[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
With 9 out of 10 internet users<\/a> signing on to platforms like Facebook and Twitter at least once a month, small businesses have to build an interesting and authentic social media presence in order to stay competitive. But the time and resources it takes to do social media well can distract business owners from other key tasks that demand their attention.<\/p>\n Be successful with social media on behalf of your clients by downloading \u201cThe ultimate guide to effective social media for business\u201d now.<\/a><\/p>\n Social media marketing agencies use both in-house and white-label social media services<\/a> to help businesses reach their goals without the need to rapidly expand their own infrastructures. These tips for crafting social media marketing packages for small businesses can help you put together pitches that resonate with startups and scaling SMBs.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Table of Contents” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for considering client needs” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The first step in learning how to create social media packages that resonate with potential clients is to figure out what those clients need. Identify pain points, goals, and how clients stack up against the competition to build a holistic view of what\u2019s happening and what needs to change.<\/p>\n A strong social media strategy is built backward. You start with the clients\u2019 goals, then work in reverse to construct a blueprint that will take you from current stats to the agreed-upon finish line.<\/p>\n Goals can be small and more short-term in nature (think increasing followers by 20% over three months) or larger and long-term (such as generating X number of leads over the course of a year). But all goals should be SMART:<\/p>\n You can learn a lot from your clients\u2019 competitors, including what they\u2019re doing right and where they\u2019re starting to slip. Wins, you can copy and build on. Mistakes, you understand how to avoid so you get the knowledge without the consequences.<\/p>\n To conduct a competitive analysis<\/a>:<\/p>\n You may have a go-to list of social media post ideas<\/a>, but show clients how you\u2019ll tailor your greatest hits to include their voice and suit their audience. Businesses aren\u2019t looking to repeat posts, and if they wanted a plug-and-play strategy, they\u2019d buy templates and execute on the suggestions themselves.<\/p>\n Everything \u2014 video marketing, retargeting ads, even DMs \u2014 can be customized to reflect each brand\u2019s voice, vision, and preferences.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for crafting high-selling social media marketing packages” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n There aren\u2019t any one-size-fits-all AI social media marketing <\/a>packages for small businesses. Develop tiered options that can be customized to suit each client\u2019s needs and describe the possibilities thoroughly so there\u2019s no confusion about what\u2019s included, what can be added, and what is unavailable.<\/p>\n Speaking of customized packages, the trick is to have a basic skeleton that you can adapt as needed. Starting fresh with each client isn\u2019t efficient \u2014 you\u2019ll spend a lot of time revisiting service options and pricing. But if you have a solid starting point and you\u2019ve already conducted client and competitive research, you\u2019ll have everything you need to quickly fine-tune your pitch.<\/p>\n Assume your clients know very little about the inner workings of social media management and spell out the particulars of each service you\u2019re offering. \u201cOversee Facebook profile\u201d can mean dozens of different things, and sticking with a vague description doesn\u2019t do you or your clients any favors.<\/p>\n Sometimes, you\u2019ll need to clarify the amount or frequency of a service, too. For instance, if you\u2019re offering to run and interpret analytics, you may say you\u2019ll forward the client one report per month, or one each quarter. Or you may describe how often you\u2019ll post on each channel and what types of posts will be in rotation. These things should be defined as part of each package.<\/p>\n People typically think they can buy an AI social media marketing<\/a> package one day and get jaw-dropping results the next. The truth is that it takes time to ramp up and gain the traction necessary to produce results. Ask a group of experts how long it\u2019ll take to see the benefits of a new social media strategy, and one might say 4\u20136 months, another might say 6\u20139 months, and a third might just say, \u201cIt depends.\u201d<\/p>\n But they\u2019ll all agree on one thing: Progress takes time. Prepare clients to be patient, and you\u2019ll minimize frustration. You can use case studies (more on those later) and client testimonials to illustrate how long it took to meet certain goals, with data points to suggest how progress looked over the weeks or months between kickoff and specific checkpoints.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for strategic pricing” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n One pivotal part of learning how to sell social media management packages<\/a> is to figure out pricing, with the right balance between delivering value to clients and protecting your profit margin.<\/p>\n Just like social media packages will vary from client to client, pricing can fluctuate as well. You may choose to charge by the hour for some clients, offer flat-rate packages to others, and do a mix of the two when situations call for it.<\/p>\n Other things to consider include:<\/p>\n Value-added services offer clients a little something extra that fits into your strategy but would also be considered going above and beyond. These aren\u2019t social media management basics, like posting content or monitoring comments, but offers that help the clients save time and connect with their audience.