[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The majority of people read reviews online before buying a product. More than 60 percent of them read reviews on Google (eCommerce Platforms<\/a>). That makes it all the more worrying when a Google review is not showing up on your client\u2019s profile.<\/p>\n Why is a Google review not showing up, and what can you do about it? This guide goes over the benefits of reviews and explores potential reasons why Google Business reviews aren\u2019t showing up for your clients\u2019 profiles. Then, we\u2019ll review the steps you can take to make sure Google reviews display<\/a> on your clients\u2019 profiles.<\/p>\n [et_pb_section global_module=\"113171 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Why do Google reviews matter?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Reviews are essential for everything from sales to your clients\u2019 SEO efforts<\/a>. Google uses reviews from many platforms, but it especially favors reviews from Google Business Profile (GBP) for its local search algorithm.<\/p>\n Here are some other reasons Google reviews matter for your client\u2019s business:<\/p>\n As the statistics below show, other reasons reviews matter include:<\/p>\n Users look at reviews online to measure how trustworthy and credible a business is. This is why feedback to a business is critical, whether they come from positive or negative reviews<\/a>.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reasons your Google reviews don\u2019t show up” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n As it turns out, there are quite a few reasons why your customer reviews aren\u2019t showing up on Google, and could be for one of these reasons.<\/p>\n In this case, some patience is all you need, as the listing is too new and needs time accumulating enough reviews to display. New profiles play a big part in why a Google Business or Google Map review isn\u2019t showing up.<\/p>\n In the meantime, you or your client can start optimizing their GBP to ensure everything is shipshape with their new profile. You can verify the business while you wait, or make sure all the information on the profile is accurate.<\/p>\n Google has a verification process to ensure the business listed in the profile is real. Verification helps your clients for a few reasons, such as boosting visibility and building credibility online. It could also be the difference between Google reviews displaying or disappearing.<\/p>\n If you haven\u2019t verified your client\u2019s Google Business profile, it might be why Google reviews aren\u2019t showing up. If you have verified the business, then it might take a few days to process. This is especially true if your client opted to verify their business using the \u201cpostcard\u201d method. Once the verification is complete, those reviews should start appearing.<\/p>\n Another common reason a Google Business or Google Map review<\/a> is not showing up is duplicate profiles. If you search Google and find more than one listing for your client\u2019s business, this might be the issue. Once you\u2019ve cleaned up the duplicates<\/a>, those reviews should start displaying. (We look at how to deal with duplicates below.)<\/p>\n Google wants to be sure it\u2019s giving people accurate information. If your client\u2019s profile has outdated details, then it\u2019s unclear if those reviews are also real. The incorrect details could also be a sign that scammers have hijacked the profile.<\/p>\n Inaccurate information also hurts SEO efforts. It can cause confusion for your clients\u2019 customers. Much like duplicate profiles, it\u2019s best to correct misinformation right away.<\/p>\n Google has a fairly strict set of policies, which you might already be familiar with. Some of their policies include not displaying illegal or fraudulent information, as well as abusive content. Google might have also removed the review<\/a> due to its content.<\/p>\n One reason a Google review is not showing up could be that it may have flagged it as being a fake review<\/a>, and having them is a violation of their business guidelines. They\u2019re also something the Federal Trade Commission has chosen to sue businesses over.<\/p>\n If your client bought fake positive reviews, this violates Googles policies for business listings and gives Google reason to flag them as well.<\/p>\n If a review isn\u2019t showing up, check out the content through your review management platform<\/a>. Your client may also receive notifications from Google about new reviews. From here, you may be able to view the content.<\/p>\n If the review isn\u2019t displaying but the content seems okay, Google might\u2019ve mislabeled it as spam<\/a>, to which you can dispute it with them. Once submitted, Google will review your report and, if they agree, they\u2019ll reinstate the review.<\/p>\n Sometimes, Google reviews don\u2019t show up because your client doesn\u2019t have enough. When you conduct a Google search, you won\u2019t see any reviews for their business.<\/p>\n This is often an issue that fixes itself as more Google reviews<\/a> roll in. It can be worrisome to see it, especially if you know customers are leaving reviews on your client\u2019s profile. The best action you can take is to get more reviews<\/a> on your listing.