{"id":57791,"date":"2022-07-27T09:01:03","date_gmt":"2022-07-27T15:01:03","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=57791"},"modified":"2026-01-09T03:02:59","modified_gmt":"2026-01-09T03:02:59","slug":"reselling-hosting-services-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/reselling-hosting-services-mistakes-to-avoid\/","title":{"rendered":"Reselling hosting services: 5 mistakes to avoid"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/blog\/reseller-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">Reselling website hosting<\/a> services is a great way to add more to your business\u2019s bottom line by opening a new revenue stream and <a href=\"\/blog\/cheap-reseller-hosting-msp-growth\/\" target=\"_blank\" rel=\"noopener\">helping you grow<\/a>. It also adds more value for your customers. After all, as the last few years have shown us, every business needs a reliable website\u2014and that means they need reliable hosting.<\/p>\n<p>Hosting reached over $70 billion in 2020 as more businesses went online (<a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/05\/04\/2435678\/0\/en\/Global-Web-Hosting-Services-Market-to-Reach-152-7-Billion-by-2026.html\" target=\"_blank\" rel=\"noopener\">GlobeNewsWire<\/a>). Demand isn\u2019t expected to slow down either.<\/p>\n<p>What might be more surprising is that many agencies, managed service providers, media companies, and other resellers have yet to add web hosting to their packages. Their customers, though, need a reliable host as much as they need great web design or SEO packages.<\/p>\n<p>Some of these business owners likely don\u2019t invest because they think they need to set up a<a href=\"\/websites\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\"> hosting solution<\/a> from scratch. The truth is, you don\u2019t need to do that. Reselling hosting services is a much wiser way to add this in-demand service for your clients. You can team up with a trusted hosting service provider that is ready to deliver reliable uptime.<\/p>\n<p>As with any new service you roll out, though, there are always pitfalls you\u2019ll want to watch out for. Here are a few mistakes to avoid when thinking about reselling hosting services.<\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"113204 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;1. You don\u2019t understand how the hosting service works&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>1. You don\u2019t understand how the hosting service works<\/h2>\n<p>While this might not be true of MSPs and IT experts, it could be a reality for some organizations like publishers. It\u2019s tough to choose a great hosting service if you don\u2019t understand hosting. If you\u2019re turning around and reselling a service to your customers, you should have a handle on how things work.<\/p>\n<p>Your customers are likely less tech savvy than you are when it comes to how hosting works. That\u2019s why they\u2019re asking for your help in finding a great host for their website.<\/p>\n<p>Your client will also likely turn to you if they have questions or if they need support using the service. You want to be sure you can answer them.<\/p>\n<p>Finally, you want to be sure you know what you\u2019re selling. If you don\u2019t know the difference between shared and dedicated hosting, you could end up reselling a service that doesn\u2019t fit your customers\u2019 needs. Some businesses need private hosting, even though the plans are more expensive (<a href=\"https:\/\/www.techradar.com\/news\/shared-hosting-vs-dedicated-hosting-which-plan-should-i-choose\" target=\"_blank\" rel=\"noopener\">TechRadar<\/a>).<\/p>\n<h3>Read up before reselling hosting services<\/h3>\n<p>Before you start reselling hosting services, take a look at what hosts do. Make sure you understand the differences between shared and private hosting. You don\u2019t necessarily need to know the ins and outs of which version of JavaScript the servers are running. You should know a bit about server structure. It also doesn\u2019t hurt to know what the hardware and software can do in terms of speed and uptime.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;2. You decide not to provide in-house tech support&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2. You decide not to provide in-house tech support<\/h2>\n<p>If you don\u2019t understand web hosting, you might not want to offer in-house tech support. This can cause its own set of problems, though. Delayed responses and frustrated customers are a couple of common examples.<\/p>\n<p>This mistake often goes hand in hand with not understanding hosting services. The more you know, the more you\u2019ll be able to help your customers.<\/p>\n<p>Setting up forums where customers can chat is a good strategy for making sure they get the right support. A chatbot or a 1-800 number might also be other options you add to your in-house tech support. You may even want to train existing employees to provide support for your customers.