{"id":62167,"date":"2022-12-07T05:45:11","date_gmt":"2022-12-07T11:45:11","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=62167"},"modified":"2025-10-27T16:34:00","modified_gmt":"2025-10-27T16:34:00","slug":"google-business-profile-management","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/google-business-profile-management\/","title":{"rendered":"How to offer Google Business Profile management to clients"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google Business Profile<\/a> (GBP) is an often overlooked listing that many businesses neglect, leaving money on the table in the process. Even if a business has a Google Business Profile, it\u2019s not likely something they pay attention to or update regularly. By offering your clients Google Business Profile management, you can drive measurable results for them while adding an additional revenue stream for your business.<\/p>\n

In this article, we\u2019ll go over what exactly GBP is and why it\u2019s so important, as well as how you can build it into your portfolio of services.<\/p>\n

[et_pb_section global_module=\"113167 \"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”What is Google Business Profile?” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What is Google Business Profile?<\/h2>\n

Google Business Profile is Google\u2019s native business listing<\/a>. When you search for a business in Google, this listing appears to the right of the search results and includes the business name, contact information, photos, posts, reviews, questions and answers<\/a>, and links to their website and other pages.<\/p>\n

Beyond the basic setup, why should clients care about having an optimized GBP<\/a>?<\/p>\n

Because their customers are using it to discover important information and make purchasing decisions. In fact, 60%<\/a> of smartphone users contact businesses directly through their GBP profiles by using the \u201cclick to call\u201d feature, and over half<\/a> won\u2019t do business with a company that has an average rating of under 4 stars.<\/p>\n

Having an optimized Google Business Profile<\/a> establishes trust with prospective customers, ultimately resulting in more sales. Since Google is by far the most used search engine, it is one of the most important listings for your clients.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Selling listings management services” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Selling listings management services<\/h2>\n

A good way to position Google Business Profile management is as part of a complete listings management service<\/a>. GBP is certainly one of the most important listings, but local businesses should have up-to-date, matching listings across a range of websites for optimal local SEO performance.<\/a><\/p>\n

Your clients may have already set up a basic profile when they established their business, or a third party may have set one up on their behalf. If they have multiple locations, they may have even set up location groups<\/a> for their multiple profiles. In either case, their listing almost certainly requires attention.<\/p>\n

If it was set up by somebody else, such as a fan or customer, it will need to be claimed. There are several ways to do this, including by postcard, phone number, or email. In the process, you can also add your agency or business as an owner with all permissions to manage the profile. This way, you\u2019ll be able to offer ongoing listing management.<\/p>\n

The basic business information that should be included in Google Business Profile management includes its name, address<\/a>, website, phone number, description, category, and attributes. It\u2019s essential that the contact information exactly<\/em> matches what appears on your client’s website because a mismatch can be meaningfully damaging to local SEO results.<\/p>\n

Another field that is often completed in a hurry, with detrimental effects to local SEO rankings<\/a>, is the category. Google has over 2,000 categories, and selecting the one that most accurately describes a business\u2019 activities will increase the chances of it ranking in local searches for its product or service. Updating categories<\/a> should be part of Google Business Profile management for clients.<\/p>\n

Attributes offer a chance to showcase a broader range of a business\u2019 capabilities such as whether it is suitable for kids or groups, whether it has wifi, or any other attribute that your client wishes to highlight.<\/p>\n

Images can also be added to enrich the listing, as can products and services.<\/p>\n

Finally, just like other social profiles, GBP listings can include posts. These allow businesses to share news, updates, promotions, and anything else they may want to feature that isn\u2019t included in the main profile.<\/p>\n

By offering Google Business Profile management<\/a> as part of a complete listings management package, you can ensure that all of a client’s listings match and are up to date, giving them the best chance of ranking in local SEO.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Google Business Profile management: Creating campaigns” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google Business Profile management: Creating campaigns<\/h2>\n

In addition to setting up and maintaining GBP profiles for our clients, GPB optimization<\/a> can be used as part of sales and marketing campaigns.<\/p>\n

Since so many prospective customers will see your client’s Google Business Profile, creating an editorial calendar<\/a> for the posts section can be very effective. Not only can posts be used to keep the profile fresh and interesting and to demonstrate that a business is active, but they can also be used to feature promotions.<\/p>\n

The latest posts on a profile are visible in Google\u2019s search results for that business<\/a>. This is prime real estate to showcase offers that entice buyers to visit in person, shop online, or take another action that will lead to more conversions.<\/p>\n

Every sale, promotion, or marketing campaign should include accompanying GBP posts to maximize results<\/a>.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Bundle Google Business Profile management with other services” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Bundle Google Business Profile management with other services<\/h2>\n

