{"id":74244,"date":"2023-03-24T09:45:43","date_gmt":"2023-03-24T15:45:43","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=74244"},"modified":"2026-09-09T22:00:20","modified_gmt":"2026-09-09T22:00:20","slug":"ads-website-guidelines","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ads-website-guidelines\/","title":{"rendered":"Best Practices and Guidelines for Designing Ad Placement on Your Website"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Putting ads on your website is a great way to monetize your content to offset costs and earn extra income. But it\u2019s not as simple as inserting ad units and watching the cash roll in. When it comes to ad placement, balancing user experience and performance is essential to keep your website visitors happy and maximize your ad impressions and revenue.<\/p>\n

Here\u2019s what you need to know about how to put ads on your website for optimal results.<\/p>\n

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[\/et_pb_text][et_pb_text admin_label=”Creating a cohesive ad experience” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Creating a cohesive ad experience<\/h2>\n

Creating visually appealing ads consistent with a website’s look and feel is vital to maintaining user experience (UX) and achieving more ad impressions. If ads are ugly or intrusive, they impact the UX negatively by making it difficult or unpleasant for users to read the content and find the information they need. In this case, they\u2019ll exit the site (bounce).<\/p>\n

Not only does that mean fewer eyes are on the website content (and, as an extension, fewer ad impressions), but Google sees high bounce rates as an indication that a website offers a poor user experience. Rankings may be suppressed as a result.<\/p>\n

Cohesive ads that fit seamlessly within the content make the browsing experience much more enjoyable for readers. The better the UX on the site, the longer users will remain on the page, clicking around and driving up ad impressions. Longer visits (lower bounce rates) and clicks through to other pages on a site are positive signals for Google, which could lead the site to rank higher in search engine page results (SERPs), leading to more traffic.<\/p>\n

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How to create visually appealing ads<\/h2>\n

If you\u2019re using an ad network to place ads on your website, you probably won\u2019t have much control over the actual design of the ad. However, you can control the ads’ size, shape, and location, which helps you ensure they don\u2019t overwhelm the website design<\/a> and look as aesthetically pleasing as possible.<\/p>\n

If you create ads for clients, make them visually appealing to ensure a higher ROI. Vendasta\u2019s MatchCraft services<\/a> makes it easy to create attractive ads at scale. As a publisher, you could sell ad space on your site directly to businesses and use this tool to create beautiful ads on their behalf.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Instructions for how to put Google Ads on your website” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Instructions for how to put Google Ads on your website<\/h2>\n

Before you can put ads on your website, you need to select an ad network to work with. Here\u2019s what to know when choosing an ad network.<\/p>\n

What is an ad network?<\/h3>\n

Ad networks (sometimes called ad platforms) collect a large community of publishers and advertisers within their network. They then work to broker ad placements between these two parties (HubSpot<\/a>).<\/p>\n

Publishers install ad blocks on their sites, representing spaces for ad placement. Ad networks match publishers with relevant advertisers based on parameters like their target audience, content topics, budget, and more.<\/p>\n

Publishers then earn money based on the number of impressions (views) these ads receive.<\/p>\n

What is an ad exchange?<\/h3>\n

An ad exchange is a marketplace where publishers and advertisers can buy and sell ads directly. Ad placements are auctioned off to the highest bidder. Google Ads (formerly Google Adwords) is one of the most popular ad exchanges out there.<\/p>\n

How does Google Ads work?<\/h4>\n

An advertiser uploads their ad creative and picks relevant keywords to bid on. If their bid wins, their ad will be displayed on a third-party website. Advertisers can select a maximum bid to ensure that ad spend stays within a reasonable budget.<\/p>\n

There are several types of Google Ads campaigns to choose from, including search ads, display ads, shopping ads, YouTube ads, and app campaigns. The type of campaign selected will determine where the ad is displayed.<\/p>\n

What\u2019s the difference between Google Ads vs AdSense?<\/h4>\n

Google Ads and AdSense are two different advertising platforms Google provides to run and display online advertisements. Google Ads works as an ad exchange platform where advertisers can create and run search ads. Meanwhile, AdSense is an ad network where publishers (i.e., website owners) can display ads on their websites to earn revenue from advertisers.<\/p>\n

Choosing the right ad network<\/h3>\n

Choosing the right ad network is essential for maximizing a site\u2019s earning potential. Several ad networks exist, including AdThrive, PropellerAds, Media.net, and Google AdSense. Some ad networks specialize in certain niches (say, food or travel), while others have broader offerings. Google AdSense is a good example of an ad network covering many niches and industries.<\/p>\n

Selecting a network that specializes in a niche relevant to the website you\u2019re monetizing will help you earn more ad revenue than selecting a network with a more general offering.<\/p>\n

When selecting an ad network, you should also consider the appearance of the ads, the level of support available from the ad network, and the different ad formats available. These factors all affect the website\u2019s overall earnings and user experience, so careful consideration is essential, especially when choosing the right advertising tools to use for your SMB clients.<\/p>\n

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How to put ads on your website with Google AdSense: Step-by-step guide<\/h2>\n

These steps will guide you through applying to Google AdSense and verifying your account so you can put ads on your website.<\/p>\n

1. Prepare the site<\/h3>\n

Before applying to Google AdSense, a website must be launched and live on the web. During the approval process, Google will review the website to ensure the content and design is appropriate and compatible with their program. The site must be live for Google to conduct this review.<\/p>\n

2. Ensure the site is compliant with Google AdSense requirements<\/h3>\n

AdSense has strict guidelines around the type of sites they will admit into the program. Advertisers don\u2019t want their businesses associated with inappropriate, harmful, or taboo content.<\/p>\n

Before applying to AdSense, review your client\u2019s site to ensure it is free of profanity and contains no illegal or adult content. Content must also be original or adequately attributed; otherwise, it may be considered intellectual property abuse, which goes against Google\u2019s AdSense requirements and guidelines.<\/p>\n

Once the site is accepted into the Google AdSense program, the publisher must continue to uphold the Google Publisher Policies. Failing to do so could result in termination from the program. Activity such as invalid traffic sources, invalid clicks and impressions, and deceptive site navigation all go against Google\u2019s guidelines. Review the Google Publisher Policies<\/a> thoroughly and ensure your client is aware of what is and isn\u2019t allowed within the program.<\/p>\n

3. Apply to Google AdSense<\/h3>\n

Once you\u2019re confident that your client\u2019s site is compliant with Google\u2019s publisher policies, apply for Google AdSense on their behalf.<\/p>\n