{"id":23555,"date":"2025-06-16T09:22:11","date_gmt":"2025-06-16T15:22:11","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23555"},"modified":"2026-03-26T15:58:08","modified_gmt":"2026-03-26T15:58:08","slug":"sales-enablement-tools-and-software","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/sales-enablement-tools-and-software\/","title":{"rendered":"Modern Sales Enablement: Tools and Software to Increase Your Revenue"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sales teams today are expected to do more with less\u2014shorter sales cycles, higher buyer expectations, and more complex decision-making journeys. To stay competitive, businesses need more than just a CRM or a talented salesforce\u2014they need the right tools to empower their teams at every stage of the sales process. That\u2019s where <\/span><strong>sales enablement tools<\/strong><span style=\"font-weight: 400;\"> come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales enablement tools are purpose-built to help your sales reps sell smarter and faster by giving them quick access to training, content, analytics, and automation. Whether you&#8217;re a growing small business or a large enterprise, these tools can streamline your sales operations, increase productivity, and align your sales and marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll break down what sales enablement tools are, how they work, and the essential features to look for. We\u2019ll also highlight the top tools for 2025 so you can make an informed decision on which platform best fits your business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"113079 \"][\/et_pb_section]<\/span><\/p>\n<h2 id=\"what-are-sales-enablement-tools\"><span style=\"font-weight: 400;\">What Are Sales Enablement Tools?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales enablement tools are platforms, software, or systems designed to help sales teams close more deals by giving them easy access to the right content, training, insights, and workflows\u2014exactly when and where they need them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools play a central role in aligning sales and marketing teams by creating a shared system for managing content, messaging, and buyer insights. When both teams operate from the same playbook\u2014using unified data and approved assets\u2014they can deliver a more consistent and personalized experience to prospects throughout the entire <\/span><a href=\"\/blog\/mark-roberge-five-step-sales-process\/\"><span style=\"font-weight: 400;\">sales cycle<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118522\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/sales-cycle-steps-vendasta.webp\" alt=\"sales enablement tools: steps of sales cycle\" width=\"1600\" height=\"2000\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At their core, sales enablement tools serve one purpose: to make sales teams more effective. They eliminate the guesswork by equipping reps with data-driven recommendations, buyer-focused content, and structured training.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your team is remote, in the field, or hybrid, the right tools can dramatically improve both efficiency and performance.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Core Functions of Sales Enablement Tools<\/span><\/h4>\n<ul>\n<li><strong>Sales Training and Onboarding.<\/strong><b><br \/>\n<\/b>Provide new reps with onboarding programs and deliver continuous training through <a href=\"https:\/\/www.ispringsolutions.com\/blog\/employee-training-software\">software for employee training<\/a> that keeps your team up to speed on messaging, product updates, and competitive positioning.<\/li>\n<li><strong>Content Management and Distribution.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Organize, centralize, and distribute sales collateral such as pitch decks, one-pagers, case studies, and email templates\u2014making it easier for reps to find and share what they need, fast.<\/span><\/li>\n<li><strong>Performance Analytics.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Track rep activity, content engagement, win rates, and buyer interactions to surface actionable insights and optimize sales strategies.<\/span><\/li>\n<li><strong>Guided Selling.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Offer reps playbooks, deal checklists, and sales cadences that guide them through each step of the buying process based on proven workflows.<\/span><\/li>\n<li><strong>Conversation Intelligence.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Record, transcribe, and analyze sales calls to uncover key buyer objections, coaching opportunities, and patterns that lead to closed deals.<\/span><\/li>\n<li><strong>Sales Coaching.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Help managers deliver targeted feedback and skill development using real data from calls, emails, and deal outcomes.<\/span><\/li>\n<li><strong>Content Personalization.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Enable reps to quickly tailor content and presentations to match buyer personas, <\/span><a href=\"\/blog\/ideal-customer-profile-ways-to-identify-them\/\"><span style=\"font-weight: 400;\">ICPs<\/span><\/a><span style=\"font-weight: 400;\">, and stages in the funnel.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118525\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/ideal-customer-profile-vendasta.webp\" alt=\"sales enablement tools: ICP\" width=\"1000\" height=\"1250\" \/><\/p>\n<ul>\n<li><strong>Asset Recommendations.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Use AI or rule-based triggers to surface the best content or actions based on the opportunity stage, buyer intent signals, or sales history.<\/span><\/li>\n<li><strong>Collaboration and Communication.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Break down silos between sales and marketing by giving teams a shared space to align on messaging, campaign performance, and lead quality.<\/span><\/li>\n<li><strong>Mobile and Offline Access.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Equip field reps with access to content and tools on the go\u2014even without an internet connection.