{"id":30035,"date":"2021-04-06T10:33:04","date_gmt":"2021-04-06T16:33:04","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=30035"},"modified":"2026-01-08T02:26:51","modified_gmt":"2026-01-08T02:26:51","slug":"ecommerce-sales-intelligence","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/","title":{"rendered":"How Sales Intelligence Can Create a Compelling Ecommerce Story"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren\u2019t ready, as more than <\/span><a href=\"https:\/\/visualobjects.com\/web-design\/small-business-websites-2020\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one-third<\/span><\/a><span style=\"font-weight: 400;\"> of those in the United States didn\u2019t have a website before this en masse shift to digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce growth continues to surge as more services move online every day. COVID-19 was most certainly the catalyst to the surge and there is a massive opportunity for agencies and media companies to help businesses get online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But ecommerce isn\u2019t simply the idea of selling through a website. It also encompasses everything from online business listings and reviews to social media engagement and digital advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What services should an ecommerce agency be offering to local business customers and what would convince them to jump into online retail if they haven\u2019t already done so? Sales intelligence can be the answer to creating a compelling story that convinces your client to make the move. Analyzing and reviewing the online business performance of your clients helps them to visualize and see how they measure up and what steps they need to take to improve their online success.\u00a0<\/span><\/p>\n<p><em><strong>Start analyzing your client\u2019s online performance<\/strong><\/em><b><i> &#8211; <\/i><\/b><a href=\"\/platform\/snapshot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Check out Snapshot Report<\/span><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Where to begin with ecommerce&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Where to begin with ecommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best place to start is to frame ecommerce efforts within the context of the customer journey. This journey is composed of five key steps that take a prospect to becoming a customer and ultimately to brand advocate. Each step is critical to the success of an ecommerce business and applies the use of different digital solutions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Awareness &#8211; Are customers aware of your client\u2019s business? Social media management and advertising are great ways to improve this.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Findability &#8211;\u00a0 Can those customers find your client\u2019s business online? Helping them ensure their listings are up-to-date with appropriate software helps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reputation &#8211; How do current customers feel about your client? Good news is easily amplified with proper reputation management software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion &#8211; Can customers convert using your client\u2019s website? This is where an ecommerce solution comes into play.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advocacy &#8211; Are your clients able to turn those happy customers into brand advocates? Software that allows them to easily reach out to those customers is a great suggestion.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-47282 size-large\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Screen-Shot-2021-03-30-at-2.31.04-PM-1024x677-1.webp\" alt=\"Modern customer journey\" width=\"1024\" height=\"677\" \/><\/p>\n<p>This framework ties <a href=\"\/blog\/sales-outbound-vendastas-snapshot-report\/\">your sales intelligence into a narrative<\/a> that helps clients visualize the journey their customers must take and what they need to create for each step.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Does your customer have an ecommerce presence?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Does your customer have an ecommerce presence?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing you need to do is check whether your client has an ecommerce website. While this step does come up later along the customer journey, it\u2019s an important ask at the beginning as it can take time to build out an effective ecommerce website.\u00a0<\/span><\/p>\n<p><em><strong>Three important factors to consider in an ecommerce website:<\/strong><\/em><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there an online storefront? This is vital as customers need to have the ability to view the products\/services they intend to purchase.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can they accept online payments? In addition to viewing a business\u2019s offerings, providing the ability for them to pay online creates a seamless experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can they re-engage with potential customers who have visited their website? While this isn\u2019t essential, it can improve conversion rates by allowing your client to follow up with site visitors, enticing them to return and complete their purchase.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-47287 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Screen-Shot-2021-04-05-at-4.13.41-PM-1.webp\" alt=\"Ecommerce storefront\" width=\"960\" height=\"244\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic world has undeniably changed the way local businesses operate, and ecommerce will continue to grow. With more than <\/span><a href=\"https:\/\/www.shopify.ca\/enterprise\/the-future-of-ecommerce\/retail-industry\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">48.8 percent<\/span><\/a><span style=\"font-weight: 400;\"> of consumers saying they would shop online more frequently even after the pandemic ends, it\u2019s never been more important for local businesses to adopt ecommerce. