[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
In today\u2019s digital world, websites are a must-have, not a nice-to-have. And that\u2019s good news if you\u2019re considering becoming a website builder reseller.<\/p>\n
A website is the online store for local businesses. It helps shop owners gain brand awareness, establish credibility, provide more information about the products and services they offer, and boost sales. Websites are especially vital to businesses that don\u2019t have an obvious Main Street brick-and-mortar physical presence.<\/p>\n
Yet, the unfortunate reality is less than 64 percent<\/a> of small businesses have a website.<\/p>\n Studies show that between 70 and 80% of consumers research a business online<\/a> before visiting in person or making a purchase. Given this statistic, it\u2019s likely that local businesses are being ignored by a large number of prospective customers who would be otherwise interested in them, but don\u2019t have access to the information they need in order to make a purchasing decision. They might not be aware of their existence altogether.<\/p>\n What does all this mean for agencies?<\/p>\n Opportunity. And lots of it!<\/p>\n With so many small and medium businesses (SMB) needing a website\u2014or a better website\u2014digital and web agencies can play an important role in helping these companies establish their web presence.<\/p>\n In this blog, we explain the top reasons to become a website builder reseller<\/a>:<\/p>\n We also discuss how you can offer this service in a way that\u2019s simple and cost effective for you, your prospects, and current clients.<\/p>\n [et_pb_section global_module=\"113204 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”But first, the basics of becoming a website builder reseller” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Without getting into the nitty-gritty, websites work sort of like a house in that two core elements are required to build them.<\/p>\n The construction outfits of websites, if you will, include the likes of WordPress, Squarespace, GoDaddy<\/a>, and Wix, whereas the hosting is done by providers such as Amazon Web Services (AWS)<\/a> and Vendasta Website Pro<\/a>.<\/p>\n The problem is while there\u2019s a large total addressable market of potential clients, website builder services are highly commoditized, and small and medium businesses (SMBs) don\u2019t want to overpay for them.<\/p>\n That makes it tricky for agencies and other resellers, because to hire a wiz team of website developers and designers and get staff AWS certified is, as you can imagine, a very expensive and time-consuming undertaking.<\/p>\n Hence the easiest approach is to consider becoming a website builder reseller. As such, you can get the work fulfilled by a partner, while charging the margins you need to make a profit, and without taking on the major business risk of hiring an army of developers.<\/p>\n Let\u2019s get to those reasons why this can be an effective strategy.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reason 1: Build a recurring revenue stream with web building” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Creating a digital home for SMBs can deliver both upfront and recurring revenue streams for a website builder reseller.<\/p>\n When you enter into an agreement with a local business to build a new or redesigned website<\/a>, you stand to gain:<\/p>\n As a website builder reseller, you can not only leverage a WordPress website builder platform but a team of white-label web design services<\/a> to build websites all under your brand as well.<\/p>\n As the reseller, you would work with the client to provide a brief of what they want and the white-label team can do the rest. You set your margins<\/a> between the price of your expertise in digital marketing and the white-label team\u2019s cost to fulfill a beautiful online gateway for your clients.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reason 2: Build another recurring revenue stream with web hosting” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n What\u2019s better than one recurring revenue stream? Two or more of them! Web hosting offers another repeatable revenue opportunity as part of an agency\u2019s website<\/a> builder reseller portfolio.<\/p>\n Akin to buying a plot of land or carefully selecting a physical store location, where you host a client\u2019s website matters<\/a>.<\/p>\n With website hosting, your agency becomes the broker that provides the land and sets the margins you want between the cost of hosting and the value you\u2019ve brought to the table in offering this service and educating customers.<\/p>\n Reliable and high-performing web hosting is a fundamental aspect of any successful website and has implications for factors such as:<\/p>\n For example, Website Pro<\/a> hosts your clients’ WordPress website on one of the most trusted hosting solutions<\/a> on the web: the Google Cloud Platform. With its state-of-the-art infrastructure and relentless drive for continuous improvement, Google ensures your clients have a fast, reliable, smooth and secure website that can scale to fit growing web traffic.<\/p>\n The best part for resellers is that they don\u2019t need to get involved in the complex hassle of obtaining web hosting and cloud certifications.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reason 3: Growth optionality” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In the agency world, website builder reseller services for clients is somewhat like a \u201cTrojan Horse\u201d in that it can lead to a much deeper relationship.<\/p>\n Once a local business has their website up and running, they can\u2019t simply rest on their laurels and expect traffic to magically come in. This is when business owners start to really rely on your marketing expertise on how to grow traffic and boost conversion opportunities on their shiny new online gateway.<\/p>\n Consider the following upsell and cross-sell opportunities:<\/p>\n These services can further strengthen your recurring revenue streams while helping you scale.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reason 4: Increased retention” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n What happens when you have a checking account, savings account, a car loan, a mortgage, your stock portfolio, and a financial advisor all with the same bank? You become easier to retain (or it\u2019s harder to leave) given you have so much invested with one institution.<\/p>\n The same concept applies to resellers. When a local business relies on you for building, updating, and hosting their website, as well as the other components of their online presence and digital advertising, they\u2019re less inclined to jump ship.<\/p>\n A massive study of over 200,000 SMBs<\/a> titled Why Your Clients Churn <\/em>found retention rates increase dramatically when local businesses buy more digital services from their agencies and other trusted experts.<\/p>\n Specifically, selling an SMB one product has a retention rate of only 30 percent after two years. Selling that SMB just one more product showed an increased retention rate of nearly 20 percent, while selling an SMB four products improved the retention rate to 80 percent.<\/p>\n It also pointed out that identifying the needs of SMBs with needs-based selling and providing relevant solutions increases client retention by 30 percent.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Reason 5: Helping local businesses thrive” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n At the end of the day, resellers are there to help local businesses thrive and succeed in their local communities. Having a great website and strong online presence is fundamental to this objective.<\/p>\n Consider the following statistics:<\/a><\/p>\n\n
But first, the basics of becoming a website builder reseller<\/h2>\n
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Reason 1: Build a recurring revenue stream with web building<\/h2>\n
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Reason 2: Build another recurring revenue stream with web hosting<\/h2>\n
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Reason 3: Growth optionality<\/h2>\n
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Reason 4: Increased retention<\/h2>\n
Reason 5: Helping local businesses thrive<\/h2>\n