{"id":75035,"date":"2023-03-29T09:45:53","date_gmt":"2023-03-29T15:45:53","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=75035"},"modified":"2026-01-05T19:38:28","modified_gmt":"2026-01-05T19:38:28","slug":"ai-marketing-integration","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ai-marketing-integration\/","title":{"rendered":"Vendasta releases new AI marketing integration for responding to online reviews and social posting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Trends in emerging artificial intelligence or AI marketing technology have experienced an explosion of popularity in recent months. As AI technology has continued to advance over the past decade, OpenAI\u2019s late 2022 release of model ChatGPT has been an industry game changer. It has pushed the boundaries of what was previously believed possible and opened opportunities to leverage AI in new and exciting ways.<\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"113146 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Enhancing foundational products with built-in AI marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Enhancing foundational products with built-in AI marketing<\/h2>\n<p style=\"text-align: justify\">Vendasta is excited to announce it is the first to market to leverage the benefits of AI marketing technology for responding to online reviews and generating content for social posting. For the first time, local businesses using <a href=\"\/reputation\/\" target=\"_blank\" rel=\"noopener\">Reputation Management<\/a> can leverage AI to suggest a response for customer reviews. In addition, users of the <a href=\"\/social-media\/\" target=\"_blank\" rel=\"noopener\">social media management platform and<\/a> <a href=\"\/social-media\/social-marketing\/\">Social Marketing<\/a> can now craft short-form and long-form content with built-in AI functionality.<\/p>\n<h3>AI-powered responses for online reviews now available in Reputation Management<\/h3>\n<p style=\"text-align: justify\">\u201cOne of the most important jobs for local businesses to tackle when it comes to their online presence is responding to reviews. \u201cWhen a business in our ecosystem receives an online review, the business owner or their marketing agency utilizes Reputation Management to look at those reviews and respond to them,\u201d Vendasta Senior Product Marketing Manager Jay Hawkinson says.<\/p>\n<p style=\"text-align: justify\">With this latest AI marketing \u00a0integration, local businesses and the agencies that support them can now:<\/p>\n<ul style=\"text-align: justify\">\n<li>Easily generate <a href=\"\/blog\/ai-review-response\/\">AI review responses<\/a> that fulfill industry best practices<\/li>\n<li>Address customer inquiries or concerns with a single click<\/li>\n<li>Show other potential customers searching online how the business is interacting with its existing customer base, helping them to make a purchase decision<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u201cBy clicking <em>suggest response,<\/em> AI will take elements from that review\u2014the star rating, the user&#8217;s name, and the sentiment of that review\u2014and compose a response in seconds. Before, it could take a user 10, 15, or even 30 minutes to anguish over the best response. Now, they can do it instantly and move on with their day.\u201d<\/p>\n<h3>Easily generate content for social posting with AI marketing functionality in Vendasta\u2019s social media management platform<\/h3>\n<p style=\"text-align: justify\">Similarily, users can now <a href=\"\/blog\/ai-social-media\/\" target=\"_blank\" rel=\"noopener\">leverage AI for social posting<\/a> in Vendasta\u2019s Social Marketing software tool. Users can use the <i>suggest post <\/i>function to speed up the process of drafting social media content for the brands they manage.<\/p>\n<p style=\"text-align: justify\">\u201cIt&#8217;s so important to stay consistent in providing content for your followers, whether it&#8217;s on Facebook, Instagram, or any of the platforms. Users can choose a long-form or short-form social post, enter the type of content they\u2019re looking for\u2014whether it\u2019s an upcoming promotion or to celebrate a holiday\u2014and AI will provide suggested content for social posting,\u201d Hawkinson says.<\/p>\n<p style=\"text-align: justify\">From there, the user has the flexibility to schedule the post as it was generated or they can make any final adjustments they like before pushing it live.