[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Wix is one of the most prominent website builders on the market, thanks to its ease of use and simple drag-and-drop interface. While Wix may seem like the perfect solution, some of its limitations could hurt your chances of ranking in local search results.<\/p>\n
In this article, we\u2019ll explain why Wix isn’t the best choice for Local SEO with seven reasons why it can damage your rankings in search engine results, plus three potential alternatives worth considering. By the end, you\u2019ll have an understanding of why wix is bad for Local SEO<\/a> and why you should consider other alternatives.<\/p>\n [et_pb_section global_module=\"113205 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Table of Contents” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”What is Wix and why is it so popular?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Wix<\/a> is a popular website builder that was founded in 2006. It provides users with an easy-to-use, drag-and-drop platform for creating attractive websites and online stores. Over the years, it has become one of the most popular website builders due to its expansive range of features and ease of use.<\/p>\n One of the main advantages of using Wix is its user-friendly interface. Since no coding knowledge or technical experience is required to build a website, anyone can use this platform regardless of background. You can create beautiful websites almost instantly with an intuitive drag-and-drop design. This makes it easy for non-tech-savvy users to create something they are proud of in no time.<\/p>\n Wix provides a diverse range of templates and customization options. With hundreds of professionally designed templates, you can find something that perfectly suits your brand. Also, Wix offers different customization tools such as fonts, backgrounds, images, and more so that you can tailor your site exactly how you want it to look.<\/p>\n Another attraction of using Wix is that it\u2019s free. Several plans are available, but if you\u2019re starting, you don\u2019t need to pay anything upfront, making it an attractive choice for beginners and small businesses just starting their web design<\/a> journey.<\/p>\n However, the free version of Wix is quite limited in what it offers; users have access to fewer features, such as limited storage space and the inability to add specific plugins. While businesses can access more advanced tools, such as marketing automation, these require purchasing additional plans. Because all websites created on Wix use a custom template system, users don\u2019t have complete control over their website\u2019s design and functionality.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”The importance of Local SEO for small businesses” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Local SEO plays a significant part in online business, especially for small businesses<\/a>, to get online visibility in local search results. With good hyperlocal targeting<\/a> and SEO, your clients could reach potential customers who have a specific intent to purchase within their immediate area.<\/p>\n Some tips for optimizing your client\u2019s website for local SEO include:<\/p>\n By following these best practices, you\u2019ll have an easier time getting found by potential customers in the areas where your business operates\u2014helping boost visibility, trustworthiness, and sales.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”7 Reasons why Wix is bad for local SEO” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Building and managing websites through Wix may seem like a convenient option, but it can have some serious drawbacks when it comes to local SEO. Search engine algorithms are constantly changing and evolving, so businesses need to keep up with the latest best practices to stay competitive in their industries.<\/p>\n Since Wix is a more simplified website builder, you are limited in terms of what you can customize when creating and managing your websites, compared to using an open-sourced, code-intensive builder. Since the majority of Wix\u2019s websites come pre-built with templates, more advanced users can\u2019t add custom code aside from an HTML code element which can be limiting when trying to add custom features.<\/p>\n If the customization options available through Wix don\u2019t suit your needs, it could adversely affect the user experience you\u2019re looking to provide with your client\u2019s website, which may impact your client\u2019s business with their customers.<\/p>\n There have been reports since 2020 alluding to Wix\u2019s websites containing code bloat, where unused or unnecessary code is added to the site that causes web pages to load more slowly (Search Engine Journal<\/a>). This can significantly impact user experience, leading to visitors leaving your site before it can even finish loading \u2013 something that search engine algorithms will also consider when ranking pages.<\/p>\n While the responsiveness in Wix\u2019s websites has gotten better over time, it isn\u2019t always the case. When it comes to making a responsive website for your clients on Wix, you have to be smart about which website theme or template you pick. This means that should only pick templates with simple, minimalist, and static designs that don\u2019t require too much to load or render when switching from desktop to mobile view.<\/p>\n The URLs used by Wix include a unique link structure that is not preferred by most SEO professionals, featuring a hashtag (#) in each link. This indicates that the link is served via JavaScript, which has previously caused trouble for websites using it when it comes to search engine crawling and indexing.