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Why It Matters<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sales enablement tools help businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase rep productivity by reducing time spent on non-selling tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deliver consistent, compelling buyer experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve sales readiness and confidence across the team.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shorten sales cycles and increase win rates through better engagement and follow-up.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118524\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/speed-to-lead-quote-vendasta.webp\" alt=\"sales enablement tools: quote\" width=\"1200\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In a digital-first world where buyers expect personalization and speed, sales enablement tools are no longer optional\u2014they&#8217;re a competitive necessity.<\/span><\/p>\n<h2 id=\"who-is-responsible-for-sales-enablement\"><span style=\"font-weight: 400;\">Who Is Responsible for Sales Enablement?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales enablement is most effective when it\u2019s a shared responsibility between sales and marketing. These two teams must work together to ensure that sales reps have the right content, training, and tools to succeed at every stage of the <\/span><a href=\"\/blog\/following-modern-customer-journey\/\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118523\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/customer-journey-vendasta-1.webp\" alt=\"sales enablement tools: customer journy\" width=\"1450\" height=\"868\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ownership can vary depending on a company\u2019s size and structure. In smaller organizations, a single leader may wear multiple hats, while in larger enterprises, dedicated enablement roles are more common.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typical stakeholders include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vice President of Sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vice President of Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Enablement Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Project Managers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, sales enablement works best as a cross-functional initiative. Marketing provides the messaging, content, and insights, while sales delivers feedback from the field and executes the strategy. Together, they align on shared SMART goals and use the right technology stack to drive results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118521\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/smart-goals-vendasta.webp\" alt=\"sales enablement tools: SMART\" width=\"599\" height=\"1100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Modern sales enablement represents the long-needed collaboration between sales and marketing. A successful program isn\u2019t just about tools\u2014it\u2019s about coordination, strategy, and ongoing optimization.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What is a Sales Enablement Manager?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A Sales Enablement Manager is the strategic lead responsible for ensuring that sales teams have the tools, content, training, and processes they need to close deals effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key Responsibilities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Content Management:<\/strong><span style=\"font-weight: 400;\"> Collaborate with marketing to ensure reps have access to the latest sales assets, case studies, email templates, and product documentation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Training and Onboarding:<\/strong><span style=\"font-weight: 400;\"> Design onboarding programs for new reps and ongoing training to keep the team updated on products, processes, and best practices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Sales Process Optimization:<\/strong><span style=\"font-weight: 400;\"> Standardize workflows, build playbooks, and implement automation tools to remove inefficiencies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Analytics and Reporting:<\/strong><span style=\"font-weight: 400;\"> Track usage of sales enablement tools, measure content performance, and assess rep readiness to continuously improve strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Tool Implementation:<\/strong><span style=\"font-weight: 400;\"> Evaluate and manage the sales enablement platform or CRM to ensure it meets the evolving needs of the sales team.<\/span><\/li>\n<\/ul>\n<h2 id=\"benefits-of-using-sales-enablement-tools\"><span style=\"font-weight: 400;\">Benefits of Using Sales Enablement Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales enablement tools do more than streamline workflows\u2014they transform how your sales and marketing teams operate, connect with buyers, and drive growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re scaling a small team or optimizing a large sales organization, the right tool can deliver measurable impact across your entire revenue engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the key benefits:<\/span><\/p>\n<ul>\n<li><strong>Faster Onboarding and Training.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Equip new sales reps with guided learning paths, role-specific resources, and interactive content that accelerate ramp time and improve retention.<\/span><\/li>\n<li><strong>Higher Sales Productivity.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Reduce time spent searching for assets, switching between platforms, or manually following up with leads. Reps can focus more on selling and closing deals faster.<\/span><\/li>\n<li><strong>Consistent and Personalized Buyer Experiences.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Ensure prospects receive the right content at the right stage of their journey. Personalized interactions build trust and meet customer expectations.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118520\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/top-customer-expectations-vendasta.webp\" alt=\"sales enablement tools: top customer expectations\" width=\"1200\" height=\"1554\" \/><\/p>\n<ul>\n<li><strong>Better Use of Content.