[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Google Ads management services (previously known as Google Adwords) give businesses a powerful way to reach their target audience in a fast, measurable, and relatively cost-effective way. As a seller of digital marketing services, offering Google Ads PPC management is a no-brainer.<\/p>\n
But if you\u2019re like most marketing agencies, you\u2019re probably facing considerable competition from other service providers. To stand out, land more profitable, revenue-boosting contracts, and ensure your customers are satisfied every time, you need to set your ad management services (and pricing<\/a>) above the rest.<\/p>\n Read on to learn how to identify the best ad management sales opportunities and sharpen your service proposition by elevating your strategies to new heights.<\/p>\n [et_pb_section global_module=\"113232 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Identify Google Ads management sales opportunities: Key signals from clients and prospects” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Knowing how to identify the signs that a prospect can benefit from Google Ads management services isn\u2019t just smart: it\u2019s money in the bank. It lets your team zero in on real needs, saving time and making their jobs less of a guessing game.<\/p>\n Plus, nothing quite boosts morale like offering a solution that hits the mark. Your team can spend less time chasing maybes and more time helping businesses that truly need your agency\u2019s expertise when it comes to running their Google Ads.<\/p>\n The result? Happy customers, and a healthy boost of repeatable monthly revenue for your agency.<\/p>\n Let\u2019s dig into five common signals that a customer or prospect will be receptive to your Google Ads PPC management pitch.<\/p>\n SMBs often jump into the digital ads space with optimism, expecting positive outcomes. They hear impressive ROI figures tossed around and assume they\u2019ll have the same experience. But when the returns aren\u2019t as significant as they might have hoped, or their efforts to optimize campaigns falter, it\u2019s a clear signal that professional management services are needed.<\/p>\n Crafting an effective Google Ads PPC management strategy has multiple moving parts, including:<\/p>\n <\/p>\n That\u2019s a lot for one SMB to handle. If your prospect\u2019s previous attempts haven\u2019t produced the visibility and sales they anticipated, there\u2019s a good chance it\u2019s due to their inability to cover every<\/em> key component of managing a Google Ads campaign.\u00a0 Your agency\u2019s expert Google Ads management services can dissect those past campaigns, identify areas of weakness, and develop a robust digital marketing strategy<\/a> to take their performance to new heights in the future.<\/p>\n Many of your prospects may have never even got around to trying Google Ads despite their best intentions. Running a small business is notoriously challenging, leaving limited resources and time to spare for something as demanding as PPC ad management.<\/p>\n Effectively running Google Ads campaigns requires a commitment to consistent monitoring, optimization, and tweaking to yield the best results. If your SMB clients are stretched thin with their daily operational requirements, there\u2019s a good chance they\u2019re simply unable to allocate sufficient time to planning and executing a Google Ads strategy.<\/p>\n If a prospect or existing client tells you they haven\u2019t had the time to explore this marketing channel before, take it as a surefire indicator that outsourcing Google Ads management to an expert marketing agency\u2014yours\u2014is an excellent option for them.<\/p>\n Your pitch? Using Google Ads will help your client grow their market share and bottom line. By providing Google Ads management services, you can apply your expertise to growing their business, while freeing up their valuable time to focus on core operations.<\/p>\n Maybe you\u2019ve heard this from your prospects before: we started using Google Ads, had some good results at first, but we can\u2019t seem to recapture the momentum and now ROI is lackluster.<\/p>\n This all too common scenario can happen for a number of reasons, including:<\/p>\n Google has been particularly aggressive with policy enforcement recently. According to recent industry data, the state of Google Ads suspensions<\/a> shows a sharp increase in accounts being flagged or shut down, often catching advertisers off guard.<\/p>\n When your prospects share that they have had success in the past, your job is to reassure them that your agency will be able to pinpoint the weak links in their strategy to deliver impressive ROI again.<\/p>\n Stiff competition is the reality for most SMBs today, given lower barriers to entry in many businesses thanks to technological advancements.