Bundling services<\/a> can help you increase the monthly recurring revenue of each of your clients while establishing your business as an integral partner in their success. The more services you offer your clients, especially as part of bundled deals, the less likely they are to shop around with your competitors.<\/p>\n

Listing management services lend themselves well to a variety of bundles; here are some of our favorites.<\/p>\n

Bundle with SEO services<\/h3>\n

SEO services<\/a> help your clients get organically discovered on Google, while GBP optimization helps drive more conversions. It\u2019s the perfect pairing to generate organic sales.<\/p>\n

Bundle with reputation management<\/h3>\n

A huge component of a winning profile is an active reviews section<\/a> with a high average rating. Reputation management services can generate positive reviews regularly, building trust and driving more conversions through GBP.<\/p>\n

Bundle with social media management<\/h3>\n

The posts section of a Google profile<\/a> requires content planning and creation to align with business goals. The strategy implemented here should align with the broader social media strategy, making the bundling of these services a good solution for a unified strategy.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Fulfillment of Google Business Profile management” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fulfillment of Google Business Profile management<\/h2>\n

Don\u2019t have the in-house capacity to handle Google Business Profile management for your clients<\/a>? This isn\u2019t the only way to start offering this service.<\/p>\n

Instead, your team can focus on selling while you rely on a team of white-label, Google-certified experts<\/a> to craft and maintain winning Google profiles for your clients. This way, you can scale this service to as many clients as you like, without staff time limitations.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Start offering Google Business Profile management services today” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Start offering Google Business Profile management services today<\/h2>\n

An up-to-date Google Business Profile<\/a> may have been an afterthought for businesses in the past, but today, it\u2019s essential for local SEO success. Many local business owners are unaware of the impact a well-managed profile can have on their organic traffic and conversions, making this a must-have service to start offering your clients.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Google Business Profile Management FAQs” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Google Business Profile Management FAQs<\/h2>\n

1. What is Google Business Profile management?<\/h3>\n

Google Business Profile management is the process of claiming, optimizing, and maintaining a company\u2019s Google listing. It includes updating key details like name, address, phone number, hours, posts, and reviews to improve visibility in local Google Search and Maps results.<\/p>\n

2. Why is Google Business Profile management important for local SEO?<\/h3>\n

An optimized Google Business Profile helps your clients appear in local search results and the Google Maps \u201cLocal Pack.\u201d Accurate, consistent information improves visibility, builds trust, and drives more phone calls, website visits, and foot traffic.<\/p>\n

3. How can I offer Google Business Profile management as a service?<\/h3>\n

You can position it as part of a listings management package<\/strong>. Claim or verify client listings, update business details, manage reviews, post updates, and ensure NAP (name, address, phone number) consistency across all directories.<\/p>\n

4. What information should be included in a Google Business Profile?<\/h3>\n

Each profile should include the business name, address, phone number, website URL, hours of operation, description, category, attributes, photos, products, and services. Consistency between these details and the business website is key for SEO.<\/p>\n

5. How do I verify ownership of a client\u2019s Google Business Profile?<\/h3>\n

You can verify a profile by postcard, phone, or email. Once verified, add your agency as a manager or owner so you can maintain the listing on your client\u2019s behalf.<\/p>\n

6. What are the most common mistakes businesses make with their Google Business Profile?<\/h3>\n
    \n
  • \n

    Using inconsistent contact info across listings<\/p>\n<\/li>\n

  • \n

    Selecting the wrong category<\/p>\n<\/li>\n

  • \n

    Ignoring customer reviews<\/p>\n<\/li>\n

  • \n

    Failing to post updates or promotions<\/p>\n<\/li>\n

  • \n

    Not adding photos or attributes<\/p>\n<\/li>\n<\/ul>\n

    7. How can Google Business Profile posts help with marketing?<\/h3>\n

    GBP posts act like mini social updates directly in search results. You can use them to promote offers, events, or new products. They improve engagement and show that the business is active and trustworthy.<\/p>\n

    8. Should Google Business Profile management be bundled with other services?<\/h3>\n

    Yes. It pairs well with SEO<\/strong>, reputation management<\/strong>, and social media management<\/strong>. This combination helps boost local rankings, increase customer trust, and unify brand messaging across channels.<\/p>\n

    9. What are the benefits of outsourcing Google Business Profile management?<\/h3>\n

    Outsourcing to white-label experts saves time, ensures profiles are optimized correctly, and lets you scale the service to more clients without hiring in-house staff.<\/p>\n

    10. How does Google Business Profile management create revenue for my business?<\/h3>\n

    It\u2019s a high-value recurring service. You can charge clients monthly for profile maintenance, review management, and post scheduling, adding a predictable income stream while improving client results.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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