{"id":78310,"date":"2023-05-24T09:45:35","date_gmt":"2023-05-24T15:45:35","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=78310"},"modified":"2026-04-15T22:55:11","modified_gmt":"2026-04-15T22:55:11","slug":"multi-location-businesses","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/multi-location-businesses\/","title":{"rendered":"Managing social media for multi-location businesses: Tips and best practices"},"content":{"rendered":"<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>A recent study found that 94% of internet users aged 16\u201364 have been active on social media in the past month (<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noopener\">DataReportal<\/a>). Another study found that 77% of internet users turn to social media first when they want to learn about a brand, underscoring how important it is for companies \u2014 especially multi-location businesses \u2014 to have an accurate, engaging social media presence (<a href=\"https:\/\/www.gwi.com\/reports\/social\" target=\"_blank\" rel=\"noopener\">Global Web Index<\/a>).<\/p>\n<p>For agencies interested in dipping their toes into social marketing or adding to solutions already in place, here\u2019s a look at what goes into successfully building a multi-location marketing strategy and managing social media for businesses with multiple locations.<\/p>\n[et_pb_section global_module=\"113194 \"][\/et_pb_section]\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 id=\"why\">Why is social media important for multi-location businesses?<\/h2>\n<p><a href=\"\/services\/social-media\/\" target=\"_blank\" rel=\"noopener\">White-label social media management<\/a>\u00a0agencies are tasked with using social media to help clients reach their goals. For businesses with multiple locations, posting on channels like Facebook and Instagram can help increase\u00a0<a href=\"\/blog\/social-media-reach\/\" target=\"_blank\" rel=\"noopener\">reach<\/a>\u00a0not only for the brand but for each brick-and-mortar locale.<\/p>\n<p>By correctly utilizing social media, multi-branch companies can:<\/p>\n<ul>\n<li><strong>Increase brand visibility<\/strong>. Multiple pages translate to exponentially more exposure. Keep branding consistent and post a combination of high-level brand content and location-specific information.<\/li>\n<li><strong>Focus on localized marketing<\/strong>. Having one page spanning a large geographic area means you have to stick to broad messaging that speaks to every possible demographic. Localized pages can be tailored and tweaked in ways national pages can\u2019t.<\/li>\n<li><strong>Manage brand reputation<\/strong>. The role of\u00a0<a href=\"\/blog\/social-media-reputation-management\/\" target=\"_blank\" rel=\"noopener\">social media in reputation management<\/a>\u00a0can\u2019t be underestimated. When customers post on a business page sharing feedback about their experience at a local store, hearing back from a local rep feels more authentic \u2014 like someone hands-on at that location cares.<\/li>\n<li><strong>Boost engagement<\/strong>. Email marketing, Google Ads, blogs, and ebooks are all useful tools, but they can largely feel like one-way conversations. Social media invites consumers to engage with brands about their products and services and even broader topics like local events or industry news.<\/li>\n<\/ul>\n<p data-start=\"1133\" data-end=\"1326\">For growing franchises, <a href=\"https:\/\/www.vendasta.com\/blog\/ai-for-multi-location-marketing\/\">AI for multi-location marketing<\/a> ensures that both brand-level messaging and location-specific campaigns stay aligned across every channel.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 id=\"main\">4 main challenges of managing social media for multi-location businesses<\/h2>\n<p>While multi-location marketing is essential, it\u2019s not easy to plan or execute. Tackling the social media needs of a company with several locations is an exercise in agility, with success dependent on how deftly marketers can navigate these challenges.<\/p>\n<h3 id=\"of\">1. Consistency of brand voice and messaging<\/h3>\n<p>Leaving marketing in the hands of each individual location or\u00a0<a href=\"\/blog\/local-seo-for-franchises\/\" target=\"_blank\" rel=\"noopener\">franchise<\/a>\u00a0owner can result in inconsistencies that undermine company branding and, eventually, consumer trust.<\/p>\n<p>Empowering a single entity, like a social media agency, to construct a social media style guide ensures everything from brand voice to promotional offerings always stay on target while running a multi-location marketing strategy.<\/p>\n<h3 id=\"and\">2. Keeping track of multiple accounts and locations<\/h3>\n<p><a href=\"\/blog\/manage-multiple-social-media-accounts\/\" target=\"_blank\" rel=\"noopener\">Tracking multiple accounts<\/a>\/locations can put a strain on in-house resources, especially with time and budget. You should\u00a0<a href=\"\/blog\/benefits-social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">monitor and analyze data<\/a>\u00a0points for campaigns executed separately for each store or geographic region.