{"id":24515,"date":"2020-04-24T16:22:14","date_gmt":"2020-04-24T22:22:14","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=24515"},"modified":"2025-10-27T16:13:20","modified_gmt":"2025-10-27T16:13:20","slug":"linkedin-tips-and-tricks","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/linkedin-tips-and-tricks\/","title":{"rendered":"Best LinkedIn Tips and Tricks for Marketing Agencies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">To all digital marketing agencies, you must know that we&#8217;re all in this together. We all have the same goal, which is to serve local businesses and make more money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there&#8217;s no better time to help local businesses thrive than right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what do you think is your biggest challenge when it comes to achieving that goal of taking your agency to the next level? Is it <\/span><a href=\"\/blog\/how-to-generate-leads-with-lighthouse-client-strategy\/\" ><span style=\"font-weight: 400;\">generating leads<\/span><\/a><span style=\"font-weight: 400;\"> or is it not being able to reach people?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know for certain that it can be challenging for agencies to connect with potential customers on social media platforms. Going online and posting content is great. But, if the stuff you post doesn\u2019t reach the desired audience, then you\u2019re just wasting your time and effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can ask your customers to post something online as well; however, if you don\u2019t offer them substantial strategies to get the best results out of those posts, then you\u2019re far away from succeeding and building brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what do you as a marketing agency owner do to overcome such challenges?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The power of LinkedIn over other platforms&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The power of LinkedIn over other platforms<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Firstly, when it comes to choosing one social media platform over the others, choose LinkedIn. Then, in order to convince your customers that you have the right strategies under your belt, show them that you are implementing those same set of strategies for your own business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting such examples, you would be able to drive more sales, grow your business, and ultimately increase your brand equity.<\/span> <span style=\"font-weight: 400;\">The more successful you get, the more you would be able to help other businesses be successful because that is how social amplification works.<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"LinkedIn is more powerful than Facebook Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/9htlgz91pa?dnt=1&#038;seo=false#?secret=i7cwX4s3SQ\" data-secret=\"i7cwX4s3SQ\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to being better and creating more <a href=\"\/blog\/recurring-revenue-vendasta-affiliate\/\">recurring income streams<\/a>, LinkedIn is your money-making tool that can get your marketing agency the attention it deserves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get me wrong, Facebook is a great social tool as well, but right now LinkedIn is more powerful for increasing your reach, generating more leads, and earning quality referrals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason for that is that there is less competition and the cost of traffic has gone down by about 40-50%, since more people are online and there is less advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a classic scenario of supply and demand. Due to this scarcity of engagement, the LinkedIn algorithm is designed in such a way that anything you do will show up as a notification for someone else. One of the major contributors for such a functionality is that most people still see LinkedIn as a place to share resumes and look for a job; however, it\u2019s so much more than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the newsfeed on LinkedIn is different as content on the platform lasts for four to five days, as opposed to four to five hours on Facebook, and just 15 minutes on Twitter.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.conquerlocal.com\/academy\/\">Eager for more social media insights? Join the Vendasta Academy!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to identify a good LinkedIn post&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>How to identify a good LinkedIn post<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While on LinkedIn, a good practice is to get a sense of what people are talking about. You can do so by engaging with the content already out there and therefore gain relevant knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe one of your friends said something interesting about marketing, in which case you go ahead and like that post. Or, there might be an interesting fact about the ongoing COVID-19 outbreak, which tempts you to comment on it.<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"How to identify a good LinkedIn post Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/zk8mpd86zz?dnt=1&#038;seo=false#?secret=tI5iWTONt4\" data-secret=\"tI5iWTONt4\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes you might want to ask clarifying questions on certain topics. But ensure that none of those replies are ever sales-driven because that defeats the whole purpose of engagement.<\/span><\/p>\n<p><strong>The key behind a great post on LinkedIn is empathy<\/strong><span style=\"font-weight: 400;\">. Posts that are genuine and are more empathetic, create more appreciation and ultimately draw more people towards it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I generally get a pulse of what\u2019s hot on LinkedIn by engaging with the posts that show up on my notifications. The reason why I look there is to see which of my posts is resonating the most.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24524 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-3-20.webp\" alt=\"LinkedIn tips\" width=\"683\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The idea of social amplification is to take something that\u2019s good and make it even better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s about throwing fuel on fire and that\u2019s how I identify my unicorn posts (the one with the most likes) and understand the type of content that will get the most engagement and drive up my sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does this strategy help you create a good post that would reach more people, but it also helps you to become more relevant when it comes to connecting with other people.