[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Reputation management is a non-negotiable component of digital marketing today, and when it comes to local businesses, local citation building plays a key role in getting SMBs in front of their target audiences. While BrightLocal is a well-known and widely used platform for local citation management<\/a>, it’s important to explore alternative options to ensure you’re providing the best possible service to your clients.<\/p>\n In this article, we’ll dive into some of the top BrightLocal alternatives for local citation building and compare their features, pricing, and overall performance. Whatever your reason for checking out BrightLocal competitors, you\u2019re sure to find a citation-building solution that meets your agency\u2019s needs on this list.<\/p>\n [et_pb_section global_module=\"113171 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”What is BrightLocal?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n As its name implies, BrightLocal<\/a> is a platform built with the needs of local businesses in mind. As a well-known local SEO platform, it offers a suite of tools and solutions to help local businesses improve their online visibility and drive more traffic to their websites.<\/p>\n With a focus on local search, BrightLocal\u2019s products enable businesses to monitor their search engine rankings, track their performance across various directories and citation sites, and manage online reviews. With these tools, businesses can identify areas for improvement, monitor their progress, and manage their online reputation across multiple platforms.<\/p>\n One of the user-favorite features of BrightLocal is its ability to track the performance of individual business locations across various search engines and directories. This allows businesses to see how they’re performing in specific local markets and make data-driven decisions to improve their online presence.<\/p>\n BrightLocal\u2019s features include:<\/p>\n The BrightLocal features discussed above are available through any of their three tiers:<\/p>\n Citation building can be added to any tier as a pay-as-you-go add-on. It can also be purchased on its own without a plan. Citation submissions cost:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Why explore BrightLocal alternatives?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Although BrightLocal is a viable choice for managing your digital marketing needs, it’s worth considering other options as there are several significant downsides to the platform. To make an informed decision, it’s important to be aware of these potential drawbacks.<\/p>\n The BrightLocal pricing<\/a> structure leaves a lot to be desired. The pay-as-you-go model means you have to pay for every single citation. Since Google favors businesses that have numerous consistent and up-to-date citations, the price of building them can add up. Pay-as-you-go pricing also makes it harder to accurately quote your clients. Users complain that it can be difficult to understand your exact costs up-front.<\/p>\n Another frequent user complaint is that BrightLocal\u2019s reports are confusing or overwhelming and that it\u2019s difficult to understand the data. Users even mention that the reports are sometimes just plain incorrect. Your job is much easier when you can hand over clear, informative reports to your clients to demonstrate your progress on citation building and local SEO more broadly. Several of BrightLocal\u2019s competitors can generate high-quality and easy-to-understand reports, saving you and your clients a headache.<\/p>\n BrightLocal isn\u2019t the most user-friendly citation-building solution on the market, with users complaining of running into issues during set-up or spending more time on set-up than anticipated. For a listings builder to effortlessly scale with your agency, it should be quick and pain-free to get started with. That way, your clients will be able to start using it with minimal help needed from your team.<\/p>\n Sometimes, BrightLocal\u2019s support is fast and efficient. However, it can be spotty. Some users find that it takes weeks to get the support they need, which is far more than you ever want to keep your clients waiting. Ideally, you\u2019ll want to look for a BrightLocal alternative with reliably<\/em> excellent and accessible support.<\/p>\n One of BrightLocal\u2019s selling features is its integration with Google Business Profile and Google Analytics, but users mention these integrations\u2014particularly with the latter\u2014to be imperfect. If Analytics data isn\u2019t properly synching with BrightLocal, it won\u2019t be of much use to users.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”12 BrightLocal competitors to have on your radar” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Fortunately, there are many worthy BrightLocal alternatives that effectively tackle the shortcomings of the platform’s citation-building tool. We compiled a comprehensive list of 12 BrightLocal competitors that can empower your agency to provide exceptional local reputation management services, helping your clients meet their goals and bolstering your revenue in the process.