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Jay Hawkinson&#8221; job_title=&#8221;Senior Product Marketing Manager&#8221; company_name=&#8221;Vendasta&#8221; portrait_url=&#8221;\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/jay-hawkinson-2.webp&#8221; quote_icon_background_color=&#8221;#3b9a62&#8243; admin_label=&#8221;Testimonial &#8211; Jay Hawkinson&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#555555&#8243; author_text_color=&#8221;#555555&#8243; position_text_color=&#8221;#555555&#8243; max_width=&#8221;95%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><em>\u201cAI marketing is not replacing the jobs to be done, but it\u2019s a way to make those jobs easier. The owner of a shoe store, for example, needs to be an expert about selling shoes. They need to know about helping their customers find the right fit. You can\u2019t expect them to be able to quickly pick up digital marketing best practices\u2014that\u2019s what they\u2019ve reached out to an expert for. This release allows the agency to arm their clients with the tools they need to do it better, and in less time, so they can focus on running their business.\u201d<\/em><\/p>\n<p>[\/et_pb_testimonial][et_pb_text admin_label=&#8221;How does integrated AI marketing for online reviews and social posting work?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How does integrated AI marketing for online reviews and social posting work?<\/h2>\n<h3>AI-generated review responses in Vendasta\u2019s Reputation Management<\/h3>\n<p style=\"text-align: justify\">Integrated into the <em>Manage Reviews<\/em> function in Reputation Management, this AI feature works for user accounts with Reputation Management Pro that have either Google or Facebook connected.<\/p>\n<p style=\"text-align: justify\">To access it, users can go to the Reputation Management dashboard, click <em>Reviews<\/em>, and then <em>Manage Reviews<\/em> in the main menu.<\/p>\n<p style=\"text-align: justify\">Users can filter online reviews by Google or Facebook and <em>Without Responses<\/em> to display the reviews that require a response. Look for the <em>Suggest Response<\/em> and select that:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75062 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/AI-generated-review-responses-in-Vendastas-Reputation-Management.webp\" alt=\"Emma markentin\" width=\"1643\" height=\"769\" \/><\/p>\n<p style=\"text-align: justify\">After clicking <em>Suggest Response,<\/em> AI will generate a response:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75065 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/After-clicking-Suggest-Response-AI-will-generate-a-response-1.webp\" alt=\"Nykea behiel\" width=\"1000\" height=\"521\" \/><\/p>\n<p style=\"text-align: justify\">After the AI marketing response is generated, the user can make edits or changes to it. If the user is satisfied with the response, they simply click the <em>Respond<\/em> button.<\/p>\n<h3>\u00a0AI-generated content in Vendasta\u2019s Social Marketing<\/h3>\n<p style=\"text-align: justify\">With AI integrated into the social posting functionality of Social Marketing, users can quickly <a href=\"\/blog\/ai-generated-social-media-posts\/\" target=\"_blank\" rel=\"noopener\">create a social post using AI-generated content<\/a>. This feature works for accounts with Social Marketing Pro.<\/p>\n<p style=\"text-align: justify\">To access the tool, users can go to Social Marketing and hit <em>compose,<\/em> which will go to the Compose screen. Look for the <em>Suggest post<\/em> button shown below and click it to open a new prompt window.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75071 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/AI-generated-content-in-Vendastas-Social-Marketing-1.webp\" alt=\"Ai generated content in vendasta\" width=\"512\" height=\"318\" \/><\/p>\n<p style=\"text-align: justify\">The new window will look like this and have a prompt to enter what type of content you want AI marketing to generate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75074 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/suggetion-content-1.webp\" alt=\"suggetion-content\" width=\"512\" height=\"423\" \/><\/p>\n<p style=\"text-align: justify\">At the prompt, enter a topic or description of what the AI should generate, like &#8220;write about dark roast coffee in a humorous tone.&#8221; Choose either short form or long form for the post then hit the <em>Generate<\/em> button to see the new AI-generated content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75080 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/suggetion-content-2-1.webp\" alt=\"Suggest content\" width=\"512\" height=\"431\" \/><\/p>\n<p style=\"text-align: justify\">Once the AI-generated content appears, the user can make changes and update as needed. Once satisfied with the content, just select <em>Use this content<\/em> to post.