{"id":59768,"date":"2022-07-28T09:22:41","date_gmt":"2022-07-28T15:22:41","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=59768"},"modified":"2026-01-16T21:49:49","modified_gmt":"2026-01-16T21:49:49","slug":"mark-roberge-five-step-sales-process","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/mark-roberge-five-step-sales-process\/","title":{"rendered":"Mark Roberge\u2019s 5-Step Sales Process to Win More Deals"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/markroberge\/\"><span style=\"font-weight: 400\">Mark Roberge<\/span><\/a><span style=\"font-weight: 400\">, Managing Director of Stage 2 Capital, knows a thing or two about creating an effective sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The author of the best-selling book <\/span><a href=\"https:\/\/www.goodreads.com\/en\/book\/show\/24953002-the-sales-acceleration-formula\"><i><span style=\"font-weight: 400\">Sales Acceleration Formula,<\/span><\/i><\/a><span style=\"font-weight: 400\"> Mark Roberge has devoted much of his career to helping early-stage companies scale their revenue, customer base, and salesforce at a rapid clip. He also teaches the next generation of sales professionals about the art of customer centricity and its impact on business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">He believes the single biggest issue hindering many marketing agencies from realizing their true potential is not <\/span><i><span style=\"font-weight: 400\">what <\/span><\/i><span style=\"font-weight: 400\">they sell, but <\/span><i><span style=\"font-weight: 400\">how <\/span><\/i><span style=\"font-weight: 400\">they sell.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSelling isn\u2019t about hawking services to the buyer. Rather, it\u2019s about understanding what the buyer wants and aligning your agency to their needs,\u201d Roberge told agency managers at <\/span><a href=\"https:\/\/www.conquerlocal.com\/connect\/\"><span style=\"font-weight: 400\">Conquer Local Connect<\/span><\/a><span style=\"font-weight: 400\">, Vendasta\u2019s virtual sales and marketing conference.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All too often, he finds agency sales teams present themselves to prospects as \u201cmoney-hungry sleazy devils\u201d rather than \u201cthoughtful intellectual professionals\u201d who win by understanding business owners\u2019 needs and helping them succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are the five steps Roberge says agencies can take to recraft their sales playbook and win more deals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"112798 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Step 1 \u2013 Start with the buyer journey&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Step 1 \u2013 Start with the buyer journey<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A common mistake agencies make is taking an \u201cinside-out\u201d approach to selling; that is, they try to force buyers to understand their services, rather than understand how to help buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cMost agencies hire salespeople, codify their sales process, build a slide deck about their services and give that to their salespeople. These reps then \u2018show up and throw up\u2019 by overwhelming prospects with a product pitch,\u201d Mark Roberge says.<\/span><\/p>\n<p><span style=\"font-weight: 400\">He continues, \u201cInstead, we should think about designing the process from the \u2018outside-in\u2019. Start with the buyer and forget about your agency and forget about your services. What is your buyer focused on today?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Agencies should use the following template, which contains the four key components of the buyer journey framework, in order to understand the needs of small and medium businesses (SMB):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Awareness <\/strong><b>\u2013<\/b><span style=\"font-weight: 400\"> What are the buyers\u2019 top challenges or goals?<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Consideration <\/strong><b>\u2013<\/b><span style=\"font-weight: 400\"> What categories of solutions do buyers investigate?<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Decision<\/strong><b> \u2013<\/b><span style=\"font-weight: 400\"> What is the decision criteria and who is involved?<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Success <\/strong><b>\u2013<\/b><span style=\"font-weight: 400\"> When does the solution need to be in place, how will success be measured, and who needs to be involved?<\/span><\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Below is an example of how this framework was applied by fictional digital agency DataCo, which provides marketing attribution services. This case study is used by Roberge during his Harvard Business School lectures.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59771 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/conquer-connect.webp\" alt=\"A template for a buyer journey framework from Mark Roberge\" width=\"1114\" height=\"532\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u201cThey\u2019ve mapped this out and trained their salespeople on this and the boxes in orange speak to the unique differentiators of your agency,\u201d Roberge explains.