a href=\"#can\">Can you assign different users to manage different location groups?<\/a><\/li>\n<li><a href=\"#many\">How many users can you add to a location group in Google Business Profile?<\/a><\/li>\n<li><a href=\"#is\">Is there a limit to the number of location groups you can create in Google Business Profile?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#gbp\">What are GBP business groups?<\/a>\n<ul>\n<li><a href=\"#the\">What&#8217;s the difference between a location group and a business group?<\/a>\n<ul>\n<li><a href=\"#location\">Location Groups:<\/a><\/li>\n<li><a href=\"#business\">Business Groups:<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#guide\">A step-by-step guide to creating business groups for Google Business Profile<\/a><\/li>\n<li><a href=\"#groups\">FAQs for GBP business groups<\/a>\n<ul>\n<li><a href=\"#group\">Can I assign different levels of access to users within a business group?<\/a><\/li>\n<li><a href=\"#google\">What are the different access levels that can be assigned to users in a business group on Google Business Profile?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;What are GBP location groups?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"what\">What are GBP location groups?<\/h2>\n<p style=\"text-align: justify;\">Location groups in Google Business Profiles are used to manage a group of individual locations collectively. They allow you to perform bulk tasks to multiple locations and categorize locations by chain, region, or category. You can add personal accounts and user groups to a location group, and they inherit the location group&#8217;s permissions. Locations can be in multiple location groups at once.<\/p>\n<p style=\"text-align: justify;\">While you can (and should) use location groups to streamline your workflow, make sure each location is optimized by <a href=\"\/blog\/add-keywords-google-business-profile\/\" target=\"_blank\" rel=\"noopener\">adding keywords to your GBP<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Step-by-step guides for GBP location groups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"step\">Step-by-step guides for GBP location groups<\/h2>\n<h3 id=\"how\">How to create a location group for GBP locations<\/h3>\n<p style=\"text-align: justify;\">Here are the steps to create a new location group in Google Business Profile:<\/p>\n<ol>\n<li>Sign in to your Google Business Profile.<\/li>\n<li>If you have more than one location, click on &#8220;Manage locations&#8221; from the menu.<\/li>\n<li>Click on &#8220;Create location group&#8221; on the top right-hand corner of the screen.<\/li>\n<li>Enter a location group name and select the locations you want to include in the group.<\/li>\n<li>Add a manager to the location group.<\/li>\n<li>Click &#8220;Create&#8221; to save the location group.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Alternatively, you can create a location group by accessing the &#8220;Businesses&#8221; tab in the Business Profile Manager and clicking on &#8220;Create group&#8221;. Once you&#8217;ve created the group, you can select which locations you want to include in the group and add a manager.<\/p>\n<p style=\"text-align: justify;\">There is no limit to the number of location groups you can create, but it&#8217;s recommended to organize them in a way that makes sense for your clients to avoid confusion or mismanagement. If during that organization, you realize your client has duplicate listings, follow this guide on <a href=\"\/blog\/merge-google-business-listings\/\" target=\"_blank\" rel=\"noopener\">merging Google Business Profile listings<\/a> or this how-to on <a href=\"\/blog\/deleting-google-business-account\/\" target=\"_blank\" rel=\"noopener\">deleting Google Business Profiles<\/a>.<\/p>\n<h3 id=\"to\">How to add a new location to an existing location group<\/h3>\n<p style=\"text-align: justify;\">To add a new location to an existing location group in Google Business Profile, you can follow these steps:<\/p>\n<ol>\n<li>Sign in to your Google Business Profile.<\/li>\n<li>If you have more than one location, click on &#8220;Manage locations&#8221; from the menu.<\/li>\n<li>Select the location group to which you want to add the new location.<\/li>\n<li>Click on the option to add a new location to the group. The specific wording or location of this option may vary depending on the interface or version you are using.<\/li>\n<li>Provide the necessary information for the new location, such as the business name, address, and contact details.<\/li>\n<li>Save the changes, and the new location will be added to the existing location group.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">It&#8217;s important to note that the exact steps may vary slightly depending on the version of Google Business Profile you are using. However, the general process should be similar across different interfaces.<\/p>\n<p style=\"text-align: justify;\">By adding the new location to an existing location group, you can manage multiple locations collectively and perform bulk tasks more efficiently. This can be particularly useful for businesses with multiple branches or <a href=\"\/blog\/local-seo-for-franchises\/\" target=\"_blank\" rel=\"noopener\">franchises<\/a>.