<\/p>\n<h3>Harnessing the power of AI marketing with Vendasta<\/h3>\n<p style=\"text-align: justify\">A significant 89 percent of consumers are \u201chighly\u201d or \u201cfairly\u201d likely to use a business that responds to all of its online reviews (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2022\/\" target=\"_blank\" rel=\"noopener\">BrightLocal<\/a>). With new AI-generated review responses and social posting, agencies can ensure their clients are ahead of the competition.<\/p>\n<p style=\"text-align: justify\">By using the latest technology to make these tasks easier and more refined, business owners can focus on serving their communities and their customers, doing what they do best.<\/p>\n<p style=\"text-align: justify\">\u201cIt&#8217;s a very exciting time to be in this space. As we were developing this latest release we began to see more ways we can leverage AI marketing across all divisions. It\u2019s a very useful technology and we will certainly continue exploring how we can integrate its use into the Vendasta ecosystem,\u201d Hawkinson says.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;AI marketing FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>AI marketing FAQs<\/h2>\n<h3>1. How does Vendasta\u2019s new AI marketing integration help businesses respond to online reviews?<\/h3>\n<p>It automatically analyzes the review\u2019s rating, sentiment, and content, then generates a professional, on-brand response in seconds\u2014helping businesses reply faster and improve their online reputation.<\/p>\n<h3>2. Which Vendasta products include the AI review response feature?<\/h3>\n<p>The AI review response tool is available inside <strong>Reputation Management Pro<\/strong> for accounts connected to Google or Facebook reviews.<\/p>\n<h3>3. Can users edit AI-generated review responses before posting?<\/h3>\n<p>Yes. Every response can be customized, rewritten, or adjusted before publishing to ensure accuracy, personalization, and brand alignment.<\/p>\n<h3>4. How does AI improve social media posting inside Vendasta\u2019s Social Marketing tool?<\/h3>\n<p>Users can enter a topic, pick short-form or long-form content, and instantly generate social posts. It speeds up content creation and helps maintain a consistent posting schedule.<\/p>\n<h3>5. Which accounts can use AI-generated social media content?<\/h3>\n<p>The AI post-generation feature is available to users with <strong>Social Marketing Pro<\/strong>.<\/p>\n<h3>6. Can agencies use AI-generated content for multi-location or franchise clients?<\/h3>\n<p>Yes. AI suggestions help maintain consistent messaging while allowing customization for each location, improving brand cohesion and operational efficiency.<\/p>\n<h3>7. Does Vendasta\u2019s AI replace the need for agencies or marketers?<\/h3>\n<p>No. It enhances productivity by reducing time on repetitive tasks while keeping agencies in full control of strategy, edits, and approvals.<\/p>\n<h3>8. How does AI-powered review response improve local SEO?<\/h3>\n<p>Faster, higher-quality replies increase engagement signals and trust\u2014factors that help businesses rank higher in local search and generative search engines.<\/p>\n<h3>9. Why is AI important for online reputation management today?<\/h3>\n<p>Consumers expect quick, thoughtful responses. AI helps businesses reply faster, stay consistent, and manage higher review volumes without sacrificing quality.<\/p>\n<h3>10. How can AI-generated social posts help small businesses stay competitive?<\/h3>\n<p>AI gives time-strapped owners instant content ideas, holiday posts, promotional copy, and updates\u2014allowing them to maintain an active presence without needing a full marketing team.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about exciting new integrations from Vendasta, leveraging AI marketing technology for responding to online reviews and social posting.<\/p>\n","protected":false},"author":86,"featured_media":122710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1727],"tags":[94,87,148],"class_list":["post-75035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-artificial-intelligence","tag-reputation-management","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendasta Releases AI Marketing Integration for Reviews<\/title>\n<meta name=\"description\" content=\"Learn more about exciting new integrations from Vendasta, leveraging AI marketing technology for responding to online reviews and social posting.\" \/>\n<meta name=\"robots\" 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is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/6f6a5e41e9e75777c14281a71c468926\",\"name\":\"Nicole Lauzon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/722d00e1b5b35961eb1ea6a938de5214a5fa9f668dec4adda0e615afc13d9fa8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/722d00e1b5b35961eb1ea6a938de5214a5fa9f668dec4adda0e615afc13d9fa8?s=96&d=mm&r=g\",\"caption\":\"Nicole Lauzon\"},\"description\":\"Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. 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