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Are consumers aware of their business?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Are consumers aware of their business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your client is able to conduct business online, the next step is to make consumers aware of their business. Without awareness, their site could be lost in a sea of ecommerce websites that are actively advertising and engaging with potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a great way to engage with customers and get them excited about your business, while digital advertising ensures you reach them no matter where they are.\u00a0<\/span><\/p>\n<p><em><strong>Tips on how to create an effective story:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create urgency by showing how customers spend more time than ever online. Statistics work great here, such as this one that shows mobile device users in 2020 spent on average <\/span><a href=\"https:\/\/www.statista.com\/statistics\/319732\/daily-time-spent-online-device\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">143 minutes<\/span><\/a><span style=\"font-weight: 400;\"> online each day, and that total is expected to increase to an average of 155 minutes in 2021.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlight the fact that if they aren\u2019t engaging with customers, their competitors definitely are. Emphasize this point by showing them a direct comparison of how their social media measures up against competing businesses.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, have them picture how much potential revenue they might lose from customers who might shift their loyalty to competitors.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-47288 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Screen-Shot-2021-04-05-at-3.54.40-PM.webp\" alt=\"Snapshot report\" width=\"961\" height=\"532\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sales intelligence allows you to conduct this research efficiently while helping your clients visualize exactly how they\u2019re winning or losing when it comes to awareness. By using data provided by these sales tools, you can tie social media performance back to your customer\u2019s ecommerce initiatives and show them the results. <\/span>[\/et_pb_text][et_pb_text admin_label=&#8221;Can consumers find them online?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Can consumers find them online?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once customers are aware of a local business, the next question to ask is whether it can be easily found online?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online listing and SEO solutions ensure business information is correct across the internet while elevating a business\u2019s rank within Google\u2019s search results.\u00a0<\/span><\/p>\n<p><em><strong>Tips on how to create an effective story:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start by having your clients visualize the way they currently search for products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next, do a simple Google search and show the business how it actually appears online alongside competitors (it\u2019s important to do this step in advance so there are no surprises).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain that if consumers are actively searching for what your clients offer, it\u2019s likely they are likely considering a purchase. Showing up online as much as possible helps to solidify the chances of being considered.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-47291 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Screen-Shot-2021-04-05-at-3.45.57-PM.webp\" alt=\"Listing accuracy\" width=\"959\" height=\"481\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/blog\/sales-intelligence-outbound-prospecting\/\" target=\"_blank\" rel=\"noopener\">Sales intelligence tools<\/a> provide lists that detail every spot where business information is listed. Breakdowns of search ranking can be highlighted as well as insight into what\u2019s required to make improvements. <\/span>[\/et_pb_text][et_pb_text admin_label=&#8221;What do their customers think of them?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">What do their customers think of them?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research shows 91 percent of people trust online reviews as much as personal recommendations. That makes online reputations vitally important. While the strategy can depend on whether they have a large number of reviews or no reviews at all, it\u2019s imperative to make it clear that this will have a significant impact on their success with ecommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the proper positioning, you can offer your clients a range of solutions that can assist with their specific needs. Offer them review management solutions so they can easily monitor and respond to reviews, or help them gather new reviews with software that helps them to engage with customers about their experience.\u00a0<\/span><\/p>\n<p><em><strong>Tips on how to create an effective story:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start by asking clients some simple questions.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often is their business being talked about online and by whom?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they know if what\u2019s being said is positive or negative?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they responding to reviews left by customers?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These questions can help tailor the conversation on where the business needs to focus its efforts when it comes to this part of the customer journey.