<\/p>\n<h3 id=\"assign\">How to assign users to location groups<\/h3>\n<p style=\"text-align: justify;\">To assign users to location groups on Google Business Profile, you can follow these steps:<\/p>\n<ol>\n<li>Sign in to your Google Business Profile.<\/li>\n<li>If you have more than one location, click on &#8220;Manage locations&#8221; from the menu.<\/li>\n<li>Select the location group to which you want to add users.<\/li>\n<li>Click on the option to add users to the location group. The specific wording or location of this option may vary depending on the interface or version you are using.<\/li>\n<li>Enter the email addresses of the users you want to add to the location group.<\/li>\n<li>Assign specific roles and permissions to each user as needed.<\/li>\n<li>Save the changes, and the users will be added to the location group.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;What are GBP business groups?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"gbp\">What are GBP business groups?<\/h2>\n<p style=\"text-align: justify;\">Business groups are similar to location groups, but they are used to share management of your locations with multiple users. Business groups provide a safe way to share access to a set of locations with co-workers and are like a shared folder for your locations.<\/p>\n<p style=\"text-align: justify;\">Business groups act as shared folders for your locations, providing a safer way to work together compared to sharing account usernames and passwords. Each business group has its own managers and owners, and you can still add owners and managers to single locations manually within a business group. If you currently share your account username and password with other users, you should transition to using a business group as a safer way to work together.<\/p>\n<h3 id=\"the\">What&#8217;s the difference between a location group and a business group?<\/h3>\n<p style=\"text-align: justify;\">Location groups and business groups are both features of Google Business Profile that allow you to manage multiple locations collectively. However, there are some key differences between the two:<\/p>\n<h4 id=\"location\">Location Groups:<\/h4>\n<ul>\n<li>Used to manage a group of individual locations collectively.<\/li>\n<li>Allow you to perform bulk tasks to multiple locations and categorize locations by chain, region, or category.<\/li>\n<li>You can add personal accounts and user groups to a location group, and they inherit the location group&#8217;s permissions.<\/li>\n<li>Locations can be in multiple location groups at once.<\/li>\n<li>Used for managing multiple locations within a single business account.<\/li>\n<\/ul>\n<h4 id=\"business\">Business Groups:<\/h4>\n<ul>\n<li>Used to share management of your locations with multiple users.<\/li>\n<li>Provide a safe way to share access to a set of locations with co-workers and are like a shared folder for your locations.<\/li>\n<li>Each business group has its own managers and owners, and you can still add owners and managers to single locations manually within a business group.<\/li>\n<li>Used for sharing management of multiple location groups with multiple users.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">In summary, location groups are used for managing multiple locations within a single business account, while business groups are used for sharing management of multiple location groups with multiple users. Both location groups and business groups allow you to perform bulk tasks to multiple locations and categorize locations for easier management.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;A step-by-step guide to creating business groups for Google Business Profile&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"guide\">A step-by-step guide to creating business groups for Google Business Profile<\/h2>\n<p style=\"text-align: justify;\">If you\u2019re starting from scratch, you\u2019ll want to <a href=\"\/blog\/google-verify-my-business\/\" target=\"_blank\" rel=\"noopener\">verify your client\u2019s Google Business Profile<\/a> first. No postcard? No problem, we\u2019ve got a <a href=\"\/blog\/verify-google-business-profile-without-postcard\/\" target=\"_blank\" rel=\"noopener\">guide to GBP verification without a postcard<\/a> \u2014 since it can be one of the slower methods.<\/p>\n<p style=\"text-align: justify;\">You can create a business group to manage multiple location groups collectively and share management with multiple users. To create a business group, you can access the Business Profile Manager and click on the &#8220;Businesses&#8221; tab, then click &#8220;Create group&#8221;. Once you&#8217;ve created the group, you can add locations and users to it as needed.<\/p>\n<p style=\"text-align: justify;\">To create a business group to manage multiple location groups on Google Business Profile, you can follow these steps:<\/p>\n<ol>\n<li>Sign in to Business Profile Manager.<\/li>\n<li>Click on the &#8220;Businesses&#8221; tab.<\/li>\n<li>If you&#8217;re part of multiple organizations, make sure to choose the right organization first.<\/li>\n<li>Click &#8220;Create group&#8221;.<\/li>\n<li>Enter the name of your group and click &#8220;Create&#8221;.<\/li>\n<li>Start adding locations to the group.<\/li>\n<li>Add managers to the group as needed.