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Track which content is used most often\u2014and which performs best\u2014so your marketing team can create more of what works and eliminate what doesn\u2019t.<\/span><\/li>\n<li><strong>Improved Forecasting and Decision-Making.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Gain insights into deal velocity, rep activity, buyer engagement, and conversion patterns. Use this data to refine strategy and allocate resources more effectively.<\/span><\/li>\n<li><strong>Increased Win Rates.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Arm reps with the insights, coaching, and resources they need to close more deals. High-performing enablement programs often lead to double-digit improvements in win rates.<\/span><\/li>\n<li><strong>Scalable Sales Processes.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Build repeatable sales motions and automate critical tasks to scale without sacrificing quality or performance\u2014especially important for growing teams or franchises.<\/span><\/li>\n<li><strong>Higher Employee Satisfaction and Retention.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\">When reps feel supported, informed, and equipped to succeed, they\u2019re more likely to stay engaged and stick around longer. This is especially true as teams navigate the balance between <\/span><a href=\"\/blog\/ai-vs-human\/\"><span style=\"font-weight: 400;\">AI vs human<\/span><\/a><span style=\"font-weight: 400;\">\u2014having the right tools and training helps employees feel empowered, not replaced.<\/span><\/li>\n<li><strong>Stronger Sales and Marketing Alignment.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Sales enablement tools help eliminate one of the biggest blockers to alignment\u2014<\/span><strong>data silos<\/strong><span style=\"font-weight: 400;\">. Marketing teams can see which assets are being used and how they\u2019re performing, while sales teams gain access to relevant, timely content without having to hunt it down or recreate it.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118519\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Data-Silos-Are-Holding-Marketers-Back.webp\" alt=\"sales enablement tools: data silos\" width=\"1200\" height=\"1390\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sales enablement tools aren\u2019t just nice to have\u2014they\u2019re a critical component of a high-performing, modern sales organization. Investing in the right platform can be a game-changer for your team\u2019s productivity, alignment, and bottom line.<\/span><\/p>\n<h2 id=\"key-features-to-look-for-in-sales-enablement-tools\"><span style=\"font-weight: 400;\">Key Features to Look for in Sales Enablement Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With dozens of <\/span><a href=\"\/blog\/ai-marketing-tools\/\"><span style=\"font-weight: 400;\">AI marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> on the market, choosing the right sales enablement tool can feel overwhelming. To make the best decision for your business, focus on solutions that deliver features designed to empower reps, align teams, and streamline your sales process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most important capabilities to look for:<\/span><\/p>\n<ul>\n<li><strong>Centralized Content Management.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Your reps should be able to access, organize, and share sales collateral from a single platform. Look for tools that allow marketing teams to upload, categorize, tag, and track assets, ensuring reps always use the most up-to-date content.<\/span><\/li>\n<li><strong>In-Context Content Recommendations.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> The best tools surface relevant content automatically based on deal stage, industry, or buyer persona. This eliminates guesswork and makes personalization easy for reps.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118518\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/marketing-plan-process-buyer-persona-vendasta.webp\" alt=\"sales enablement tools: buyer persona\" width=\"1000\" height=\"1250\" \/><\/p>\n<ul>\n<li><strong>Sales Training and Onboarding Modules.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Look for platforms that offer built-in or integrated learning systems. These allow you to deliver onboarding tracks, certifications, product knowledge updates, and skills-based training, keeping your team sharp and up to speed.<\/span><\/li>\n<li><strong>Performance Analytics and Engagement Insights.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Visibility is key. Top tools provide <\/span><a href=\"\/blog\/client-dashboard\/\"><span style=\"font-weight: 400;\">dashboards<\/span><\/a><span style=\"font-weight: 400;\"> that show content performance, rep engagement, buyer interactions, and win\/loss trends\u2014so you can double down on what works and optimize what doesn\u2019t.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118517\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-for-marketing-agencies-client-dashboard-vendasta-2.webp\" alt=\"sales enablement tools: client dashboard\" width=\"1200\" height=\"1352\" \/><\/p>\n<ul>\n<li><strong>Playbooks and Guided Selling.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Give reps structured workflows, templates, and checklists that guide them through sales motions and ensure consistency. Guided selling helps newer reps ramp faster and keeps experienced ones aligned with your strategy.<\/span><\/li>\n<li><strong>Conversation Intelligence.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> This feature uses AI to analyze sales calls, emails, and demos, surfacing buyer sentiment, competitive mentions, and rep performance trends. It\u2019s invaluable for coaching and scaling sales excellence.<\/span><\/li>\n<li><strong>Collaboration Tools.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Your platform should support feedback loops between sales and marketing\u2014such as commenting on assets, sharing notes, or suggesting content updates. This strengthens team alignment and improves content effectiveness over time.