<\/p>\n When it comes to getting the attention of customers online, it\u2019s common to see multiple businesses vying for the same keywords and ad spaces. If your SMB prospect operates in an industry where competitors are actively running Google Ads campaigns, it\u2019s critical for them to enlist professional digital ad management services<\/a>. If they don\u2019t, they run the risk of getting completely sidelined by competitors.<\/p>\n Google Ads management services will help them stay competitive, maximize visibility, and target their dream customers effectively. Seasoned Google Ads pros have the knowledge and tools to perform competitor analysis, understand their strategies, and develop competitive yet cost-effective campaigns: exactly what\u2019s needed to avoid getting lost in the crowd.<\/p>\n When done correctly, digital advertising is one of the best and most reliable ways to generate ROI for a business. If your prospect is uncertain or dissatisfied with their advertising ROI, that\u2019s a good indication that professional help is needed.<\/p>\n By specializing in Google Ads PPC management services\u2014or using white-label PPC experts<\/a> to deliver\u2014your agency will be equipped to analyze campaign data, identify inefficiencies, and come up with trusted strategies to boost ROI.<\/p>\n Let your prospective clients know that you share the same ultimate goal as them: to ensure that every dollar spent on advertising contributes to customer acquisition and sustainable business growth. That means boosting ROI will be a critical focus of any campaign you run for them.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”10 tips for supercharging your Google Ads management services” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The first step to delivering exceptional Google Ads management services is to gain a rock-solid understanding of your client\u2019s target audience and the goals they want to achieve through their advertising efforts.<\/p>\n A useful asset to use at this stage is an intake form that new Google Ads PPC management clients complete to help you understand their specific objectives. It\u2019s a given that all businesses want to increase their profits, but the specifics can vary from one SMB to the next.<\/p>\n For example, one client may have a great conversion rate but low traffic, so their focus would be to increase traffic while maintaining their conversion rate. Another client might have plenty of traffic, but a lackluster conversion rate. Their goal might be to focus on conversions rather than traffic.<\/p>\n Once you have a good understanding of your client\u2019s goals, make sure you have a complete understanding of their target audience. Each audience group will have unique traits, interests, and needs that should be considered when creating an ad campaign. Creating some ideal customer profiles in collaboration with your clients at this stage will serve you well later in this process. This is especially true since these fictionalized buyers can act as your north star when crafting visuals, copy, and other elements of your campaign.<\/p>\n Like many digital ad platforms, keywords form the basis of how Google Ads decides who should see an ad. Now that you know who the target audience is and what your client\u2019s goals are, the next step is to find out which keywords that audience is using to discover products and services like those offered by your client. This is the core goal of keyword research.<\/p>\n There are many digital tools you can use to identify the target keywords for your campaign, including some great free options like Ahrefs\u2019 Keyword Explorer<\/a>. Most tools work similarly: you type in words or phrases related to your client\u2019s business, and you\u2019ll see the search volume and competition for the keyword along with suggested related keywords. The best keywords are those with a high search volume\u2014meaning lots of people search for them\u2014and low competition.<\/p>\n Another option is to use white-label PPC services<\/a> that include everything from keyword research to campaign management, leaving you free to focus on growing your agency through prospecting and sales.<\/p>\n Like peanut butter and jelly, PPC and SEO are better together. Combining your services as a PPC reseller<\/a> with SEO solutions will yield better ROI for your clients (and<\/em> your agency). Any keyword research you conduct as part of your advertising services can do double-duty as part of a local SEO<\/a> strategy. By bundling these services<\/a>, you can sell more, improve your customer lifetime value (LTV), and maximize your recurring revenue.<\/p>\n To achieve serious ROI on the Google Ads platform, you\u2019ll need an effective strategy. Instead of haphazardly running ads and hoping for the best, you should create a structured campaign from the get-go. Here\u2019s a breakdown of how the platforms works:<\/p>\n <\/p>\n By creating a tightly organized campaign structure, you\u2019ll be able to track exactly what works and what doesn\u2019t, making it easier to cut ineffective ads, focus on profitable ones, and boost ROI over time.