Social selling is often confused with social media marketing<\/a>, but the two couldn\u2019t be more different.<\/p>\n Want replies? Download your free sales email templates today!<\/a><\/p>\n Social selling zeroes in on your prospects to build and nurture trusted relationships<\/a> with them. When done right, you can outsell your competitors and significantly reduce or eliminate the need for cold calling.<\/p>\n Social selling happens on Twitter, Facebook and Instagram, but, when it comes to promoting B2B products and services, none work as well as LinkedIn. Take a look at these statistics:<\/p>\n \n Despite such encouraging observations, most salespeople don\u2019t know how to use LinkedIn to drive their sales efforts and instead often see it as a job-hunting portal to showcase their skillsets. When leveraged correctly, LinkedIn is a goldmine for marketing agency<\/a> prospecting.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Table of Contents” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Linkedin social selling: What is it?” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Leave it up to entrepreneurs and salespeople to constantly innovate when it comes to finding new ways to get the deal. Given how much time people are spending on social media these days\u2014just over two and a half hours per day<\/a>\u2014it\u2019s a perfect venue to network, make business connections, and sell.<\/p>\n As social media platforms evolve, LinkedIn has emerged as the go-to platform for business interactions. While it may be better known as a platform for job-seekers, its professional, comparatively buttoned-up culture makes it perfect for B2B communications and social selling.<\/p>\n Founded over 20 years ago, LinkedIn enables users to connect with colleagues, industry peers, prospective employers and employees, and just about anybody else in users\u2019 professional networks. The platform has established itself as the go-to destination for professionals looking to build and maintain their personal brand, make valuable connections, and discover new business opportunities. This makes it the ideal venue for social selling, a form of selling that leverages social networks to find opportunities and land new business.<\/p>\n Social selling focuses on building relationships with the target audience by providing valuable content, engaging in meaningful conversations, and showcasing your expertise in your industry. The primary goal of social selling isn\u2019t necessarily to make immediate sales upon the first impression, but rather to develop and maintain relationships that can be nurtured to become long-term business opportunities.<\/p>\n Social networks are rife with people selling things these days, and it\u2019s safe to assume that you\u2019re being influenced one way or another when seeing a post. So what\u2019s so unique about LinkedIn when it comes to using social selling strategies as a B2B business?<\/p>\n [\/et_pb_text][et_pb_text admin_label=”How to use LinkedIn for sales” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Just because most people associate LinkedIn with the job hunt doesn\u2019t mean you can\u2019t be highly successful using it to prospect, nurture connections, and close deals. What other website offers access to 900 million professionals<\/a> and the tools to filter through them to find your ideal prospects?<\/p>\n We\u2019ll cover some in-depth tips for social selling on LinkedIn in just a moment, but before we get to those, let’s cover the broad strokes of how to use LinkedIn for sales.<\/p>\n To start generating sales on LinkedIn, you have to start by establishing yourself as an authentic, trustworthy presence on the platform. That begins with your network. When you create your profile, you\u2019ll be able to start adding people from the vast pool of professionals across just about every industry and job role you can think of. Start by adding people you know, and before you know it your network will expand to include prospects and other potential business partners.<\/p>\n If you\u2019ve ever watched a business movie set in the pre-internet days, you know that it used to be all about the dreaded cold call. Today\u2019s cold email may be a little less daunting, but it can also feel like talking to a brick wall. Social selling on LinkedIn means you can skip the cold calls in favor of more authentic, personal ways of connecting with prospects. Start your LinkedIn social selling journey by doing things like commenting on prospects\u2019 posts, sharing content they might be interested in, or even asking mutual connections for a warm introduction.<\/p>\n Premium users can send messages through LinkedIn\u2019s in-app messenger, InMail, even to users they\u2019re not connected to. Or, if you don\u2019t want to spring for a premium account, you can always try connecting with your prospect first and then sending a message. Either way, to start selling on LinkedIn, plan to use InMail liberally.<\/p>\n Businesses and individuals on LinkedIn frequently use it for knowledge sharing, so spending some time on the platform regularly to eavesdrop (and participate) in conversations your prospects are participating in can help you identify trends, industry news, and even unaddressed pain points that you can address with your product or service.<\/p>\n When you\u2019re ready to get serious about generating sales on LinkedIn, the platforms Sales Navigator is an excellent tool for the job. This premium feature can be used to access more sophisticated prospecting tools, personalized lead recommendations, and a CRM integration<\/a>.<\/p>\n To find success with social selling on LinkedIn, you can expect to get out what you put in. A bit of legwork is required, but it can be a very time- and cost-effective way to land more clients and grow your business. You\u2019ll need to establish a strong and compelling profile, focus on growing your network, and participate in the community to get the best results. If you\u2019re ready to start getting sales on LinkedIn, let\u2019s jump into 7 social selling tips you can start using on the platform today. You\u2019ll be sending new sales proposals<\/a> in no time.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”7 social selling tips for sales on Linkedin” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Research shows 75 percent of B2B buyers use social media to make purchase decisions<\/a>. However, it\u2019s not enough to simply send a LinkedIn connection request and hope to instantly build a relationship. You need to make an impression and convince a potential LinkedIn contact that you and your company have something of value for them.<\/p>\n Let\u2019s take a look at four tips that will help you do exactly that:<\/p>\n Your professional profile may be one of the reasons why LinkedIn might not be working for you. B2B buyers care little about your resume and much more about the value you offer to help them solve their business problems.