Did you know a business could lose a large percentage of its customers if their website design is too complex and challenging to navigate? Design is often the first bottleneck in how to get more customers<\/a> online. In fact, 38 percent<\/a> of potential and existing customers will switch to another competitor brand instead of interacting with a poorly designed website. That stat makes web design tips critical for anyone building websites for clients.<\/p>\n Most customers will not return to a website after their first lousy user experience, so before going live the first time around, set your clients up for website success.<\/p>\n Here are the top web design tips to keep in mind when designing a website:<\/p>\n Let\u2019s dive deeper into these web design tips.<\/p>\n [et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”1. Easy navigation” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n Navigation is one of the essential features of a responsive design. Technically, all the web pages<\/a> you see today have a navigation bar, which typically includes menu items, a search bar, and probably a hamburger menu for mobile devices.<\/p>\n Visitors should be able to access the links to all top-level pages in one place. This will save them from the unnecessary hunt, which increases your website’s bounce rate. Check out Vendasta\u2019s homepage below and how the navigation bar is well-arranged to help visitors find the resource they need.<\/p>\n Source<\/p>\n Consider using drop-down options for submenu lists, too.<\/p>\n If you\u2019re designing an e-commerce or entertainment website, you\u2019ll have to deal with many subcategories or submenu lists. Create umbrella categories at the top, then place the subcategories under a drop-down menu, as shown below.<\/p>\n Source: ShopClues<\/a><\/p>\n Scrolling right back to the beginning of a webpage can be a big hassle. Do your visitors a favor by adding the “Back To Top” action button. For mobile responsiveness, use a scalable icon, preferably an “arrow up” label, as shown by CSS-tricks below.<\/p>\n Source: CSS-Tricks<\/a><\/p>\n While drop-down menus are very useful in creating a responsive navbar, they can\u2019t show all the links on your website without looking messy. So, use a mega footer to display additional links at the bottom:<\/p>\n The bottom line is that you should create easy navigation to enhance the user experience. This will boost sessions on the website. Additionally, it can increase sales since prospective customers will always find what they\u2019re looking for.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”2. Add high-quality images” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n Images can be used as an important element to engage customers or visitors without needing much textual content. They can also help improve your search rankings on search engines.<\/p>\n For example, Google has a search section that allows users to see image results. If website images are optimized with the right alt tags, they can appear in these results.<\/p>\n There are some things you need to keep in mind when adding images to a website:<\/p>\n Every section of a website reflects the owner’s professionalism. Adding low-quality images to your website will do more harm than good. Blurry images hurt the user experience. That\u2019s why you need high-resolution images.<\/p>\n Pro tip: Use JPEGs for effective image compression and fast loading.<\/p>\n Another web design tip you must remember is that humans are more susceptible to visual illustrations than text. So avoid stock photos and use images that add value to the content. Your images should support the copy. That\u2019s why the use of screenshots, illustrations, and videos are standard B2B web design practices<\/a>.<\/p>\n The Slack homepage is an excellent example of this:<\/p>\n Source: Slack<\/a><\/p>\n Be specific with the alt tags used for each image you add. As previously noted, this could help a website\u2019s search engine optimization (SEO).<\/p>\n Using large images with excessive file sizes can affect a site’s loading time. So a good web design tip is to compress and use lazy loads. In addition, some web hosting services can reduce your website’s loading time by providing the necessary image optimization tools, thus contributing to a good mobile experience for your visitors.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”3. Keep the homepage clutter free and simple” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n How visitors interact with a website depends on their first impression after landing on the homepage. Therefore, any homepage you design and pitch to clients must be neat. The menus need to be clear and clickable. Use white space sufficiently to ensure the important elements stand out. Add high-quality and engaging images to support the copy. Also, avoid huge chunks of text.<\/p>\n Freshbooks gets it nicely with this homepage.<\/p>\n Source: FreshBooks<\/a><\/p>\n Other web design tips to help you build a great homepage include:<\/p>\n The importance of adding visually appealing elements can not be overemphasized. While keeping your homepage simple, ensure you use high-quality images, vibrant colors, vertical art, and icons wherever necessary.