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThis will help your sales reps answer questions like why should the buyer go with an agency as opposed to trying to do it themselves or hiring someone, and why should they go with your agency? Your salespeople need to know all these components.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">One immediate action agencies can take today is to train sales staff to reframe <a href=\"\/blog\/sales-outreach\/\" target=\"_blank\" rel=\"noopener\">conversations with prospects<\/a> around their needs, and input insights from those discussions into the buyer journey template.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will help sales teams better understand customers. It will also allow them to pinpoint where they\u2019re at along the buyer journey and have contextual conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cNo matter where they are, I can sell them. If they want to lower their cost of acquisition and are thinking about hiring a consultant, I can sell them. If they want to increase their return on ad spend and are thinking about getting the cheapest solution in the industry, I can sell them, but the pitch is different,\u201d Mark Roberge says.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Mark Roberge&#8221; job_title=&#8221;Managing Director&#8221; company_name=&#8221;Stage 2 Capital&#8221; portrait_url=&#8221;\/blog\/wp-content\/uploads\/sites\/6\/2026\/01\/Headshot-of-Mark-Roberge-Managing-Director-of-Stage-2-Capital.webp&#8221; quote_icon_color=&#8221;#3F9B63&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;gcid-body-color&#8221; author_text_color=&#8221;gcid-heading-color&#8221; position_text_color=&#8221;gcid-body-color&#8221; company_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22body_text_color%22,%22position_text_color%22,%22company_text_color%22%93,%22gcid-heading-color%22:%91%22author_text_color%22%93}&#8221; alt=&#8221;Headshot of Mark Roberge&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">\u201cUnless you know the context of where your customer is at in the buyer journey, you can\u2019t optimize the conversation.\u201d\u00a0<\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text admin_label=&#8221;Step 2 \u2013 Develop a prospecting guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Step 2 \u2013 Develop a prospecting guide<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The next step in the playbook is to develop a prospecting strategy that drives an agency\u2019s sales team to use contextual and omnichannel communications and rejig when they make contact.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Far too many agencies treat sales as a 9\u20135 job, when the reality is business owners are too busy to talk during that time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Citing proprietary data, Roberge provides the following insights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">4:00\u20135:30 PM is the best time to call a prospect, while 7:45\u20138:00 AM is the second-most convenient time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aim to respond to queries within five minutes. Any longer and the chance of making contact exponentially decreases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Calling six times results in a 90% chance of contact, so don\u2019t give up after two or three attempts.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Mark Roberge says one of the best prospecting playbooks is titled the \u201cAgoge Sequence,&#8221; developed by Outreach.io. The Agoge Sequence contains 17 different touch points across multiple channels (as depicted below) and has proven to triple response rates from prospects.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59775 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/agoge-sequence.webp\" alt=\"Illustration of the the Agoge Sequence developed by Outreach.io outlining prospecting touchpoints\" width=\"805\" height=\"636\" \/><\/p>\n<p><span style=\"font-weight: 400\">However, the increased frequency of contact in the Agoge Sequence must also be met by a greater degree of personalization in the underlying communications, and this is where big data comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cDo the research, look them up on LinkedIn, look at their role, experience, and education\u2014these are all very telling things, and then examine your first-level data,\u201d Mark Roberge says.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhat emails have they received from your agency? What webpages have they looked at? What blog articles have they read? This is the gold for us to incorporate in our emails and calls, and it makes the difference between a 5-percent callback rate and a 25-percent callback rate.\u201d<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Step 3 \u2013 Develop a discovery guide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Step 3 \u2013 Develop a discovery guide<\/span><\/h2>\n<p><span style=\"font-weight: 400\">While clever prospecting can unlock doors, it\u2019s the discovery call that\u2019s key to opening it and moving buyers into the middle of the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the simple trick with discovery calls is to listen more, talk less.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cBottom line, the top salespeople in the industry speak less than 50 percent of the time in the first meeting. The worst talk over 70 percent,\u201d Roberge says, citing data from Gong.io.