<\/p>\n<p>The same strategies could have very different results in one or more locations depending on audience reaction and how the campaign is rolled out in each area. That\u2019s why changes should be made on a case-by-case basis.<\/p>\n<h3 id=\"hand\">3. Handling reviews and feedback across multiple locations<\/h3>\n<p>Since every store location should have its own social media page, they\u2019re all open to reviews and feedback from separate customer sets.<\/p>\n<p>Best practices demand a company rep combs through feedback to catalog pain points and user requests, but it\u2019s also crucial to respond to both positive and\u00a0<a href=\"\/blog\/negative-comments-social-media\/\" target=\"_blank\" rel=\"noopener\">negative comments<\/a>. That can be a full-time job in itself, and you\u2019ll need someone in that position familiar enough with the local business operations and community to formulate responses that make sense.<\/p>\n<h3 id=\"laws\">4. Ensuring compliance with local laws and regulations<\/h3>\n<p>Corporations are bound by privacy and data laws that govern who marketers can contact, how they can\u00a0<a href=\"\/blog\/social-media-intelligence\/\" target=\"_blank\" rel=\"noopener\">collect and store data<\/a>, and how they must inform customers about data usage.<\/p>\n<p>Laws like the\u00a0<a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">CAN-SPAM Act<\/a>\u00a0in the United States,\u00a0<a href=\"https:\/\/fightspam-combattrelepourriel.ised-isde.canada.ca\/site\/canada-anti-spam-legislation\/en\" target=\"_blank\" rel=\"noopener\">Canada\u2019s anti-spam legislation<\/a>, and\u00a0<a href=\"https:\/\/gdpr.eu\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (GDPR)<\/a>\u00a0in the European Union (EU) offer differing guidelines and limits that marketers must know to correctly execute a safe and legal social media campaign targeting users in those territories.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 id=\"tips\">Expert tips for managing social media for multi-location businesses<\/h2>\n<p>For those interested in adding multi-location business marketing to their\u00a0<a href=\"\/blog\/media-companies-sell-social-media-management-packages-vendasta\/\" target=\"_blank\" rel=\"noopener\">social media management packages<\/a>, these tips can help you shape your offerings to be as attractive as possible for clients eagerly expanding their local marketing empires.<\/p>\n<h3 id=\"deve\">1. Develop a social media strategy and guidelines<\/h3>\n<p>The specifics of your social media strategy will differ from client to client, but having a basic plan or template gives you a launching pad that\u2019ll help you pitch prospects and get new marketing campaigns off the ground quickly.<\/p>\n<p>Start by establishing corporate guidelines (approved by the powers that be at your client\u2019s HQ) that will be the basis for standardizing graphics, text-based content, and everything else that goes into running a\u00a0<a href=\"\/blog\/add-social-media-google-business\/\" target=\"_blank\" rel=\"noopener\">business\u2019s social media accounts<\/a>.<\/p>\n<p>Then put together a plan that outlines:<\/p>\n<ul>\n<li>What you hope to achieve with the campaign and the timeline in which you hope to achieve it<\/li>\n<li>Who your target audience is<\/li>\n<li>What you\u2019ll be posting and when<\/li>\n<li>Which channels\/platforms you\u2019ll be using<\/li>\n<li>Which metrics you\u2019ll track and how you\u2019ll track\/analyze that data<\/li>\n<\/ul>\n<h3 id=\"use\">2. Use a social media management tool<\/h3>\n<p>Manual social media management is impractical and inefficient. Using a social media management tool to\u00a0<a href=\"\/blog\/social-media-workflow\/\" target=\"_blank\" rel=\"noopener\">automate workflows<\/a>\u00a0and improve user experience is just\u00a0one of many hacks that can help you maximize <a href=\"\/blog\/social-media-resources\/\" target=\"_blank\" rel=\"noopener\">social media resources<\/a>\u00a0while also improving results.<\/p>\n<p>Vendasta\u2019s\u00a0<a href=\"\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media management solutions<\/a>\u00a0help\u00a0<a href=\"\/blog\/social-media-project-management\/\" target=\"_blank\" rel=\"noopener\">streamline projects<\/a>, whether you\u2019re managing a single social media account or hundreds of separate pages. From accessing and connecting accounts to scheduling posts to assign and tracking tasks, Vendasta\u2019s platform is designed to handle all those must-do items on your list and assist in building a social media presence that exceeds expectations.