<\/p>\n Use fonts that are simple yet engaging. Mixing sans-serif and serifs can disrupt the font consistency of your page and can make your content difficult to read.<\/p>\n Another thing to keep in mind is your font size. A font size of 16 pt is fairly apt, even for people with visual difficulties.<\/p>\n Also, avoid using more than three font types.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”4. Include social share and follow buttons” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n Approximately 4.14 billion<\/a> people use social media. That is more than half of the world’s population. Therefore, it\u2019s highly likely that a client\u2019s target audience uses social media.<\/p>\n So include social share buttons to encourage existing website visitors to share the website content with others on social media. This web design tip is especially essential for e-commerce and marketing blogs.<\/p>\n Some of the most popularly used social media buttons are Twitter, Facebook, WhatsApp, and LinkedIn.<\/p>\n Place social and follow buttons in noticeable areas, like the top and left side of your page. Another strategic location is at the end of your blog posts or on a sticky bar.<\/p>\n Source: Vendasta blog<\/a><\/p>\n Adding follow buttons for social media handles can also be placed in the footer section, like DocuSign below.<\/p>\n Source: DocuSign<\/a><\/p>\n Be sure to describe the purpose of the social buttons. If the icons are for social sharing, point that out. If they are for following the brand\u2019s social media accounts, mention that the site visitors can follow the brand on social. This is especially important if the icons are not in the footer.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”5. Mobile-friendly pages” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n You might be surprised to hear that 61 percent<\/a> of internet users will ditch a website that is not mobile friendly. This is crucial considering the shift to the use of mobile devices in accessing the internet. Therefore, designers must optimize web pages for mobile devices to retain visitors and deliver a great user experience.<\/p>\n Do these things to optimize a website for mobile use:<\/p>\n Use a different hero image for your mobile content and limit the available functionalities while still maintaining relevance. Prioritize the use of scalable icons like a hamburger menu for drop-down navigation. A hamburger menu is a sandwich-like icon that opens a side menu or navigation bar when clicked.<\/p>\n Simplicity is still one of the most important web design tips to keep in mind. On the mobile page, keep things simple. Reduce the amount of information stacked on a single mobile page. Also, ensure all the information on the web pages, including images, can be viewed correctly through a mobile device.<\/p>\n Mobile-friendly pages shouldn’t just look good and be scalable. They should load faster without a hitch. You can manually minify images and code to achieve a faster speed. Alternatively, you can use speed plugins<\/a> for WordPress websites to improve the site speed. The beauty of optimizing a web page\u2019s loading speeds is it\u2019ll also benefit SEO. Google confirmed that site speed is a ranking factor<\/a> because it affects the user experience.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”6. Create scannable content” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n One of the top web design tips you need to know is to create scannable content \u2014 the same principle that makes a landing page work. When someone visits your client\u2019s website, it should take less than a few seconds to scan through the content on-screen. Most users will likely hit the exit button if it takes longer to scan through.<\/p>\n To prevent this, you need to implement a flexible visual hierarchy. Users should be able to locate the information they need and focus their energy on reading just that. Also, an excellent visual hierarchy should guide users from the most critical sections down the page.<\/p>\n Keep these web design tips in mind to create scannable content:<\/p>\n A good practice is to use a larger font size for hero text and gradually scale down to smaller sizes for the website’s body.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” admin_label=”Sell more websites with great web design” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n Users only need a few seconds to form an opinion about a website, which is why redesign work<\/a> so often pays for itself. When you sell websites to local businesses<\/a>, your goal is to make sure that impression favors your client\u2019s business. To achieve that, you need to follow several web design tips. We discussed six such tips in this article.<\/p>\n Ensure the websites you build for clients are easy to navigate, visually appealing, shareable, and mobile friendly. Importantly, the homepage and other landing pages should be simple and scannable to give visitors a good first impression.<\/p>\n Implement these web design tips to sell and create highly engaging websites your clients and their customers will love.