[et_pb_section fb_built=”1″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Facebook Ads, which has recently been rebranded as Meta Ads and include advertising on both Facebook and Instagram, remains a powerful advertising platform with features that competing platforms haven\u2019t quite mastered yet. For those selling white-label PPC<\/a> solutions, offering Facebook Ads is a must. In this article, we\u2019ll dive into white-label Facebook Ads pricing so that you can set yourself up to make a profit by reselling Facebook Ads management<\/a>.<\/p>\n Download “White label: Mastering Google and Facebook advertising for local businesses,” a rebrandable guide of digital advertising insights to share with your clients.<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”What is white-label advertising?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n White-label advertising is a model in which an agency, media company, MSP, or other SaaS reseller\u2014that is, you\u2014purchases advertising products and services from a white-label platform<\/a> provider and resells them under their own brand name to the end client.<\/p>\n In other words, with white-label advertising, you don\u2019t have to handle the delivery of advertising services, such as ad creation and campaign management, in house. Instead, you can rely on a white-label team of experts who have the experience and skills (and time!) to deliver these services even better than you may be able to with in-house resources.<\/p>\n There\u2019s no doubt that Facebook ads<\/a> should be part of your product portfolio if you\u2019re in the digital marketing space: Facebook has a wealth of information about its user base, and this robust bank of data allows advertisers to target very specific audiences, enabling them to achieve higher conversion rates.<\/p>\n However, as valuable as Facebook Ads is when it comes to digital advertising, it takes specialized skills and expertise to really get the most benefit out of the platform. Interface updates, algorithm changes, and privacy developments are all ever-evolving factors that impact how Facebook Ads works. It takes continuous learning and use of the product to master it.<\/p>\n That\u2019s why white-label Facebook Ads are a welcome addition for any SaaS reseller who wants to grow their profits while delivering an excellent, high-ROI service to their clients.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Facebook ad pricing explained” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n If you were to use Facebook\u2019s ad platform directly, you could start running PPC ads for as little as $5 per day. It\u2019s unlikely to get much traction from such a low-budget ad, because Facebook\u2019s ads improve the more data it can gather from user interactions with ads. At only $5 per day, it would take a long time to gather enough data. However, the point is that users can start advertising on Facebook with very limited budgets, and they can scale up as needed as their budgets increase or ad performance improves.<\/p>\n When it comes to white-label Facebook Ads pricing, the final price your clients pay will include the following components:<\/p>\n As you can see, this leaves room for a ton of variability when it comes to white-label Facebook Ads pricing. The biggest variables are how much your clients wants to spend on Facebook Ads each month and how much of a markup you want to add on the cost of having white-label experts fulfill this service on your behalf.<\/p>\n Since the PPC budget<\/a> is ultimately up to the client, let\u2019s dive into the exciting part: your margins as a reseller.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Facebook Ads white-label margins” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Once you have your cost for the white-label services you purchase and resell to your clients, you can choose your profit margin.<\/p>\n There are a few ways you can go about this:<\/p>\n \n Let\u2019s consider some examples for each of these scenarios.<\/p>\n In the first scenario, let\u2019s say your cost as a reseller is $1,000 to deliver Facebook Ads management for a client for one month. You could charge them $2,000 monthly, for a 50% margin, regardless of how their spend varies.<\/p>\n In the second scenario, you might charge the client $1,000 or more to cover your cost of ad management services, plus a percentage of their ad spend. For example, if they spend $5,000 one month, you might charge them a 15% fee of $750, for a total of $1,750. The next month, if they spend $10,000 on ads, you would charge them $2,500, $1,500 of which would be profit.<\/p>\n In the final example, you might have a tiered price of Facebook ads that looks like this:<\/p>\n \nWhat is white-label advertising?<\/h2>\n
Facebook ad pricing explained<\/h2>\n
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White-label Facebook Ads pricing: Margins<\/h2>\n
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