<\/p>\n For instance, if you deal with clients who are in high-profile positions or prone to missteps, adding reputation management services<\/a> could help seal the deal. Of course, those services cost extra, because they\u2019re technically outside the scope of your \u201cbase\u201d social media marketing package.<\/p>\n Other examples of value-added services include:<\/p>\n As clear as your pricing structure is, your exceptions and answers to \u201cwhat if\u201d questions should be equally transparent. What happens if certain milestones aren\u2019t met? What if the client fails to provide the necessary assets (video, graphics, product details, etc.) to allow your team to do their jobs? Who owns the rights to content and strategy? Is there an exit clause?<\/p>\n Your terms and conditions protect everybody involved and will help boost confidence and minimize debate while you\u2019re hammering out an agreement.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for demonstrating value” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n You\u2019re good at what you do \u2014 and you\u2019re excellent at hiring top-notch third-party agencies to do whatever isn\u2019t in your wheelhouse \u2014 but how will clients know that you\u2019re better than your competition? Here\u2019s how you can demonstrate your value and justify your pricing in a few simple steps.<\/p>\n Case studies are a beautiful way to demonstrate that not only do you know your stuff, your approach has also produced verifiable results in the past. Most case studies follow the same basic structure:<\/p>\n <\/p>\n Include direct quotes from the client to further humanize the study and you have trustworthy, captivating examples of real-life successes to show businesses that may be interested in your services.<\/p>\n General statements like, \u201cWe do an excellent job of increasing brand awareness\u201d simply don\u2019t hold the same weight as actual data that shows a significant change in branded search volume. Including reporting and analytics in your packages and initial pitches can help prove that you\u2019re worth your fees, but it also shows potential clients how you\u2019ll track their campaigns once they welcome you aboard.<\/p>\n Finding, vetting, and onboarding a new vendor or marketing partner can use up a solid chunk of time and money. But in the end, it\u2019s worth it when businesses find a company that can help them meet important goals, like increasing revenue or repairing a damaged reputation. It\u2019s unfortunate, then, when businesses grow and realize the social media agency they\u2019re currently partnered with is ill-equipped to lead them into the future.<\/p>\n Demonstrate that you\u2019re ready to help clients scale, either because you have the bandwidth internally already or because you know how to outsource strategically and still maintain control over quality and quantity.<\/p>\n You\u2019ve covered services offered, showcased value, priced your packages, and handed offer proof of your successes. But you\u2019re also selling yourself, or at least your knowledge and expertise. Including a short bio or even an introductory video with your pitches gives your agency a face and another way to connect with future clients. Include information about you and your team, such as:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for client support” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n While the expectation is always that your strategy will be executed well and the process will go smoothly, it\u2019s reassuring for clients to know what communication and client assistance look like just in case.<\/p>\n Explain that your agency is available for support at any time, or at least on the days and times that align with your operating hours. Reassure clients that they\u2019ll be able to ask questions and share concerns as they pop up, and your team will respond ASAP.<\/p>\n Sometimes the best way to get your clients to put their faith in your talent and plan is to educate them on best practices and the details of key aspects of social media. An online library with educational snippets and videos, an active blog, and live training sessions can all help clients better understand social media and what goes into effective online branding.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Frequently asked questions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Because social media marketing packages come in all shapes and sizes and should be customized to fit each client\u2019s needs, fees can run the gamut from a few hundred dollars to mid-four-figure prices for monthly services. The industry standard for social media marketing spend seems to be around one-fourth of a company\u2019s total marketing budget (Socialistics<\/a>).<\/p>\nTable of Contents<\/h2>\n
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Tips for considering client needs<\/h2>\n
1. Understand the client\u2019s goals<\/h3>\n
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2. Conduct a competitive analysis<\/h3>\n
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3. Offer a personalized approach<\/h3>\n
Tips for crafting high-selling social media marketing packages<\/h2>\n
4. Offer customized packages<\/h3>\n
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5. Clearly define services<\/h3>\n
6. Set realistic expectations<\/h3>\n
Tips for strategic pricing<\/h2>\n
7. Provide pricing options<\/h3>\n
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8. Highlight value-added services<\/h3>\n
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9. Provide clear terms and conditions<\/h3>\n
Tips for demonstrating value<\/h2>\n
10. Showcase past successes<\/h3>\n
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11. Include reporting and analytics<\/h3>\n
12. Offer scalability<\/h3>\n
13. Demonstrate expertise<\/h3>\n
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Tips for client support<\/h2>\n
14. Emphasize ongoing support<\/h3>\n
15. Offer training and educations<\/h3>\n
Frequently asked questions<\/h2>\n
How much do social media marketing packages for small businesses typically cost?<\/h3>\n
Can social media marketing packages for small businesses be customized to fit specific needs?<\/h3>\n