<\/span><\/li>\n<li><strong>Mobile and Offline Access.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Sales don\u2019t just happen at a desk. Look for tools that work seamlessly on mobile devices and allow offline access so your reps can present, share, or review materials on the go.<\/span><\/li>\n<li><strong>Scalability and Integration.<\/strong><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> As your team or client base grows, your tools should scale with you. They should also integrate with your CRM, marketing automation, and productivity tools to avoid data silos and tech bloat.<\/span><\/li>\n<li><strong>AI-Powered Personalization and Automation.<\/strong> Modern sales enablement tools increasingly use artificial intelligence to improve rep efficiency and buyer engagement. Look for platforms that leverage AI to perform lead scoring, recommend next-best actions, personalize content at scale, analyze buyer behavior, and automate repetitive tasks like follow-ups or meeting scheduling. Some teams take this further with dedicated <a href=\"https:\/\/www.artisan.co\/blog\/ai-sales-assistants\" target=\"_blank\" rel=\"noopener\">AI sales assistants<\/a> that fully automate outbound prospecting and personalized outreach from end to end.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118516\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-lead-scoring-vs-traditional-vendasta.webp\" alt=\"sales enablement tools: ai lead scoring\" width=\"1200\" height=\"1536\" \/><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> When evaluating tools, involve both sales and marketing stakeholders in the process. The best sales enablement platforms are the ones that both teams adopt enthusiastically, because they deliver clear value from day one.<\/span><\/p>\n<h2 id=\"three-tips-on-developing-a-sales-enablement-strategy\"><span style=\"font-weight: 400;\">Three Tips on Developing a Sales Enablement Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every sales enablement strategy should be customized to your team\u2019s structure, goals, and existing tech stack. Whether you\u2019re starting from scratch or refining a mature process, aligning the right people, tools, and tactics is essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three key steps to building a smart, scalable sales enablement strategy:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Designate a Leader or Team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales enablement doesn\u2019t happen in isolation. Start by identifying a person or team responsible for overseeing your enablement efforts. This leader should ideally sit at the intersection of sales and marketing, with experience in both strategy and execution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If hiring a dedicated sales enablement professional isn\u2019t feasible, consider assigning the role to a marketing manager, product lead, or a sales operations specialist. What matters most is that this person is empowered to collaborate across departments and drive alignment around content, process, and technology.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Invest in the Right Sales Enablement Technology<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a clear difference between general sales tools and true sales enablement platforms. A complete enablement solution should connect your sales content, training, and analytics into a single workflow.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118515\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/crm-lead-generation-vendasta.webp\" alt=\"sales enablement tools: crm lead generation\" width=\"800\" height=\"1469\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When your CRM is tightly integrated with marketing automation and enablement tools, your sales team can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access qualified leads in real time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize content based on buyer behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automate outreach, follow-ups, and lead scoring.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eliminate silos between sales and marketing.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Be Mindful of Analytics and Reporting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your sales enablement strategy is only as strong as the data that supports it. Make sure the tools you choose offer robust <\/span><a href=\"\/blog\/ai-reporting\/\"><span style=\"font-weight: 400;\">AI reporting<\/span><\/a><span style=\"font-weight: 400;\"> features that help you measure KPIs that matter\u2014content performance, lead engagement, pipeline movement, rep activity, and more.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118514\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/ai-reporting-vendasta.webp\" alt=\"sales enablement tools: ai reporting\" width=\"1200\" height=\"1376\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Look for platforms that integrate seamlessly with your CRM so that marketing attribution, lead quality, and sales productivity are transparent and easy to optimize.<\/span><\/p>\n<h2 id=\"top-sales-enablement-tools-in-2025\"><span style=\"font-weight: 400;\">Top Sales Enablement Tools in 2025<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing the right sales enablement tool is key to equipping your team with the content, data, and training they need to close more deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best tools do more than just streamline sales\u2014they align your marketing, improve rep performance, and help orchestrate <\/span><a href=\"\/blog\/customer-journey-automation\/\"><span style=\"font-weight: 400;\">buyer journey automation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118513\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/customer-journey-automation-vendasta.webp\" alt=\"sales enablement tools: customer journey automation\" width=\"800\" height=\"1346\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve highlighted some of the top sales enablement tools in 2025 that stand out for their features, usability, and impact on growing teams.