{"id":60544,"date":"2022-09-05T05:45:23","date_gmt":"2022-09-05T11:45:23","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=60544"},"modified":"2025-12-28T15:38:20","modified_gmt":"2025-12-28T15:38:20","slug":"how-to-get-backlinks","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/how-to-get-backlinks\/","title":{"rendered":"How to get backlinks for clients"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Search engine algorithms are always changing. That means the SEO strategy you use for your clients must evolve too. Some core tenets stay the same, such as the importance of a good linking strategy for your clients\u2019 sites. Your linking strategy should, of course, include both internal and external links. There\u2019s another important component: how to get backlinks.<\/p>\n<p>Backlinks are important because they show the trustworthiness of your client\u2019s site. That said, it can be difficult to get good backlinks. Poor backlinks are sometimes worse than no backlinks at all. This guide looks at how to get backlinks the right way, so you can improve your clients\u2019 rank on the search engine results pages (SERPs).<\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;What are backlinks and why do you need them?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What are backlinks and why do you need them?<\/h2>\n<p>Before we dive into how to get backlinks for clients, a quick refresher on this type of link is helpful. What is a backlink, and why can it be so tough to get good ones?<\/p>\n<p>Unlike internal links, you have far less control over backlinks. These are links made by other sites to your clients\u2019 websites. An example might be an article on a local news outlet\u2019s site. When they run a story on your client, they\u2019ll link to the client\u2019s website\u2014that\u2019s a backlink.<\/p>\n<p>Since backlinks appear on other websites, you have less control over them. As a result, it can be tough to get good backlinks.<\/p>\n<p>You might wonder if you really need to worry about backlinks for your clients. Why are they so important?<\/p>\n<p>Backlinks signal the authority of the content or the client. When many trustworthy sites link back to your client\u2019s pages, it sends a message\u2014this business knows what they\u2019re talking about. In turn, lots of good backlinks make your client look more trustworthy. Search engine algorithms will give sites they deem trustworthy a boost.<\/p>\n<p>This is also why you want to watch out for bad backlinks. Links coming from spammy domains, for example, can <a href=\"\/blog\/reputational-damage\/\" target=\"_blank\" rel=\"noopener\">harm your client\u2019s reputation<\/a>.<\/p>\n<p>With all that in mind, it\u2019s time to look at some different methods for <a href=\"\/blog\/white-label-link-building-services\/\" target=\"_blank\" rel=\"noopener\">how to get backlinks<\/a> the right way.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;HARO and digital PR can earn quality backlinks&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>HARO and digital PR can earn quality backlinks<\/h2>\n<p>We already mentioned digital news outlets as a good source of backlinks. You might not get the New York Times to give you a link, but there are plenty of outlets that will link to your client\u2019s site.<\/p>\n<p>How do you get these news outlets to sit up and take notice? Digital PR is one tried and true technique. If your client has a \u201cnewsworthy\u201d story, then a PR blast can get them featured on news sites.<\/p>\n<p>Many news outlets will pick up these kinds of stories and run them alongside other stories on their site. A business network might want to know if your client is opening a new location or launching a new product. A local news outlet would run a story about the new location.<\/p>\n<p>The \u201cHelp a Reporter Out\u201d or HARO tool can also help you land some great backlinks (<a href=\"https:\/\/www.cision.com\/resources\/tip-sheets\/haro-practices\/\" target=\"_blank\" rel=\"noopener\">Cision<\/a>). Many reporters need help with stories, which your client may be able to provide. A local reporter may want a comment from a business owner on a bylaw change that affects business signs. An industry reporter might want a story about new products or innovations.<\/p>\n<p>If a reporter interviews your client, they&#8217;re likely to link back to the website in their upcoming article.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to get backlinks with the skyscraper technique&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>How to get backlinks with the skyscraper technique<\/h2>\n<p>Another way to get high-quality backlinks is to use the skyscraper technique.<\/p>\n<p>With this method, you\u2019ll seek out existing content from your competitors. Using backlink analytics, you can see how many sites are linking to their content. If you offer<a href=\"\/seo\/\" target=\"_blank\" rel=\"noopener\"> SEO white-label services<\/a>, then you and your clients might already have access to an analysis tool that can help you find this data.<\/p>\n<p>Once you\u2019ve determined that, you can go about creating better content for your client. This might be more in-depth and more up-to-date than your competitors\u2019 content.<\/p>\n<p>When you have superior content in hand, you can reach out to those who are linking to your competitor. Ask them if they\u2019d like to replace the link.<\/p>\n<p>Does that actually work though? You might think the skyscraper technique won\u2019t get you a lot of links. After all, are website owners and journalists all that eager to do the work of replacing links?