{"id":76494,"date":"2023-04-26T09:45:01","date_gmt":"2023-04-26T15:45:01","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=76494"},"modified":"2026-03-14T17:15:05","modified_gmt":"2026-03-14T17:15:05","slug":"small-business-website-management","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/small-business-website-management\/","title":{"rendered":"10 tips for effective small business website management"},"content":{"rendered":"<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Small business website management can be a bit of a catch-all term, so in this article, we\u2019re going to break down what exactly should be included in any robust website management service.<\/p>\n<p>We\u2019ll also discuss best practices for how to deliver on each component of your small business website management services, so you can leave every client delighted with the service they received.<\/p>\n<p><a href=\"\/content-library\/guides\/white-label-guide\/\" target=\"_blank\" rel=\"noopener\">Discover 18 tips for reselling white-label software and solutions to clients. Get the \u201cHow to White Label\u201d guide for free today.<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>Why you should offer website management services<\/h2>\n<p>Whether you\u2019ve already dabbled in the world of website management for small business or you\u2019re new to it, it is worth understanding exactly why it deserves a prominent spot in your portfolio of solutions.<\/p>\n<ul>\n<li><strong>Growing market:<\/strong>\u00a0Millennials and Gen Z are 188% more likely to be interested in starting a business than older generations, and as a provider of small business website management services, you can be positioned to meet this growing demand (<a href=\"https:\/\/www.salesforce.com\/blog\/small-business-statistics\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>). The number of small businesses is growing, and many of them need help with their online presence. By offering website management services, agencies can tap into this growing market and expand their customer base.<\/li>\n<li><strong>Recurring source of revenue:<\/strong>\u00a0Small business website management services can extend well beyond the initial website handoff, giving you an opportunity to turn a one-time job into a reliable source of monthly revenue for your agency.<\/li>\n<li><strong>Upselling and cross-selling opportunities:<\/strong>\u00a0Small business website design and management lends itself well to bundling with other services like SEO management, PPC advertising,\u00a0<a href=\"\/blog\/social-media-content-creation-services\/\" target=\"_blank\" rel=\"noopener\">content creation<\/a>, social media management, and other solutions your agency may offer.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>1: Regularly update website content<\/h2>\n<p>Regularly updating website content is important for maintaining a visible online presence and staying top-of-mind for audiences. Fresh and relevant content not only helps to improve search engine rankings but also keeps existing fans engaged by giving them a reason to return to a site. The specific website content you create will depend on each client\u2019s niche and audience, but broad themes include sharing industry-specific news, providing entertaining or useful content, and updating audiences on new products or services.<\/p>\n<p>To effectively update website content for your clients, consider these strategies:<\/p>\n<ul>\n<li><strong>Create a content calendar<\/strong>\u00a0that includes regular content updates and content for special dates, like holidays or product launches.<\/li>\n<li><strong>Leverage user-generated content,<\/strong>\u00a0which can be perceived as more trustworthy, relatable, and authentic than brand-generated content.<\/li>\n<li><strong>Repurpose existing content<\/strong>\u00a0across platforms. For example, if a TikTok video did well, create a blog post based on the same content.<\/li>\n<li><strong>Cross-sell content creation services<\/strong>\u00a0so that your small business clients don\u2019t have to worry about creating enough content in-house to keep their websites updated.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>2: Monitor website uptime and performance<\/h2>\n<p>As their provider of website management services, your clients rely on you to keep their website up and running and performing well. This is an especially important component of small business website management because it can significantly impact what matters most to clients: their bottom line. Downtime and slow loading speeds can lead to frustrated visitors that abandon the website before getting the chance to convert into paying customers.<\/p>\n<p>The most essential tool for monitoring\u2014and managing\u2014website uptime and performance is an\u00a0<a href=\"\/blog\/fastest-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">excellent hosting platform<\/a>. This will not only ensure minimal downtime and optimal speed and performance, but it will also provide valuable analytics that help you spot and address performance issues swiftly. Using a cheap, low-quality hosting provider is one of the most common\u00a0<a href=\"\/blog\/reselling-hosting-services-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener\">hosting services mistakes<\/a>\u00a0that agencies make.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>3: Optimize website for search engines<\/h2>\n<p>Search engine optimizations help get websites in front of motivated audiences who are already looking for what your clients offer. Organic traffic is highly valuable to your clients because it helps them balance the cost of paid traffic and maximize the number of visitors to their site. While some SEO optimizations take place off-site, such as link-building, on-site optimizations are also crucial.<\/p>\n<p>Here are some best practices for making all our client websites as search-engine-friendly as possible:<\/p>\n<ul>\n<li><strong>Conduct keyword research\u00a0<\/strong>to identify high-traffic keywords and incorporate them throughout headings, meta descriptions, alt-text, and copy.<\/li>\n<li><strong>Optimize website structure<\/strong>\u00a0and navigation for both users and search engines.<\/li>\n<li>Incorporate\u00a0<strong>high-quality, informative content\u00a0<\/strong>that includes keywords.<\/li>\n<li><strong>Optimize the website for speed<\/strong>\u00a0by minimizing file sizes and using a trusted\u00a0<a href=\"\/blog\/best-reseller-hosting\/\" target=\"_blank\" rel=\"noopener\">hosting solution<\/a>.<\/li>\n<li><strong>Optimize images and videos<\/strong>\u00a0with descriptive alt text and file names.<\/li>\n<li><strong>Update website content<\/strong>\u00a0regularly with fresh, relevant posts.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>4: Backup website regularly<\/h2>\n<p>Regular website backups ensure that if a cyberattack or data loss occurs, a recent version of the website, along with all of its data, is available to be installed. This helps businesses minimize the impact of these stressful events, protects their data, and ensures they can keep operating with minimal interruptions.