{"id":28140,"date":"2020-11-02T16:53:56","date_gmt":"2020-11-02T22:53:56","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/organic-instagram-marketing-copy\/"},"modified":"2026-03-14T14:56:00","modified_gmt":"2026-03-14T14:56:00","slug":"organic-twitter-marketing","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/organic-twitter-marketing\/","title":{"rendered":"Organic Twitter Marketing: The Fundamental Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;The Pros and Cons of Organic Twitter Marketing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Pros and Cons of Organic Twitter Marketing<\/h2>\n<p>Twitter is a social media platform, a news outlet, a search engine, and one of the greatest tools that B2B marketers have in their repertoire. This article will explore the benefits and drawbacks of using Twitter organically to generate leads, as well as a tactical implementation plan if you choose to take the next step.<\/p>\n<p><em><strong>The Pros of organic Twitter marketing:<\/strong><\/em><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hashtag reach.<\/b><span style=\"font-weight: 400;\"> Unless you\u2019re a zoomer, you\u2019re probably old enough to know that Twitter was the original hashtag platform. But, not only is it the original, it\u2019s also one of the most effective platforms to generate hashtag traffic on (next to Instagram). Just don\u2019t use more than three per post or else engagement rates will start to fall.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Twitter attracts non-users.<\/b><span style=\"font-weight: 400;\"> In fact, 500 million people view Twitter pages and posts each month without logging into an account. Most of this traffic stems from organic search traffic that is being directed to Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Twitter lists.<\/b><span style=\"font-weight: 400;\"> Twitter has a feature that allows any user to create a list of accounts. This list can then be selected and only activity from the accounts on that list will be shown. This is a great way to research prospects for account-based marketing strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Twitter users are older, more educated, and earn more.<\/b><span style=\"font-weight: 400;\"> If you have a sophisticated product or service, then it\u2019s likely that your target audience is on Twitter.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The median age of Twitter users is <\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">40<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">42 percent of US Twitter users have college degrees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">41 percent earn over $75,000 a year<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p><em><strong>The Cons of organic Twitter marketing:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Chronological news feed options. <\/b><span style=\"font-weight: 400;\">Unlike other top social platforms that deliver each user-curated content based on their algorithm, Twitter gives users the option to filter based on chronological order. This means that post timing is more important on Twitter than other platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Crowded feeds.<\/b><span style=\"font-weight: 400;\"> Similar to the issue that faces Twitter advertisers, Twitter feeds tend to be more crowded than other platforms, which can make it easy for your followers to miss your posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Limited audience.<\/b><span style=\"font-weight: 400;\"> As mentioned earlier, there are only 330 million monthly active users on Twitter as of the end of 2019.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to build an organic Twitter marketing program&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>How to Launch an Organic Twitter Marketing Campaign<\/h2>\n<h3>1. Set objectives<\/h3>\n<p><em><span style=\"font-weight: 400;\">Some Twitter specific B2B goals include:<\/span><\/em><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Building a community around a branded hashtag.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Growing a peer\/influencer network by collaborating with others in your industry.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase brand awareness through followers, retweets, and reach.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase leads through Twitter-specific traffic<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. Do some hashtag research<\/h3>\n<p><span style=\"font-weight: 400;\">Twitter invented the hashtag, so you better believe that using hashtags in your posts is a must. Hashtags serve the purpose of grouping tweets and conversations around similar topics, so that users can easily find and interact with them. As B2B marketers, hashtags serve the purpose of providing additional reach and exposure to otherwise limited posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, LinkedIn and Instagram have also become major proponents of the hashtag, so from here on out, hashtags will become an integral part of your organic social media strategy.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here\u2019s how to do hashtag research on Twitter:<\/span><\/em><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start a spreadsheet or a document to log all of your hard earned research (besides, you\u2019re going to need it for LinkedIn and Instagram as well).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audit competitors and clients to determine high intent hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audit your SEO targeted keyword lists and current PPC terms to determine possible hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research each prospective hashtag and assess the accounts that are following it, as well as using it, to ensure that it is the right intent for reaching your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start to categorize your hashtags based on their origins (branded, trending, product, event, seasonal, etc).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start picking and pairing some of these hashtags with upcoming post content and measuring results to determine winning hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rinse and repeat.<\/span><\/li>\n<\/ol>\n<h3>3. Develop a distinct Twitter style<\/h3>\n<p><span style=\"font-weight: 400;\">Tweets should look a little different than other posts on Facebook, LinkedIn, and Instagram. Authenticity is a big proponent of a successful organic Twitter presence, and this can be created by identifying and staying true to your brand voice. B2B brands like Adobe have been successful in growing a large and dedicated audience on Twitter by leveraging brand collaborations, featuring consumer generated content, promoting new features, and directing traffic to impactful website content.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Tips for creating an authentic Twitter voice include:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t break your brand guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t use too much humour if it\u2019s not part of your broader brand identity (if you\u2019re familiar with Wendy&#8217;s Twitter presence, then you know that too much humour can be a risk).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address topics that matter to your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep messages short and impactful (even more so than other social platforms).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid jumping on trends to try and stay relevant.<\/span><\/li>\n<\/ul>\n<h3>4. Add tweets to your content calendar<\/h3>\n<p><span style=\"font-weight: 400;\">The best part about building content calendars across multiple platforms, is that you can essentially post the same content across most of them\u2014just make a few small changes. Odds are good that Facebook, Twitter, and LinkedIn content is all cross-compatible.<\/span><\/p>\n<h3>5. Experiment<\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is quite a distinct platform compared to it\u2019s colleagues in this section. That being said, there are some different methodologies that can really engineer your success.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are some of the best experiments you can run on Twitter:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try various tweet times. Since many Twitter users still organize their feeds by recency, posting at certain times can yield greater post performance. If you\u2019re in the B2B space, you should be cognizant of the work hours of your target audience relative to their times zones.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repeat your tweets. As a byproduct of the above, it can be useful to tweet to the same blog or piece of content a few times over the span of a few days (with different captions of course).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Length and style. Try running really short tweets with no image, try longer tweets with an image, try posing a question, try posting thought leading comments, try referencing other influencers, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try different link structures. One of the more recent updates enabled users to generate preview windows for web links (like LinkedIn and Facebook). But, many brands still use shortened text links with great success. Or, if you\u2019re feeling really edgy, you could even try both in the same post.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can use organic Instagram marketing strategies to showcase products, inspire your audience, humanize your brand, and generate B2B leads.<\/p>\n","protected":false},"author":172,"featured_media":123079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[1085,249,1088,311,226,59,502,1089,1094,1095,148,630,149,1097,995,1098],"class_list":["post-28140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b-lead-generation","tag-buyers-journey","tag-demand-gen","tag-demand-generation","tag-lead-generation","tag-marketing","tag-marketing-strategy","tag-marketing-tactics","tag-organic-facebook-marketing","tag-organic-marketing","tag-social-media","tag-social-media-marketing","tag-twitter","tag-twitter-ads","tag-twitter-marketing","tag-twitter-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - 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