<\/p>\n<p>You might be surprised! Many are willing to replace their existing links, especially for more up-to-date or in-depth content. People want to read the best, so they want to link the best. (It also helps their own SEO efforts to link to high-quality content.)<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Track brand mentions&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Track brand mentions<\/h2>\n<p>What if there were opportunities for backlinks that already existed? It happens quite often. Someone will mention your client or their product, but they won\u2019t link back to the site.<\/p>\n<p>Using tools to check brand mentions can help. You\u2019ll receive a notification when your client is mentioned. If they\u2019re not linked to, then you can reach out to build a linking opportunity.<\/p>\n<p>Keep in mind that not every mention is one worth linking. If you find an article that tells everyone how awful your client\u2019s product is, it\u2019s best to leave that one alone. If an article appears on a low-quality site or a known spam site, you\u2019ll want to avoid reaching out.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to get backlinks using broken link building&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to get backlinks using broken link building<\/h2>\n<p>The skyscraper technique is a variation of what\u2019s known as \u201cbroken link building\u201d. In this case, you\u2019ll look at existing content.<\/p>\n<p>You don\u2019t always have to go back and build better content to dethrone your competitors here, though. You already have similar content that can replace broken or dead links in articles.<\/p>\n<p>Like the skyscraper technique, this works because people want to link to high-quality sites. Broken links are bad for their SEO, but they can be a pain to replace. If you offer a solution\u2014high-quality content\u2014they&#8217;ll jump at the opportunity.<\/p>\n<p>Keep in mind that you want high-quality backlinks for your client. You may not want to reach out to every webmaster about every broken link. Try to target those that have a high authority score.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to get backlinks with resource pages and lists&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to get backlinks with resource pages and lists<\/h2>\n<p>Another good method for how to get backlinks is to reach out to resource pages, directories, and sites that run \u201ctop-X\u201d type articles.<\/p>\n<p>Any of these resources can provide a couple of good backlinks. Resource pages provide many links for users who are looking to research a topic. Educational institutions, industry associations, or other authoritative sources put these resources together. In some cases, all you need to do to get on the list is fill out a form and submit it.<\/p>\n<p>Directories are often similar. You may have some backlinks<a href=\"\/content-library\/guides\/top-100-sites-to-be-listed-on\/\" target=\"_blank\" rel=\"noopener\"> from directories<\/a> like the Yellowpages, which can boost local SEO. Other directories, like a local business association, can also provide authoritative backlinks.<\/p>\n<p>List-type articles can be another good way to get backlinks. To do this, start by searching keywords and monitoring volume. You might want to try \u201cbest X restaurants in Austin\u201d or \u201cbest IT providers in Erie County, PA.\u201d Once you\u2019ve assembled a list of relevant articles for your client, reach out to the authors. Start with the most authoritative and work your way down the list.<\/p>\n<p>A short, persuasive pitch about why your client or their product is \u201cthe best\u201d or deserves to be on the list can go a long way. This method also helps push brand awareness, since the client\u2019s name will come up across more sites.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Build free tools and publish ultimate guides&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Build free tools and publish ultimate guides<\/h2>\n<p>If you want to drive traffic and get high-quality backlinks, then publish content that people want to link to. Two of the best ideas are free tools and \u201cultimate guides.\u201d<\/p>\n<p>Free tools are often helpful for search users. If your client is a payroll company, then they may offer a free tool to help calculate deductions. If your client is a carpenter who makes custom cabinetry, then they might offer a free project estimation tool. Home improvement sites might link back to the tool, because it\u2019s useful for their readers.<\/p>\n<p>Ultimate guides generate backlinks for a few reasons. One is that they\u2019re in-depth and contain a lot of high-quality information. If another site is running an article on the same subject, they may link the guide as a source. Ultimate guides may also contain unique research or statistics.<\/p>\n<p>Finally, ultimate guides are often helpful for readers who want to go more in-depth. A blogger might include it in a list of \u201cfollow-up\u201d reading for the user who wants to go on a deeper dive and learn more.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Build a better linking strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Build a better linking strategy<\/h2>\n<p>There are plenty of techniques for getting backlinks. Not all of them are good\u2014and not all backlinks are created equal. These methods for how to get backlinks are all search engine approved. You can trust that they\u2019ll help your clients, especially if they\u2019re offered by the expert team backing your white-label SEO service offering.