{"id":28723,"date":"2021-01-08T15:29:52","date_gmt":"2021-01-08T21:29:52","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=28723"},"modified":"2026-01-09T01:02:30","modified_gmt":"2026-01-09T01:02:30","slug":"the-four-stages-of-competence","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/the-four-stages-of-competence\/","title":{"rendered":"The Four Stages of Competence: Are You Unconsciously Incompetent?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Think about something that is second nature to you today. Now think about a time when you would have had difficulty with that concept. We all learn differently, some of us are more visual, while others learn best by doing. The interesting thing about it though, is that the journey to the destination is the same for everyone. Maslow\u2019s four stages of competence <\/span>map out the learning process<\/span><\/a> from ignorance to instinct. Podcast host and accomplished sales thought leader, <\/span>Vendasta\u2019s<\/span><\/a> George Leith<\/span><\/a> explains that it\u2019s great when you can do something yourself, but it\u2019s scalable when you can teach other people how to do it.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Four Stages of Competence” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Four Stages of Competence<\/strong><\/h2>\n

Stage 1: Unconscious Incompetence<\/span><\/h3>\n

To be unconsciously incompetent is to be unaware of a personal deficit. To move on to the second stage the learner has to do two things; recognize their own incompetence, and see value in the new skill. A coach will be able to see the learners’ deficit and guide them through the learning process, it\u2019s the learner\u2019s job to try.<\/span><\/p>\n

Stage 2: Conscious Incompetence<\/span><\/h3>\n

The learner is now aware that they don\u2019t know something, which can feel bad. Humans try to avoid feeling incompetent, but we have to pass Stage 2, to learn something new. It\u2019s the coaches\u2019 job to find the right motivators for their team, just as it\u2019s the learners\u2019 job to pursue a goal of absorbing and understanding the concept.<\/span><\/p>\n

Listen to the Master Sales Training Series on the Conquer Local Podcast with George Leith Today!<\/a>\u00a0<\/strong><\/p>\n

Stage 3: Conscious Competence<\/span><\/h3>\n

Once the learner has reached this stage, they know what to do and how to do it. Time and effort have gone into the process and they can see the improvements made. As a coach, your job is to help the learner polish their skills. The learners\u2019 job is to focus on continuous improvement.<\/span><\/p>\n

Stage 4: Unconscious Competence<\/span><\/h3>\n

The task is now second nature to the learner. At this point, the coach must recognize that teaching requires different competencies than the task they are teaching. <\/span><\/p>\n

By recognizing these four competencies, you will become a better leader in your organization.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”What We Take for Granted” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Recognizing What We Take for Granted<\/strong><\/h2>\n

We love to talk about the things we do well, like the fabulous meal you created last night or the marketing presentation that you just nailed in the boardroom. However, when teaching someone to make that same meal, we easily take the prep work for granted. Maybe the person you\u2019re coaching doesn\u2019t know the difference between slicing, dicing, and grating, and when you tell them to dice the onion, they might not even know where to start. As a coach, know the importance of being able to break down what you’re explaining. It\u2019s a difficult thing to do when what you\u2019re explaining is second nature to you.<\/span><\/p>\n

In the <\/span>Conquer Local podcast<\/span><\/a> episode <\/span>349: Four Stages of Competence<\/span><\/a> George describes his frustration in giving driving lessons to his daughters. Although he considers himself to be a great driver, he realized that he takes much of the techniques for granted, and he asked his father for help. Bringing in an expert to improve the situation allowed George to learn something about himself and listen to his own advice, effectively achieving a goal. Stage 1 and Stage 3 of competence require intensive mentorship.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Motivation in Learning” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Motivation in Learning<\/strong><\/h2>\n

As a sales coach, it is your job to provide instruction and extrinsic motivators to your team. Teaching a new role or task should be broken down into answering three questions: what, how, and why. What we\u2019re going to do, how we\u2019re going to do it, and most importantly why we\u2019re going to do it. Why does your team need to go through the long, sometimes painful learning process we just outlined? When you can answer the importance of why, your team will be more intrinsically <\/span>motivated to learn<\/span><\/a>.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Conclusion” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Beyond knowing the topic, <\/span>to be a great sales coach you need to know yourself<\/span><\/a> and the person you are training. Do the research, self evaluate, put in the work, and drive your team’s success through the four stages of competence.\u00a0<\/span><\/p>\n

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Are you unconsciously incompetent? Agencies, here’s a look at the learning process as we journey through the four stages of competence.<\/p>\n","protected":false},"author":167,"featured_media":122898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1047],"tags":[1142,443,1629],"class_list":["post-28723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale","tag-marketing-insights","tag-sales-insights","tag-sales-mentorship"],"acf":[],"yoast_head":"\nThe Four Stages of Competence: Moving From Beginner to Expert<\/title>\n<meta name=\"description\" content=\"Are you unconsciously incompetent? 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