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhat percent of the time are your salespeople talking?\u201d Roberge asks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An effective call is broken into three phases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rapport building<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thorough discovery of 3\u20134 business issues<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Relevant logistics and next steps<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">He encourages agencies to create a one-page discovery call document (see below example) to bring to meetings. This shouldn\u2019t be a strict script but rather a guide that helps sales representatives ask the right questions and have productive conversations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59773 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/stage-example-questions-1.webp\" alt=\"Discovery call one-pager for prospecting from Mark Roberge\" width=\"647\" height=\"700\" \/><\/p>\n<p><span style=\"font-weight: 400\">The secret sauce to an effective call, Roberge says, is to actively listen and summarize what the buyer has said at the end of a conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cImagine a salesperson walking in and recapping exactly what\u2019s bothering you and framing your problem even better than you can. That salesperson likely increased the probability of closing a deal from 10 percent before the meeting to 50 percent after the meeting,\u201d he says.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Step 4 \u2013 Customize the pitch for the buyer&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Step 4 \u2013 Customize the pitch for the buyer<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Following the discovery call is the all-important demo, and this is the part of the buyer journey where agencies should avoid a common client pet peeve at all costs: delivering the same generic presentation given to all prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhat\u2019s the whole point of <a href=\"\/blog\/ian-jones-sales-negotiations\/\" target=\"_blank\" rel=\"noopener\">understanding the uniqueness of their buyer perspective<\/a> if you\u2019re not going to use that information? We have to teach our salespeople how to tailor their pitch,\u201d Mark Roberge says.<\/span><\/p>\n<p><span style=\"font-weight: 400\">He isn\u2019t suggesting agencies reinvent the wheel and make a new presentation for each prospect. Rather, they should develop several templates and make the effort to customize the appropriate one to cover the following elements for each meeting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recap the buyer\u2019s context<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share their vision<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Illustrate service capability to meet buyer needs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Present case study aligned with buyer context<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Discuss price, integration, training, etc.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ask for questions<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recap findings and ask for business<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Mark Roberge stresses whatever you do, don\u2019t make the first slide about your agency and harp on about your team, experience, headquarters, and products. Leave that till the very end.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Step 5 \u2013 Personalize the onboarding process&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Step 5 \u2013 Personalize the onboarding process<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In the same vein as the presentation guide, agencies should also customize the onboarding process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe same is true for once they sign up\u2014don\u2019t make it a generic onboarding. If you have a different delivery team, make sure they\u2019re in sync with the sales team and understand the buyer\u2019s context and needs,\u201d Roberge says.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An agency\u2019s onboarding representative should be capable of summarizing the buyer\u2019s issues and recommend the best approach to setting them up as a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt\u2019s not completely customized, but it feels custom to them, and they feel heard,\u201d he says.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Is it time to change up your sales playbook?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Is it time to change up your sales playbook?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The sales process has been dramatically transformed in recent years. Gone are the days when agencies can simply hire reps, assign territories, and cold call their way to success with a single talk track.