{"id":7141,"date":"2022-12-02T10:52:44","date_gmt":"2022-12-02T16:52:44","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=7141"},"modified":"2026-01-28T15:18:13","modified_gmt":"2026-01-28T15:18:13","slug":"50-stats-you-need-to-know-about-online-reviews","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/50-stats-you-need-to-know-about-online-reviews\/","title":{"rendered":"Reviews statistics: 50 important online review stats for 2022 [Infographic]"},"content":{"rendered":"

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Are online reviews important? What do the online reviews stats say? You might hear conflicting opinions, and perhaps your clients are on the fence. I get it\u2014it can be easy to discredit a negative online company review<\/a>, especially if it\u2019s a one-off. But is this attitude too blas\u00e9? You might think so after you find out how many people trust a business more after reading positive online reviews! That\u2019s why, when weighing in on the top, it\u2019s easier to let the online reviews stats speak for themselves.<\/p>\n

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Online reviews stats are clear: Collecting positive customer reviews is an essential, not a nice-to-have. Think about it. Your company provides a service to your customers, and those customers communicate their experience to the world through an online medium. Often, it\u2019s via an online company review. These reviews contribute to the digital portfolio of every business. Today, it’s apparent that local businesses need reviews<\/a>. Aside from building customer trust<\/a> and helping with SEO, Google online reviews stats contribute to a company or product\u2019s findability in search.<\/p>\n

So are online reviews important? Yes. More than 88 percent of online shoppers read at least three reviews before making a purchase decision Digital. Online customer reviews are no joke<\/a>\u2026 except for this classic gem:<\/p>\n

\"A<\/p>\n

But generally speaking, an online company review signals something positive or negative to a prospective customer. It\u2019s overwhelming how many people trust a business more after reading positive online reviews, and it should be your mission to collect as many as possible for your clients. It is essential for the reputation of local businesses. And it goes deeper than just focusing on Google online reviews stats.<\/p>\n

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Are online reviews important?<\/h2>\n

Before jumping into the online review stats, I want to address the question \u201care online reviews important?\u201d in a little more depth. Not only does an online company review matter, but the frequency and \u201cfreshness\u201d of online reviews are also essential.<\/p>\n

How are online reviews important for your clients\u2019 reputation?<\/h3>\n

Let\u2019s face it. Small to medium-sized businesses (SMBs) do not have the same resources, budgets, staff, and reach that big organizations do. That means that local SMBs need to leverage their other strengths, such as their ability to render exceptional customer service, embrace their local communities, and add a personalized touch.<\/p>\n

Online review stats don\u2019t lie: Amplifying customer voices through soliciting, managing, and responding to online reviews is essential for the success of your business clients. It will greatly affect how many people trust a business more after reading positive online reviews.<\/p>\n

The truth is, reputation can make or break a local business. And news travels fast. That\u2019s why reputation management software<\/a> is so essential to keep up with what customers are (or aren\u2019t) saying about your clients online.<\/p>\n

Reviews statistics (which you will find below) prove that word of mouth is a powerful tool, both online and offline. SMBs can build a cult following organically on social media based solely Google reviews stats and raving testimonials across top business review sites<\/a>.<\/p>\n

It\u2019s important to note that a complete absence of reviews can be just as bad\u2014if not worse\u2014than a negative review (Prospect Genius<\/a>). Even outdated reviews, or an online company review appearing in a single location or directory, can raise warning flags for customers.<\/p>\n

Are online reviews important to respond to?<\/h3>\n

If you want the best ROI for your marketing efforts, you should use review monitoring<\/a>. Even if you haven\u2019t been actively soliciting and managing online reviews<\/a>, there could be a whole conversation happening without your knowledge. So awareness is the key to know the kind of situation you\u2019re working with on behalf of your clients.<\/p>\n

The next step is responding to online reviews, which is also essential to maximizing how many people trust a business more after reading positive online reviews. On a basic level, it shows customers that a business is open and active. It also demonstrates care for customers and their experiences. Great customer service<\/a> doesn\u2019t simply end after a transaction is concluded!<\/p>\n

Responding to a positive online company review in a gracious way reaffirms a customer\u2019s great experience. It also adds a nice personal touch that will likely build loyalty. Effectively, you\u2019re developing a customer into an ambassador.<\/p>\n

