While it is possible to delete a profile on Google Business Profile (previously known as Google My Business<\/a>), it\u2019s a dramatic step to take. You should consider all other options before deletion. Most of the time, there are other solutions to the problems your clients may be experiencing.<\/p>\n This guide will cover how to remove a business from Google with step-by-step instructions. It also covers what instances you should consider deleting a Google Business account\u2014and when you shouldn\u2019t.<\/p>\n[et_pb_section global_module=\"113155 \"][\/et_pb_section]\n [\/et_pb_text][et_pb_text admin_label=”Why consider deleting a Google Business Profile?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n There are a few reasons business owners want to delete their Google Business Profile. Some of them are good reasons, and you should follow through. In most cases, there are better solutions.<\/p>\n Some of these are legitimate reasons to delete a profile. Others are issues you can solve another way<\/a>.<\/p>\n Learn which listing sites make sense for a business to invest time to claim. DOWNLOAD the Top 100 Online Business Directories for free today.<\/a><\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”When to delete a Google Business Profile” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If your client has closed up shop or sold, then you might want to delete their Google Business account. Deleting it may not be the first step, though. Instead, you might want to mark the business as \u201cpermanently closed.\u201d<\/p>\n [\/et_pb_text][et_pb_text admin_label=”When not to delete a Google Business Profile” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n For the most part, there isn\u2019t a good reason to delete a Google Business Profile, especially since it\u2019s one of the best tools local businesses have for selling and promoting<\/a>. You can handle a change of address, negative reviews, and even duplicate profiles in other ways.<\/p>\n If the business changes their address, you can update the profile instead of deleting it. Keep in mind that Google will want to verify the new address, often by sending a postcard.<\/p>\n If any of the client\u2019s NAP information changes, you\u2019ll want to\u00a0update all their profiles<\/a>. Listing management tools are a lifesaver here. Instead of updating one directory at a time, you can update the information once. The tool will then send the new information out across data aggregators and directories.<\/p>\n Even with a tool, this process can take a while to complete. This can cause issues in the meantime, as the old address may still appear on some directories. This can cause confusion, for customers and Google alike. Google may switch back to the old address if it finds that information on outdated profiles. That\u2019s why a listing management<\/a> and update automation are vital in ensuring you\u2019ve pushed the updated information everywhere.<\/p>\n Another common reason people want to delete their profile is to get rid of negative reviews. Instead, businesses should consider getting rid of fake reviews in other ways, such as disputing them with Google.<\/p>\n While it\u2019s difficult to remove or delete Google reviews<\/a>, and it takes time, they’ll remove fake reviews if reported and proofed.<\/p>\n Just because it\u2019s a negative review, though, doesn\u2019t mean it\u2019s a fake. In some cases, businesses have to deal with review bombing and the overwhelmingly large volume of negative reviews could leave them incapacitated to address them all.<\/p>\n Luckily, there are several measures you can take to tackle review bombing<\/a>, such as flagging offending reviews, contacting Google, or having a good reputation management strategy<\/a> in place to address customer or employee concerns.<\/p>\nWhy consider deleting a Google Business Profile?<\/h2>\n
Common reasons businesses are deleting their Google Business Profile<\/h3>\n
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When to delete a Google Business Profile<\/h2>\n
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When to mark as \u201cpermanently closed\u201d<\/h3>\n
When not to delete a Google Business Profile<\/h2>\n
Moving to a new address<\/h3>\n
Changing a phone number<\/h3>\n
Difficulties managing the listing<\/h3>\n
Dealing with fake reviews on a Google Business Profile<\/h3>\n
Dealing with negative reviews and review bombing<\/h3>\n
Dealing with duplicate Google Business Profiles<\/h3>\n
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