{"id":60696,"date":"2022-09-27T05:45:55","date_gmt":"2022-09-27T11:45:55","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=60696"},"modified":"2025-11-30T16:30:36","modified_gmt":"2025-11-30T16:30:36","slug":"msps-white-label-marketplace","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/msps-white-label-marketplace\/","title":{"rendered":"MSPs: Use a white-label marketplace instead of referring clients to agencies"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The MSP industry is growing. Whether you\u2019re among the newer MSPs that have set up shop in recent years or you\u2019ve been in the space for a while, you\u2019ve probably noticed more competition popping up to meet the sizeable demand for your services. This makes planning for the future more important than ever: how will your MSP rise to the top and maintain sustainable, repeatable growth in the years to come? Using a white-label marketplace just might be the solution you\u2019re looking for.<\/p>\n

In this article, you\u2019ll learn how a white-label marketplace can help you stop referring your clients to agencies and start meeting more of their needs directly.<\/p>\n

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[\/et_pb_text][et_pb_text admin_label=”Today\u2019s MSP challenges” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Today\u2019s MSP challenges<\/h2>\n

The pandemic and its aftermath have impacted most industries in one or way or another, and the MSP space is no different.<\/p>\n

One of the seismic changes that has taken place is that more businesses have taken their operations either partially or fully online. For example, many workplaces have switched permanently to remote work, resulting in a higher demand for the traditional MSP offerings of hardware, software, an information management.<\/p>\n

This is all great for the MSP space broadly, but it also means that more new MSPs have seen the opportunity and opened up shop. While in the past MSPs may have been able to eschew traditional marketing altogether and built their businesses on referrals, this is less likely to work today. The industry is simply too competitive now.<\/p>\n

Forward-thinking MSPs that want to secure a healthy, profitable future will have to get creative and think about how they can differentiate themselves from the competition.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Your edge as an MSP” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Your edge as an MSP<\/h2>\n

Luckily, you have several competitive advantages as an existing MSP. For starters, you have long-standing relationships with your existing clients. Client have to entrust very important business functions to their MSP partners, such as the management and security of sensitive data.<\/p>\n

From this position as a trusted partner, you can more easily offer additional services and have your clients be responsive. Your relationships with your clients are also \u201cstickier\u201d\u2014switching to a different MSP is quite involved and and disruptive. So once you do have a client, you can be more confident than usual that you can retain them.<\/p>\n

In fact, you\u2019ve probably also experienced this privileged position when clients have asked if you can provide any additional services. Working with you means they can avoid vetting other service providers. Since they already trust you, you have a built-in client base for any additional services you offer.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Say \u201cyes\u201d to your clients” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Say \u201cyes\u201d to your clients<\/h2>\n

Having to turn away clients by referring them to agencies when they inquire about digital services is like leaving money on the table.<\/p>\n

Using a white-label marketplace to round out your product offering puts you in a position of saying yes to your clients the next time they ask about digital services. Whatever your clients need, you can probably find a white-label provider who can help you meet that need in a multi-vendor marketplace. This means you can expand your offerings easily, without upfront costs.<\/p>\n

It also means you can become more of a one-stop shop for your clients. The more services you can offer, the more likely you are to retain those clients when they buy multiple services from you.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”How white label helps you grow” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

How white label helps you grow<\/h2>\n

How do white-label marketplace products<\/a> work, exactly? They make it possible to offer more services\u2014as many or as few as makes sense for your business\u2014without the need to hire in-house talent or purchase software to deliver digital services. They also make it possible to augment your product offering without any upfront costs.<\/p>\n

Bringing on new talent comes with a great deal of expenditure, from the hiring stage through to the onboarding and training stages. It can be a while before your investment in a new hire pays off in profits for your MSP. Plus, if you\u2019re hiring someone to deliver a service in which you don\u2019t have a great deal of expertise, you run the risk of onboarding a hire who doesn\u2019t deliver work that is up to the standards your clients expect.<\/p>\n

With the white-label model, a team of experts working under your brand name can deliver services on your behalf. Additionally, you don\u2019t have to pay until you actually sell a service. You\u2019ll pay a wholesale price and can set your own profit margins<\/a>. This eliminates the risk of costs outweighing revenue that can come with hiring an in-house team for a new service offering.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Cloud marketplace products” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Cloud marketplace products<\/h2>\n

A good place to start when determining which products to choose from a cloud marketplace<\/a> is with the products your clients have asked about in the past. If you have a sales team, they can provide valuable insights since they\u2019re the ones primarily conversing with clients.<\/p>\n

Here are the types of digital products and services you can expect to find in a cloud marketplace:<\/p>\n