Responding to a negative online company review shows that a business is willing to learn and improve. Customers will then be more likely to give the\u00a0 business a second shot. Shouting into the void can feel super frustrating, so making customers feel heard can go a long way. Remember, it\u2019s also a differentiator; big companies often can\u2019t manage the same level of engagement. Consider companies with the same Google review stats. One company responds to all reviews and one company doesn\u2019t. There will be a big difference in how customers perceive that company.<\/p>\n

I have a few more thoughts about positive and negative reviews in one of the following sections.<\/p>\n

Final thoughts: Are online reviews important?<\/h3>\n

Bottom line\u201d Yes. You want your clients to build trust with their customers and prospective customers. One of the best trust-building tools a local business has in their arsenal is a wide variety of recent, quality online company reviews. It would be a shame to invest money in marketing efforts, only for prospects to find a business and be put off by a lack of reviews.<\/p>\n

It\u2019s a no brainer: They\u2019ll keep scrolling to the next local business who didn\u2019t make the same mistake.<\/p>\n

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How many people trust a business more after reading positive online reviews?<\/h2>\n

Speaking of building trust, how many people trust a business more after reading positive online reviews?<\/p>\n

Without even delving into the reviews statistics (can you tell I\u2019m really<\/em> trying to build anticipation for the big event?), ask yourself: would you trust a new dental office with a slew of bad reviews? Would you risk trying a new restaurant<\/a> that had zero reviews to speak of?<\/p>\n

In both cases, it simply makes sense that instead of risking it, you\u2019d likely go somewhere else. Customers have more choices than ever before when it comes to how and where they will spend their money.<\/p>\n

I\u2019ll throw you a bone, patient readers. Here\u2019s one of the many juicy online reviews stats I\u2019ll let you sink your teeth into early: 74 percent of consumers cite trusting a business more due to positive reviews! (Reputationx<\/a>). Nearly three out of four customers will trust your business clients more if you can grow their online company reviews as part of a small business reputation management strategy<\/a>.<\/p>\n

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Reviews statistics: Positive vs negative reviews<\/h2>\n

Finally, we\u2019re circling back to the topic of responding to positive and negative reviews<\/a>.<\/p>\n

In simple terms, when a company provides a service, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web in the form of an online company review. If the customer expresses a positive experience, the review can be amplified on the web and social media to encourage others. But when the experience is negative, companies need to respond quickly\u2014and good news, Vendasta\u2019s white-label digital marketing agency<\/a> can help with that!<\/p>\n

So why should you respond to a negative review in a professional manner instead of just ignoring it? A response is meant to reassure the customer who left the review, of course. But perhaps more importantly, the response is for everyone else reading the reviews afterwards. At least that is what the online reviews stats show.<\/p>\n

It is always a great feeling to read and hear positive reviews of your client, but negative reviews should be considered an opportunity for the business to do better. Sometimes the Google reviews stats aren\u2019t the be all, end all. If customers see a business is taking the time to provide a personalized response and is dedicated to doing better, it can be worth its weight in gold.<\/p>\n

Now without further ado, let\u2019s get to the main event: The online reviews stats!<\/p>\n

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50 online reviews stats that you need to know for 2022<\/h2>\n

\"An<\/p>\n

1. 92% of consumers now read at least one online company review before making a purchasing decision.<\/h3>\n

Compared to 88 percent in 2014, reviews statistics show year-over-year increases that solidify online reviews as being essential, not simply a nice to have.<\/p>\n

2. 40% of consumers form an opinion by reading just one to three reviews.<\/h3>\n

The percentage was significantly lower in 2014, at 29 percent. These online review stats show that first impressions are making an increasingly big impact. Perhaps because there are so many options out there!<\/p>\n

3. Star rating is the number one factor used by consumers to judge a business.<\/h3>\n

So count your lucky stars if your Google online reviews stats are in the 4-5 star range!<\/p>\n

4. 44% say a review must be written within one month to be relevant. This highlights the importance of recency in reviews!<\/h3>\n

How many people trust a business more after reading positive online reviews? As we\u2019ve already discussed, a significant number! But there\u2019s a caveat: it\u2019s only true if the reviews are recent.<\/p>\n

5. 50% of consumers are more likely to be motivated by an online review than by a discount offer.<\/h3>\n

Are online reviews important? Important enough to rethink some of your marketing spend. And also cost-effective!<\/p>\n