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.conquerlocal.com\/academy\/\">Learn from the experts about how to tackle the challenges of social media!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The secret behind LinkedIn analytics&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The secret behind LinkedIn analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Spoiler alert. There isn\u2019t much effort needed to weather the LinkedIn analytics storm!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, let me talk about one of my posts on LinkedIn that received 40 reactions and 10 comments in two days. Do you think that this post was one of the better ones?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer to that question is no.<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"The secrets behind LinkedIn analytics Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ighgr83bg8?dnt=1&#038;seo=false#?secret=qYyEQZ36hq\" data-secret=\"qYyEQZ36hq\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The reason for that is the ratio between the comments and the reactions. The comments are probably about six times more valuable when compared to the reactions and, therefore, if we look at the balance between the two on my post, it\u2019s not that impressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, taking a look at another LinkedIn post that received 618 reactions and 213 comments, the reason why I consider that post to be a good one is because the <\/span><strong>number of comments are more than one-third of the number of reactions<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24530 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-6-9.webp\" alt=\"LinkedIn Tips\" width=\"820\" height=\"294\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Anytime you see the number of comments on your post exceeding one-third or better of the number of reactions, it means that the post will keep growing on LinkedIn. In the example above, the number of comments (213) is more than one-third (206) of the total reactions (618).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your post has an engagement rate that is less than that, it will just fall out of the newsfeed.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.conquerlocal.com\/academy\/\">Get access to more social media secrets on the Vendasta Academy!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Frequency of posting on LinkedIn&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Frequency of posting on LinkedIn<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of people ask me what the ideal frequency for posts on LinkedIn is. I generally post once or twice a day and quite frankly don\u2019t worry about the frequency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What matters for me is the content and that it\u2019s good. There are days when I might post five times a day and then there might be times when I don\u2019t post anything for a week. It all depends on whether I have quality content at my disposal and I never post just for the heck of it.<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Posting frequency on LinkedIn Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/8m5s2nk74s?dnt=1&#038;seo=false#?secret=nFQC8Ehsx9\" data-secret=\"nFQC8Ehsx9\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">There are some people who believe that people must only post once a day on LinkedIn or they must post on a Thursday morning at 10 o&#8217;clock or something similar, but that is not true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it does make sense to have a proper posting schedule for a podcast or having a robust cadence for emails, when it comes to posting on LinkedIn, there is no set formula.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"\/content-library\/think-tank-linkedin-tips\/\"><b>Click here to watch the full Conquer Local Think Tank episode on LinkedIn tricks!<\/b><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The LinkedIn storytelling formula&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The LinkedIn storytelling formula<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever wondered about the best way to structure your posts on LinkedIn? Should it be long form content, which has big paragraphs, or do short sentences make more sense?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at one of my posts below and notice what is going on with the way it is structured.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24537 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-5-12.webp\" alt=\"LinkedIn Tips\" width=\"1219\" height=\"622\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Irrespective of the platform on which you\u2019re writing a post, you must always strive to write it using one-sentence paragraphs. Whether it\u2019s an email, a Facebook post, or a LinkedIn article, <\/span><strong>one-sentence paragraphs improve the readability aspect of all your content pieces<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest reason for following such a practice is the consumption of content on cell phones. Every day more and more people are transitioning towards accessing social media on their phones and, therefore, the user experience there becomes utterly important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people consume content on their cell phones, they generally hold their screens vertically, which doesn\u2019t leave them with much room to read the content on the posts.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24539 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-4-15.webp\" alt=\"Broetry\" width=\"1151\" height=\"643\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, in such scenarios, if your post showcases itself as one sentence on desktops, it would now wrap itself up into three or four lines and give the impression of being a paragraph on a phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such type of structuring is called <\/span><a href=\"https:\/\/www.reuters.com\/video\/watch\/idRCV004GWP\"><b>broetry<\/b><\/a><span style=\"font-weight: 400;\">, which is a dynamic form of storytelling that is igniting LinkedIn and is helping people get much more traction on their posts as opposed to before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal of broetry is to write one line at a time as a paragraph and feed little pieces of information to people. When I write my posts, I write them in such a way that the sentences that depict emotions get their own separate space.