<\/p>\n Vendasta\u2019s local listings<\/a> go far beyond basic listing building<\/a>. This comprehensive platform offers a range of resellable and fully customizable listing management solutions to meet your business’s requirements.<\/p>\n Vendasta’s citation-building software, Listing Sync Pro<\/a>, builds citations on hundreds of websites and databases, optimizing for web search and voice search. Not only can you ensure your clients are more discoverable online, but you can do it all with a solution that looks proprietary to your agency. Since it\u2019s fully rebrandable and customizable, you determine exactly how you want the interface of your citation builder to look.<\/p>\n Vendasta’s listing builder provides instant updates, ensuring that online citations stay accurate and up-to-date. There\u2019s no need to deal with lulls during which inaccurate citations can impact SEO performance or appearance in the local 3-pack.<\/p>\n Vendasta’s services extend beyond citation-building software to encompass white-label listings management<\/a>. Rather than building out your in-house team, and dealing with the costs and risks associated with hiring, you can depend on a team of seasoned marketing strategists who will continue verifying and maintaining your clients’ listings. By entrusting Vendasta’s reliable white-label experts, you can be assured that your SMB clients’ online reputation is in good hands, no matter how many local SEO clients<\/a> you sign.<\/p>\n Through Vendasta\u2019s marketplace, you’ll have access to an extensive selection of digital marketing solutions for local SEO<\/a> and beyond. Rather than dealing with numerous reseller vendors, you can find a variety of solutions for your agency all in one place, saving time and money and boosting productivity.<\/p>\n Pricing for Listing Sync Pro and white-label listing management depends on which Venasta tier you are signed up for. While you don\u2019t have to pay to access Vendasta\u2019s marketplace<\/a> of reseller solutions, you\u2019ll get deeper wholesale discounts at higher tiers. These include:<\/p>\n Synup<\/a> is a platform aimed at helping businesses acquire more customers through a range of solutions. Listings management, a core offering of Synup, allows businesses to manage their online citations across over 200 websites. By making it easy for users to maintain their listings from a single dashboard rather than having to manage them manually, Synup helps businesses perform better in search and gain more traffic.<\/p>\n There are a few additional products in Synup\u2019s local SEO toolkit to aid businesses in their local SEO and reputation management efforts. Agencies can help their SMB clients in their customer acquisition efforts through the use of these tools.<\/p>\n To access Synup\u2019s pricing, you\u2019ll have to get in touch with them for a quote. While pricing isn\u2019t public, users indicate that the Listings Management tool from Synup is priced starting at $30\/month per location.<\/p>\n It\u2019s always possible for the pricing to change without notice, given that it isn\u2019t public. Variables such as the number of locations or specific features required may also impact the final price.<\/p>\n SOCi<\/a> is a marketing platform that focuses on serving multi-location businesses. The platform offers a range of products aimed at supporting businesses to improve their online visibility.<\/p>\n SOCI\u2019s Listings product is a BrightLocal alternative that simplifies the listing management process for multi-location businesses. This product offers field-level approvals and permissions, making it easier to assign appropriate access to different roles in an organization. Managing permissions is a frequent pain point for multi-location SMBs, and SOCi\u2019s Listings offers a workable solution.<\/p>\n Since SOCi\u2019s pricing isn\u2019t publicly available on their site, you\u2019ll have to contact them directly for pricing.<\/p>\n Moz is a familiar player to those who have spent some time in the SEO industry, thanks to its suite of software solutions. With dozens of tools designed to help SEOs do their jobs faster and more effectively, it deserves a spot on this list.<\/p>\n This BrightLocal alternative is Moz\u2019s answer to reputation management and local SEO. The listing builder included in Moz Local<\/a> is a dashboard from which users can clean up errors, remove duplicates, and auto-update local citations across the web. It also supports review management, another important component of reputation management.<\/p>\n There are three Moz Local pricing tiers:<\/p>\n To build citations on the full list of that Moz-partnered websites, you\u2019ll have to subscribe to the Elite tier. More limited citation building is possible on the first two tiers.<\/p>\n Yext<\/a> creates a suite of products and solutions to support marketers. Among these is Yext\u2019s Listings Management solution, which can be used to quickly and effortlessly update listing information across more than 200 publishers in their publisher network, automatically suppressing duplicates in the process.<\/p>\n Its dual-sync integrations allow users to receive critical data and analytics from publishers. It can even be used to manage user-suggested updates to ensure problems, such as listing inconsistencies, don\u2019t occur.