6. 43% of consumers search a business by reviews at least one time per month.<\/h3>\n

Compared to 38 percent in 2014, reviews statistics like this one demonstrate that customers more frequently turn to online reviews year over year. It also highlights the importance of keeping online company reviews up-to-date, at least monthly.<\/p>\n

7. 81% of consumers use Google to evaluate local businesses.<\/h3>\n

According to Google online reviews stats, more people are turning to Google to evaluate local businesses than ever before. Consider the fact that only 63 percent did in 2020. That\u2019s a big jump!<\/p>\n

8. Only 2% of consumers claim to have never read an online company review.<\/h3>\n

And even though that number is so low, I\u2019m still skeptical. Maybe it\u2019s because I\u2019m compiling online review stats, but it seems impossible to have never read one!<\/p>\n

9. 62% believe they’ve seen a fake review for a local business in the past year.<\/h3>\n

This reviews statistic shows that the quality of the reviews received can affect the amount of trust it instills in prospective customers. People have a good eye to catch fake testimonials or hollow praise<\/a>. A good reputation management strategy<\/a> includes collecting and soliciting reviews from real<\/em> customers.<\/p>\n

10. According to consumers, the top sources of fake reviews are Amazon, Google, and Facebook.<\/h3>\n

What\u2019s more, only 7 percent of consumers say they totally trust reviews on Facebook. Yeesh! It could be that these platforms are simply the most popular. I\u2019d never discredit the power of excellent Google reviews stats, for example. So don\u2019t think because you\u2019ve accumulated hard-earned, glowing reviews on Google that customers are automatically suspect.<\/p>\n

Still, online reviews stats like this one make a good case for expanding your breadth and getting reviews across a variety of business listing websites<\/a> to build more credibility.<\/p>\n

11. 54% of online shoppers read reviews for everything they purchase.<\/h3>\n

Are online reviews important? To more than half of online shoppers, it\u2019s an essential part of the purchase process.<\/p>\n

12. 39% of online shoppers say businesses need over 100 reviews to be trustworthy.<\/h3>\n

You\u2019ve read the online reviews stats\u2014better hop to it! It\u2019s important to note that it\u2019s not that customers won\u2019t consider buying from your client without 100+ reviews. They just won\u2019t find the business synonymous with trust.<\/p>\n

13. In 2022, there was a 7% increase in the use of SMS messaging to request reviews.<\/h3>\n

Quite a convenient way to leave an online company review\u2014especially since we all spend so much time texting (it can\u2019t be just me!). It\u2019s always a great idea to make the process as simple as possible for customers.<\/p>\n

14. Alternatively there was only a 1% increase in reviews requested in person, during the sale or experience.<\/h3>\n

Though online review stats show that the good old-fashioned method of requesting reviews in person is not as popular, do not discount this method! Do what is right for your business clients, and mix it up.<\/p>\n

15. Consumers read an average of 7 reviews before trusting a business.<\/h3>\n

The average number of reviews read affects how many people trust a business more after reading positive online reviews.<\/p>\n

16. Reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers.<\/h3>\n

Are online reviews important for converting prospects? Online reviews stats like these make the answer obvious.<\/p>\n

17. 12% of consumers say they left a review every time a business prompted them to do so in the last 12 months.<\/h3>\n

Ask, and you shall receive! At least, according to reviews statistics, 12 percent of the time.<\/p>\n

18. 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.<\/h3>\n

Responding to an online company review every single time is essential, making it a no-brainer for you to offer review monitoring<\/a> to your clients.<\/p>\n

19. Americans report telling more people about poor service than about good experiences.<\/h3>\n

Maybe this is one of those online review stats that isn’t surprising. The negative experiences tend to stick and be the ones that get amplified online. However, this just drives home the fact that you might actively need to request reviews from customers who\u2019ve had positive experiences\u2014even if they\u2019re happy, they might remain silently happy without your prompting!<\/p>\n

20. For every star a brand gains on Yelp, that business sees a 5-9% increase in revenue.<\/h3>\n

While Google reviews stats are important, do not discount other review sites like Yelp. Also, online reviews stats like this one clearly link reviews to revenue gains. Cha-ching!<\/p>\n

21. 94% of local businesses who use a reputation management software<\/a> at least somewhat agree that it provides enough ROI to make up for the cost.<\/h3>\n

