[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Key insights:” admin_label=”Key insights” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h2″ header_text_align=”left” header_text_color=”gcid-heading-color” header_font_size=”22px” body_text_color=”gcid-body-color” background_color=”#f5f5f5″ max_width=”95%” module_alignment=”left” custom_padding=”10px||50px||false|false” border_radii=”on|8px|8px|8px|8px” border_color_all=”#c5c5c5″ box_shadow_style=”preset3″ box_shadow_vertical=”5px” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-body-color%22:%91%22body_text_color%22%93}”]<\/p>\n
[\/et_pb_blurb][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”10px||||false|false” custom_padding=”10px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
What goes into total PPC management cost<\/a> and when is it smart to bring in a third party instead of running things yourself? Pay-per-click (PPC) ads can be a useful tool when strategizing how to help promote brands online<\/a> and outshine the competition. But things like leveraging PPC trends and buying essential tools can make running these campaigns in-house more costly than expected.<\/p>\n Establish yourself as the trusted local expert in digital advertising. Download “White label: Mastering Google and Facebook advertising for local businesses” right now.<\/a><\/p>\n Before you kick off recruitment efforts or outsource your clients\u2019 fates, it\u2019s time to learn the truth about in-house PPC management costs vs. outsourcing benefits and fees.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”The main cost differences between in-house PPC management and outsourcing” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n When you\u2019re trying to decide between keeping your PPC management in house or partnering with an agency, it\u2019s important to understand what you stand to gain through outsourcing \u2014 and what you could theoretically lose.<\/p>\n Note that in general, some PPC agencies may charge a flat of anywhere from $350 to $5,000<\/a> each month. Others charge according to a sliding scale of around 12-30% of your monthly ad spend.<\/p>\n Keeping everything in house could cost you anywhere from $15,000-$20,000 to hundreds of thousands of dollars each year. That\u2019s because you\u2019re not just paying for the ads themselves. You\u2019re also paying for everything surrounding your campaigns. True PPC management costs include:<\/p>\n <\/p>\n When you outsource to an agency, the costs might look bigger on paper, but you\u2019re paying for expertise and convenience. You don\u2019t have to recruit, train, or account for PTO. Just the service you need, as you need it.<\/p>\n Outsourced PPC campaign management pricing includes niche skills like executing cost-effective marketing techniques<\/a> and growing brands through local SEO<\/a>. Outsourcing means you get to tap into that expertise \u2014 and the perks of continuing education \u2014 without making time to study or get certified yourself. Someone who dedicates their entire day to PPC is always going to be more up to date and having them on your side gives you an edge.<\/p>\n Running successful PPC campaigns<\/a> require a significant investment in relevant tools and tech, including:<\/p>\n <\/p>\n Buy all those tools a la carte to support your in-house team and you can easily be nickel and dimed until your budget busts. But agencies typically have these tools already, plus some you might not even know to look for. The price is just wrapped up into your overall PPC management fees.<\/p>\n A booming business is a great thing to have. But trying to scale your in-house PPC team ASAP can be costly. The faster you need to scale, the more money you\u2019ll pay out to accelerate recruitment and attract top talent that can start immediately.<\/p>\n Agencies scale quickly simply by tapping into the talent they already have. When you\u2019re ready to increase your ad spend or triple the number of campaigns you\u2019re running, you\u2019ll pay PPC management costs related to those increases without worrying about onboarding anyone yourself.<\/p>\n Small- and medium-sized businesses don\u2019t always have the luxury of hiring staff members who can dedicate 100% of their time to PPC ads. Often, you\u2019ll find one person filling multiple roles \u2014 a marketing expert who takes care of content marketing, PPC, and social media channels, perhaps. Those people tend to find themselves spread too thin.<\/p>\n Agencies focused on selling paid advertising<\/a> have the time to figure out the best way to approach clients\u2019 PPC needs. They\u2019ve run through the same research, strategy, and launch processes so many times that they\u2019re usually remarkably efficient. This saves time, getting your PPC campaign up and running quickly, and can save money as a result.<\/p>\n Generating reports and analyzing the data collected can be time-consuming. It also requires those costly tools and software applications referenced above. Many agencies dedicated to PPC management are so good at the analysis phase \u2014 and have the tools handy to automate reporting \u2014 that it takes them a fraction of that time it would take you to cross this task off the to-do list.<\/p>\n Also keep in mind that proper analysis is a learned skill. While tools do a lot of the legwork, you still need someone who can interpret and apply what the tool spits out. If you don\u2019t have anyone in house with that ability, you\u2019ll need to pay for freelance help, like a consultant or strategist.<\/p>\n No PPC strategy is 100% foolproof. Sometimes reality falls short of expectations. If you\u2019re taking care of your PPC needs in house, the buck stops with you \u2014 you\u2019re the one who must deal with the consequences if you exhaust your budget without any real results. Even if you\u2019re reselling PPC services<\/a>, it\u2019s up to you to explain why you promised something you couldn\u2019t deliver.