{"id":70531,"date":"2023-02-15T09:45:10","date_gmt":"2023-02-15T15:45:10","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=70531"},"modified":"2026-07-08T18:42:44","modified_gmt":"2026-07-08T18:42:44","slug":"add-keywords-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/add-keywords-google-business-profile\/","title":{"rendered":"Your guide on how to add keywords to Google Business Profile"},"content":{"rendered":"
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While search engines put the whole world at your fingertips, they also work just as well for people looking to keep things a bit closer to home. A surprising 46% of all Google searches are by people looking for local info (Oberlo<\/a>), which means businesses can\u2019t afford to miss out on local SEO opportunities. It’s one of the most reliable ways to help your clients get more customers<\/a> from search. While your clients may have overlooked this step, consider adding keywords to your Google Business Profile (GBP) as part of your local SEO<\/a> checklist to help drive traffic and optimize your client\u2019s listing<\/a>.<\/p>\n

By using the right keyword strategy, you can help customers find your clients and get more Google reviews: boosting their reputation and attracting even more potential customers.<\/p>\n

We\u2019ll cover the reasons to add keywords to your Google Business Profile (GBP), how it can help boost your client\u2019s visibility, and go over the following best practices when it comes to how and where to add them:<\/p>\n

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  1. Add keywords to the business description<\/a><\/li>\n
  2. Optimize your business attributes<\/a><\/li>\n
  3. Add keywords to Google Business Profile Posts<\/a><\/li>\n
  4. While responding to Questions and Answers<\/a><\/li>\n
  5. Optimize your main website with keywords<\/a><\/li>\n<\/ol>\n

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    Getting started with your Google Business Profile<\/h2>\n

    First things first: your client needs a profile to add keywords to. If your client doesn\u2019t have a Google Business Profile (previously known as Google My Business), here\u2019s how to set it up:<\/p>\n

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    1. Head to Google Business Profile website<\/a><\/li>\n
    2. Log in with a Google account<\/li>\n
    3. Fill in the form with the business name using Title Case<\/li>\n
    4. Add your business address, so Google can verify your business<\/li>\n
    5. Set whether you have a storefront business or are a service provider<\/li>\n
    6. Select your business category<\/li>\n
    7. Include your phone number<\/li>\n
    8. Verify your business address<\/li>\n
    9. Optimize your GBP<\/a><\/li>\n<\/ol>\n

      If your client doesn\u2019t want to manage their GBP themselves, you can even offer Google Business Profile management<\/a> as part of your services, showing real results and driving traffic as part of their overall marketing strategies.<\/p>\n<\/div>\n<\/div>\n

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      Where and how to use Google Business Profile keywords<\/h2>\n

      Now that your client\u2019s GBP is set up, it\u2019s time to start adding keywords in the right spots to impact their local SEO. There are a few places your clients should make sure they\u2019re adding keywords to their Google Business Profile:<\/p>\n

      1. Add keywords to the business description<\/h3>\n

      The business description<\/a> is one of the first places potential customers will learn about what your clients does and what they offer, so having relevant keywords here just makes sense. Ensure the keywords are written in a way that feels natural \u2014 remember humans are going to read, not just Google\u2019s algorithm. Finding the balance between language that appeals to people and also gets traffic can be tricky, but it\u2019s worth taking the extra time.<\/p>\n

      2. Optimize your business attributes<\/h3>\n

      Within the listing, you can add more keywords to your Google Business Profile by adding attributes. You can find them in the Info section in the left-hand menu of the GBP. This can help people searching for certain things find your business. For example, if someone is looking for a wheelchair-accessible Italian restaurant<\/a> in Tampa, you\u2019ll have that covered.<\/p>\n

      3. Add keywords to Google Business Profile Posts<\/h3>\n

      Another place to make sure to use relevant keywords or keyword phrases is within Posts in the GBP. There are three types of posts you can make: offers, events, and what\u2019s new. Keep the posts short and snappy (best practice is between 80-100 characters) and include keywords towards the beginning of the copy.<\/p>\n

      Keeping Google Posts<\/a> fresh also raises your client\u2019s chances of being shown in search results since they are often shown high in the SERP (Search Engine Results Page). Adding keywords is a simple way Google Posts can help drive local traffic<\/a> to your client\u2019s business.<\/p>\n

      4. While responding to Questions and Answers<\/h3>\n

      It\u2019s important to make responding to questions in the GBP a regular practice. It can help with reputation management, demonstrates to customers that you\u2019re paying attention, and \u2014 you guessed it \u2014 is another great place to add keywords to your Google Business Profile.<\/p>\n

      You can include keywords in the Questions and Answers section anytime a customer has a question about the business. Again, it\u2019s essential to answer in natural language and weave the keywords into the answer in a way that makes sense.<\/p>\n

      5. Optimize your main website with keywords<\/h3>\n

      In addition to driving traffic to your client\u2019s GBP, you want to help people find their website (and hopefully make a purchase. When adding keywords to your client\u2019s Google Business Profile, don\u2019t leave the main website out in the cold. Put that keyword research to use by including them in the website copy (don\u2019t forget important places like the H1, subheadings, and meta description).<\/p>\n<\/div>\n<\/div>\n

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      How to research Google Business Profile keywords<\/h2>\n

      Google prioritizes three things when it comes to local SEO: relevance, prominence, and distance. Google\u2019s goal is to give the customer the best results based on those three factors, so using the right keywords will help the algorithm know you\u2019re the best result based on that criteria.<\/p>\n

      Start with the local SERP<\/h3>\n

      Start typing in words relevant to your client\u2019s business that covers the criteria. Google will autopopulate suggestions you can incorporate into your strategy. If you\u2019re doing keyword research for a coffee shop, think about what people would search if they were trying to find one: coffee, caf\u00e9, coffee shop near me.<\/p>\n

      Competitive research<\/h3>\n

      Another tip is to look at your client\u2019s top competition and see which keywords they use. If you\u2019re hoping to outrank your competitor’s Business Profiles<\/a>, it only makes sense you would need to include the same keywords in your Google Business Profile. Take a look at what keywords they\u2019re using and the type of attributes they\u2019ve added to their profile to get a sense of how to best optimize your client\u2019s listing.<\/p>\n

      For more advanced keyword research<\/h3>\n

      There are paid tools online like Semrush and Ahrefs you can use for more advanced keyword research that you can combine with your website\u2019s SEO strategy. Likewise, you can start by using Google Ad\u2019s Keyword Research Planner<\/a> to build off the keywords you\u2019ve brainstormed and discover more along the way.<\/p>\n<\/div>\n<\/div>\n

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      Google Business Profile keyword tips you should know<\/h2>\n

      As you\u2019re adding keywords to your GBP, keep these tips in mind:<\/p>\n