Not all business listings are created equally, and some\u2014like Foursquare\u2014deliver more impressive results than others. Foursquare is still used today by millions of customers looking for local business information, making Foursquare listings particularly important for small and medium-sized businesses (SMBs) who want to be easily discoverable by their target audiences. In this article, we\u2019ll fill you in on everything you need to know about this must-have listing, how to create it, and how to get the most out of it.<\/p>\n
[et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Should you list your business on Foursquare in 2023?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Local businesses should absolutely claim their business on Foursquare in 2023. While it\u2019s true that new platforms always crop up and render old ones obsolete, Foursquare continues to stand the test of time in the 14 years since it was first developed.<\/p>\n With millions of users still consulting Foursquare to search for local businesses, it\u2019s a missed opportunity to stay off the platform. A Foursquare for business listing can boost SEO performance, increase both digital and real-life traffic, and bolster a business\u2019s online reputation.<\/p>\n Plus, it only takes a few minutes to set up. We\u2019ll take a look at how it\u2019s done in a bit.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Benefits of creating a Foursquare for Business listing” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Foursquare\u2019s benefits extend well beyond those of the average business database. That\u2019s because it isn\u2019t used only by customers. Other tech companies also use Foursquare as a data aggregator and rely on it for location services tech. Here\u2019s how that delivers serious benefits for SMBs:<\/p>\n When you list a business on Foursquare it boosts its visibility by allowing it to showcase its products and services to a large, targeted audience of potential customers. Foursquare users can discover businesses through location-based searches, and your business profile provides them with all the information they need to make a decision about whether to visit your establishment.<\/p>\n Foursquare provides businesses with valuable customer insights through its data and analytics features. This information includes demographics, check-in habits, and customer feedback, which can help inform decision-making.<\/p>\n Foursquare offers a platform for engaging with customers, including the ability to respond to customer reviews, offer rewards for certain behaviors, and promote businesses to a targeted audience.<\/p>\n Foursquare for Business lets marketers manage a business’s online reputation through customer reviews and feedback. Responding to both positive and negative reviews in a timely and professional manner can help project credibility and encourage customers to visit your establishment.<\/p>\n A complete and optimized Foursquare business profile can help improve your visibility in search results on both Foursquare and other search engines. Foursquare listings are still indexed by Google and Bing, today.<\/p>\n Since Uber, Apple, Snapchat, Microsoft, Twitter, and other tech giants all use Foursquare data, an optimized Foursquare listing can improve visibility when using their products as well.<\/p>\n When you add a business to Foursquare, you can offer specials and rewards in exchange for customer behaviors, such as check-ins. These special offers can be customized to meet the needs of each business, helping them attract and retain customers.<\/p>\n With millions of users on Foursquare, a Foursquare for Business profile provides access to a large audience of local prospective customers. If you also have some extra room in your advertising budget, you can also create location-based ads that only appear to users when they\u2019re near your client\u2019s business.<\/p>\n Compared to many other types of marketing, Foursquare can be a relatively cost-effective way to reach new customers. While there are options to advertise on the platform, many marketers benefit from simply claiming their business on Foursquare.<\/p>\n As we\u2019re about to explain to you soon enough, claiming and verifying a Foursquare for Business listing is quick and simple, allowing you to start updating it with as much information as possible. Its user interface is also easy to use and navigate.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”How to create a Foursquare for Business listing: step-by-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Ready to claim a business on Foursquare? Just follow these steps:<\/p>\n Step 1:<\/strong> Navigate to Foursquare\u2019s website<\/a>.<\/p>\n Step 2:<\/strong> From the home screen, click the button that says \u201ctake me there\u201d under \u201cList My Business\u201d.<\/p>\n Step 3:<\/strong> On the next screen, click \u201cGet started now\u201d.<\/p>\n Step 4:<\/strong> Complete all the business information that their onboarding form prompts you to fill out.<\/p>\n Note that if customers have already listed your business, Foursquare will ask to verify your ownership.