<\/p>\n An agency, though, may see accountability a bit differently. If you signed a contract that includes productivity-based fees, the money you\u2019re invoiced may be dependent on getting the results you were promised. In other words, if clicks and conversions don\u2019t manifest, neither will your full invoice. Even if you owe fees based on ad pay, you may have recourse or an option to extend the contract for cheaper if the original attempts haven\u2019t produced the expected ROI.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Pros and cons of using an in-house PPC management team” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Before you decide to forge ahead with in-house PPC management, review these lengthy lists of pros and cons.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Pros and cons of outsourcing PPC management” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Whether you\u2019re looking to partner with an agency for your own PPC needs or offer white-label PPC services<\/a> to your expansive client list, you need to consider these pros and cons before pressing forward.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Things to consider when weighing PPC management costs for executing your strategies” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n How much does PPC management cost? The truth is that the final numbers depend on a variety of factors. Here are a few of the most important things to consider when you\u2019re putting together a budget and preparing to execute your PPC strategy.<\/p>\n PPC management fees should cover not only concrete expenses but also the value of experts involved. Assess potential partner\u2019s internal expertise and resources and gauge whether the in-house team has the necessary skills, knowledge, and experience to produce the desired results. You may well discover that outsourcing serves up significant advantages simply not available if you stay in house.<\/p>\n Compare the real costs of maintaining an in-house team vs. the fees you\u2019d pay if outsourcing your PPC management. Factors such as salaries, benefits, training, technology, and tools all come into play, but also think about the terms of a contract, like how long it lasts and what kind of ROI you can expect.<\/p>\n PPC agency pricing shifts based on your needs, and that\u2019s a good thing, because it indicates you can scale up or down as your business evolves. If your company forecast includes agency growth plans, you may find that an in-house team isn\u2019t as adaptable as an outside partner might be.<\/p>\n Weigh the ability of your in-house team to take on PPC management full time versus the service and dedication you\u2019d get from an agency that focuses solely on pay-per-click marketing. You don\u2019t want to distract your team from other duties and accidentally sabotage productivity.<\/p>\n How much control do you want over your PPC campaigns and how do you prefer communication to run? This can help you determine whether you require direct oversight to be comfortable or if you can effectively communicate and collaborate with a third party.<\/p>\n Look at each agency\u2019s ability to deliver measurable results and meet, if not exceed, client expectations. Can an in-house team do the same?<\/p>\n Lastly, consider data security concerns, especially whether agencies have the proper safeguards in place to protect sensitive information \u2014 yours and the end clients\u2019. Would an in-house team be better positioned to maintain high levels of security?<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Frequently asked questions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In-house PPC management pricing can vary wildly depending on factors such as which keywords you\u2019re bidding on, how many tools you need to buy, and how many campaigns you\u2019re running. But generally speaking, you should expect to invest at least 10% of your total revenue<\/a> in advertising in order to maintain your industry foothold. If you\u2019re looking to scale, you may need to invest 15% or more of your total revenue.<\/p>\n In order to properly compare different companies\u2019 PPC management fees, you have to look at the PPC management packages<\/a> they\u2019re offering. First, ask whether potential partners are charging a flat fee rate, an hourly rate, or a rate based on a percentage of ad spend. Some agencies may pay based on performance (your ROI) or use a hybrid model. Also look at what services (copywriting, keyword research, etc.) are included in each package and which you\u2019d have to pay extra for.\u00a0<\/p>\n [\/et_pb_text][et_pb_code admin_label=”Code – FAQ” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]The main cost differences between in-house PPC management and outsourcing<\/h2>\n
1. Labor costs<\/h3>\n
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2. Expertise and experience<\/h3>\n
3. Tools and technology<\/h3>\n
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4. Scalability<\/h3>\n
5. Time and efficiency<\/h3>\n
6. Reporting and analysis<\/h3>\n
7. Accountability and results<\/h3>\n
Pros and cons of using an in-house PPC management team<\/h2>\n
Pros:<\/h3>\n
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Cons:<\/h3>\n
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Pros and cons of outsourcing PPC management<\/h2>\n
Pros:<\/h3>\n
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Cons:<\/h3>\n
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Things to consider when weighing PPC management costs for executing your strategies<\/h2>\n
1. Expertise and resources<\/h3>\n
2. PPC campaign management pricing and budget<\/h3>\n
3. Scalability and flexibility<\/h3>\n
4. Time and focus<\/h3>\n
5. Control and communication<\/h3>\n
6. Risk and accountability<\/h3>\n
7. Data security and confidentiality<\/h3>\n
Frequently asked questions<\/h2>\n
What is the average cost of in-house PPC management?<\/h3>\n
How do I compare the costs of different PPC management service providers?<\/h3>\n