{"id":59900,"date":"2022-09-01T05:45:16","date_gmt":"2022-09-01T11:45:16","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=59900"},"modified":"2026-03-14T18:02:05","modified_gmt":"2026-03-14T18:02:05","slug":"agency-manual-gmb-optimization","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/agency-manual-gmb-optimization\/","title":{"rendered":"5-Step Manual to Google Business Profile (GBP) Optimization"},"content":{"rendered":"<p>There\u2019s no debating the importance of Google Business Profile (GBP), formerly known as Google My Business (GMB), for local SEO. Almost two-thirds of customers say they look at GBP to find addresses and phone numbers for local businesses (<a href=\"https:\/\/financesonline.com\/local-seo-statistics\/\" target=\"_blank\" rel=\"noopener\">Finances Online<\/a>).<\/p>\n<p>Beyond that, the majority of marketers believe GMB is the new \u201chomepage\u201d for local businesses. With that in mind, you know you need to practice GBP optimization (or GMB optimization) for your clients.<\/p>\n<p>What does an optimized Google Business Profile look like today? This five-step manual will show you how to get there.<\/p>\n[et_pb_section global_module=\"113175 \"][\/et_pb_section]\n<h2>Step 1: Set up, claim, and verify a Google Business Profile<\/h2>\n<p>Before you can <a href=\"\/blog\/google-business-profile-management\/\" target=\"_blank\" rel=\"noopener\">optimize a profile for your client<\/a>, you\u2019ll need to make sure they have one.<\/p>\n<p>For some businesses, this is simple. You\u2019ll go to Google Business Profile and create a new profile.<\/p>\n<p>Some businesses might have existing listings. This could be because the client already set up a profile. In some cases, a well-meaning individual outside the business may have added the business.<\/p>\n<p>If there\u2019s an existing profile that wasn\u2019t set up by the current business owner, you\u2019ll need to claim the listing. To do this, you\u2019ll search for the business and find the existing profile. Then you\u2019ll click \u201cOwn this business?\u201d from a desktop. On mobile devices, the link is \u201cClaim this business.\u201d Then follow the instructions.<\/p>\n<p>Next, you\u2019ll want to <a href=\"\/blog\/google-verify-my-business\/\" target=\"_blank\" rel=\"noopener\">verify the client\u2019s business<\/a>. There are several different options, including:<\/p>\n<ul>\n<li>Postcard<\/li>\n<li>Phone<\/li>\n<li>Email<\/li>\n<li>Search Console<\/li>\n<li>Video chat via Google Hangouts<\/li>\n<\/ul>\n<p>Google will get in touch with a verification code. If you choose the postcard method, Google will send the code to your client\u2019s address. When they enter the code, this proves the business is at the stated address. Email verifies the email address, and a phone call verifies the phone number on the profile.<\/p>\n<p>If you choose video chat, then the Google specialist who calls may want to see a storefront or equipment.<\/p>\n<h3>Set up access<\/h3>\n<p>Additional owners, managers, and site managers can be set up within the profile. List your agency as an owner, so you have all permissions. Without them, you may not be able to <a href=\"\/blog\/add-owner-manager-google-business-profile\/\">manage the client\u2019s Google Business Profile<\/a> effectively.<\/p>\n<p>You can manage permissions by location as well, which is helpful for clients who have more than one store.<\/p>\n<p>Most clients will have profiles on more than one platform.<a href=\"\/local-listings\/\" target=\"_blank\" rel=\"noopener\"> Local listing management software<\/a> can be a lifesaver for your team, as it helps you manage multiple profiles with ease. If the client also has <a href=\"\/blog\/add-manage-google-business-multiple-locations\/\" target=\"_blank\" rel=\"noopener\">multiple locations<\/a>, management software is even more helpful in keeping details consistent across profiles and locations.<\/p>\n<h2>Step 2: Add basic business information<\/h2>\n<p>Now it\u2019s time to start GBP optimization (or GMB optimization). The first task is always ensuring the business information is complete and accurate. This is especially true if you\u2019ve claimed an existing listing.<\/p>\n<p>No GBP optimization plan is complete without name, address, and phone number (NAP). Make sure these details remain consistent.<\/p>\n<p>For the business\u2019s name, use the name that appears on signs, business cards, and legal documents. Don\u2019t add any keywords, taglines, or other information that could confuse people.