<\/p>\n<p>You can even increase your own\u00a0<a href=\"\/blog\/social-media-portfolio\/\" target=\"_blank\" rel=\"noopener\">portfolio of offerings<\/a>\u00a0by taking advantage of Vendasta\u2019s impressive slate of best-in-class products and services that go above and beyond the basics. Access to marketing experts, easy collaboration, a\u00a0<a href=\"\/blog\/social-media-dashboard\/\" target=\"_blank\" rel=\"noopener\">central client dashboard<\/a>, integrated pre-publishing approval,\u00a0<a href=\"\/blog\/social-media-automation-tools\/\" target=\"_blank\" rel=\"noopener\">automated<\/a>\u00a0reporting, social listening, and a library of high-quality stock images \u2014 all pieces of the pie crucial to providing superior customer service and developing a loyal and engaged following.<\/p>\n<h3 id=\"ass\">3. Assign roles and responsibilities<\/h3>\n<p>Make a list of tasks vital to each social media campaign and attach a name\/job position to each of those tasks. Everyone on your team should know what they\u2019re responsible for too, so they\u2019re empowered to take an active role in things like monitoring customer reviews or ensuring your business location, hours, and contact information are up-to-date.<\/p>\n<p>View task categories as specialties and assign roles based on members\u2019 strengths. Some people will be better at tactfully responding to negative feedback, while others might excel at curating content.<\/p>\n<h3 id=\"cre\">4. Create and curate location-specific content<\/h3>\n<p>Content should be a mix of branded information that could technically be used by any single location business \u2014 e.g., what the brand stands for and how certain products are made \u2014 and location-specific content that speaks to the people actually frequenting that outlet.<\/p>\n<p>The \u201ccreation\u201d portion of this equation focuses on content built in-house, specifically for this project.<\/p>\n<ul>\n<li>Give a behind-the-scenes look at store operations via Instagram Stories<\/li>\n<li>Share promotions specific to that location<\/li>\n<li>Boast about a location-specific achievement, like the store\u2019s anniversary or winning a local industry award<\/li>\n<li>Create funny memes about life in [home city\/state]<\/li>\n<li>Write business-specific how-tos, like recipes from a restaurant\u2019s head chef or a home improvement store\u2019s DIY specialist<\/li>\n<\/ul>\n<p>As for curation, the focus shifts from local messaging to sharing locally themed content created by others, such as:<\/p>\n<ul>\n<li><a href=\"\/blog\/benefits-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">User-generated content (UGC)<\/a>\u00a0like customer reviews, images, and videos<\/li>\n<li>Posts from other local businesses that talk about community events and promotions relevant to your audience<\/li>\n<li>Posts from clients\u2019 suppliers \u2014 think restaurants highlighting their produce vendor\u2019s post about upcoming harvest or a gym sharing a post from a popular exercise equipment company teasing a new product launch<\/li>\n<\/ul>\n<h3 id=\"mon\">5. Monitor and respond to reviews and feedback<\/h3>\n<p>A whopping\u00a0<a href=\"\/blog\/50-stats-you-need-to-know-about-online-reviews\/\" target=\"_blank\" rel=\"noopener\">92% of consumers<\/a>\u00a0read at least one company review online before committing to a purchase. Nearly three-fourths of customers says they trust a business more if that business has positive reviews (<a href=\"https:\/\/blog.reputationx.com\/online-reputation-management-statistics#nearly\" target=\"_blank\" rel=\"noopener\">Reputationx<\/a>). Negative reviews can have the opposite effect, but that doesn\u2019t mean they should be ignored.<\/p>\n<p>Use positive reviews to reinforce the things that are being done right and turn to negative reviews to figure out what can be done better. All reviews should get a prompt and respectful reply.<\/p>\n<ul>\n<li>Thank reviewers for being a customer and taking the time to offer feedback<\/li>\n<li>Be gracious about positive feedback<\/li>\n<li>Acknowledge mistakes and sympathize with subpar experiences<\/li>\n<li>Indicate whether you\u2019re open to further discussion and offer a phone number or email to facilitate that as needed<\/li>\n<li>When appropriate, explain why expectations were not met and\/or address how you\u2019ll fix the issue moving forward<\/li>\n<\/ul>\n<h3 id=\"ens\">6. Ensure compliance with local laws and regulations<\/h3>\n<p>Check your game plan against local regulations. There may be limits to how you can interact with customers who haven\u2019t opted into communications. Some locales regulate which items can be discounted or offered as part of a promotion, and there are some posts \u2014 like those dealing with alcohol \u2014 that may be subject to even more stringent guidelines.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 id=\"best\">Best practices for managing multi-location social media<\/h2>\n<p>As you ramp up your own marketing plan and start\u00a0<a href=\"\/blog\/media-companies-sell-social-media-management-packages-vendasta\/\" target=\"_blank\" rel=\"noopener\">selling social media packages<\/a>, keep referring back to these best practices to keep your business and your clients on track.