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Once you&#8217;ve created the business group, you can add locations to it and assign managers to manage the locations collectively. Business groups provide a safe way to share management of your locations with multiple users and are like a shared folder for your locations. By using business groups, you can effectively manage multiple location groups and share access to a set of locations with co-workers.<\/p>\n<p style=\"text-align: justify;\">It&#8217;s important to note that it&#8217;s a good idea to limit the number of business groups to one account per business or brand. Additionally, it&#8217;s <a href=\"https:\/\/support.google.com\/business\/answer\/6085326?hl=en\" target=\"_blank\" rel=\"noopener\">not possible to import a single spreadsheet<\/a> across multiple business groups or download location information from across business groups together into one spreadsheet.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;GBP Location Groups and Business Groups FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>GBP Location Groups and Business Groups FAQs<\/h2>\n<h3>1. What are Google Business Profile location groups?<\/h3>\n<p>Location groups let you manage multiple business locations under one dashboard. They allow bulk edits, updates, and permissions for all locations\u2014ideal for franchises or multi-location businesses that need consistent, accurate data across Google.<\/p>\n<h3>2. How are business groups different from location groups?<\/h3>\n<p>Location groups organize locations within a single account, while business groups let multiple users manage shared locations collectively. Think of location groups as folders for locations, and business groups as shared folders accessible to multiple users or teams.<\/p>\n<h3>3. How do I create a location group in Google Business Profile?<\/h3>\n<p>Sign in to your Business Profile Manager, click \u201cManage locations,\u201d then \u201cCreate location group.\u201d Enter a group name, select the locations you want to include, and add managers. Save your changes to start managing your grouped profiles efficiently.<\/p>\n<h3>4. Can I assign different users to manage different location groups?<\/h3>\n<p>Yes. You can assign unique users or teams to different location groups and customize their access levels. This setup is especially useful for agencies managing multiple clients or brands with separate store locations.<\/p>\n<h3>5. How many location groups can I create in Google Business Profile?<\/h3>\n<p>There\u2019s no official limit. You can create as many location groups as needed. The key is to stay organized\u2014use logical naming (e.g., by region or brand) to simplify reporting, permissions, and performance tracking.<\/p>\n<h3>6. What are the access levels in GBP business groups?<\/h3>\n<p>There are three main access levels: Primary Owner, Owner, and Manager. The Primary Owner controls all settings, Owners can manage listings and users, and Managers can handle updates, posts, and review responses.<\/p>\n<h3>7. Why use business groups instead of sharing login details?<\/h3>\n<p>Business groups provide a secure way to collaborate without sharing account credentials. Each user has individual access, reducing the risk of data loss or accidental edits while maintaining control over permissions.<\/p>\n<h3>8. Can I perform bulk updates with location groups?<\/h3>\n<p>Yes. Location groups let you make bulk updates such as changing business hours, adding photos, or updating attributes for multiple locations simultaneously\u2014saving time and ensuring accuracy across all listings.<\/p>\n<h3>9. How can I manage multiple GBP accounts efficiently?<\/h3>\n<p>Use tools like Vendasta\u2019s white-label <strong>listing management<\/strong> and <strong>local SEO solutions<\/strong> to automate updates, monitor reviews, and maintain accuracy across all locations. This helps ensure consistency while freeing up team resources.<\/p>\n<h3>10. Should I limit the number of business groups per account?<\/h3>\n<p>Yes. It\u2019s best to maintain one business group per brand or client to prevent confusion and data overlap. Keeping a clear group structure helps simplify access control, performance monitoring, and scalability.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevate multi-location profile management with Google&#8217;s Location &amp; Business Groups. Unify, organize, and simplify your GBP management for clients.<\/p>\n","protected":false},"author":103,"featured_media":121628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[223],"class_list":["post-86141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-local-business-listings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Deep Dive into GBP Location Groups &amp; Business Groups<\/title>\n<meta name=\"description\" content=\"Elevate multi-location profile management with Google&#039;s Location &amp; Business Groups. Unify, organize, and simplify your GBP management for clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/gmb-locations-business-groups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know about GBP location groups and business groups\" \/>\n<meta property=\"og:description\" content=\"Elevate multi-location profile management with Google&#039;s Location &amp; Business Groups. 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