{"id":48189,"date":"2021-11-18T09:39:50","date_gmt":"2021-11-18T15:39:50","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=48189"},"modified":"2026-01-09T22:28:05","modified_gmt":"2026-01-09T22:28:05","slug":"marketing-to-existing-customers","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/marketing-to-existing-customers\/","title":{"rendered":"The Benefits of Marketing to Your Existing Customers"},"content":{"rendered":"

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Sales professionals put a ton of effort into lead generation. Nurturing leads by marketing, selling and closing customers is the bread and butter. Often, we\u2019re missing out on opportunities by ignoring the customers we already have. There is plenty to gain by marketing to existing customers. In fact, the probability of selling to an existing customer<\/a> is 60 to 70 percent, whereas the probability of selling to a new prospect is only 5 to 20 percent.<\/span>
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Not only are the numbers in your favor but your history with the client is also on your side. By knowing the ins and outs of the customer\u2019s needs you have that ability to propose a really tailored solution to meet their needs.<\/span>
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\u201cBy delivering additional value with complimentary products or services, we receive more profit. We are in the business of solving people\u2019s problems for profit,\u201d says Vendasta Chief Customer Officer George Leith. <\/span>
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<\/span>Studies show 65 percent of a company\u2019s business comes from existing customers, but most only spend 21 percent of their marketing budgets on customers they already have. So where do we need to focus our efforts when it comes to marketing the customers we already have? Here are some foundational points in the customer journey<\/a> to zero in on.\u00a0<\/span><\/p>\n

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Before Marketing to Existing Customers, Re-Discover<\/h2>\n

Before you market to existing customers, re-evaluate who it is you\u2019re marketing to. Ask questions like:<\/span><\/p>\n