{"id":7920,"date":"2016-04-15T08:16:19","date_gmt":"2016-04-15T14:16:19","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=7920"},"modified":"2026-03-04T22:51:58","modified_gmt":"2026-03-04T22:51:58","slug":"linkedin-advertising","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/linkedin-advertising\/","title":{"rendered":"LinkedIn Advertising: 4 Ways to Get Professional Leads"},"content":{"rendered":"

On Facebook, you send a friend request to someone you already know or someone you want to become closer to. On Instagram, you can visually follow someone to see their artistic output and what they are doing. When you want to get to know an individual through their education and professional experiences, that is where the platform of LinkedIn comes in.<\/p>\n

LinkedIn is a social network platform with over 414 million users, connecting the world’s professionals, where businesses and people can view your professional resume<\/a> online. Business owners can also build a business profile and connect with other LinkedIn users as potential business prospects. LinkedIn is not just a platform to recruit the best candidates for your business; it can also be utilized to market and sell through\u00a0LinkedIn advertising.<\/span><\/p>\n

[et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n

LinkedIn Company Pages<\/h2>\n

Besides a company\u2019s website, businesses have the option of showcasing themselves on a social media platform mainly targeted at businesses by using LinkedIn. It is crucial to have a company page on LinkedIn in today\u2019s digital media age. Having a company page on LinkedIn is a major milestone in building an online presence, as well as attracting and engaging an audience.<\/span><\/p>\n

The short biography of the company and the specialties tags below the company profile help LinkedIn users to obtain a quick understanding of the company, rather than going to a website and sifting through much more content to find that information. <\/span><\/p>\n

A<\/span> company page also attracts prospects, as LinkedIn\u2019s company profile provides much more exposure and visibility to a company\u2019s products and services, and helps prospects understand a company\u2019s area of expertise.<\/p>\n

Target Advertising<\/h2>\n

LinkedIn is not only a social media network to build connections with professional people, but also a platform to advertise a business to targeted markets. LinkedIn advertising can be utilized through the following marketing solutions (<\/span>LinkedIn Business Solutions<\/span><\/a>).<\/span><\/p>\n

Sponsored updates:<\/span><\/h3>\n

Just like Facebook sponsored posts, on LinkedIn, you can sponsor a company\u2019s update to LinkedIn members on their homepage across all devices. You can also sort by using the targeting options, directly addressing the LinkedIn members you would like to view the ads. The options of targeting include: location, companies, job titles, and much more. <\/span><\/p>\n

With LinkedIn\u2019s campaign dashboard, you can also monitor how sponsored ads are performing through real-time analytics. Once a company\u2019s posts have been published, you can sponsor any of the updates. With this function, however, you will not be able to modify the update once it is sponsored.<\/span><\/p>\n

Sponsored Inmails:<\/span><\/h3>\n

Wondering what sponsored InMails are? Well, the function of InMail is similar to that of email. Ever faced the situation of sending emails to your prospects and not getting the click-through rates you want? <\/span><\/p>\n

Well, in that case, Inmail might be the solution for your business. Sponsored Inmails are delivered to members only when they are active on LinkedIn. <\/span><\/p>\n

With this solution, businesses can send tailored emails to targeted users through their LinkedIn inboxes.<\/p>\n

Display and Text Ads:<\/span><\/h3>\n

The motive of the LinkedIn ads is to generate quality leads, target ideal business audiences, and, more importantly, increase click-through rates. The two types of ads on LinkedIn are display ads and text ads. Text ads are the ads you see on the top right corner of your LinkedIn homepage. <\/span><\/p>\n

Since the text ads are on the side corners and sometimes difficult to notice, it is very crucial to have a compelling header to attract attention. With display ads, you have the option to choose the perfect IAB\u2014standard display ad formats\u2014either 300×250 for a desktop banner or 16×600 for a banner that is displayed on the right corner of your news feed. <\/span><\/p>\n

With display ads, make sure to be creative, as this is the opportunity to grab the attention of your targeted prospects. Also, have the website or the landing page linked to the ad where you want your prospect to land when they click on the display ad.<\/span><\/p>\n

Social Selling through LinkedIn\u2019s Social Navigator<\/h2>\n

78% of sellers who use social media outsell their non-social media sellers. Some stats from <\/span>LinkedIn <\/span><\/a>show that when it comes to B2B buyers, 75% of them use social media for their buying decisions, 50% use LinkedIn for their purchasing decisions and 76% choose to take recommendations from their professional network. <\/span><\/p>\n

These stats emphatically showcase the significance of social media advertising and how it makes an impact in terms of marketing.<\/span><\/p>\n

Through the usage of LinkedIn\u2019s Social Navigator, businesses can take advantage of some powerful tools such as lead recommendation, importing contacts on Salesforce, an advanced search bar, and real-time sales updates. With the lead recommendation tool, businesses receive lead recommendations, which are sorted according to the target audience. <\/span><\/p>\n

The next tool imports all prospect contacts from Salesforce, helping businesses to engage with potential prospects on a professional level. With the advanced search tool, LinkedIn allows businesses to create a very specific, targeted list to get potential leads. Another important tool under the social navigator is the real-time sales update, which updates all new information related to prospects. <\/span><\/p>\n

This includes job changes, news, and new potential prospects for a business (<\/span>LinkedIn’s Sales Navigator<\/span><\/a>).<\/span><\/p>\n

The following image from LinkedIn provides a clear picture of the core features of Sales Navigator and details the professional and team editions depending on the number of users who would be using it.<\/p>\n

Showcase Pages<\/h2>\n

Businesses with a unique aspect should consider creating a LinkedIn showcase page. Showcase Pages are an extension of a business page, where users can divide a business’s brands or products and market them separately. <\/span><\/p>\n

The main goal of the showcase pages is to build a strong relationship with audiences who are specifically interested in that particular business aspect (<\/span>LinkedIn Showcase Pages<\/span><\/a>).<\/span><\/p>\n

LinkedIn is similar to other social media platforms, with the only difference being that it is a much more professional space to connect. LinkedIn advertising offers businesses an opportunity to expose their products and services to potential leads. It is a platform for building professional connections with peers in the industry and staying connected with potential and existing customers. <\/span><\/p>\n

Social media marketing is an essential platform for your business to engage in 2016, so if a company does not have a LinkedIn account yet, now is the time to expose that business to over 414 million users. <\/span><\/p>\n

Interested in more social media platforms to use for social media marketing? Check out <\/span>Facebook: #1 Social Media that has changed the media world<\/span>, or <\/span>The Top 4 Instagram Trends for 2016<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Facebook, you send a friend request to someone you already know or someone you want to become closer to. On Instagram, you can visually follow someone to see their artistic output and what they are doing. 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