[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
If you sell digital advertising solutions and services, offering top-tier PPC support can help set your agency apart from the competition.<\/p>\n
Establish yourself as the trusted local expert in digital advertising. Download “White label: Mastering Google and Facebook advertising for local businesses” right now.<\/a><\/p>\n By guiding your clients and answering their questions, you can help them reach their goals and establish profitable, long-term client relationships.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Common PPC support questions and how to address them” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Being prepared with thoughtful, informative, and supportive responses to these frequently encountered questions and concerns will help your agency stand out as a trusted, dependable, and transparent partner.<\/p>\n Here\u2019s how to approach 11 concerns you\u2019re likely to encounter in your customer relationships as a reseller of PPC solutions.<\/p>\n An SMB client may express this concern when their expectations of traffic and lead generation numbers aren\u2019t being met. They see their digital advertising dollars and other resources, like staff time, going into campaigns that simply aren\u2019t effectively reaching their target audience or generating enough interest. They may want to divert their budget from digital advertising services<\/a> to other low-cost marketing strategies<\/a>.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n SMB owners are notoriously busy, and adding PPC management to their lengthy to-do is simply\u00a0 unmanageable for many. This is especially true if they have limited experience with digital marketing. Clients may think they\u2019re better off skipping the use of digital advertising until they have more resources to hire dedicated staff for the job.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n SMB clients often have limited marketing budgets, and they want to be sure that each dollar they spend is working efficiently. When they invest in PPC advertising but don\u2019t see a clear correlation between this investment and their profits or leads, they might question the value of their advertising efforts. Your Google PPC support can help them get back on board.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n PPC management for SMBs<\/a> can be time-consuming, especially when it\u2019s done manually. SMBs, particularly those with limited staff or resources, are likely to have a hard time fitting it into their demanding schedules.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n This common concern indicates a lack of expertise in keyword research and campaign organization, both of which are critical for running profitable PPC campaigns.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n PPC platforms generate a wealth of data that can be indecipherable for clients without a background in digital marketing, leading to confusion and misinterpretation.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\n Your client may be ready to explore new avenues to reach a wider\u2014or different\u2014audience. They may feel that they\u2019ve maximized their reach on Google Ads or that their target audience is more active on other platforms.<\/p>\n Approaches you can take to resolve this concern include:<\/p>\nCommon PPC support questions and how to address them<\/h2>\n
1. I\u2019m not getting enough traffic or leads from my PPC campaigns<\/h3>\n
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2. Managing PPC campaigns is overwhelming<\/h3>\n
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3. I\u2019m spending a lot on PPC ads, but I\u2019m not sure if it\u2019s generating a positive return on investment<\/h3>\n
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4. I don\u2019t have enough time to manage my PPC campaigns effectively<\/h3>\n
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5. I\u2019m not sure which keywords to target or how to structure my ads<\/h3>\n
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6. I don\u2019t understand the analytics with my PPC campaigns<\/h3>\n
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7. I want to expand my reach on other platforms besides Google Ads<\/h3>\n
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8. How do I measure the effectiveness of PPC campaigns?<\/h3>\n