<\/p>\n<p>You may be able to add a \u201cshort name\u201d for the business as well, depending on which category your client is in. Make sure the short name is consistent with other profiles, such as social media pages.<\/p>\n<p>Next, add an address. The street address should go in the primary address line. Add suite numbers and other information to the second line. You can use a free tool to ensure you format the address correctly.<\/p>\n<p>It\u2019s important to note that you should only add an address if customers actually visit your client there. If your client provides services at customer locations, then enter a service area instead. This could be cities, postal codes, or regions that your client serves.<\/p>\n<p>You\u2019ll also want to <a href=\"\/blog\/google-business-hours\/\" target=\"_blank\" rel=\"noopener\">add business hours<\/a> for your client. Be sure to add both regular hours and special hours for holidays or other closures.<\/p>\n<h3>Adding contact information to a Google Business Profile<\/h3>\n<p>Next up, add a phone number for your client\u2019s business. In most cases, it\u2019s best to add the client\u2019s local number as the \u201cprimary\u201d phone number.<\/p>\n<p>Some businesses want to use call-tracking numbers with their Google Business Profile. This number allows them to keep tabs on how many people have called the number directly from the profile.<\/p>\n<p>There\u2019s some debate about whether call-tracking numbers can interfere with local SEO (<a href=\"https:\/\/fitsmallbusiness.com\/what-is-call-tracking\/\" target=\"_blank\" rel=\"noopener\">FitSmallBusiness<\/a>). Some experts say call-tracking numbers have no effect. Others say it can create inconsistency, which lowers your client\u2019s SEO rank.<\/p>\n<p>For GBP optimization (or GMB optimization), it\u2019s best to use the client\u2019s local phone number. You can add more phone numbers as \u201cAdditional Phone.\u201d<\/p>\n<p>Website links can be a bit more complex, depending on the business. For most single-location businesses, you\u2019ll add the homepage of the website. Other links may be available, depending on the business categories the client is in. A spa could link to an appointment page. Make sure to choose the correct category for any of these links.<\/p>\n<p>Multiple-location businesses will want to use specific <a href=\"\/blog\/seo-location-pages\/\" target=\"_blank\" rel=\"noopener\">landing pages for each location<\/a>.<\/p>\n<p>Be sure to add Google Analytics UTM tracking codes to the URLs you enter. This can help you keep an eye on traffic from the Google Business Profile to the client\u2019s website (<a href=\"https:\/\/blogs.mtu.edu\/digital\/2022\/03\/utm-tracking-codes-and-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Michigan Tech<\/a>).<\/p>\n<p>Some third-party links may show up on your profile, depending on the type of business. This could be for booking or ordering. These cannot be removed unless you contact the third-party provider.<\/p>\n<h3><a href=\"\/content-library\/guides\/local-seo-guide\/\" target=\"_blank\" rel=\"noopener\">Download \u201cHow to conquer local search engine optimization (SEO)\u201d to become your clients\u2019 go-to expert right now.<\/a><\/h3>\n<h2>Step 3: Add business categories, description, and more for GBP optimization (or GMB optimization)<\/h2>\n<p>Before you add links to your client\u2019s Google Business Profile, you\u2019ll want to have selected <a href=\"\/blog\/google-local-business-categories\/\" target=\"_blank\" rel=\"noopener\">business categories<\/a>. Categories determine the kind of links and even some of the details you can list on the profile.<\/p>\n<p>Always choose the most appropriate category as the primary business category. This should be consistent with other <a class=\"wpil_keyword_link\" title=\"online business directory\" href=\"\/blog\/top-100-online-business-directories\/\" target=\"_blank\" rel=\"noopener\" data-wpil-keyword-link=\"linked\">online business directory<\/a> profiles the client has.<\/p>\n<p>You can add more categories to a Google Business Profile, but they should be relevant to the business. Keep in mind that the primary category is the most critical. It has the biggest impact on search ranking, and it\u2019s also the only one that\u2019s visible to Google users.<\/p>\n<p>The <a href=\"\/blog\/google-business-description-examples\/\" target=\"_blank\" rel=\"noopener\">business description<\/a> is a 750-character open text field that tells people about your client. What does this business do? Keep in mind that only the first 244 characters are visible before a user clicks \u201cmore.