The reviews statistics don\u2019t lie. Hopefully this list empowers you with the data to position this solution to your local business clients.<\/p>\n

22. Consumers believe competitors, trolls contribute to negative reviews.<\/h3>\n

Does that mean if your Google review stats take a tiny dip, you may be off the hook\u2026? Haters gonna hate.<\/p>\n

23. 49% trust consumer reviews as much as personal recommendations from friends and family.<\/h3>\n

An online company review can be just as powerful as word of mouth.<\/p>\n

24. 28% trust consumer reviews as much as professionally-written articles by topic experts.<\/h3>\n

Power to the people writing an online company review! Again, this might be a matter of a business funneling some of its resources and budget towards reviews management instead of other avenues to build trust and credibility.<\/p>\n

25. 21% don\u2019t trust consumer reviews as much as recommendations and reviews from friends and family, social media personalities, or topic experts.<\/h3>\n

On the flip side, online review stats show that at least some of your customers will no doubt be influenced by sources outside of reviews. It\u2019s important to adopt a well-rounded reputation management approach.<\/p>\n

26. 62% of consumers are more likely to purchase if they see photos and videos of other customers.<\/h3>\n

This might be back to customer concerns over fake reviews, which can affect how many people trust a business more after reading positive online reviews. If something seems fishy, the trust is broken. A picture or video adds instant credibility and shows that a real human is behind the online company review, not a bot or spammer.<\/p>\n

27. 95% of consumers suspect censorship or faked reviews when they don\u2019t see bad scores.<\/h3>\n

See? There\u2019s always a silver lining to a bad review here and there! Just don\u2019t make it the norm.<\/p>\n

28. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers.<\/h3>\n

Online review stats show these are the three targets SMBs should aim for when serving customers.<\/p>\n

29. 53% of consumers want a fast response to negative reviews.<\/h3>\n

Though negative reviews aren\u2019t the end of the word, when you do receive one, reviews statistics show that time is of the essence!<\/p>\n

30. The average business on Google has 39 reviews.<\/h3>\n

Google review stats show that most businesses have built up quite a catalog. It\u2019s a must-have location to source reviews for your clients.<\/a><\/p>\n

31. On average, a consumer will look at over 10 information sources before making a purchase.<\/h3>\n

Reviews statistics show that consumers are big on doing their homework in 2022.<\/p>\n

32. Over half of young people aged 18 to 34 say they trust online reviews as much as the opinions of friends and family.<\/h3>\n

The kids are alright!<\/p>\n

33. 88% of online shoppers incorporate reviews into their purchase decision.<\/h3>\n

Online reviews stats like this one show just how normal consulting reviews have become. It\u2019s now a key step in the customer journey. It\u2019s second nature!<\/p>\n

34. 80% of consumers say they would be \u2018likely\u2019 or \u2018highly likely\u2019 to leave a review if they first had a negative experience that was turned into a very positive experience.<\/h3>\n

Online reviews stats like this one demonstrate the power of a redemption arc. If you can flip a bad situation into an exceptional one, you can build customer loyalty and gain an ambassador.<\/p>\n

35. Reviews are especially important for local searches as they influence up to 17% of the ranking.<\/h3>\n

Google review stats show that if you want to appear on the first page of Google or get into the local 3-pack<\/a>, reviews are a key ranking factor.<\/p>\n

36. 17% of consumers say they haven\u2019t been prompted to leave a review by a business in the last 12 months.<\/h3>\n

Hopefully this online review stat will light a fire under you if your clients fall into this percentage! Prompt reviews from customers and they will deliver.<\/p>\n

37. Fewer consumers are reading Facebook online company reviews every year.<\/h3>\n

It could be due to Facebook\u2019s decline in consumer trust, but reviews statistics show that consumers who consulted Facebook reviews fell eight percent between 2020 and 2021. Online review stats show the percentage continues to decline in 2022.<\/p>\n

38. 88% of all online reviews are contained on just four sites: Google, Yelp, Facebook, and TripAdvisor.<\/h3>\n

Google review stats reign king: Google contains six times more online reviews than its closest competitors.<\/p>\n

39. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service.<\/h3>\n

Online review stats show that customers are more and more willing to leave online reviews based on customer service, so ensure your clients have the right tools to focus their efforts on creating exceptional experiences.<\/p>\n