<\/p>\n Although the platform offers a range of content creation options, Wix could improve its capabilities regarding blogging. It includes basic features such as tags and categories essential for SEO-friendly content, but you can\u2019t create even private posts or backdate them. The writing interface on Wix is only limited to a plain text editor, which also limits you on formatting your content the way you want it.<\/p>\n Also, the lack of advanced customization tools, such as implementing schema, can limit your ability to create content that stands out from other websites in SERPs.<\/p>\n White it\u2019s completely possible to migrate your entire Wix website to WordPress, it takes a lot of manual work. On top of setting up your hosting and WordPress site, as well as importing your blog posts through the RSS feed method, you still need to manually copy and paste your pages from Wix to WordPress.<\/p>\n Not only does manually importing your pages take up way too much time, but you\u2019ll also need to design those same web pages from scratch, which is less than ideal.<\/p>\n Although the platform provides some basic SEO controls, such as page titles and descriptions, it severely needs more advanced options for optimizing your content for search engines. One of the biggest features it lacks is a seamless way for you to edit the auto-generated sitemap, which can be time-consuming compared to using a tool like Yoast.<\/p>\n Additionally, there\u2019s not much you can do with how Wix generates its file names, as you can\u2019t customize the naming conventions which can be difficult for SEO.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”3 Alternatives to Wix for website building (and better SEO)” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Needing a website to represent your business is becoming increasingly critical in today\u2019s digital age. Luckily, various Wix alternatives<\/a> are available for building and managing websites for businesses of all sizes.<\/p>\n Website Pro<\/a> by Vendasta is an all-in-one solution for website hosting, building, and managing that lets you easily create customizable WordPress sites for your SMB clients. Not only is the platform incredibly flexible when it comes to designing websites, but also with developing them too.<\/p>\n Here are just some of the reasons why Website Pro is one of the most versatile website builders on the market:<\/p>\n Website Pro has Divi Builder by Elegant Themes built right into it, meaning you can easily create well-designed and responsive websites without having to write any code. You can easily choose from one of the pre-built themes or templates<\/a> included, and editing the layout is as easy as dragging and dropping each element.<\/p>\n However, the flexibility of WordPress still allows you to build your site from scratch, or customize existing themes or templates for an SEO-optimized website design<\/a> that\u2019s to your own liking.<\/p>\n Not only does the flexibility of WordPress allow you to use third-party SEO tools and WordPress plug-ins, but you also have the entire Vendasta ecosystem at your disposal. The Vendasta platform is a host to several tools you can use and resell to your clients, and integrating them with features from your client\u2019s website is easy and seamless.<\/p>\n For clients looking for an ecommerce solution, Website Pro also has WooCommerce integration right out of the box, allowing you to set up your client\u2019s online store in just a few clicks. Additionally, the WooCommerce platform adds even more flexibility, with hundreds of extensions that you can easily add and customize to your client\u2019s online store, and easy integration with other ecommerce WordPress plug-ins<\/a>.<\/p>\n Website performance and site speed are paramount to a search-optimized website. That\u2019s why all Website Pro sites are hosted on the Google Cloud Platform<\/a>, which offers fast and reliable hosting<\/a> for all your client\u2019s important data and information, which is especially important for providing users with the best online experience possible.<\/p>\n Hosting your sites on Website Pro also gives you all the benefits of Google Cloud Hosting without having to manage it yourself, including domain registration, Google Workspace integration, database storage, and more.<\/p>\n Website Pro\u2019s Admin Dashboard<\/a> is an essential tool for managing multiple client websites<\/a> and scaling your white-label managed website services<\/a>. To ensure all your client\u2019s websites run as smoothly as they can, the dashboard lets you see all your sites, and all their essential analytics, at a glance, along with how many plug-ins each site uses.<\/p>\n You can also view which version of WordPress each site currently uses and push regular updates to them right from the dashboard. This helps ensure your client\u2019s sites stay fast and secure with the latest firmware updates.<\/p>\nTable of Contents<\/h2>\n
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What is Wix and why is it so popular?<\/h2>\n
User-friendly interface<\/h3>\n
Design styles and templates<\/h3>\n
Free to use<\/h3>\n
The importance of Local SEO for small businesses<\/h2>\n
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7 Reasons why Wix is bad for local SEO<\/h2>\n
1. Customization restrictions<\/h3>\n
2. Slow page speeds<\/h3>\n
3. Non-responsive designs<\/h3>\n
4. Weird URL structure<\/h3>\n
5. Content creation limitations<\/h3>\n
6. Hard to migrate data<\/h3>\n
7. Lacking important SEO controls<\/h3>\n
3 Alternatives to Wix for website building (and better SEO)<\/h2>\n
1. Website Pro by Vendasta<\/h3>\n
Intuitive website building<\/h4>\n
Easy third-party tool integration<\/h4>\n
WooCommerce integration<\/h4>\n
Google Cloud Hosting<\/h4>\n
Centralized website management<\/h4>\n
2. WordPress<\/h3>\n