\u201d It\u2019s good practice to include important keywords. Avoid talking about sales, using emojis, or anything that might feel \u201cgimmicky.\u201d<\/p>\n<h3>GBP optimization with services and descriptions<\/h3>\n<p>Once you\u2019ve selected business categories, you\u2019ll be able to add services and products. With these, you can add 1000-character descriptions. This is an excellent opportunity to <a href=\"\/blog\/add-keywords-google-business-profile\/\" target=\"_blank\" rel=\"noopener\">add rich keywords<\/a> to the client\u2019s profile.<\/p>\n<p>Restaurants can add menu items, as well as a link to their menu on their website.<\/p>\n<p>You can also add business attributes, such as whether a <a href=\"\/blog\/restaurant-seo\/\" target=\"_blank\" rel=\"noopener\">restaurant<\/a> has a bar or is kid-friendly. Does the business offer parking? You can add that as an attribute.<\/p>\n<p>Select as many attributes as are relevant to the business. Be careful not to spam.<\/p>\n<p>For multi-location businesses, you can also add store codes and labels. This can be helpful, as not every location will have the same products and services. You can also add local extensions to the phone number for use with any Google Ads campaigns you may be running.<\/p>\n<h2>Step 4: Add photos and reviews to round out GBP optimization<\/h2>\n<p>Finally, you\u2019ll want to make sure your client\u2019s Google Business Profile has both <a href=\"\/blog\/google-business-photos\/\" target=\"_blank\" rel=\"noopener\">photos<\/a> and reviews.<\/p>\n<p>Photos are easy to gather. You or the client can take some photos of the storefront and other areas of the business. A couple of images of the front of the building can help users identify it. You may want to include other images of the interior, such as a bakery display case, a dining area, or product shelves and aisles.<\/p>\n<p>You can upload images to the Google Business Profile. Customers can also upload photos and associate them with the business. These images can only be removed if they violate the Google Terms of Service. You\u2019ll need to flag them and report them to Google.<\/p>\n<p>Reviews can be a little harder to come by, but they\u2019re crucial for GBP optimization. After all, most customers say they only visit businesses that have four or more stars.<\/p>\n<p>You can<a href=\"\/blog\/get-more-positive-reviews-company-clients\/\" target=\"_blank\" rel=\"noopener\"> encourage reviews<\/a> on Google My Business and elsewhere in many different ways. Remember to track and respond to reviews as well. Responding to positive and <a href=\"\/blog\/how-to-push-down-negative-search-results-google\/\" target=\"_blank\" rel=\"noopener\">negative reviews<\/a> alike helps your client\u2019s local SEO.<\/p>\n<h2>Step 5: Optimize Google Business Profile on an ongoing basis<\/h2>\n<p>Finally, don\u2019t forget that <a href=\"\/blog\/google-business-profile-optimization-checklist\/\" target=\"_blank\" rel=\"noopener\">optimizing a Google Business Profile<\/a> for a client is an ongoing process. You\u2019ll want to continue to respond to reviews, for example. Updating hours, product listings, and more can be the difference between a good profile and an outstanding one.<\/p>\n<p><a href=\"\/services\/listings-management\/\" target=\"_blank\" rel=\"noopener\">Listing management services<\/a> can make the upkeep of your clients\u2019 multiple profiles easier. With the right help, you can make sure each profile is always up-to-date\u2014and consistent.<\/p>\n<p>Getting a helping hand can make GBP optimization (or GMB optimization) easier for your team. Make sure you have the right tools\u2014and the right team\u2014on your side.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A stellar Google Business Profile (GBP) can be the difference between a good reputation and a great one. This 5-step GBP optimization guide will help you help your clients.<\/p>\n","protected":false},"author":95,"featured_media":121352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[87],"class_list":["post-59900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Agency\u2019s 5-Step Manual for GBP Optimization | Vendasta<\/title>\n<meta name=\"description\" content=\"This 5-step GBP optimization guide will help you help your clients improve their Google Business Profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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