40. 31% of consumers say they are more likely to look at a local business\u2019s Google listing before visiting than they were prior to 2020.<\/h3>\n

Chalk Google reviews stats like this up to the pandemic, but in 2022 having reviews on Google equals more foot traffic in stores for local businesses.<\/p>\n

41. 31% must be a lucky percentage; customers are likely to spend 31% more on a business with \u201cexcellent\u201d reviews.<\/h3>\n

If a business goes above and beyond for their customers, customers will go above and beyond with their reviews.<\/p>\n

42. 63% of customers are more likely to make a purchase from a site which has user reviews.<\/h3>\n

A website with zero reviews seems to raise red flags for customers, according to reviews statistics.<\/p>\n

43. Two-thirds (63%) of users said that at least one business has never responded to their online review.<\/h3>\n

Given the importance of interacting with customers, that number seems quite high.<\/p>\n

44. Reviews produce an average of 18% uplift in sales.<\/h3>\n

Are online reviews important for \u2018softer\u2019 results like increased trust and credibility? Yes. But they also have a direct impact on sales, too.<\/p>\n

45. Better Business Bureau is the most trusted review site, with only 29% of its users are \u2018fairly\u2019 or \u2018very\u2019 suspicious of their reviews.<\/h3>\n

Better Business Bureau is synonymous with trust, so ensure your clients are being listed there.<\/p>\n

46. Customers spend more than five times as long on a site when they interact with bad reviews.<\/h3>\n

A win is a win? A poor online company review can at least get folks to stick around. Just don\u2019t make it a habit.<\/p>\n

47. Customer churn can increase by 15% if you do not respond to feedback.<\/h3>\n

How many people trust a business more after reading positive online reviews? Significantly less if your client does not respond to positive reviews and learn from the valuable feedback their customers provide.<\/p>\n

48. 86% of people will hesitate to purchase from a business that has negative online reviews.<\/h3>\n

It should be reiterated that, though one or two negative reviews are par for the course, if it becomes a trend an SMB will start feeling the unpleasant effects.<\/p>\n

49. Number of reviews posted every minute by Yelp users is 26,380.<\/h3>\n

Yelpers are a productive bunch! Even though Google review stats are important, do not discount other players in the customer reviews game.<\/p>\n

50. 72% of consumers will take action only after reading a positive review.<\/h3>\n

And we hope that after reading these 50 online reviews stats, you will take action on behalf of your clients!<\/p>\n

All online review stats sourced from BrightLocal<\/a>, Business2Community<\/a>, Exploding Topics<\/a>, Invesp<\/a>, Trust Mary<\/a>, World Financial Review<\/a>,<\/em> and Reputation X<\/a><\/em><\/p>\n

How many people trust a business more after reading positive online reviews? Online reviews stats are clear: lots and lots of people! Reviews are increasingly important, both to consumers and businesses. Help your clients manage their online reputation<\/a> and monitor their online company reviews to stay ahead of the competition. More and more consumers are adapting to consulting reviews before making any purchasing decisions. In the olden days, personal recommendations were the key to influence a buyer\u2019s decisions, but because we now live in a digital world, today these decisions are influenced by business reviews. Google reviews stats now reign supreme.<\/p>\n

People trust online reviews as closely as personal recommendations, and as the stats have revealed, sometimes more. Online reviews play a huge role in getting customers to research a product or service, and research is the first step toward a buying decision. Online reviews stats don\u2019t lie: I hope you\u2019ve found this list enlightening!<\/p>\n

Note: Original post by Khusbu Shrestha, updated in 2022 by Domenica Martinello<\/em><\/p>\n

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Online Reviews FAQs<\/h2>\n

1. Why are online reviews important for small businesses?<\/h3>\n

Online reviews build trust and credibility. 88% of consumers read at least three reviews<\/strong> before making a purchase decision, and positive reviews can directly influence buying behavior. For local businesses, reviews also improve search visibility and foot traffic.<\/p>\n

2. How many people trust a business more after reading positive reviews?<\/h3>\n

According to ReputationX<\/strong>, 74% of consumers<\/strong> trust a business more after reading positive online reviews. This means nearly three out of four potential customers are influenced by recent, high-quality reviews.<\/p>\n

3. Do negative reviews hurt a business?<\/h3>\n

Yes, but they also present an opportunity. 86% of people hesitate to purchase<\/strong> from a business with mostly negative reviews. However, responding professionally to criticism can rebuild trust and show other customers that the business values feedback.<\/p>\n

