{"id":59591,"date":"2022-08-23T06:45:24","date_gmt":"2022-08-23T12:45:24","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=59591"},"modified":"2025-12-07T20:33:54","modified_gmt":"2025-12-07T20:33:54","slug":"agencies-reputation-management-clients","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/agencies-reputation-management-clients\/","title":{"rendered":"How agencies can get more reputation management clients"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Almost every business owner today knows the importance of reputation management. Local business leaders are no exception to this: 33 percent of the online reputation management (ORM) market is already dedicated to small and medium-sized businesses (SMBs) (Near Media<\/a>). How can you get some of these reputation management clients<\/a>?<\/p>\n

Reputation management is a clear opportunity for your agency. It complements your other digital offerings well. But how can you grow this service?<\/p>\n

With this guide, you can put your agency on the path to discovering\u2014and keeping\u2014more reputation management clients.<\/p>\n

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[\/et_pb_text][et_pb_text admin_label=”Offer reputation management to your existing clients” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Offer reputation management to your existing clients<\/h2>\n

Step one is to make sure your existing clients know you\u2019re now offering reputation management.<\/p>\n

Why?<\/p>\n

Existing clients are more likely to buy more services from you (Business.com<\/a>). They already know and trust your agency team. There\u2019s also a good chance that many of your existing clients are looking for help managing their reputations. You may have even decided to offer it because some clients mentioned it.<\/p>\n

Some of your clients may be actively seeking ORM services. In other cases, you might know they have a service partner they\u2019re not happy with.<\/p>\n

Even if you haven\u2019t heard a ton of chatter from your existing clients, chances are they can benefit from these services and may invest in it if you pitch it.<\/p>\n

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Identifying clients who can benefit from ORM<\/h2>\n

You\u2019ll want to offer reputation management to every client your agency serves. At the same time, it\u2019s helpful to identify which clients stand to benefit the most from it. Offering these clients reputation management is more likely to result in a deal. Since they trust you, they\u2019ll take your word that they need the service. Alternately, they might know they\u2019re struggling and be happy you offer the service.<\/p>\n

How can you identify the clients who have the most to gain? It\u2019s easier than you think! A sales intelligence<\/a> tool, like Snapshot Report, can provide this kind of insight. It will analyze the client or lead\u2019s digital presence and make suggestions for services that will help the client, including reputation management.<\/p>\n

In this way, your agency team can zero in on those clients who will get the most out of reputation management. Arming your sales people with timely insights on the lead\u2019s business will also help them get more clients on board.<\/p>\n

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Engage prospects with a try-before-you-buy model<\/h2>\n

Whether you\u2019re talking to an existing client or a new prospect, you want to have some trial options available. A try-before-you-buy model helps you deliver value to clients upfront.<\/p>\n

Most business leaders are skeptical about having outside teams work on their reputation. In fact, most think it\u2019s a task that should stay in house (Forbes<\/a>). They want their own team to handle it, even if their own team doesn\u2019t have time or the expertise.<\/p>\n

Convincing them that your agency is in a better position to manage their reputation doesn\u2019t have to be a hard sell, though. Combining reports and insights from sales intelligence tools and a free trial goes a long way. With this information, business leaders are more likely to think your team is the right one for the job.<\/p>\n

The try-before-you-buy model lets the prospect test-drive tools and services. That, in turn, can convince them reputation management software<\/a> is something they really do need.<\/p>\n

Near the end of the trial period, be sure to follow up with a discussion of reporting and analytics. Your team can show the client what changed during the trial period. With good reputation management, most businesses report increased sales, among other benefits. Helping the client see these improvements is a good argument for ongoing service.<\/p>\n

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Stay top of mind with email drip campaigns<\/h2>\n

Your prospects might not be convinced that your ORM services are for them right out of the gate. Offering sales insights and allowing a trial period<\/a> can turn that around. Of course, some would-be reputation management clients will still hold out.<\/p>\n

They might think any improvements during the trial period were a fluke. They might decide to shop around a bit more before committing.<\/p>\n

You can stay at the top of their minds by including them in email drip campaigns. Drip campaigns keep you in touch with the client on a regular basis. In turn, they receive useful information and may come to trust your brand.<\/p>\n

Drip email campaigns are effective in nurturing leads, since they provide ongoing contact and useful information. Best of all, they can be automated, so they don\u2019t add to your team\u2019s never-ending to-do list.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Fulfill reputation management needs with a white-label team” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Fulfill reputation management needs with a white-label team<\/h2>\n

Now you\u2019ve added reputation management to your list of services. You\u2019ve drummed up a few new reputation management clients, and some of your existing clients are interested too. It seems like reputation management will soon be one of your bestsellers<\/a>.<\/p>\n

Have you prepared for this potential outcome? You want to add more clients for AI reputation management services<\/a>, but you could run into \u201cgrowing pains\u201d if you need to scale quickly.<\/p>\n

There is an easy way to manage service growth and ensure you can scale up your ORM services. You can work with a trusted ORM service provider to help with fulfillment for your clients.<\/p>\n

A team of marketing experts can deliver the work under your brand, so you and your team can focus on finding new reputation management clients.<\/p>\n

Best of all, this team is ready to scale with you as you add more clients.<\/p>\n

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Offer clients the best reputation management tools<\/h2>\n

Another way to entice new reputation management clients is to offer best-in-class tools<\/a>. Not only do local businesses get the services they want and need, but they get access to tools to make their jobs easier.<\/p>\n

Tools you want to be able to offer your clients include:<\/p>\n