[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
It’s tough to overstate the benefits of reputation management. A business will see higher revenue, better conversion rates, and increased trust. In fact, customers think businesses that manage their reputations online are 1.7x more trustworthy (Google<\/a>). The problem is that reputation management can be time-intensive.<\/p>\n Do you or your client\u2019s team members have time to sift through reviews or respond to every comment<\/a> on social media? With reputation management tools<\/a>, they can do these tasks efficiently\u2014and get results.<\/p>\n Here are our top seven picks.<\/p>\n[et_pb_section global_module=\"113155 \"][\/et_pb_section]\n [\/et_pb_text][et_pb_text admin_label=”1. Reputation management tools like Google Alerts are free” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If you\u2019re not sure where to start with reputation management, it might make sense to check out a free tool. The first stop on anyone\u2019s list should be old standbys like Google Alerts.<\/p>\n Google Alerts is a simple but elegant solution for keeping an eye on brand mentions. Plug in keywords or business names you want to track, and Google will send alerts.<\/p>\n This method has its limitations, though. Alerts don\u2019t tell you much about how customers are talking about a brand, for example. It\u2019s good to know that they\u2019re talking, but what are they saying? There are no analytics with this data either. Your team will have their work cut out for them when it comes to reputation management and reporting.<\/p>\n That\u2019s why upgrading to more robust reputation management tools makes sense.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”2. Vendasta\u2019s Reputation Management tools and software are an agency fav” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n One of the most robust options you have is Vendasta\u2019s Reputation Management<\/a> software. This isn\u2019t just one reputation management tool; it can be used as a whole reputation management suite.<\/p>\n Capterra noted that the Vendasta platform has been gaining popularity recently (Capterra<\/a>). It\u2019s not hard to see why. This robust tool lets you scan the web for mentions and keep tabs on new reviews. Vendasta\u2019s Reputation Management software also lets you respond to those reviews and manage client listings.<\/p>\n That\u2019s not all the platform does, though. It also comes with a host of business intelligence tools, which let you analyze trends. If you want to show your client what\u2019s working\u2014and why\u2014you have the tools to uncover those insights.<\/p>\n The platform integrates with other Vendasta products, which lets you do more. Best of all, this solution is a leader in white-label reputation management software<\/a>, helping you build your brand<\/a>.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”3. Sprout Social helps your team with social media mentions” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If your client\u2019s focus is social media, then Sprout Social might be the right tool. Sprout\u2019s software is laser-focused on the social media<\/a> realm, with integrations for many platforms.<\/p>\n Sprout Social makes it easier to listen to what people are saying on social media. With its publishing tools, you can also respond to those comments. Analytics help you determine what\u2019s working and what\u2019s not so you can design more engaging campaigns.<\/p>\n If you\u2019re looking for an all-in-one platform, though, Sprout Social may not be the right fit<\/a>. While it tries to do a lot, social media is still the platform\u2019s wheelhouse.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”4. LocalClarity is a budget-friendly reputation management tool” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n LocalClarity is a lesser-known product in the world of online reputation management tools. It could be a good fit for clients looking for something more scaled down. As a result of its limited scope, it\u2019s also more budget-friendly.<\/p>\n There are a few integrations, and you\u2019ll be able to list your clients on some of the best review sites<\/a> out there. You can also work with the app to connect with industry-specific listing sites.<\/p>\n Pricing starts around $12 a month (GetApp<\/a>), and there is no cap on users. If your client is unsure about spending a lot of money, it could be a good way to get started.<\/p>\n That said, you get what you pay for in this case. The platform has no mobile app, and it doesn\u2019t offer any social media listening tools. You might want to add something else to supplement it right out of the gate as a result.<\/p>\n As much as LocalClarity focuses on reputation management, there aren’t many options for getting new reviews<\/a>.<\/p>\n LocalClarity could be a good choice for someone starting out in this arena. It\u2019s likely your clients will quickly graduate to more robust reputation management tools, though.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”5. Vendasta\u2019s Customer Voice lets you home in on reviews” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Sometimes, all you want to do is get more reviews for your customer. Vendasta\u2019s Customer Voice lets you do just that. This tool is a great choice to bundle with white-label reputation management software<\/a>.<\/p>\n Reputation Management lets you manage listings and crunch numbers. Customer Voice, by contrast, is proactive.<\/p>\n You can think of it as less of a \u201cmanagement\u201d tool and more of a reputation builder<\/a>. With it, you can send personalized messages to your clients\u2019 customers. You can encourage them to review on a wide variety of platforms.<\/p>\n Customer Voice would be a powerful addition<\/a> to your reputation management toolkit.<\/p>\n Tip:<\/strong> Is reputation management the key to client retention? Download our insights report Why Reputation Management Matters: A Churn Study<\/a><\/strong>\u00a0to find out.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”6. Meltwater is a top choice for managing media relations” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n If you\u2019re looking for a platform to help you manage media outlets, then Meltwater<\/a> might be the right choice.<\/p>\n This platform started as a place to save media clippings. It has since evolved into a brand monitoring platform<\/a>. With it, you can keep tabs on mentions of your clients\u2019 bands in the media.<\/p>\n Meltwater\u2019s focus is on PR and public perception. It features not just social listening tools but tools that allow you to identify when a reputation crisis<\/a> might be brewing. You can then use the platform to help get ahead of the narrative and stay in control of brand messaging<\/a>.<\/p>\n While the focus on PR makes Meltwater unique, it\u2019s also a platform focused on averting crises. Most brands don\u2019t need that. It doesn’t hurt to have your finger on the pulse of customer sentiment. Most local businesses are still more focused on getting reviews.<\/p>\n In that case, Meltwater isn\u2019t always the right platform for local business owners. You might want to consider other solutions for your clients.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”7. Reputation management tools like Birdeye can give you a bird\u2019s eye view” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Platforms like Birdeye feature a wealth of reputation management tools combined. Whether you want to manage your listings, get more reviews, or run reports to see gaps, these platforms can do it all.<\/p>\n The biggest drawback to Birdeye and similar platforms is usually the pricing. These platforms are geared toward enterprises.<\/p>\n Clients may not need the scope and scale of enterprise-level packages. Unfortunately, with many of these platforms, you\u2019ll need to pay for the top tier to get access to all the features. Take surveys, for example. Unless you have the top package, you won\u2019t be able to access this feature for your client.<\/p>\n There are other platforms<\/a> with these features, and at a more affordable rate for local business clients.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Choosing the right reputation management tools can make the difference” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n If you haven\u2019t offered reputation management<\/a> because you\u2019re worried about the drain on your team, having the right tools<\/a> can make the difference. The right tools can also convince your clients that they do need reputation management.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Reputation management doesn\u2019t need to be complicated. With online reputation management tools, you can help your clients build their brands the right way.<\/p>\n","protected":false},"author":95,"featured_media":121839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[87],"class_list":["post-61558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reputation-management"],"acf":[],"yoast_head":"\n1. Reputation management tools like Google Alerts are free<\/h2>\n
2. Vendasta\u2019s Reputation Management tools and software are an agency fav<\/h2>\n
3. Sprout Social helps your team with social media mentions<\/h2>\n
4. LocalClarity is a budget-friendly reputation management tool<\/h2>\n
5. Vendasta\u2019s Customer Voice lets you home in on reviews<\/h2>\n
6. Meltwater is a top choice for managing media relations<\/h2>\n
7. Reputation management tools like Birdeye can give you a bird\u2019s eye view<\/h2>\n
Choosing the right reputation management tools can make the difference<\/h2>\n