{"id":70708,"date":"2023-02-20T09:45:28","date_gmt":"2023-02-20T15:45:28","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=70708"},"modified":"2025-11-12T18:49:03","modified_gmt":"2025-11-12T18:49:03","slug":"list-business-on-mapquest","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/list-business-on-mapquest\/","title":{"rendered":"Should You List Your Business on MapQuest?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Even your least tech-savvy clients likely know a thing or two about SEO at this point. They may understand the principle of using keywords to get discovered, and the basics of link-building. However, when it comes to local SEO success, there\u2019s a critical component that many SMBs overlook: local listings.<\/p>\n

MapQuest may sound like a blast from the past, but just like many other underutilized local listings out there, it deserves just as much attention as a listing on Yelp<\/a>, Waze<\/a>, or even Foursquare<\/a>. Read on to discover if you should list a business on MapQuest in 2023, a step-by-step guide for how to do so, and important insights about how to get the most out of this and other listings.<\/p>\n

[et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Should you list your business on MapQuest in 2023?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Should you list your business on MapQuest in 2023?<\/h2>\n

If you remember printing out MapQuest directions before a road trip, you also might wonder if this web mapping service can still deliver results for SMBs today. However, with over 27 million monthly users, it\u2019s a surprisingly relevant platform for accessing local traffic.<\/p>\n

MapQuest users can find directions using the app, as well as information about local businesses and businesses on their routes. In turn, businesses using MapQuest for Business can get in front of targeted local audiences and gain interesting, actionable data insights. The potential SEO boost from listing a business on MapQuest, along with other benefits, makes joining the platform\u2019s Local Business Center a no-brainer.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Benefits of adding a business to MapQuest” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Benefits of adding a business to MapQuest<\/h2>\n

Having more listings is generally a good thing, provided that the listing websites are reputable. However, you\u2019ll find other reasons to add a business to MapQuest besides having one extra online listing to build your online citations. Here are some key reasons to list a business on MapQuest:<\/p>\n

Exposure to local audiences<\/h3>\n

Getting in front of audiences is great, but it isn\u2019t simply a numbers game. Local businesses can get tons of online traffic, but if it isn\u2019t targeted and local, it won\u2019t necessarily translate to more revenue. The ultimate goal of all local SEO, including local listing management<\/a>, is to positively impact a business\u2019s search visibility. Listing a business on MapQuest supports this goal by helping businesses build their presence online and get discovered by local audiences looking for a reputable product or service provider.<\/p>\n

Local SEO boost<\/h3>\n

Search engines interpret local listings as positive reputational signals. In other words, they suggest that a business must be active and relevant if they have lots of consistent listings on different local listing websites. When you list a business on MapQuest, it gives Google and other search engines a signal that the business is more reputable and should appear in local search results.<\/p>\n

Gain more reviews<\/h3>\n

When a business has lots of positive and recent reviews, potential customers have more of an incentive to trust that the business\u2019s product or service is worthwhile. The more reviews a business can generate, the more its online reputation will improve in the eyes of their consumer. When you list a business on MapQuest, you can also use review management<\/a> to encourage more reviews. That way, whenever someone sees the listing, they\u2019ll also see those encouraging recent reviews.<\/p>\n

Benefit from Local Intelligence<\/h3>\n

MapQuest\u2019s Local Intelligence is first-party consumer location data that businesses and agencies can use to gain valuable insights into consumer behavior. It includes data points such as keywords used in search, routes taken, points of interest they have visited, and more to understand how users are finding and interacting with their business online.<\/p>\n

Opportunity to engage<\/h3>\n

Reviews shouldn\u2019t be one-way communications. Businesses can engage their customers by responding to reviews they receive on MapQuest, demonstrating their willingness to take customer feedback into account, and improving their online reputations. Again, reputation management software can come in very handy here, giving businesses the ability to respond to reviews across different websites from one dashboard.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”How to create a listing on MapQuest for Business” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

How to create a listing on MapQuest for Business<\/h2>\n

The process to list a business on MapQuest directly through their platform is pretty straightforward. Here’s exactly how it\u2019s done.<\/p>\n

Step 1:<\/strong> Head over to MapQuest for Business<\/a>.<\/p>\n

Step 2:<\/strong> In the Product menu, click Business Listings. This takes you to MapQuest\u2019s Local Business Center.<\/p>\n

\"list<\/p>\n

Step 3:<\/strong> Click the Claim Your Business button.<\/p>\n

\"list<\/p>\n

Step 4:<\/strong> On the next screen, select if you have a single-location business, a multi-location business, or a marketing agency, and complete the form.<\/p>\n

At this stage, they will run a scan to identify missing or inconsistent information on these sites. You can correct any missing or incomplete information.<\/p>\n

The number of websites your updated listing data will get pushed to depends on the next step.<\/p>\n

\"list<\/p>\n

Step 5:<\/strong> Select your MapQuest for Business plan in their Local Business Center. Four plans are available.<\/p>\n