<\/p>\n An important note about Yext:<\/strong> since it uses data overlays, listings are only updated for as long as you use Yext. Once you stop using the platform, listings either disappear or revert to default settings. This is sometimes referred to as renting rather than owning a listing and it\u2019s worth knowing before signing up.<\/p>\n Yext\u2019s pricing isn\u2019t public, so you\u2019ll have to contact them for a quote. Yext has four plans to choose from: Base, Starter, Professional, and Ultimate.<\/p>\n Many marketers will be familiar with Semrush thanks to its suite of SEO solutions, including link-building, keyword research, and competitive analysis. You may not think of them as a BrightLocal competitor, but they do in fact have a listing management tool.<\/p>\n Semrush<\/a> can be used to create and optimize listings online. Conveniently, it also has multi-location functionality. This solution can even handle fields beyond the standard NAP data, such as image fields. Plus, reviews can also be managed through the same dashboard.<\/p>\n Semrush\u2019s Listing Management comes with the Semrush Local add-on. To use the add-on, you have to subscribe to an existing tier. The add-on is $20\/month, and the tiers are:<\/p>\n Particularly tech-proficient will appreciate BirdEye’s<\/a> public API, but even everyday users can benefit from this SEO platform\u2019s many easy-to-use integrations. Birdeye’s local listings management<\/a> allows businesses to improve their SEO rankings and increase traffic by generating leads. Users can create listings on over 60 of the most important databases<\/a> and websites. Whether your clients are single-location or multi-location businesses, BirdEye\u2019s dashboard is an easy-to-use option for both. Plus, high-quality analytics can help users gauge the exact impact that their listings are having.<\/p>\n Birdeye\u2019s pricing is not publicly available on their website. Reach out to them directly for a quote and more information about their different tiers.<\/p>\n This BrightLocal alternative can be used to create, manage, and update listings from an intuitive interface. In addition to the usual listing data, Reputation can be used to add rich content such as images and videos to listings. Users can also use Reputation to answer questions in listing Q&A sections<\/a>, showcasing brand transparency and responsiveness.<\/p>\n Pricing information isn\u2019t publicly available on the Reputation website. Contact them for a quote.<\/p>\n Chatmeter<\/a> bills itself as a brand intelligence platform designed to help businesses achieve their goals when it comes to visibility, reputation management, and customer engagement. To that end, the Listings Management product from Chatmeter includes a convenient bulk editor and lets users find mistakes and duplicate listings. By improving listings, this BrightLocal alternative helps businesses climb the SERPs and, hopefully, land a coveted Google 3-pack spot.<\/p>\n Chatmeter doesn\u2019t currently list pricing publicly. To get a quote, reach out to them directly.<\/p>\n Whitespark’s<\/a> local SEO software offerings include Local Citation Finder, designed to make manual citation building easier by automating citation discovery and tracking existing local listings. Users can run a competitive analysis to spot their top citation-building opportunities and automatically generate a list of the best websites on which to manually create listings.<\/p>\n What makes Whitepsark a little different from the other BrightLocal alternatives on this list is that they also offer citation-building as a service. For users who don\u2019t want to spend time on manual citations, Whitespark\u2019s in-house team can manually audit, optimize, clean up, and build the most appropriate listings for each business. Whitespark claims having their team manually verify every listing does a better job of catching errors and duplicates than their automated competitors.<\/p>\n Whitespark\u2019s citation builder software is available in 5 tiers, depending on how many locations you have and how many listing searches you want to run per day:<\/p>\nWhat is BrightLocal?<\/h2>\n
BrightLocal features<\/h3>\n
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BrightLocal pricing<\/h3>\n
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Why explore BrightLocal alternatives?<\/h2>\n
Cost structure<\/h3>\n
Confusing reporting<\/h3>\n
Difficult set-up<\/h3>\n
Support limitations<\/h3>\n
Spotty integrations<\/h3>\n
12 BrightLocal competitors to have on your radar<\/h2>\n
1. Vendasta<\/h3>\n
Customizable citation-building software<\/h4>\n
Instant updates<\/h4>\n
White-Label Listing Management Services<\/h4>\n
Broad Range of Digital Marketing Solutions<\/h4>\n
Pricing<\/h4>\n
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2. Synup<\/h3>\n
Pricing<\/h4>\n
3. SOCi<\/h3>\n
Pricing<\/h4>\n
4. Moz Local<\/h3>\n
Pricing<\/h4>\n
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5. Yext<\/h3>\n
Pricing<\/h4>\n
6. Semrush<\/h3>\n
Pricing<\/h4>\n
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7. Birdeye<\/h3>\n
Pricing<\/h4>\n
8. Reputation<\/h3>\n
Pricing<\/h4>\n
9. Chatmeter<\/h3>\n
Pricing<\/h4>\n
10. Whitespark<\/h3>\n
Pricing<\/h4>\n
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11. Thryv<\/h3>\n