<\/p>\n In one case from 2021, Google disabled the review function temporarily. During this time, Google made changes to the way reviews displayed based on feedback they received from businesses.<\/p>\n Thankfully, the disabling of the review function was temporary. It still caused major interruptions for businesses that rely on reviews. Luckily, Google deciding to turn off reviews<\/a> is a rare event. If customer reviews are not showing up on Google, it\u2019s more likely to be one of the other reasons causing the problems.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”What to do when customer reviews don’t show up” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Google Business reviews not showing up is a big concern for your clients. It\u2019s natural that you, as their agency partner, want to find a solution.<\/p>\n There are lots of steps you can take to make sure reviews are displaying on your clients\u2019 profiles. Which steps you take depend on the underlying problem causing Google reviews not to show up.<\/p>\n To verify your client\u2019s profile, you\u2019ll need to have them select a method for verification. The most common method is the postcard method. Google will mail a postcard to your client\u2019s address. They then verify they received it.<\/p>\n Other methods of verification include a phone call or a video call.<\/p>\n Verification can take a few days to complete, so reviews might not show up immediately.<\/p>\n While you\u2019re waiting for Google verification, double-check the information on the profile. If it\u2019s not correct, then you should update it.<\/p>\n It might take a few days for the information to be corrected, as Google has to review your report before updating the information.<\/p>\n If the outdated information is coming from a third-party website, then it might take longer. In the meantime, make sure you have information up to date on other listings and your client\u2019s website.<\/p>\n Duplicate Google Business profiles are a big problem because they often cause customer confusion. You want to deal with duplicates as soon as possible.<\/p>\n If you do find duplicates for your client\u2019s business, try to claim any unverified profiles<\/a>. This puts them under your control. If there are profiles you can\u2019t claim or the issue persists, reach out to the Google Business support<\/a> team.<\/p>\n If you\u2019re still missing some reviews, then it\u2019s time to check in and see if Google’s spam filters<\/a> have caught any of them. Here are some things Google will look out for in your reviews:<\/p>\n If some of your reviews don\u2019t have any of the listed attributes, reach out to Google support as they might reinstate reviews that the spam filter flagged by mistake.<\/p>\n If you\u2019ve been through this list and can\u2019t find any other reason for a Google review not to show up, check to see if Google\u2019s made any announcements. In some cases, updates can also cause temporary problems.<\/p>\n In some cases, doing nothing at all is the right answer. If Google turned reviews off, for example, you won\u2019t be able to fix the problem. There\u2019s nothing to do in this case but hang tight and wait for further updates.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”How to get more customer reviews on Google” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Getting a business profile verified or cleaning up inaccurate data can sometimes take a few days. These are still \u201cquick\u201d fixes.<\/p>\n Trying to solve the issue of not having enough reviews to display can take longer than that. The good news is that there are plenty of steps you can take to encourage customers to submit more reviews<\/a> for your clients. You can:<\/p>\n The good news is you don\u2019t need many reviews to get your client\u2019s star rating to show. In the past, you may have needed five. These days, even one or two will do the trick (ProjectArmy<\/a>). If you\u2019re dealing with ads, you\u2019ll need around 100 (Search Engine Journal<\/a>). Most customers want to see around forty or fifty before they’ll trust your client.<\/p>\nWhy do Google reviews matter?<\/h2>\n
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Benefits of Google reviews<\/h3>\n
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Reasons your Google reviews don\u2019t show up<\/h2>\n
Your client\u2019s profile is brand new<\/h3>\n
Your client hasn\u2019t verified their Google Business profile<\/h3>\n
There\u2019s a duplicate Google Business profile<\/h3>\n
How are duplicate listings created?<\/h4>\n
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Inaccurate business information<\/h3>\n
Violating Google\u2019s policies<\/h3>\n
Fake reviews<\/h3>\n
Google incorrectly flagged the review<\/h3>\n
Not enough reviews<\/h3>\n
Updates from Google<\/h3>\n
What to do when customer reviews don’t show up<\/h2>\n
Verify your client\u2019s GMB profile<\/h3>\n
Keep business information accurate<\/h3>\n
How to remove inaccurate information on your business profile<\/h4>\n
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Remove duplicate Google business profiles<\/h3>\n
Ensure reviews don\u2019t violate Google policies<\/h3>\n
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Check for updates and announcements from Google<\/h3>\n
How to get more customer reviews on Google<\/h2>\n
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