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. Vendasta CRM<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Vendasta <\/span><a href=\"\/crm-ai\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> is more than a customer relationship manager\u2014it\u2019s a purpose-built <\/span><a href=\"\/blog\/customer-engagement-platform\/\"><span style=\"font-weight: 400;\">customer engagement platform<\/span><\/a><span style=\"font-weight: 400;\"> that helps sales teams generate, qualify, and nurture leads through automation, pre-loaded marketing collateral, and seamless integration with the Vendasta ecosystem.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118532\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/vendasta-crm.webp\" alt=\"sales enablement tools: vendasta\" width=\"602\" height=\"590\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It empowers both internal sales reps and partner teams with smart prospecting tools, real-time activity tracking, and a unified dashboard for sales and fulfillment.<\/span><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI-powered prospecting and pipeline management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Built-in email and marketing automation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales playbooks and lead intelligence<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"\/blog\/white-label-marketing-tools\/\"><span style=\"font-weight: 400;\">White-labeled capabilities<\/span><\/a><span style=\"font-weight: 400;\"> for resellers and channel partners<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118512\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/white-label-vs-private-label-vendasta.webp\" alt=\"sales enablement tools: white label\" width=\"1200\" height=\"1083\" \/><\/p>\n<h4>2. Yesware<\/h4>\n<p><span style=\"font-weight: 400;\">Vendasta <\/span><a href=\"https:\/\/www.yesware.com\/\"><span style=\"font-weight: 400;\">Yesware<\/span><\/a><span style=\"font-weight: 400;\"> is a sales enablement platform built for simplicity and speed. It integrates directly with email clients to help sales professionals track engagement, automate outreach, and follow up with personalized messaging.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118531\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/yesware-data.webp\" alt=\"sales enablement tools: yesware\" width=\"535\" height=\"452\" \/><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email and attachment tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customizable email templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaigns and automated follow-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real-time performance analytics<\/span><\/li>\n<\/ul>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> With Vendasta\u2019s all-in-one platform, you don\u2019t have to choose\u2014Yesware is included. That means powerful CRM, sales automation, and email tracking all in one place. It\u2019s the ultimate sales enablement combo.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Highspot<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.highspot.com\/\"><span style=\"font-weight: 400;\">Highspot<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most recognized sales enablement platforms in the market. It offers powerful tools for content management, buyer engagement tracking, and rep training\u2014all within a polished and intuitive interface.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118530\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/highspot-data.webp\" alt=\"sales enablement tools: highspot\" width=\"802\" height=\"671\" \/><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smart content recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI-powered search and tagging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced analytics and sales playbooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrated training and coaching tools<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">4. Meltwater<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.meltwater.com\/en\"><span style=\"font-weight: 400;\">Meltwater<\/span><\/a><span style=\"font-weight: 400;\"> is widely known as a media intelligence platform, its capabilities extend into sales enablement, particularly for teams looking to leverage brand insights, news alerts, and influencer outreach to engage leads strategically.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118529\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/meltwater-image.webp\" alt=\"sales enablement tools: meltwater\" width=\"762\" height=\"666\" \/><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real-time media monitoring<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer identification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media engagement tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integration with CRMs and outreach tools<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">5. Guru<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.getguru.com\/\"><span style=\"font-weight: 400;\">Guru<\/span><\/a><span style=\"font-weight: 400;\"> acts as a real-time knowledge base, surfacing accurate answers and relevant resources inside the tools your team already uses. It helps reduce ramp time, eliminates repetitive questions, and ensures messaging consistency.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118528\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/guru-cards.webp\" alt=\"sales enablement tools: guru\" width=\"731\" height=\"598\" \/><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI-powered knowledge suggestions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Browser extension for in-app answers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slack and CRM integrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowledge verification workflows<\/span><\/li>\n<\/ul>\n<h4><strong>6. Mindtickle<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/campaigns.mindtickle.com\/\"><span style=\"font-weight: 400;\">Mindtickle<\/span><\/a><span style=\"font-weight: 400;\"> is a sales enablement platform that focuses heavily on rep training, skill development, and coaching. It\u2019s ideal for large teams that prioritize structured onboarding and data-driven rep development.