{"id":59160,"date":"2022-08-16T09:45:31","date_gmt":"2022-08-16T15:45:31","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=59160"},"modified":"2026-03-14T17:23:19","modified_gmt":"2026-03-14T17:23:19","slug":"agency-guide-optimizing-yellow-pages-listing","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/agency-guide-optimizing-yellow-pages-listing\/","title":{"rendered":"The agency&#8217;s guide to optimizing a Yellow Pages listing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Do you remember how you found local businesses in the days before Google and the internet? Most people pulled out a print telephone directory like the Yellow Pages. It might surprise you to learn that <a href=\"\/blog\/yellow-pages-evolution\/\" target=\"_blank\" rel=\"noopener\">Yellow Pages (YP) is still alive<\/a> and well, even in the internet era. Although the print version has declined, online Yellow Pages listings get millions of visitors per month (<a href=\"https:\/\/www.similarweb.com\/website\/yellowpages.com\/#traffic\" target=\"_blank\" rel=\"noopener\">Similar Web<\/a>). Part of their success comes from Google\u2019s renewed focus on <a href=\"\/blog\/local-seo-search-engine-marketing\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>.<\/p>\n<h2><a href=\"\/content-library\/guides\/local-seo-guide\/\" target=\"_blank\" rel=\"noopener\">An optimized Yellow Pages listing is only one part of an overall local SEO strategy. Download \u201cHow to conquer local search engine optimization (SEO)\u201d to become your clients\u2019 go-to expert right now.<\/a><\/h2>\n<p>Of course, Yellow Pages also knows how to help people find local businesses\u2014they\u2019ve been doing it for decades. It\u2019s not surprising their knowledge has created a powerful online directory.<\/p>\n<p>Some of your agency clients might hesitate to get a Yellow Pages listing for their business. They might think Google Business Profile is the be-all, end-all of online business listings. They might even favor Yelp or another site. To tell the truth, all these directories matter. That&#8217;s why you need to take steps to optimize a Yellow Page listing for each of your local business clients.<\/p>\n<p>So, how do you make sure that a Yellow Pages listing is performing for your clients? You can follow these tips to boost performance.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Focus on NAP for a Yellow Pages listing&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Focus on NAP for a Yellow Pages listing<\/h2>\n<p>The basics of <a class=\"wpil_keyword_link\" href=\"\/glossary\/local-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"local SEO\" data-wpil-keyword-link=\"linked\">local SEO<\/a> apply to pretty much every online directory out there. That includes Yellow Pages and its family of sites.<\/p>\n<p>Much like you would with a Google Business Profile listing or a Yelp profile, you\u2019ll want to focus on the client\u2019s NAP:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Address<\/li>\n<li>Phone number<\/li>\n<\/ul>\n<p>These details are crucial pieces of information that help people find your clients. Search engines like Google also rely on them to determine whether a business is worth recommending.<\/p>\n<p>You want to ensure that the business\u2019s NAP is consistent across all platforms (<a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/why-nap-user-experience-are-crucial-to-local-seo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>). Your first step should always be to research Yellow Pages listings.<\/p>\n<p>If the client already has a listing, your next step is to check out whether the information is up to date. If it\u2019s incorrect or outdated, it could be dinging the client\u2019s local SEO rank\u2014and confusing their customers.<\/p>\n<p>Update any information that is incorrect or outdated. If you\u2019re setting up a new profile, then you\u2019ll want to take a look at the NAP information across directories and listing platforms. The NAP should be the same for every profile on each platform.<\/p>\n<h3>Sync across YP\u2019s family of online directories<\/h3>\n<p>One way to ensure consistency across YP-owned directories is to sync across their websites. Every time you update the profile on yellowpages.com, you can sync with SuperPages and more.<\/p>\n<p>This saves your agency team time, and it helps ensure the information is accurate. If your team has to input the same data over and over, there\u2019s a risk they\u2019ll enter it wrong on at least one profile. It\u2019s also more time consuming to do things this way, so using a sync feature is a smart move.