<\/p>\n Visuals get much of the attention when it comes to creating scroll-stopping ads, but ad copy remains an essential component of scoring conversions. The right words can tap into your target audience\u2019s desires, making your offer irresistible.<\/p>\n So, what makes for excellent ad copy?<\/p>\n The key is to go beyond generic descriptions and to engage the audience by drawing attention to your client\u2019s unique selling proposition (USP). Your copy should also include a call to action (CTA) that tells customers exactly what you want them to do next. Finally, make sure to naturally work in a target keyword. Here\u2019s how this might look in action for a local family-owned Italian restaurant:<\/p>\n Forgettable ad copy:<\/strong> Come in for Italian favorites like pizza, pasta, and tiramisu.<\/p>\n Conversion-boosting ad copy:<\/strong> Savor the authentic taste of Napoli in our cozy, intimate trattoria. Mouth-watering Italian comfort food straight from Nonna\u2019s kitchen awaits\u2026 Reserve now for a complimentary tiramisu!<\/p>\n The first example could be any Italian restaurant: it doesn\u2019t give the audience a good reason to switch from their existing go-to spot. In the second example, the restaurant\u2019s USP is emphasized (an authentic, family owned, intimate dining experience), the audience\u2019s attention is piqued with adjectives like cozy and mouth-watering, and urgency is created with a strong CTA and special offer.<\/p>\n Google Ad assets (formerly called Ad extensions) are an underutilized tool that can make your client\u2019s Google Ads much more impactful. Ad assets are bits of extra data that appear in search ads to provide more information and generate more clicks.<\/p>\n These handy additions include:<\/p>\n <\/p>\n The best part? Google doesn\u2019t charge for ad assets, and will only display them when they\u2019re likely to improve conversions. In the example above, a series of sitelink assets and a price asset appear. Leveraging ad assets is a great, cost-effective marketing technique<\/a> for improving click-through rates (CTR) and increasing the likelihood of conversion.<\/p>\n If your prospects tried their hand at Google Ads PPC management in the past with limited success, it\u2019s very likely that they stumbled on performance monitoring. This step requires diligence, and letting it slip can cause spending to balloon while ROI dwindles.<\/p>\n Performance monitoring needs to happen on a rolling basis. Constant oversight of your campaigns will enable you to identify trends, spot opportunities, and cut ineffective ads before<\/em> they eat up too many marketing dollars.<\/p>\n Regularly check in on these metrics:<\/p>\n <\/p>\n Having these figures close at hand makes it easy to make data-informed decisions quickly and efficiently, allowing more of your client\u2019s budget to flow to the ads that are bringing in sales. Plus, with the insights you\u2019ll glean from this practice, you\u2019ll get a better feel for what types of ads work best for the target audience.<\/p>\n Don\u2019t have the capacity to keep an eye on all of these metrics as your client list grows? Instead of going through a costly and risky hiring process, consider using white-label Google Ads management services<\/a> as you scale your business.<\/p>\n A\/B testing is the best way to discover what an audience responds to. The principle is simple: run almost-identical ads varying a single component to see which performs best. Then, kill the lower-performing ad, and run another A\/B test by varying another component.<\/p>\n Every part of your ads should be tested this way, including:<\/p>\nIdentify Google Ads management sales opportunities: Key signals from clients and prospects<\/h2>\n
They\u2019ve been burned in the past by ineffective Google Ads management services<\/h3>\n
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They don\u2019t have the capacity to handle Google Ads PPC management in-house<\/h3>\n
They\u2019re experiencing dwindling performance after a positive start<\/h3>\n
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They face stiff competition<\/h3>\n
They’re worried they won\u2019t generate enough ROI<\/h3>\n
10 tips for supercharging your Google Ads management services<\/h2>\n
1. Zero in on the campaign goals and target audience<\/h3>\n
2. Develop a keyword strategy by conducting keyword research<\/h3>\n
Pro-tip<\/h4>\n
3. Create a campaign structure that supports ongoing success<\/h3>\n
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4. Write conversion-boosting ad copy<\/h3>\n
5. Make use of ad assets<\/h3>\n
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6. Implement a plan for ongoing performance monitoring<\/h3>\n
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7. Run constant A\/B tests<\/h3>\n