<\/p>\n<h3 id=\"all\">Use consistent branding and messaging across all locations<\/h3>\n<p>While content may differ from location page to location page, the overall look and feel of each social media account should always follow the\u00a0<a href=\"\/blog\/social-media-branding-guidelines\/\" target=\"_blank\" rel=\"noopener\">corporate style guidelines<\/a>. Fonts, brand colors, logos, and voice should weave a consistent thread across accounts location pages and platforms.<\/p>\n<h3 id=\"fost\">Foster engagement and build community on social media<\/h3>\n<p>Social media should be a multi-way conversation. You post content, social users\u2019 comment, and someone from your team responds to those comments. Combining those interactions with posts designed to encourage engagement (think: questions, polls, and requests for user-generated content) can help create conversations and increase loyalty to same brand.<\/p>\n<h3 id=\"inc\">Incorporate user-generated content<\/h3>\n<p>Speaking of user-generated content (UGC), studies find content created by consumers is 35% more memorable and 50% more trusted than other types of media (<a href=\"https:\/\/www.business2community.com\/infographics\/millennials-love-user-generated-content-infographic-01497502\" target=\"_blank\" rel=\"noopener\">Business 2 Community<\/a>). Leverage those trends by making space for consumer reviews, photos, and videos in your feed and on your site or content calendar. You can curate existing UGC or use contests and social posts to request submissions.<\/p>\n<h3 id=\"track\">Track and analyze metrics to improve performance<\/h3>\n<p>Guessing about your social campaign\u2019s success isn\u2019t enough. Concrete, verifiable data is the only way to know for sure whether your\u00a0<a class=\"wpil_keyword_link\" title=\"digital marketing strategy\" href=\"\/blog\/10-steps-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a>\u00a0is working. Track metrics like cost-per-click (for paid ads), response rate, response time, engagement rate, and audience growth rate to see what\u2019s working and what could use a tweak or two to\u00a0<a href=\"\/blog\/social-media-optimization\/\" target=\"_blank\" rel=\"noopener\">optimize results<\/a>.<\/p>\n<p>Establish at the outset of your campaign how you\u2019ll be gathering metrics (e.g., software offered by each social media platform vs. a plug-in or other third-party option) and how often you\u2019ll review that data. Give your strategy enough time to work, but don\u2019t wait too long to schedule a checkup and make necessary changes.<\/p>\n<h3 id=\"data\">Continuously adapt and adjust strategies based on data and feedback<\/h3>\n<p>Those metrics mentioned above are tools. Use the information to inform decision-making about overall strategy as well as smaller choices like whether you need to respond to comments faster or if it\u2019s time to switch up your content types to better snag your target audience\u2019s attention.<\/p>\n<p>Look not just at one set of numbers but also how those numbers trend \u2014 one small jump in engagement is nice, but a strong and steady growth pattern that extends over several months or quarters is far more exciting.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2 id=\"faq\">Frequently asked questions<\/h2>\n<h3 id=\"what\">What are the best marketing strategies for multi-location businesses?<\/h3>\n<p>Consider the needs of the corporation as well as what\u2019s best for local customers in each location. Acknowledge and adhere to the basics, like incorporating localized content and responding to customer reviews, while also leaving room for experimentation. Always build your strategy around SMART goals and track metrics to objectively gauge your strategy\u2019s success.<\/p>\n<h3 id=\"my\">What are the benefits of my client having multiple locations for their business?<\/h3>\n<p>Businesses could potentially increase their customer base and overall revenue with more locations. They can also customize products and services to cater to the needs of each local demographic, for example, while also reducing production and shipping costs by localizing those aspects of the business.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expand your agency\u2019s offerings with this guide to social media for multi-location businesses. Click through to read more from the experts at Vendasta.<\/p>\n","protected":false},"author":103,"featured_media":121278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[630],"class_list":["post-78310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to Managing Social for Multi-Location Businesses<\/title>\n<meta name=\"description\" content=\"Expand your agency\u2019s offerings with this guide to social media for multi-location businesses. 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