<\/p>\n<p>You can go a step further and use<a href=\"\/local-listings\/\" target=\"_blank\" rel=\"noopener\"> local listing management software<\/a> to manage client profiles across all profiles.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Use the multimedia features to their full extent&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Use the multimedia features to their full extent<\/h2>\n<p>One reason to use Yellow Pages is the opportunity to include a wide variety of multimedia. YP allows the following:<\/p>\n<ul>\n<li>Hero carousel images<\/li>\n<li>Promotional tiles<\/li>\n<li>Gallery images<\/li>\n<li>Videos<\/li>\n<li>PDFs<\/li>\n<\/ul>\n<p>You can (and should) also include an \u201cabout us\u201d section for the client\u2019s profile. Another great tip is to include a map showing the business location. This is easy to do with Google Maps or <a href=\"\/blog\/claim-optimize-apple-maps-listing\/\" target=\"_blank\" rel=\"noopener\">Apple Maps<\/a>. Other ideas include adding pictures of the business\u2019s building.<\/p>\n<p>Adding multimedia to a YP listing can help your client\u2019s customers find them, as it makes the profile more complete. Helpful videos and great images also mean the YP listing has more information to answer customer questions.<\/p>\n<p>Even if Yellow Pages doesn\u2019t get as many hits as Google, the depth and completeness of profiles make them valuable resources for people searching for local businesses. After all, 60 percent of people say great images make them more likely to click a listing (<a href=\"https:\/\/medium.com\/swlh\/why-high-quality-photos-are-important-to-your-business-739aed2e88a7\" target=\"_blank\" rel=\"noopener\">Medium<\/a>).<\/p>\n<p>Making use of all the multimedia available also boosts <a href=\"\/blog\/local-seo-strategies-findability\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>. Google might still push a My Business Profile, but the search engine also looks at other directories. The better your client\u2019s Yellow Pages listing, the higher Google will likely rank them. That makes them easier to find, whether on YP or via Google.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Research your keywords&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Research your keywords<\/h2>\n<p>Keywords are critical for Yellow Pages and for local SEO as the whole. As much as YP profiles help boost your local SEO on Google, Yellow Pages is also its own search engine.<\/p>\n<p>People can search on Yellow Pages, just the same as they can search on Google. With the right optimization, your client\u2019s profile will pop up when someone searches for \u201cauto repair shop\u201d on a YP site.<\/p>\n<p>Do some research to discover which keywords get the most volume. See who is already ranking for those terms when you search Google and Yellow Pages itself. When Yellow Pages listings pop up in Google\u2019s search results, make note of the businesses listed. Knowing the keywords your client should rank for will help you decide what to include in their profile.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Create a linking strategy for Yellow Pages listings&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Create a linking strategy for Yellow Pages listings<\/h2>\n<p>Yellow Pages also provides quite a few opportunities to link other content. You can include:<\/p>\n<ul>\n<li>Blog and articles links, each with a description<\/li>\n<li>External links<\/li>\n<li>Links to social media profiles<\/li>\n<\/ul>\n<p>If you\u2019ve included social media profiles on other online directory pages, link the same ones here. Consistency is key for local SEO.<\/p>\n<p>Your external links should direct to the client\u2019s website. Their homepage, contact page, and About Us page are always good candidates. If the client offers quotation services, then you may want to link to the quote form. Product and services pages can round out your choices here.<\/p>\n<p>For blogs and articles, you may want to keep a rotation of recent blog posts linked here. You might also want to link evergreen posts or the client\u2019s most popular articles. It\u2019s a great way to drive more traffic for the client. At the same time, you also deliver useful content for interested prospects.<\/p>\n<p>Yellow Pages also allows you to add up to three awards or accreditations to a profile.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Encourage user reviews for Yellow Pages optimization&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Encourage user reviews for Yellow Pages optimization<\/h2>\n<p>Reviews are a key part of local SEO, and that holds true for your client\u2019s Yellow Pages listing as well.