\u00a0\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding what\u2019s being said about them online is crucial. If a customer started saying negative things about them on the street, would they let that continue or try to stop it? This could be happening online, and without knowing what\u2019s being said, their reputation could be taking a hit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they have numerous positive reviews, that\u2019s a great start but are they doing anything to amplify those sentiments? Encourage them to boost those comments on their social channels, or ask new customers to share their positive experiences. Your clients can gain a huge advantage over the competition by continuously generating positive comments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If they have more negative reviews than positive ones, then mitigating the effect on their online reputation becomes a priority. Are they responding to those reviews? If not, why? Responding shows potential customers they\u2019re listening, and they could potentially turn that unhappy customer into a happy one. Facing these negative comments head-on can help in building a positive reputation.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Close the deal by showing them how they compare against their competitors\u2019 online reputation, helping them to envision the impact it\u2019s having on their business.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-47294 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Screen-Shot-2021-04-05-at-3.48.49-PM-1.webp\" alt=\"Online reviews on select sites\" width=\"960\" height=\"290\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With effective sales intelligence, you can show them precisely how their online reputation is affecting their business. As reputation is a critical step in the customer journey, this gives you the ability to offer them products and services that help them manage this vital component of ecommerce.\u00a0<\/span><\/p>\n<p><a href=\"\/blog\/know-exactly-how-to-improve-your-clients-reputations-in-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about improving your clients\u2019 reputation in 2021<\/span><\/a>[\/et_pb_text][et_pb_text admin_label=&#8221;Conclusion&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">By combining sales intelligence with the customer journey, you can create a compelling story for your clients that helps them visualize their online performance when it comes to ecommerce. This can be crucial during the sales process, as creating a narrative that revolves around the client can be the key to converting them into a paying client.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having the proper sales intelligence tools not only helps cut down on the time-consuming process of client research but can lead to an increase in sales. As an agency, media company, or other trusted expert with Vendasta, you have access to a fully <a href=\"\/blog\/vendasta-automations-improve-sales\/\">automated tool that can pull this sales<\/a> intelligence for you, the Snapshot Report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve seen active users of our Snapshot Report with sales pipelines 18 times bigger than those who don\u2019t fully utilize this sales intelligence tool. With ecommerce becoming a must need for any local business, there\u2019s never been a better time to start adopting this tool into your sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not a partner yet? Give our <\/span><a href=\"\/platform\/snapshot\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Snapshot Report<\/span><\/a><span style=\"font-weight: 400\"> a try and start compiling in-depth intelligence on your clients today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of ecommerce in 2020 witnessed a growth explosion as consumers were forced to make the move online for their shopping needs. But many small businesses simply weren\u2019t ready, as more than one-third of those in the United States didn\u2019t have a website before this en masse shift to digital.\u00a0 Ecommerce growth continues to [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":122888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[140],"tags":[249,448,67,415,457,487,488,489,490,491,492,87,493,494,495,496,480,497,498],"class_list":["post-30035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-buyers-journey","tag-customer-journey","tag-ecommerce","tag-ecommerce-for-small-businesses","tag-ecommerce-website","tag-listing-management","tag-listings","tag-local-ecommerce","tag-local-ecommerce-website","tag-local-listing-management","tag-modern-buyers-journey","tag-reputation-management","tag-review-management","tag-sales-intelligence","tag-sales-intelligence-tools","tag-sales-tools","tag-selling-ecommerce","tag-social-media-management","tag-white-label-review-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Sales Intelligence Can Create a Compelling Ecommerce<\/title>\n<meta name=\"description\" content=\"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Sales Intelligence Can Create a Compelling Ecommerce Story\" \/>\n<meta property=\"og:description\" content=\"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T16:33:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T02:26:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vendasta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vendasta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\"},\"author\":{\"name\":\"Vendasta\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/367b61f012b2c8608bffbaa74c2a748c\"},\"headline\":\"How Sales Intelligence Can Create a Compelling Ecommerce Story\",\"datePublished\":\"2021-04-06T16:33:04+00:00\",\"dateModified\":\"2026-01-08T02:26:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\"},\"wordCount\":1836,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp\",\"keywords\":[\"buyer's journey\",\"customer journey\",\"ecommerce\",\"ecommerce for small businesses\",\"Ecommerce Website\",\"listing management\",\"listings\",\"local ecommerce\",\"local ecommerce website\",\"local listing management\",\"modern buyers journey\",\"reputation management\",\"review management\",\"sales intelligence\",\"sales intelligence tools\",\"sales tools\",\"selling ecommerce\",\"social media management\",\"white label review