<\/p>\n [\/et_pb_text][et_pb_text global_colors_info=”{%22gcid-primary-color%22:%91%22link_text_color%22%93,%22gcid-body-color%22:%91%22link_text_color__hover%22%93}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”gcid-body-color” _builder_version=”4.27.4″ _module_preset=”_initial” theme_builder_area=”post_content”]<\/p>\n Start with simplicity\u2014use clean layouts, clear navigation, and consistent branding. Focus on readability, mobile responsiveness, and fast loading speeds. Prioritize user experience (UX) above aesthetics to create websites that are both beautiful and functional.<\/p>\n Design intuitive navigation with clear menus and call-to-action buttons. Use ample white space, readable fonts, and concise content. Test user flow regularly to identify points of friction and improve engagement and conversions.<\/p>\n Responsive design ensures your site looks and functions perfectly on all devices\u2014desktops, tablets, and smartphones. It improves user experience, increases SEO rankings, and helps capture more mobile traffic.<\/p>\n Color evokes emotion and influences perception. Use brand-aligned, accessible color palettes with high contrast for readability. Avoid overwhelming users with too many colors; instead, use accent hues strategically to guide attention.<\/p>\n Compress images, use caching, minimize code, and choose a fast, secure hosting provider. Vendasta\u2019s WordPress Hosting on Google Cloud<\/strong> ensures lightning-fast load times with automatic backups and uptime monitoring for consistently smooth performance.<\/p>\n Incorporate SEO best practices into your site architecture. Use clean URLs, structured headings, alt text for images, and fast-loading pages. Mobile-first, user-centered design also enhances Google\u2019s ranking signals.<\/p>\n Avoid cluttered layouts, poor contrast, inconsistent branding, and unoptimized images. Skipping mobile optimization or ignoring accessibility can alienate users and harm both SEO and conversion rates.<\/p>\n Most businesses should consider a redesign every 2\u20133 years<\/strong>, or sooner if performance, branding, or user experience declines. Regular updates help maintain modern design standards and optimal functionality.<\/p>\n A well-designed website builds trust, reduces friction, and guides visitors toward desired actions. Strong visual hierarchy, clear CTAs, and responsive design significantly improve conversion rates and sales.<\/p>\n Vendasta\u2019s Managed WordPress Hosting<\/strong> empowers agencies to build, manage, and scale client websites effortlessly. Built on Google Cloud, it includes AI-powered engagement tools, multisite management, automated backups, and integrated CRM\u2014making white-label web design fast, secure, and scalable.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Blog contributor, web entrepreneur and inbound marketing expert Ian Loew shares web design tips to action for a successful website. Read more.<\/p>\n","protected":false},"author":15,"featured_media":122973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[791,1255],"silo":[3036],"class_list":["post-63111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-design","tag-website-development"],"acf":[],"yoast_head":"\n\n
1. Easy navigation<\/h2>\n
![\"Vendasta](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/all-in-one-platform.webp\")
<\/p>\n![\"Website](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/shopclues.webp\")
<\/p>\n![\"Website](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/css-tricks-1.webp\")
<\/p>\n![\"Using](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/vendasta-platform.webp\")
<\/p>\n2. Add high-quality images<\/h2>\n
![\"Website](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/great-teamwork.webp\")
<\/p>\n3. Keep the homepage clutter free and simple<\/h2>\n
![\"Keeping](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/freshbooks.webp\")
<\/p>\n\n
Aesthetic elements are invaluable<\/h3>\n<\/li>\n<\/ul>\n
\n
Personalize your homepage with awesome fonts<\/h3>\n<\/li>\n<\/ul>\n
4. Include social share and follow buttons<\/h2>\n
![\"Website](\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/prospecting-techniques.webp\")
<\/p>\n![\"Including](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/docusign.webp\")
<\/p>\n5. Mobile-friendly pages<\/h2>\n
\n
Use scalable hero image and aesthetic icons<\/h3>\n<\/li>\n<\/ul>\n
\n
Keep mobile content simple<\/h3>\n<\/li>\n<\/ul>\n
\n
Prioritize speed<\/h3>\n<\/li>\n<\/ul>\n
6. Create scannable content<\/h2>\n
\n
Sell more websites with these web design tips<\/h2>\n
FAQs<\/h2>\n
1. What are the most important web design tips for beginners?<\/h3>\n
2. How can I make my website more user-friendly?<\/h3>\n
3. Why is responsive web design important?<\/h3>\n
4. How can color schemes affect web design success?<\/h3>\n
5. What are the best practices for website speed optimization?<\/h3>\n
6. How can I improve website SEO through design?<\/h3>\n
7. What are common web design mistakes to avoid?<\/h3>\n
8. How often should a business redesign its website?<\/h3>\n
9. How does good web design affect conversions?<\/h3>\n
10. How can Vendasta help agencies create optimized websites for clients?<\/h3>\n