<\/p>\n<p>Unlike Yelp or Google, Yellow Pages doesn\u2019t allow people to review directly on their site. That doesn\u2019t mean reviews don\u2019t help your clients\u2019 profiles stand out on Yellow Pages sites.<\/p>\n<p>You should<a href=\"\/blog\/get-more-positive-reviews-company-clients\/\" target=\"_blank\" rel=\"noopener\"> encourage customer reviews<\/a> wherever possible, including the client\u2019s own website. Yellow Pages uses that information in their algorithm.<\/p>\n<p>Reviews play a key role in your client\u2019s ranking, both on YP directories and on Google. Devise a strategy to help your client collect more positive reviews.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Remember: Consistency is key for local SEO&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Remember: Consistency is key for local SEO<\/h2>\n<p>We mentioned your client\u2019s NAP must be consistent across every <a class=\"wpil_keyword_link\" href=\"\/blog\/top-100-online-business-directories\/\" target=\"_blank\" rel=\"noopener\" title=\"business directory\" data-wpil-keyword-link=\"linked\">business directory<\/a>. Also remember that the Google algorithm looks at other listings to rank businesses.<\/p>\n<p>For that reason, consistency is key. If your client\u2019s name, address, and phone number are different on different sites, Google gives the business a lower trustworthiness score. Outdated information could suggest the business has gone under. Different names or phone numbers can create confusion for customers.<\/p>\n<p>Keeping things consistent improves your client\u2019s local SEO, because Google can be sure they recommend the \u201cright\u201d business.<\/p>\n<h3>Stick with the client\u2019s local phone number<\/h3>\n<p>One mistake people make with Yellow Pages listings is adding a \u201ccall tracking\u201d number. This is not the client\u2019s local phone number, and it sometimes causes problems with local SEO.<\/p>\n<p>Why is that? Quite simply, it creates inconsistency in listings. What happens if you have a call-tracking number on Yellow Pages and other sites, but another number on the client website? Google will likely lower the client&#8217;s rank. On top of that, customers may not be sure which phone number is the client\u2019s \u201creal\u201d number.<\/p>\n<p>Best practice is to use the client\u2019s local phone number for all online profiles, including Yellow Pages listings.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Write for people, not robots&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Write for people, not robots<\/h2>\n<p>Whether you\u2019re creating a profile or writing a blog post, this rule holds true. Remember that you\u2019re writing for your client\u2019s prospective customers. You want to use your keywords, but do so in a natural way.<\/p>\n<p>You should also think about creating quality content for the prospect. What information will they find useful in deciding which auto body repair shop is the right one to call? Reviews, awards, and even blog posts can help the customer decide which business they want to call in for the job.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Think about Yellow Pages listings as part of a local SEO strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Think about Yellow Pages listings as part of a local SEO strategy<\/h2>\n<p>Finally, remember that your clients\u2019 Yellow Pages listings are only one part of an overall local SEO strategy. After all, Yellow Pages is just one of hundreds of online directories. You should be updating and optimizing other business profiles for your clients too.<\/p>\n<p>If the idea of keeping them all up to date has you stressed, it might be time to check out<a href=\"\/services\/listings-management\/\" target=\"_blank\" rel=\"noopener\"> listing management services<\/a>. These tools can help you keep your clients\u2019 listings up to date across directories\u2014and more.<\/p>\n<p>Optimizing a Yellow Pages listing isn\u2019t difficult. It can help you make a meaningful difference to your clients\u2019 local SEO efforts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yellow Pages aren\u2019t dead. Your clients still need a Yellow Pages listing, and you need to optimize it for them to improve local SEO results.<\/p>\n","protected":false},"author":95,"featured_media":129292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[690],"class_list":["post-59160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-listings-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agency\u2019s Guide to Optimizing Yellow Pages Listing | Vendasta<\/title>\n<meta name=\"description\" content=\"Yellow Pages aren\u2019t dead. 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