<\/p>\n<p>The hosting provider should be able to offer more technical expertise; they know exactly how their service works. Even then, they shouldn\u2019t be your customer\u2019s first stop in getting hosting issues resolved.<\/p>\n<p>Some parent hosting companies sometimes provide shoddy customer service. Your customers are paying you a premium for their hosting. The last thing you want to do is tell them they have to play phone-tag with the hosting service. They\u2019ll wonder why they didn\u2019t buy direct from the host.<\/p>\n<p>Your hallmark is superior customer service. It\u2019s how you stand out from the crowd and develop a reputation as a company that local businesses want to team up with. Invest in it, and your customers won\u2019t be the only ones thanking you.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;3. You let price pick your hosting provider&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3. You let price pick your hosting provider<\/h2>\n<p>A lack of knowledge about hosting can lead resellers to choose a service based on price alone. Many resellers choose a low-cost service because they think they can realize higher profit margins.<\/p>\n<p>You want to make sure you do your research before you pick the service you\u2019ll be reselling. Some upstream hosts have great reputations. Others are notorious for security issues or downtime. Any host with less than 99.5% uptime isn\u2019t a host worth partnering with, no matter the price (<a href=\"https:\/\/www.thoughtco.com\/uptime-in-web-hosting-3467355\" target=\"_blank\" rel=\"noopener\">ThoughtCo<\/a>).<\/p>\n<p>A good understanding of hosting services and a little bit of research can go a long way. In turn, you\u2019ll be able to partner with a hosting provider that offers your clients more.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;4. You don\u2019t have a good understanding of customer needs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4. You don\u2019t have a good understanding of customer needs<\/h2>\n<p>Another common issue is a disconnect between the hosting service you\u2019re reselling and what your customers want.<\/p>\n<p>We mentioned shared versus dedicated hosting before. If your client needs a server they have space to grow on and fast speeds, shared hosting isn\u2019t the service for them.<\/p>\n<p>The same is true about <a href=\"\/blog\/website-hosting-security\/\" target=\"_blank\" rel=\"noopener\">security<\/a>. Dedicated servers are often more secure than ones that are used for shared hosting.<\/p>\n<p>If a small-business client is okay with slower response times for a better price, shared hosting is a good option. If you\u2019re only reselling hosting services with dedicated servers, the client might look elsewhere.<\/p>\n<p>Remember that many of your clients don\u2019t have the tech skills to operate a website on their own. That\u2019s why they\u2019re looking to you for help. You may want to go the extra mile and offer<a href=\"\/blog\/shared-vs-managed-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\"> managed WordPress hosting<\/a>, which can take the burden of the website off the client.<\/p>\n<p>Understanding your customers\u2019 needs will help you choose the right service to resell.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;5. You don\u2019t offer customization or add-ons&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>5. You don\u2019t offer customization or add-ons<\/h2>\n<p>If you don\u2019t have a good understanding of your customers\u2019 needs, you might not be able to offer them customized hosting plans. You might also forget to add on <a href=\"\/blog\/resell-websites-vendasta-website-pro\/\" target=\"_blank\" rel=\"noopener\">other web services<\/a> they might need or want.<\/p>\n<p>If you\u2019re reselling hosting services, then you want to make what you offer customizable. Check in with the parent hosting company and see what they can do to give your customers more choices. The better the service fits, the happier your customers will be.<\/p>\n<p>You\u2019ll also want to think about what other services you can offer. After all, your customers likely need more than just hosting.<a href=\"\/blog\/reselling-white-label-website-solutions\/\" target=\"_blank\" rel=\"noopener\"> Reselling web hosting and website services<\/a> together makes sense. Offering web design services could help your clients check more boxes on their ecommerce to-do list. You might want to add more tech support options or even marketing services.<\/p>\n<p>Adding these options lets your customers choose exactly what they need. In turn, they\u2019re happier to pay you to get the service and quality they trust.