<\/p>\n<p>Better yet, most of them are simple to use, and they work to build better relationships for your client. If you help a reporter out, chances are they\u2019ll come back to you the next time they need a quote. If you pitch a great article to a blogger, they might look to you for more content.<\/p>\n<p>In this way, you can help your client build a better linking strategy\u2014for today and tomorrow.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to Get Backlinks for Clients FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to Get Backlinks for Clients FAQs<\/h2>\n<h3>1. What are backlinks in SEO?<\/h3>\n<p>Backlinks are links from other websites pointing to your client\u2019s site. They signal trust and authority to search engines and play a major role in improving search rankings.<\/p>\n<h3>2. Why are backlinks important for clients?<\/h3>\n<p>High-quality backlinks help search engines see your client as credible and relevant. Strong backlinks can improve rankings, increase referral traffic, and support long-term SEO performance.<\/p>\n<h3>3. Are all backlinks good for SEO?<\/h3>\n<p>No. Links from spammy or low-quality sites can harm rankings. It\u2019s better to have fewer high-quality backlinks than many low-quality ones.<\/p>\n<h3>4. What is the safest way to get backlinks for clients?<\/h3>\n<p>Earning backlinks through high-quality content, digital PR, and legitimate outreach is safest. Search engine\u2013approved methods protect your client from penalties.<\/p>\n<h3>5. How does HARO help with backlinks?<\/h3>\n<p>HARO connects reporters with expert sources. When your client is quoted in an article, the publication often links back to their website, creating a strong, authoritative backlink.<\/p>\n<h3>6. What is the skyscraper technique for backlinks?<\/h3>\n<p>The skyscraper technique involves creating better content than competitors and asking sites linking to them to link to your improved version instead. It works well for evergreen topics.<\/p>\n<h3>7. How do brand mentions turn into backlinks?<\/h3>\n<p>Sometimes sites mention your client without linking to them. Tracking brand mentions allows you to reach out and request a backlink where it naturally fits.<\/p>\n<h3>8. What is broken link building?<\/h3>\n<p>Broken link building replaces dead links on other sites with relevant content from your client. Webmasters often welcome this because broken links hurt their SEO.<\/p>\n<h3>9. Do directories and resource pages still work?<\/h3>\n<p>Yes, when they\u2019re reputable and relevant. Local directories, industry associations, and trusted resource pages can provide valuable backlinks that support local SEO.<\/p>\n<h3>10. How can agencies scale backlink building for clients?<\/h3>\n<p>Agencies scale backlink efforts by combining content creation, outreach processes, and tools that track mentions and links. White-label SEO platforms make this easier to manage across multiple clients.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO strategies change, but the importance of a linking strategy has stayed the same. Check out these methods for how to get backlinks for your clients.<\/p>\n","protected":false},"author":95,"featured_media":122253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[264],"class_list":["post-60544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Backlinks for Clients [Guide] | Vendasta<\/title>\n<meta name=\"description\" content=\"SEO strategies change, but the importance of a linking strategy has stayed the same. Check out these methods for how to get backlinks for your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/how-to-get-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get backlinks for clients\" \/>\n<meta property=\"og:description\" content=\"SEO strategies change, but the importance of a linking strategy has stayed the same. Check out these methods for how to get backlinks for your clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/how-to-get-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-05T11:45:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T15:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2022\/09\/How-to-get-backlinks-for-clients.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Solange Messier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solange Messier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/\"},\"author\":{\"name\":\"Solange Messier\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/#\\\/schema\\\/person\\\/625e6a2be0c461b6545c1a533837f705\"},\"headline\":\"How to get backlinks for clients\",\"datePublished\":\"2022-09-05T11:45:23+00:00\",\"dateModified\":\"2025-12-28T15:38:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/\"},\"wordCount\":2225,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/09\\\/How-to-get-backlinks-for-clients.webp\",\"keywords\":[\"seo\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/\",\"url\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/\",\"name\":\"How to Get Backlinks for Clients [Guide] | Vendasta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/how-to-get-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vendasta.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/09\\\/How-to-get-backlinks-for-clients.webp\",\"datePublished\":\"2022-09-05T11:45:23+00:00\",\"dateModified\":\"2025-12-28T15:38:20+00:00\",\"description\":\"SEO strategies change, but the importance of a linking strategy has stayed the same. 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