{"id":28140,"date":"2020-11-02T16:53:56","date_gmt":"2020-11-02T22:53:56","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/organic-instagram-marketing-copy\/"},"modified":"2026-08-11T22:38:00","modified_gmt":"2026-08-11T22:38:00","slug":"organic-twitter-marketing","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/organic-twitter-marketing\/","title":{"rendered":"Organic X Marketing: The Fundamental Guide"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">The Pros and Cons of Organic X Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">X is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using X organically to generate leads, as well as a tactical implementation plan if you choose to take the next step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Pros of organic X marketing<\/span><\/h3>\n<p><b>Hashtag reach.<\/b><span style=\"font-weight: 400;\"> Unless you&#8217;re a zoomer, you&#8217;re probably old enough to know that X was the original hashtag platform. But, not only is it the original, it&#8217;s also one of the most effective platforms to generate hashtag traffic on (next to Instagram). Just don&#8217;t use more than three per post or else engagement rates will start to fall.<\/span><\/p>\n<p><b>X attracts non-users.<\/b><span style=\"font-weight: 400;\"> In fact, 500 million people view X pages and posts each month without logging into an account. Most of this traffic stems from organic search traffic that is being directed to X.<\/span><\/p>\n<p><b>X lists.<\/b><span style=\"font-weight: 400;\"> X has a feature that allows any user to create a list of accounts. This list can then be selected and only activity from the accounts on that list will be shown. This is a great way to research prospects for account-based marketing strategies.<\/span><\/p>\n<p><b>X users are older, more educated, and earn more.<\/b><span style=\"font-weight: 400;\"> If you have a sophisticated product or service, then it&#8217;s likely that your <\/span><a href=\"\/blog\/social-media-audience-analysis\/\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\"> is on X.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The median age of X users is 40<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">42 percent of US X users have college degrees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">41 percent earn over $75,000 a year<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">The Cons of organic X marketing<\/span><\/h3>\n<p><b>Chronological news feed options.<\/b><span style=\"font-weight: 400;\"> Unlike other top social platforms that deliver each user-curated content based on their algorithm, X gives users the option to filter based on chronological order. This means that post timing is more important on X than other platforms.<\/span><\/p>\n<p><b>Crowded feeds.<\/b><span style=\"font-weight: 400;\"> Similar to the issue that faces X advertisers, X feeds tend to be more crowded than other platforms, which can make it easy for your followers to miss your posts.<\/span><\/p>\n<p><b>Limited audience.<\/b><span style=\"font-weight: 400;\"> As mentioned earlier, there are only 330 million monthly active users on X as of the end of 2019.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Launch an Organic X Marketing Campaign<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Set objectives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some X specific B2B goals include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a community around a branded hashtag.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing a peer\/influencer network by collaborating with others in your industry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness through followers, retweets, and reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase leads through X-specific traffic.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Do some hashtag research<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X invented the hashtag, so you better believe that using hashtags in your posts is a must. Hashtags serve the purpose of grouping tweets and conversations around similar topics, so that users can easily find and interact with them. As B2B marketers, hashtags serve the purpose of providing additional reach and exposure to otherwise limited posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, LinkedIn and Instagram have also become major proponents of the hashtag, so from here on out, hashtags will become an integral part of your <\/span><a href=\"\/blog\/organic-social-media-growth\/\"><span style=\"font-weight: 400;\">organic social media strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how to do <\/span><a href=\"\/blog\/business-hashtags\/\"><span style=\"font-weight: 400;\">hashtag research<\/span><\/a><span style=\"font-weight: 400;\"> on X:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start a spreadsheet or a document to log all of your hard earned research (besides, you&#8217;re going to need it for LinkedIn and Instagram as well).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audit competitors and clients to determine high intent hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audit your SEO targeted keyword lists and current PPC terms to determine possible hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research each prospective hashtag and assess the accounts that are following it, as well as using it, to ensure that it is the right intent for reaching your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start to categorize your hashtags based on their origins (branded, trending, product, event, seasonal, etc).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start picking and pairing some of these hashtags with upcoming post content and <\/span><a href=\"\/blog\/benefits-social-media-analytics\/\"><span style=\"font-weight: 400;\">measuring results<\/span><\/a><span style=\"font-weight: 400;\"> to determine winning hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rinse and repeat.