{"id":55654,"date":"2022-06-30T05:57:10","date_gmt":"2022-06-30T11:57:10","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=55654"},"modified":"2026-03-14T18:14:05","modified_gmt":"2026-03-14T18:14:05","slug":"facts-stats-reseller-partner-programs-msps","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/facts-stats-reseller-partner-programs-msps\/","title":{"rendered":"7 Facts and stats about reseller partner programs"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What do Microsoft, Mailchimp, Oracle, WordPress, and countless other companies have in common? They\u2019ve leveraged reseller partner programs to achieve growth. In fact, most of Microsoft\u2019s $32 billion annual revenue comes in from their partners (Microsoft<\/a>).<\/p>\n

Explore trends and growth drivers in the Managed Service Provider space. Download \u201cNot Another MSP Handbook: The Changing Landscape and New Opportunities\u201d now.<\/span><\/a><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

That probably sounds like it\u2019s good for Microsoft, but what\u2019s in it for a managed service provider like you?<\/p>\n

Reseller partner programs<\/a> can be one of the smartest ways to quickly and strategically scale your IT company and provide exactly what your small and medium business customers want.<\/p>\n

We gathered seven facts and stats that help make the case.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”1. Most business leaders expect revenue to grow thanks to partnerships” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

1. Most business leaders expect revenue to grow thanks to reseller partnerships<\/h2>\n

It\u2019s not even a small majority who think reseller partnership ecosystems lead to growth. A full 96 percent believe that their reseller partners will help them grow revenue (Demand Gen<\/a>).<\/p>\n

That\u2019s easy for vendors to say, right? After all, Microsoft is a giant company with thousands of reseller partners (CRN<\/a>).<\/p>\n

In order for Microsoft to increase revenue through its reseller partner program, partners have to sell more Microsoft products. As Microsoft\u2019s revenue climbs, the revenue partners make is also on an upward trajectory.<\/p>\n

Think about an Office 365 reseller. Their clients want Microsoft solutions<\/a> anyway, which makes it easy to sell subscriptions. As part of the reseller program, you get a discounted price, meaning you can make a profit too. The more you sell, the more your revenue grows.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”2. Your clients want to streamline their software and their partnerships” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2. Your clients want to streamline their software and their partnerships<\/h2>\n

We\u2019ve all heard about \u201cone-stop shopping.\u201d What it means is convenience\u2014it\u2019s easy to shop at this store because they have everything you need.<\/p>\n

Most business owners like \u201cone-stop shopping\u201d too. This is especially true among small business owners and entrepreneurs. They don\u2019t have time to manage their IT vendor, their marketing partners, their accounting software, their cloud provider, their CRM, and their social media partners (Forbes<\/a>).<\/p>\n

They\u2019re also tired of having a different provider for every different part of their business. They might have dozens of subscriptions, and they don’t all work together.<\/p>\n

What if they could talk to one single expert and get all their needs fulfilled? It would help them free up time, and it would streamline their software solutions. In turn, they would spend less time dealing with programs that don\u2019t work together.<\/p>\n

Better yet, your customers want to turn to a name they already trust to help them. That might be your MSP. They\u2019re already buying managed services from you. What if you could also help them find and add the right tools to automate their email campaigns? What if you could offer tried-and-true hosting, without starting your own server farm?<\/p>\n

With reseller partnership programs, you can become that single expert for all your clients\u2019 needs<\/a>.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”3. Customers value trust over everything” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

3. Customers value trust over everything<\/h2>\n

There are two driving factors for reseller programs. One is that your customers trust you. They know you, and they know you can deliver excellent service.<\/p>\n

The other is that they want solutions they know and trust. By entering reseller partnerships<\/a>, you can give them the best of both worlds.<\/p>\n

Take, for example, email services. You might offer email hosting, but your customer is already using Google\u2019s solution. They know it, and they trust it.<\/p>\n

If you offer your own email hosting or a solution from a lesser-known company, the customer will stick with Google.<\/p>\n

If you were part of the Google Workspace reseller<\/a> partner program, then you could win that customer over.<\/p>\n

How important is trust when it comes to buying decisions? Consider that about 70 percent of customers buy more from brands they trust (Adobe<\/a>). Teaming up with Google, then, makes sense for your MSP.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”4. Streamlined solutions, bundles, and more” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