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Finding the right hosting service for your clients&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Finding the right hosting service for your clients<\/h2>\n<p>Before you sign up for reselling any hosting service, make sure you read the fine print. Some hosting companies bury extra fees or limit customization options in their contracts. You want to be sure you know exactly what you\u2019re providing for your clients.<\/p>\n<p>By understanding the service and what the client needs, you can pick a better provider for reselling hosting services. With the right add-ons and technical support, your clients will be happy to sign up for hosting they can trust, and you can open a new revenue stream to help you grow.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Reselling Hosting Services FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Reselling Hosting Services FAQs<\/h2>\n<h3>1. What does it mean to resell hosting services?<\/h3>\n<p>Reselling hosting services means buying hosting from a provider and selling it to your clients under your own brand. It lets you add recurring revenue without managing servers yourself. It\u2019s a popular add-on for web designers, MSPs, and local digital service providers.<\/p>\n<h3>2. Do I need technical experience to start reselling hosting?<\/h3>\n<p>You don\u2019t need to be a server engineer, but you should understand basics like uptime, shared vs. dedicated hosting, and support expectations. The stronger your baseline knowledge, the easier it is to guide clients and avoid issues with mismatched plans or slow performance.<\/p>\n<h3>3. How do I choose the right hosting provider to resell?<\/h3>\n<p>Look for uptime above 99.5%, strong security, transparent pricing, and responsive support. Research reviews and service history before committing. Cheaper plans often cut corners, so balance affordability with reliability\u2014your reputation depends on it.<\/p>\n<h3>4. What\u2019s the biggest mistake new hosting resellers make?<\/h3>\n<p>Many resellers focus on price instead of performance. Low-cost hosting can lead to downtime, slow sites, and unhappy clients. Understanding what your customers actually need helps you avoid reselling a service that doesn\u2019t support their business goals.<\/p>\n<h3>5. Can I offer hosting without providing in-house support?<\/h3>\n<p>You can, but it\u2019s not ideal. Clients expect you\u2014not the upstream host\u2014to help when something breaks. A simple support structure with chat, a help line, or ticketing keeps clients happy and prevents them from bypassing you or switching providers altogether.<\/p>\n<h3>6. How do I know whether my clients need shared or dedicated hosting?<\/h3>\n<p>Match the plan to their needs. Shared hosting is cost-effective for smaller sites with low-to-moderate traffic. Dedicated hosting is better for businesses needing higher speed, stronger security, or room to scale. Ask about their traffic, goals, and growth plans before recommending anything.<\/p>\n<h3>7. Should I offer add-ons when reselling hosting?<\/h3>\n<p>Yes. Clients often need more than hosting\u2014think domains, web design, managed WordPress, ecommerce setups, backups, and security tools. Add-ons increase your revenue per customer and save them from juggling multiple providers.<\/p>\n<h3>8. How profitable is reselling hosting services?<\/h3>\n<p>Margins can be strong because you control pricing. With recurring subscriptions and optional add-ons, many resellers build predictable monthly revenue. The key is choosing a reliable host and packaging services clients actually want.<\/p>\n<h3>9. What should I check in a hosting reseller contract?<\/h3>\n<p>Look closely at fee structures, bandwidth or storage limits, uptime guarantees, white-label options, support levels, and any hidden restrictions. Clear contract terms protect both you and your clients.<\/p>\n<h3>10. How can reselling hosting help my digital services business grow?<\/h3>\n<p>Adding hosting creates stickier client relationships and recurring revenue. When clients rely on you for design, maintenance, and hosting, they\u2019re less likely to leave and more likely to buy additional services from you over time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve decided to start reselling hosting services to open a new revenue stream. Find out which five common pitfalls to avoid to ensure success. <\/p>\n","protected":false},"author":95,"featured_media":123572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[558],"tags":[1329],"class_list":["post-57791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-website-hosting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Hosting Reseller Mistakes to Avoid for Better Profits<\/title>\n<meta name=\"description\" content=\"You\u2019ve decided to start reselling hosting services to open a new revenue stream. 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