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Develop a distinct X style<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tweets should look a little different than other posts on Facebook, LinkedIn, and Instagram. Authenticity is a big proponent of a successful organic X presence, and this can be created by identifying and staying true to your brand voice. B2B brands like Adobe have been successful in growing a large and dedicated audience on X by leveraging brand collaborations, featuring consumer generated content, promoting new features, and directing traffic to impactful website content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tips for creating an authentic X voice include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t break your <\/span><a href=\"\/blog\/social-media-branding-guidelines\/\"><span style=\"font-weight: 400;\">brand guidelines<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t use too much humour if it&#8217;s not part of your broader brand identity (if you&#8217;re familiar with Wendy&#8217;s X presence, then you know that too much humour can be a risk).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address topics that matter to your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep messages short and impactful (even more so than other social platforms).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid jumping on trends to try and stay relevant.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Add tweets to your content calendar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best part about <\/span><a href=\"\/blog\/social-media-and-content-marketing\/\"><span style=\"font-weight: 400;\">building content calendars across multiple platforms<\/span><\/a><span style=\"font-weight: 400;\">, is that you can essentially post the same content across most of them\u2014just make a few small changes. Odds are good that Facebook, X, and LinkedIn content is all cross-compatible, which makes it far easier to <\/span><a href=\"\/blog\/manage-multiple-social-media-accounts\/\"><span style=\"font-weight: 400;\">manage multiple social media accounts<\/span><\/a><span style=\"font-weight: 400;\"> without duplicating the work.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Experiment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X is quite a distinct platform compared to it&#8217;s colleagues in this section. That being said, there are some different methodologies that can really engineer your success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the best experiments you can run on X:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Try various tweet times.<\/b><span style=\"font-weight: 400;\"> Since many X users still organize their feeds by recency, posting at certain times can yield greater post performance. If you&#8217;re in the B2B space, you should be cognizant of the work hours of your target audience relative to their times zones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Repeat your tweets.<\/b><span style=\"font-weight: 400;\"> As a byproduct of the above, it can be useful to tweet to the same blog or piece of content a few times over the span of a few days (with different captions of course).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Length and style.<\/b><span style=\"font-weight: 400;\"> Try running really short tweets with no image, try longer tweets with an image, try posing a question, try posting thought leading comments, try referencing other influencers, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Try different link structures.<\/b><span style=\"font-weight: 400;\"> One of the more recent updates enabled users to generate preview windows for web links (like LinkedIn and Facebook). But, many brands still use shortened text links with great success. Or, if you&#8217;re feeling really edgy, you could even try both in the same post.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Attract, engage, and retain more customers with AI software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Organic X marketing works best as one channel inside a bigger system. Vendasta&#8217;s <\/span><a href=\"\/software\/\"><span style=\"font-weight: 400;\">small business software platform<\/span><\/a><span style=\"font-weight: 400;\"> handles social posting, listings, reviews, and CRM in one place, so the audience you build on X turns into pipeline instead of impressions. See how organic social fits into a full plan to <\/span><a href=\"\/get-customers\/\"><span style=\"font-weight: 400;\">win more customers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can use organic Instagram marketing strategies to showcase products, inspire your audience, humanize your brand, and generate B2B leads.<\/p>\n","protected":false},"author":172,"featured_media":123079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_clps_guid":"","_clps_audio_url":"","_clps_episode_url":"","_clps_duration":"","_clps_episode_number":0,"_clps_season":0,"_clps_summary":"","_clps_transcript_status":"","footnotes":""},"categories":[48],"tags":[1085,249,1088,311,226,59,502,1089,1094,1095,148,630,149,1097,995,1098],"silo":[3036],"class_list":["post-28140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b-lead-generation","tag-buyers-journey","tag-demand-gen","tag-demand-generation","tag-lead-generation","tag-marketing","tag-marketing-strategy","tag-marketing-tactics","tag-organic-facebook-marketing","tag-organic-marketing","tag-social-media","tag-social-media-marketing","tag-twitter","tag-twitter-ads","tag-twitter-marketing","tag-twitter-strategy"],"acf":{"faq_schema":"","episode_number":"","redcircle_episode_id":"","youtube_video_id":"","guest_name":"","guest_title":"","guest_byline":"","episode_duration":""},"yoast_head":"<!-- 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