4. How do online reviews impact SEO rankings?<\/h3>\n

Reviews influence up to 17% of local search rankings<\/strong> on Google. Businesses with consistent, positive reviews are more likely to appear in the coveted Google Local 3-Pack<\/strong>, making reviews a critical part of local SEO strategies.<\/p>\n

5. Should businesses respond to all reviews?<\/h3>\n

Absolutely. 89% of consumers are more likely to use a business<\/strong> that responds to every review. Responding shows the business is active, values customer feedback, and is committed to excellent service.<\/p>\n

6. How many reviews does a business need to be seen as trustworthy?<\/h3>\n

According to recent stats, 39% of consumers<\/strong> believe businesses need over 100 reviews<\/strong> to be fully trusted. Even a smaller number of recent reviews can help establish credibility, especially when combined with consistent responses.<\/p>\n

7. Which platforms matter most for online reviews?<\/h3>\n

Four platforms dominate the review space: Google, Yelp, Facebook, and TripAdvisor<\/strong>, with Google holding six times more reviews than its competitors. For most businesses, Google reviews should be a top priority.<\/p>\n

8. How do reviews affect sales and revenue?<\/h3>\n

Each additional star rating on Yelp<\/strong> can increase a business\u2019s revenue by 5\u20139%<\/strong>. Reviews also lead to an average 18% uplift in sales<\/strong>, making them directly tied to a company\u2019s bottom line.<\/p>\n

9. What\u2019s the best way to get more customer reviews?<\/h3>\n

Businesses can request reviews via email, text (SMS), or in-person interactions. Stats show a 7% increase in SMS review requests<\/strong>, making it a convenient option. The key is to make leaving a review simple and quick for customers.<\/p>\n

10. How can Vendasta help with review management?<\/h3>\n

Vendasta offers white-label reputation management software<\/strong> that helps agencies monitor, collect, and respond to reviews across multiple platforms. This ensures local businesses stay ahead of competitors and build lasting trust with customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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How many people trust a business more after reading positive online reviews? Check out our 50 online reviews stats roundup for 2022 to find out the answer!<\/p>\n","protected":false},"author":157,"featured_media":121442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

Your company provides a service to your customers, and those customers communicate their experience to the world through an online medium, often online reviews. These reviews contribute to the digital portfolio of every business. Today it's apparent that local businesses need reviews<\/a>. Aside from building customer trust<\/a> and helping with SEO, Google\u2019s markup of a company or product in search can now include reviews and ratings.<\/p>

More than 88% of online shoppers incorporate reviews into their purchase decision. Online customer reviews are no joke<\/a>, and there are many situations businesses need to avoid. Well, this one is:<\/p>

\"Screen<\/p>

But generally speaking, online customer reviews are essential for the reputation of local businesses.<\/p>

Positive vs Negative Reviews<\/b><\/h2>

When a company provides a service, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web. If the customer expresses a positive experience, the review can be amplified on the web and social media to encourage others. But when the experience is negative, companies need to respond quickly and our white-label digital marketing agency<\/a> can help with that. This needs to be done for the customer who left the review, but perhaps more importantly, for everyone else reading the reviews after. It is always a great feeling to read and hear positive reviews of your company, but negative reviews should be considered an opportunity for the business to do better.<\/span><\/p>

[nosyndicate]<\/p>

Also see here: How To Respond To Positive And Negative Reviews<\/a><\/p>

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50 stats that show the importance of online reviews<\/h2>

1.<\/strong>\u00a092% of consumers now read online reviews vs. 88% in 2014 [vtweet id=\"stat1\" text=\"92% of consumers now read online reviews vs. 88% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

2<\/strong>. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 [vtweet id=\"stat2\" text=\"40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

3<\/strong>. Star rating is the number one factor used by consumers to judge a business [vtweet id=\"stat3\" text=\"Star rating is the number one factor used by consumers to judge a business @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

4<\/strong>. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews! [vtweet id=\"stat4\" text=\"44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews! @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

5<\/strong>. 68% say positive reviews make them trust a local business more vs. 72% in 2014 [vtweet id=\"stat5\" text=\"68% say positive reviews make them trust a local business more vs. 72% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]
6<\/strong>. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 [vtweet id=\"stat6\" text=\"43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