<\/p>\n \u201cThe modern buyer is much more savvy than the modern seller right now \u2026 the modern buyer typically has been on Google, searched for who and what\u2019s out there, considered what\u2019s the best thing we do, and what\u2019s the best thing to buy,\u201d says Viveka von Rosen<\/a>, co-founder and chief visibility officer of Vengreso<\/a>. Research shows 53 percent of buyers always research before buying to ensure they make the best choice possible<\/a>.<\/p>\n LinkedIn profiles show up on Google, which means it\u2019s important to optimize them for search. According to von Rosen, if the modern buyer doesn\u2019t find your LinkedIn profile optimized with keywords, hashtags, and focused on them, they will move on to the person who they think can solve their problems.<\/p>\n \u00a0She suggests a few things you can do to make your LinkedIn profile buyer-centric. First, ask yourself, \u201cdoes my profile show that I can solve or at least address buyers\u2019 issues?\u201d Start with the headline description, where you have 220 characters to showcase what value you bring to the table. Rather than using titles like \u201cSales Specialist,\u201d be more specific. Perhaps you might say, \u201cHelping buyers select the right solution for their SaaS needs.\u201d<\/p>\n In her LinkedIn profile, Von Rosen has included a buyer-centric headline that says: Helping #SalesProfessionals Create More QUALIFIED & QUALITY Conversations. There\u2019s also a short audio clip next to her display picture intended to educate her audience about how she can help them achieve their goals.<\/p>\n If 220 words aren\u2019t enough to express your value, then include your title and the agency name, but make sure to add .com at the end to make it findable.<\/p>\n In the profile summary section, weave a compelling story. Describe how your passion is to help your clients succeed. Inspire trust in you. In the experience section, make sure to mention success stories that include measurable business outcomes and statistics. For example, if you sold a SaaS system to a client and it resolved their content management problems, describe how the system now allows them to manage social media accounts<\/a> and content calendars.<\/p>\n Once the prospect shortlists your agency, they will verify your credibility and brand and then determine if you are aligned with their strategic goals.<\/p>\n Here are things that you can do to build a good brand:<\/p>\n Here\u2019s an example of a LinkedIn profile with a strong personal brand that makes use of every section of the profile:<\/p>\n Source<\/a><\/p>\n With an optimum profile and all the right ingredients in place that have created a strong and powerful brand, the next step is to attract and engage with prospects. \u201cYou always want to engage first with your prospect, whether it\u2019s a buyer, a donor, a candidate, an author, or an influencer,\u201d says von Rosen, the author of LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business <\/em>during a Conquer Local podcast<\/a>. \u201cYou want to create that type of visibility, and then go for the invitation to connect.\u201d<\/p>\n Here are ways to boost engagement and visibility on LinkedIn:<\/p>\n Rome wasn\u2019t built in a day, which means nothing meaningful and valuable can be quickly built. Modern selling takes time, and sellers need to persevere and be consistent in their social selling<\/a> strategies. Be socially active on a daily, weekly and monthly basis. It will keep you visible and help maintain your position as a thought leader.<\/p>\n Build a sales cadence to scale your business. Connect with existing customers and prospects outside of LinkedIn, too. Call them, email them, connect on Facebook and Instagram. If you have a tough time getting in touch real-time with a prospect, leave a voicemail, text or email message about how you can help with their challenges and follow up with them in a week.<\/p>\n If you are already connected with a prospect on LinkedIn, send a video message offering personalized value and a call to action. Follow that up with another call, perhaps a text message, or maybe another email. von Rosen believes that once a salesperson has connected with a prospect enough times through various channels, it improves the familiarity and trust between the parties.<\/p>\n When you\u2019re learning how to use LinkedIn for sales, one of your primary goals should be maximizing the reach and engagement of your content. Why? Because the more widely your content can be seen, the likelier it is to be discovered by people in your target audience, bringing more prospects your way. A great deal of engagement can cement your position as a thought leader, which can also come in handy when it comes to selling on LinkedIn.<\/p>\n An effective way to create far-reaching and high-engagement content on LinkedIn is by leveraging no-click content. No-click content refers to posts that don’t contain links for users to click that would take them out of LinkedIn to another website. The reason for incorporating some no-click content throughout your broader LinkedIn content strategy is that, like many social networks, LinkedIn prioritizes content that keeps users on their platform longer. Posting no-click content regularly is an easy social selling tip that increases the chances that your content will be seen by more people, including your target audience.<\/p>\n Keep these tips and best practices in mind to ensure your no-click content supports your goal of social selling on LinkedIn:<\/p>\n Want to ace your next post and be well on your way to successful LinkedIn social selling? Try this formula:<\/p>\n Here\u2019s what great, effective no-click content can look like:<\/p>\n\n
Table of Contents<\/h2>\n
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Linkedin social selling: What is it?<\/h2>\n
Social selling explained<\/h3>\n
Why LinkedIn is ideal for social selling<\/h3>\n
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How to use LinkedIn for sales<\/h2>\n
Build your professional network<\/h3>\n
Make yourself known to your prospects<\/h3>\n
Send personalized messages<\/h4>\n
Use LinkedIn to gather intel<\/h3>\n
Make use of the Sales Navigator<\/h3>\n
7 social selling tips for sales on Linkedin<\/h2>\n
1. Sell on LinkedIn: Create a buyer-centric profile<\/h3>\n
![\"LinkedIn](\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/12\/Viveka_LI_profile.png\")
<\/p>\n2. Social selling on LinkedIn: Establish your brand<\/h3>\n
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![\"LinkedIn](\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/12\/tips-transform-modern-seller-sho-dewan.png\")
<\/p>\n3. Sales on LinkedIn: Engage with prospects and customers<\/h3>\n
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4. Social selling strategies: Hit the right cadence<\/h3>\n
5. Selling on LinkedIn: Incorporate no-click content<\/h3>\n
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Bonus tip: Structuring your no-click content<\/h4>\n
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