management\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\",\"name\":\"How Sales Intelligence Can Create a Compelling Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp\",\"datePublished\":\"2021-04-06T16:33:04+00:00\",\"dateModified\":\"2026-01-08T02:26:51+00:00\",\"description\":\"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp\",\"width\":512,\"height\":328,\"caption\":\"How Sales Intelligence Can Create a Compelling Ecommerce Story\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\/\/www.vendasta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.vendasta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Sales Intelligence Can Create a Compelling Ecommerce Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"name\":\"Vendasta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"width\":715,\"height\":715,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vendasta\",\"https:\/\/x.com\/vendasta\",\"https:\/\/www.instagram.com\/vendasta\/\",\"https:\/\/www.linkedin.com\/company\/vendasta\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/367b61f012b2c8608bffbaa74c2a748c\",\"name\":\"Vendasta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5b2cd8865e3e11c1575db752fdfa1003a37b83db158cfd7650a6346852586ac3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5b2cd8865e3e11c1575db752fdfa1003a37b83db158cfd7650a6346852586ac3?s=96&d=mm&r=g\",\"caption\":\"Vendasta\"},\"description\":\"Adam is a former Marketing Technologist with Vendasta. Before starting in January 2016 he ran his own digital agency and was a partner on the Vendasta platform. He's always on the lookout for new insights into the GA\/GTM\/DataStudio stack and solving attribution challenges across any funnel.\",\"url\":\"https:\/\/www.vendasta.com\/blog\/author\/vwadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Sales Intelligence Can Create a Compelling Ecommerce","description":"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"How Sales Intelligence Can Create a Compelling Ecommerce Story","og_description":"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.","og_url":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/","og_site_name":"Vendasta Blog","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2021-04-06T16:33:04+00:00","article_modified_time":"2026-01-08T02:26:51+00:00","og_image":[{"width":512,"height":328,"url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp","type":"image\/webp"}],"author":"Vendasta","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"Vendasta","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/"},"author":{"name":"Vendasta","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/367b61f012b2c8608bffbaa74c2a748c"},"headline":"How Sales Intelligence Can Create a Compelling Ecommerce Story","datePublished":"2021-04-06T16:33:04+00:00","dateModified":"2026-01-08T02:26:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/"},"wordCount":1836,"publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp","keywords":["buyer's journey","customer journey","ecommerce","ecommerce for small businesses","Ecommerce Website","listing management","listings","local ecommerce","local ecommerce website","local listing management","modern buyers journey","reputation management","review management","sales intelligence","sales intelligence tools","sales tools","selling ecommerce","social media management","white label review management"],"articleSection":["Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/","url":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/","name":"How Sales Intelligence Can Create a Compelling Ecommerce","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp","datePublished":"2021-04-06T16:33:04+00:00","dateModified":"2026-01-08T02:26:51+00:00","description":"Sales intelligence is crucial for a compelling sales pitch. In this article, we explore how you can use that data to spark engaging ecommerce conversations.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#primaryimage","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Create-a-Compelling-Ecommerce-Story.webp","width":512,"height":328,"caption":"How Sales Intelligence Can Create a Compelling Ecommerce Story"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/blog\/ecommerce-sales-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.vendasta.com\/blog\/"},{"@type":"ListItem","position":3,"name":"How Sales Intelligence Can Create a Compelling Ecommerce Story"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/blog\/#website","url":"https:\/\/www.vendasta.com\/blog\/","name":"Vendasta Blog","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/blog\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","width":715,"height":715,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/367b61f012b2c8608bffbaa74c2a748c","name":"Vendasta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5b2cd8865e3e11c1575db752fdfa1003a37b83db158cfd7650a6346852586ac3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b2cd8865e3e11c1575db752fdfa1003a37b83db158cfd7650a6346852586ac3?s=96&d=mm&r=g","caption":"Vendasta"},"description":"Adam is a former Marketing Technologist with Vendasta. Before starting in January 2016 he ran his own digital agency and was a partner on the Vendasta platform. He's always on the lookout for new insights into the GA\/GTM\/DataStudio stack and solving attribution challenges across any funnel.","url":"https:\/\/www.vendasta.com\/blog\/author\/vwadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/30035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/comments?post=30035"}],"version-history":[{"count":5,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/30035\/revisions"}],"predecessor-version":[{"id":23398402,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/30035\/revisions\/23398402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media\/122888"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media?parent=30035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/categories?post=30035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/tags?post=30035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}