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In order to succeed in this new reality, agencies must rewrite their sales playbook and put buyers\u2019 needs at the center. They must view their relationship with prospects and customers as a journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sales teams must <\/span><a href=\"\/blog\/sales-intelligence-close-more-deals\/\"><span style=\"font-weight: 400\">leverage the power of data<\/span><\/a><span style=\"font-weight: 400\"> to understand customer intent while striving to become good listeners and problem solvers. This will allow them to stand out from the pack and dramatically improve the chances of conversion.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Mark Roberge sales process FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #333333;font-size: 26px\">Mark Roberge sales process FAQs<\/span><\/p>\n<h3>1. What is Mark Roberge\u2019s sales process?<\/h3>\n<p>Mark Roberge\u2019s sales process is a five-step framework built around buyer centricity: understanding the buyer journey, prospecting intelligently, running strong discovery, tailoring the pitch, and personalizing onboarding. It helps sales teams replace generic scripts with contextual, higher-conversion conversations.<\/p>\n<h3>2. How does Mark Roberge define a buyer-first sales approach?<\/h3>\n<p>He emphasizes designing your playbook around what the buyer is trying to achieve, not what you want to sell. That means mapping their goals, evaluation criteria, and success metrics before presenting solutions. Platforms like Vendasta make this easier by centralizing signals about buyer intent.<\/p>\n<h3>3. Why is the buyer journey critical in modern sales?<\/h3>\n<p>The buyer journey shows where prospects are emotionally and operationally in the decision process. Knowing whether they\u2019re in awareness, consideration, or decision lets reps shape the right conversation. This dramatically improves trust and shortens the path to closed deals.<\/p>\n<h3>4. What makes Roberge\u2019s prospecting strategy effective?<\/h3>\n<p>It uses targeted timing, personalized messaging, and omnichannel outreach. Instead of \u201cspray and pray,\u201d reps use data\u2014email engagement, website visits, LinkedIn insights\u2014to time contact and increase response rates. Vendasta\u2019s CRM helps reps surface this context automatically.<\/p>\n<h3>5. How should sales teams run a Roberge-style discovery call?<\/h3>\n<p>Listen more than you talk. A strong discovery uncovers 3\u20134 urgent business problems, clarifies impact, and identifies decision dynamics. The goal is for the buyer to feel deeply understood. Summarizing insights at the end is what moves deals forward.<\/p>\n<h3>6. What does a customized sales pitch look like?<\/h3>\n<p>It weaves the buyer\u2019s priorities into the narrative: recap their challenges, show a vision for improvement, connect capabilities to their specific needs, and share relevant proof. It\u2019s not a new deck every time\u2014just smart personalization that shows you paid attention.<\/p>\n<h3>7. Why does onboarding matter in Roberge\u2019s framework?<\/h3>\n<p>Onboarding is the first moment where \u201cwe understand your needs\u201d must be proven. A tailored onboarding plan increases adoption, reduces churn risk, and builds early trust. Vendasta\u2019s client onboarding tools help teams hand off context cleanly from sales to fulfillment.<\/p>\n<h3>8. How can small teams implement Roberge\u2019s sales process?<\/h3>\n<p>Begin with simple steps: map your buyer journey, create a one-page discovery guide, and build two or three customizable pitch templates. Even small improvements in listening, personalization, and timing can dramatically increase close rates without extra headcount.<\/p>\n<h3>9. What role does data play in Roberge\u2019s method?<\/h3>\n<p>Data shapes every touchpoint\u2014who to contact, when to follow up, what problems matter most, and which solutions fit. CRMs like Vendasta help reps gather behavioral, intent, and engagement data in one place so conversations become smarter and more contextual.<\/p>\n<h3>10. Is Roberge\u2019s framework relevant for agencies in 2025?<\/h3>\n<p>Yes. Agencies now compete in a noisy, AI-powered buying environment where prospects expect tailored guidance, fast responses, and clear ROI. Roberge\u2019s method\u2014rooted in personalization, problem-solving, and data\u2014aligns perfectly with how modern SMB buyers evaluate partners.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many agencies struggle to convert because they don\u2019t put the buyer at the center of the sales process. Here are Mark Roberge\u2019s tips on how to change that.<\/p>\n","protected":false},"author":89,"featured_media":123534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[140],"tags":[249,556,213],"class_list":["post-59768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-buyers-journey","tag-sales-process","tag-sales-prospecting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mark Roberge\u2019s 5 Step Sales Process to Win More Deals<\/title>\n<meta name=\"description\" content=\"Agencies struggle to convert because they don\u2019t put the buyer at the center of the sales process. Here are tips from Mark Roberge on how to change that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/mark-roberge-five-step-sales-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Roberge\u2019s 5-Step Sales Process to Win More Deals\" \/>\n<meta property=\"og:description\" content=\"Agencies struggle to convert because they don\u2019t put the buyer at the center of the sales process. 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