<\/p>\n This process can take a while since it involves Foursquare mailing you verification instructions at the business address. You can also pay a $20 fee for them to expedite the process.<\/p>\n Step 5:<\/strong> Now you can update your listing with anything you\u2019d like, including new photos. That\u2019s it!<\/p>\n Listing builders<\/a> can also be used to more easily list a business on Foursquare to find local business listing websites<\/a> that should also be used. We\u2019ll talk a bit more about these in a moment.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Tips for updating and optimizing your Foursquare listing” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Once you add a new business to Foursquare, these tips can help you get the greatest benefits out of it.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Frequently Asked Questions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Foursquare for Business is a location-based marketing and analytics platform that helps businesses manage their listings, attract nearby customers, and gain insights into consumer behavior through check-ins, reviews, and real-world movement data.<\/p>\n Businesses claim and manage their location listings on Foursquare to ensure accurate information like address, hours, and contact details. The platform also provides analytics that show how customers discover and interact with their business in real life.<\/p>\n Foursquare boosts local visibility by helping customers find accurate, up-to-date information about your business. Its location data powers other platforms like Apple Maps, Uber, and Yelp\u2014making it essential for local SEO and discovery.<\/p>\n Foursquare for Business helps marketers understand foot traffic patterns and audience demographics. These insights allow for smarter ad targeting, localized promotions, and better decisions about where to focus marketing efforts.<\/p>\n Vendasta\u2019s Listing Management tools sync business information across major platforms\u2014including Foursquare. This ensures your clients\u2019 data stays consistent, improving online visibility, search rankings, and customer trust.<\/p>\n Yes. Foursquare remains a powerful data partner for local discovery, powering millions of location-based searches daily. Businesses using it ensure their listings are visible across apps and services that rely on Foursquare\u2019s data network.<\/p>\n Visit Foursquare for Business, search for your business, and click \u201cClaim My Business.\u201d After verification (via phone or postcard), you can update your information, add photos, and access analytics. Vendasta can streamline this process for agencies managing multiple clients.<\/p>\n Yes. Foursquare offers location-based ads that target users near your business or those who have visited similar locations. These hyperlocal campaigns help increase foot traffic and attract new customers effectively.<\/p>\n Foursquare\u2019s data provides insights into consumer movement, preferences, and competitive trends. Marketers use this data to optimize campaigns, refine audience targeting, and measure offline impact from online advertising.<\/p>\n Agencies using Vendasta can manage multiple client listings\u2014including Foursquare\u2014through one dashboard. This saves time, ensures data accuracy, and strengthens local SEO by keeping business details consistent across all major directories and apps.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Not sure if Foursquare for Business is right for you? Here\u2019s everything you need to know about its benefits and how to best optimize for it.<\/p>\n","protected":false},"author":95,"featured_media":122831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[223],"class_list":["post-70944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-local-business-listings"],"acf":[],"yoast_head":"\nShould you list your business on Foursquare in 2023?<\/h2>\n
Benefits of creating a Foursquare for Business listing<\/h2>\n
Improved visibility<\/h3>\n
Customer insights<\/h3>\n
Customer engagement<\/h3>\n
Reputation management<\/h3>\n
Better SEO visibility<\/h3>\n
Customer loyalty<\/h3>\n
New audiences<\/h3>\n
Free to claim<\/h3>\n
Easy setup<\/h3>\n
How to create a Foursquare for Business listing: step-by-step<\/h2>\n
![\"foursquare](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/foursquare.webp\" "\\"foursquare\\"")
<\/p>\n![\"Foursquare](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/restaurant-1.webp\" "\\"restaurant\\"")
<\/p>\n![\"Foursquare](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/welocme-to-foursquare.webp\" "\\"welocme")
<\/p>\nTips for updating and optimizing your Foursquare listing<\/h2>\n
\n
FAQs<\/h2>\n
1. What is Foursquare for Business?<\/h3>\n
2. How does Foursquare for Business work?<\/h3>\n
3. Why should small businesses use Foursquare for Business?<\/h3>\n
4. How can Foursquare help improve local marketing?<\/h3>\n
5. How can Vendasta help businesses manage Foursquare listings?<\/h3>\n
6. Is Foursquare still relevant for businesses in 2025?<\/h3>\n
7. How do I claim my business on Foursquare?<\/h3>\n
8. Can businesses advertise directly through Foursquare?<\/h3>\n
9. How does Foursquare data benefit digital marketing strategies?<\/h3>\n
10. How can agencies use Vendasta to manage Foursquare and other listings?<\/h3>\n