7<\/strong>. 60% of consumers have searched a business at least six times per year vs. 56% in 2014 [vtweet id=\"stat7\" text=\"60% of consumers have searched a business at least six times per year vs. 56% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

8<\/strong>. There has been a considerable decrease in those that \u201cnever\u201d search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14% [vtweet id=\"stat8\" text=\"There has been a considerable decrease in those that \u201cnever\u201d search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14% @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

9<\/strong>. 73% have read online reviews on a desktop [vtweet id=\"stat9\" text=\"73% have read online reviews on a desktop @vendasta\"]tweet<\/sup>[\/vtweet]
10<\/strong>. 38% have read online reviews on mobile internet vs 24% on a mobile app [vtweet id=\"stat10\" text=\"38% have read online reviews on mobile internet vs 24% on a mobile app @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

11<\/strong>. 29% have read reviews on a tablet [vtweet id=\"stat11\" text=\"29% have read reviews on a tablet @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

12<\/strong>. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 [vtweet id=\"stat12\" text=\"33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

13<\/strong>. 61% are more likely to contact a local business if they have a mobile optimized site [vtweet id=\"stat13\" text=\"61% are more likely to contact a local business if they have a mobile optimized site @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

14<\/strong>. In 2016, 13.5% of online reviews mention the words \"friendly\" or \"rude,\" and 26.8% talk about the service! [vtweet id=\"stat14\" text=\"In 2016, 13.5% of online reviews mention the words \"friendly\" or \"rude,\" and 26.8% talk about the service!@vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

15<\/strong>. 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014 [vtweet id=\"stat15\" text=\"73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

16<\/strong>. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it\u2019s important to have a large body of reviews, as customers are reading more reviews now than in all years past. [vtweet id=\"stat16\" text=\"88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it\u2019s important to have a large body of reviews, as customers are reading more reviews now than in all years past. @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

17<\/strong>. Only 12% are prepared to read more than 10 reviews vs. 16% in 2014 [vtweet id=\"stat17\" text=\"Only 12% are prepared to read more than 10 reviews vs. 16% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

18<\/strong>. 26% of consumers say it\u2019s important that a local business responds to its reviews [vtweet id=\"stat18\" text=\"26% of consumers say it\u2019s important that a local business responds to its reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

19<\/strong>. Only 14% of consumers would consider using a business with a one or two star rating [vtweet id=\"stat19\" text=\"Only 14% of consumers would consider using a business with a one or two star rating @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

20<\/strong>. 57% of consumers would use a business with a three star rating [vtweet id=\"stat20\" text=\"57% of consumers would use a business with a three star rating @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

21<\/strong>. 94% of consumers would use a business with a four star rating [vtweet id=\"stat21\" text=\"94% of consumers would use a business with a four star rating @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

22<\/strong>. 51% of consumers will select a local business if it has positive reviews [vtweet id=\"stat22\" text=\"51% of consumers will select a local business if it has positive reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

23.<\/strong>\u00a088% trust reviews as much as personal recommendations, vs. 83% in 2014 [vtweet id=\"stat23\" text=\"88% trust reviews as much as personal recommendations, vs. 83% in 2014 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

24<\/strong>. 48% will visit a company\u2019s website after reading positive reviews [vtweet id=\"stat24\" text=\"48% will visit a company\u2019s website after reading positive reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

25<\/strong>. 23% will visit the business premises directly after reading positive reviews [vtweet id=\"stat25\" text=\"23% will visit the business premises directly after reading positive reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

26<\/strong>. 9% of consumers will phone a business after reading positive reviews [vtweet id=\"stat26\" text=\"9% of consumers will phone a business after reading positive reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

27<\/strong>. 95% of consumers suspect censorship or faked reviews when they don\u2019t see bad scores [vtweet id=\"stat27\" text=\"95% of consumers suspect censorship or faked reviews when they don\u2019t see bad scores @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

28<\/strong>. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers [vtweet id=\"stat28\" text=\"Reliability, expertise and professionalism remain the most important attributes to consumers @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

29<\/strong>. More consumers are interested in \u201cgood value\u201d than before, while less are concerned about the \u201cexpertise\u201d of a business [vtweet id=\"stat29\" text=\"More consumers are interested in \u201cgood value\u201d than before, while less are concerned about the \u201cexpertise\u201d of a business @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