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.conquerlocal.com\/academy\/\">Join the Vendasta Academy to learn more posting tricks!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Social amplification of LinkedIn posts&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Social amplification of LinkedIn posts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now once you\u2019ve identified a post that did really well for you on LinkedIn, the key is to throw fuel on fire and amplify that post further. It\u2019s about backing a working formula to get the best out of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to do so is to go back and comment on those posts that rocked the analytics boat. Doing so would lead to your new comment getting more engagements and newer replies on it, which would ultimately bring the original post back to being visible on the newsfeed.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24543 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-3-20.webp\" alt=\"LinkedIn Tips\" width=\"847\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the example shared above, my original post received 1,124 engagements and 184 comments. I went ahead and amplified it by commenting on it, and was able to get more out of the post because my new comment then generated 40 likes and nine replies on its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process is endless since I can keep the conversation going by commenting more or asking questions, thereby disproportionately spending more time on posts that have performed well.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"\/content-library\/think-tank-linkedin-tips\/\">Watch the full Conquer Local Think Tank episode on LinkedIn tips to learn more!<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Quick ways to increase LinkedIn reach&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Quick ways to increase LinkedIn reach<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are many methods through which you can generate quick and easy wins when it comes to increasing your reach on LinkedIn. One thing that I do, each time I open LinkedIn, is to check my connection requests, messages, and notifications and clear them down to zero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good practice to always accept new connection requests from people even if you don\u2019t know them. The more requests you accept, the more your reach increases on LinkedIn.<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Quick ways to increase LinkedIn reach Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/i4tcgbizps?dnt=1&#038;seo=false#?secret=g8zlPiCPPq\" data-secret=\"g8zlPiCPPq\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">But, does that mean that you accept all connection requests blindly? Definitely not!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to keeping a check on the right set of people is to check whether the person you\u2019re connecting with has a decent job title and at least 10 connections in common with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great filter to accept new connections is to see if the person sent you a welcome message. If I see that they\u2019ve sent a personalized message, I always accept their requests.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24547 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-2-18.webp\" alt=\"LinkedIn Tips\" width=\"1598\" height=\"956\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The aim here is to not accept connections just to get more likes and shares on your posts. It\u2019s to activate a \u2018<\/span><em><span style=\"font-weight: 400;\">weak connection<\/span><\/em><span style=\"font-weight: 400;\">\u2019, which is basically connecting to a friend of a friend. Who knows, it might be a friend of a friend who owns a business and becomes your next paying customer!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if you have around 500 connections on LinkedIn and you connect with an average person, who has around 400, then that gives you a potential reach of around 20,000 people.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.conquerlocal.com\/academy\/\">Join the Vendasta Academy and get early access to exclusive content<\/a><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conclusion&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While all social media platforms are valuable for marketing agencies when it comes to telling their stories and building relationships, the most impactful one without a doubt is LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I mentioned before, it\u2019s a classic case of supply and demand. There are a lot of people present online, with very little content for them to consume. As a result, almost everything that someone posts, comes across as a notification for someone else to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with the life of a post on LinkedIn being drastically longer, when compared to its counterparts, it\u2019s up to businesses to capitalize on the opportunity and get ahead in the game.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54498 size-large\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-1-16.webp\" alt=\"Be successful in local marketing\" width=\"1024\" height=\"358\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for ways to create more recurring income streams? Here are some LinkedIn tips that can get your digital marketing agency the attention it deserves.<\/p>\n","protected":false},"author":170,"featured_media":123035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[140],"tags":[401,57,189,242,402,403],"class_list":["post-24515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-dennis-yu","tag-digital-marketing","tag-linkedin","tag-linkedin-advertising","tag-linkedin-tips-and-tricks","tag-marketing-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best LinkedIn Tips and Tricks for Marketing Agencies<\/title>\n<meta name=\"description\" content=\"Looking for ways to create more recurring income streams? Here are some LinkedIn tips that can get your digital marketing agency the attention it deserves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/linkedin-tips-and-tricks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best LinkedIn Tips and Tricks for Marketing Agencies\" \/>\n<meta property=\"og:description\" content=\"Looking for ways to create more recurring income streams? 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