4. Streamlined solutions, bundles, and more<\/h2>\n

You can join more than one reseller program. By adopting several, you can create fully integrated solutions for your customers.<\/p>\n

This, in turn, allows you to bundle certain products and services together for them. They can pick the bundle that best suits their needs. They\u2019re happy because they have the tools they need\u2014and they get your team\u2019s expertise and ongoing service too.<\/p>\n

Offering many different reseller programs lets your team cross-sell and upsell as well. Customers who already have one product from you might be interested in others. Your customers trust the recommendations you make.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”5. Delivering more of what customers want” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

5. Delivering more of what customers want<\/h2>\n

Customers are turning to MSPs for more of their needs beyond IT, with the result that experts predict the market will reach $274 billion by 2026 (CIO<\/a>). Reseller partner programs and service bundles are expected to play major roles in that growth<\/a>.<\/p>\n

Why?<\/p>\n

They give your customers more of what they\u2019re looking for.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”6. Joining reseller partner programs directly can be tough” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

6. Joining reseller partner programs directly can be tough<\/h2>\n

Despite all the advantages, reselling SaaS software has its challenges. First, you need to be sure you\u2019re choosing the right options for your customers. Some products you might want to adopt, for example, are too new for your customers to want them too.<\/p>\n

Managing relationships with individual vendors can be tough too. Consider that 52 percent of programs have tiers (Crossbeam<\/a>). Those tiers are usually tied to sales criteria. While this can be good if you\u2019re signing up many clients, tiers can also make it difficult if you\u2019re not selling a lot.<\/p>\n

Finally, joining individual reseller partnership programs isn\u2019t always a walk in the park. Many bigger programs have strict criteria for their partners. You could spend a lot of time and effort trying to get approval. Some programs may even require financial investment.<\/p>\n

Reseller marketplaces make it easier<\/h3>\n

One way around these challenges is to join a reseller marketplace<\/a>. This can allow you to offer customers a wider range of solutions and more options. As an added bonus, you know all those tools have already been vetted.<\/p>\n

To join the reseller marketplace, you only need approval once. That saves a lot of time and effort compared to joining each individual program. It can also streamline relationship management for your business.<\/p>\n

The marketplace lets you scale faster and move into different market segments. Today, you might want to start offering Google Workspace. Tomorrow, you might realize your clients want marketing automation solutions. A marketplace allows you to offer both almost as soon as the need reveals itself.<\/p>\n

Reseller marketplaces are already driving growth. In fact, almost 20 percent of the tech industry\u2019s $3.5 trillion spend goes through marketplaces already (ChannelPartnersConference<\/a>).<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”7. Get in on the (1983%) revenue growth” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

7. Get in on the (1983%) revenue growth<\/h2>\n

Reseller partner programs help vendors realize exponential growth\u2014one company saw their revenue increase by 1983%<\/a>. Your business also benefits, because you\u2019ll receive recurring revenue.<\/p>\n

A satisfied customer is more likely to buy more from you as well. They may even refer your business to other people they know. A reseller partnership program, then, can help you grow MSP revenue in quite a few different ways.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Build your IT business with reseller partner programs” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Build your business with reseller partner programs<\/h2>\n

Reseller partner programs let you offer more to your customers. They get the tools they need, plus your team\u2019s outstanding service, from a provider they trust.<\/p>\n

You and the vendor can grow your revenue streams and your businesses, while focusing on what you do best. If you\u2019re thinking about offering your customers more digital products and branching out from IT services to increase revenue, reseller partner programs from a marketplace are the best way to get started\u2014today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

As your IT business looks to grow, reseller partner programs should be on the radar. What\u2019s in a partnership for you? These 7 facts and stats tell the story.<\/p>\n","protected":false},"author":95,"featured_media":123153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1047],"tags":[1685,60],"class_list":["post-55654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale","tag-reseller","tag-white-label"],"acf":[],"yoast_head":"\n7 Stats about Reseller Partner Programs | Vendasta<\/title>\n<meta name=\"description\" content=\"As your business looks to grow, reseller partner programs should be on the radar. What\u2019s in a partnership for you? 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