30<\/strong>. Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year [vtweet id=\"stat30\" text=\"Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

31<\/strong>. On average, a consumer will look at over 10 information sources before making a purchase [vtweet id=\"stat31\" text=\"On average, a consumer will look at over 10 information sources before making a purchase @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

32<\/strong>. Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family [vtweet id=\"stat32\" text=\"Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

33<\/strong>. 88% of online shoppers incorporate reviews into their purchase decision [vtweet id=\"stat33\" text=\"88% of online shoppers incorporate reviews into their purchase decision @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

34<\/strong>. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops [vtweet id=\"stat34\" text=\"Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

35<\/strong>. Reviews are especially important for local searches as they influence up to 10% of the ranking [vtweet id=\"stat35\" text=\"Reviews are especially important for local searches as they influence up to 10% of the ranking @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

36<\/strong>. Only reviews from friends and family are trusted more than online reviews. Reviews from experts and celebrity endorsements are less trusted than online reviews [vtweet id=\"stat36\" text=\"Only reviews from friends &\u00a0family are trusted more than online reviews. Reviews from experts & celebrity endorsements are trusted less\u00a0@vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

37<\/strong>. 30% of consumers assume online reviews are fake if there are no negative reviews [vtweet id=\"stat37\" text=\"30% of consumers assume online reviews are fake if there are no negative reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

38<\/strong>. The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare [vtweet id=\"stat38\" text=\"The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

39<\/strong>. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service [vtweet id=\"stat39\" text=\"58% of consumers said they have recently began leaving more and more online reviews based upon customer service @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

40<\/strong>. 100%<\/span> of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience\u00a0<\/span><\/p>

41<\/strong>. Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates [vtweet id=\"stat41\" text=\"Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

42<\/strong>. 63% of customers are more likely to make a purchase from a site which has user reviews [vtweet id=\"stat42\" text=\"63% of customers are more likely to make a purchase from a site which has user reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

43<\/strong>. Customers are 105% more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don\u2019t interact [vtweet id=\"stat43\" text=\"105% customers are more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don\u2019t interact @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

44<\/strong>. Reviews produce an average of 18% uplift in sales [vtweet id=\"stat44\" text=\"Reviews produce an average of 18% uplift in sales @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

45<\/strong>. 64% of consumers would read online reviews when purchasing technology items [vtweet id=\"stat45\" text=\"64% of consumers would read online reviews when purchasing technology items @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

46<\/strong>. 68% of consumers trust reviews more when they see both good and bad scores [vtweet id=\"stat46\" text=\"68% of consumers trust reviews more when they see both good and bad scores @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

47<\/strong>. Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service [vtweet id=\"stat47\" text=\"Between one and three bad online reviews would be enough to deter the majority of shoppers from purchasing a product or service @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

48<\/strong>. 86% of people will hesitate to purchase from a business that has negative online reviews [vtweet id=\"stat48\" text=\"86% of people will hesitate to purchase from a business that has negative online reviews @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

49<\/strong>. Number of reviews posted every minute by Yelp users is 26,380 [vtweet id=\"stat49\" text=\"Number of reviews posted every minute by Yelp users is 26,380 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

50<\/strong>. If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business [vtweet id=\"stat50\" text=\"If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

All stats sourced from\u00a0BrightLocal<\/a>, \u00a0Business2community<\/a>, \u00a0Bazaarvoice<\/a>, \u00a0webrepublic<\/a>, \u00a0reprevive<\/a>, \u00a0Econsultancy<\/a>, business2community<\/a>, Reevoo<\/a>\u00a0<\/strong>and\u00a0Social Media Today<\/a>.<\/em><\/p>

Online reviews are increasingly important, both to consumers and businesses. [nosyndicate]Help your clients manage their online reputation<\/a> and monitor reviews<\/a> to stay ahead of the competition.[\/nosyndicate] More and more consumers are adapting to consult reviews before making any purchasing decisions. In the olden days, personal recommendations were the key to influence a buyer\u2019s decisions, but because we now live in a digital world, today these decisions are influenced by business reviews. People trust online reviews as closely as personal recommendations, and as the stats have revealed, sometimes more. To know more, learn what is reputation management<\/a> here. Online reviews play a huge role in getting customers to research a product or service, and research is the first step toward a buying decision.<\/span><\/p>

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