<\/p>\n<p>The best way to offer daily backups as part of your\u00a0<a href=\"\/blog\/small-business-website-package\/\" target=\"_blank\" rel=\"noopener\">small business website packages<\/a>\u00a0is to put them on autopilot by using a website solution that includes automatic backups.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>5: Implement website security measures<\/h2>\n<p>Website security is a major concern for businesses of all sizes, with over 40% of cyberattacks targeting small businesses (<a href=\"https:\/\/www.getastra.com\/blog\/security-audit\/small-business-cyber-attack-statistics\/\" target=\"_blank\" rel=\"noopener\">Astra<\/a>). Attacks can compromise private business information or user data such as passwords or log in credentials, which can be expensive\u2014not to mention reputation-damaging\u2014for your small business clients to deal with.<\/p>\n<p>The best way to avoid these attacks is by taking preventative security measures, like installing SSL certificates on all websites, conducting regular malware scans, using firewalls, and\u00a0<a href=\"\/blog\/web-hosting-manager\/\" target=\"_blank\" rel=\"noopener\">hosting websites<\/a>\u00a0on highly secure and trusted platforms.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>6: Monitor website analytics<\/h2>\n<p>Analytics provide valuable, quantifiable insights into what\u2019s working and what isn\u2019t on a client sites. Including them in your small business website management services will give clients the data they need to understand their bounce rates, traffic sources, conversion rates, high-converting pages, and more. All these key metrics can help inform website optimizations that will grow their bottom line.<\/p>\n<p>To offer website analytics, look for a website builder that includes built-in analytics for a reputable provider, like Google Analytics.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>7: Regularly check website for broken links<\/h2>\n<p>Broken links make a website look out-of-date and poorly maintained to Google\u2019s bots, which can negatively impact SEO performance. Regularly checking for broken links as part of your small business website management packages gives you the chance to fix them before they can impact the site\u2019s performance on search engine results pages (SERPs).<\/p>\n<p>Free tools like the\u00a0<a href=\"https:\/\/search.google.com\/search-console\/welcome\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>\u00a0can be used to identify broken links and 404 pages.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>8: Provide customer support through the website<\/h2>\n<p>Customer support can be one of the most important distinguishing factors that sets you about from other competitors offering small business\u00a0<a href=\"\/services\/website\/\" target=\"_blank\" rel=\"noopener\">web design<\/a>\u00a0and management services. Small business owners and teams don\u2019t necessarily have the in-house capacity to troubleshoot website issues. If they can rely on your agency to be available 24\/7 with support through your website, you\u2019ll inspire a higher level of confidence than competitors who are hard to reach.<\/p>\n<p>If you want to offer high-quality, around-the-clock support, consider using\u00a0<a href=\"\/blog\/how-to-outsource-web-design-and-development\/\" target=\"_blank\" rel=\"noopener\">white-label experts<\/a>\u00a0who will work under your agency\u2019s banner to support clients through your site. This way, you don\u2019t have to go through a costly and risky hiring process, and you can be confident your clients get the support they require when they need it most.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>9: Regularly check website for mobile responsiveness<\/h2>\n<p>Today, over 58% of web traffic globally comes from mobile devices (<a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\" target=\"_blank\" rel=\"noopener\">Exploding Topics<\/a>). This means that mobile responsiveness is no longer optional. Visitors should have an excellent user experience no matter which browser or device they\u2019re using, and responsive design makes that possible.<\/p>\n<p>Using a website-building solution that has built-in mobile responsiveness is the best way to ensure your sites are mobile-friendly. You can also use free online\u00a0<a href=\"https:\/\/www.browserstack.com\/responsive\" target=\"_blank\" rel=\"noopener\">mobile responsiveness checkers<\/a>\u00a0to ensure your client sites look great across any device.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>10: Regularly update website software and plugins<\/h2>\n<p>Updating software, such as the WordPress version of your websites or the installed themes, and keeping third-party plugins up to date, both play a key role in keeping websites secure and performing well. Out-of-date software and plugins can create website vulnerabilities that hackers and other bad actors can exploit, so keeping everything current is an important protective measure.<\/p>\n<p>If you\u2019re offering small business website management services at scale, a tool like the\u00a0<a href=\"\/websites\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">Website Admin Dashboard<\/a> in Vendasta&#8217;s <a href=\"\/websites\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">WordPress Hosting<\/a>\u00a0is essential. It can be used to make all of these important updates from a single dashboard, rather than having to manually log into each client account to see if it needs updating.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2>Frequently asked questions<\/h2>\n<h3>What are some common website management tasks for small businesses?<\/h3>\n<p>Common tasks for a small business website manager include updating the site\u2019s content, monitoring website uptime and performance, optimizing the site for search engines, maintaining regular backups and security measures, and updating software and plugins.<\/p>\n<h3>What are some common tools and software for managing a small business website?<\/h3>\n<p>Common tools and software for small business website management services include\u00a0<a href=\"\/blog\/aws-good-website-hosting\/\" target=\"_blank\" rel=\"noopener\">hosting platforms<\/a>\u00a0that provide SSL certificates, daily backups, secure environments, and fast speeds, admin dashboards that enable the\u00a0<a href=\"\/blog\/manage-multiple-wordpress-sites-clients\/\" target=\"_blank\" rel=\"noopener\">management of multiple sites<\/a>\u00a0from a single page. Additionally, analytics tools are typically used to provide insights into how well a website is performing.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to stand out from your competitors offering small business website management? These tips will help you do just that.<\/p>\n","protected":false},"author":103,"featured_media":129289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[1269],"class_list":["post-76494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-website-design-and-hosting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Small Business Website Management | Vendasta<\/title>\n<meta name=\"description\" content=\"Want to stand out from your competitors offering small business website management? 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