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118527\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/mindtrickle-image.webp\" alt=\"sales enablement tools: mindtrickle\" width=\"542\" height=\"437\" \/><\/p>\n<p><strong>Key Features:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interactive onboarding programs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Role-play and coaching tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Readiness assessments and certifications<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analytics for engagement and effectiveness<\/span><\/li>\n<\/ul>\n<h2 id=\"how-to-choose-the-right-sales-enablement-tool\"><span style=\"font-weight: 400;\">How to Choose the Right Sales Enablement Tool<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many options available, finding the right <\/span><strong>sales enablement tool<\/strong><span style=\"font-weight: 400;\"> can feel overwhelming. The best tool for your business will depend on your team size, sales process, industry, and the level of integration you need across marketing, sales, and customer success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify your decision-making, follow these key steps:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. Evaluate Your Sales Process and Goals<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Start by identifying the challenges your sales team faces today. Are reps spending too much time looking for content? Is onboarding too slow? Are leads slipping through the cracks due to manual follow-ups?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118511\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/swot-analysis-vendasta.webp\" alt=\"sales enablement tools: swot\" width=\"1000\" height=\"1250\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Clarify your objectives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need faster onboarding?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is content delivery your biggest bottleneck?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you looking to unify sales and marketing under one platform?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A clear understanding of your goals will help you choose a tool with the right feature set, not just the flashiest features.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Involve Both Sales and Marketing Teams<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sales enablement only works when it\u2019s a team effort. Involve both sales and marketing stakeholders in the evaluation process to ensure the tool supports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content collaboration and distribution.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistent messaging.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Feedback loops on what\u2019s working in the field.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your ideal solution should empower marketers to manage assets while enabling reps to easily access and personalize them during active deals.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Prioritize Integration with Your Existing Tech Stack<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your sales enablement tool should integrate seamlessly with your existing systems, especially your <\/span><b>CRM<\/b><span style=\"font-weight: 400;\">, marketing automation platform, and communication tools. A lack of integration creates data silos, manual workarounds, and ultimately, inefficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for platforms that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sync bi-directionally with your CRM.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer APIs or out-of-the-box integrations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support workflows that match your current sales motions.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">4. Consider Scalability and Ease of Use<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A powerful platform is only valuable if your team actually uses it. Choose a solution with an intuitive interface, quick onboarding, and the ability to scale as your sales team grows. User adoption is key to maximizing ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questions to ask:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can new reps start using it with minimal training?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it support remote or hybrid sales teams?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will it grow with your organization?<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">5. Analyze Reporting and Performance Insights<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The best sales enablement tools provide built-in analytics that help you understand what content drives engagement, which reps are top performers, and where deals stall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content usage tracking.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buyer engagement metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coaching and readiness reports.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real-time dashboards for visibility.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">6. Test for Support and Customer Success<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Even the best tools need great support behind them. Ensure the vendor provides onboarding assistance, training resources, and a responsive support team. Bonus points if they offer dedicated customer success reps or community forums.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> Consider starting with a pilot or demo period involving a small group of users. Gather feedback early and use it to make a confident, informed decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right sales enablement tool is a strategic investment that pays off in productivity, alignment, and revenue growth. Take the time to evaluate your needs and match them to a platform that can deliver long-term success.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion: Empower Your Sales Team with the Right Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s competitive landscape, having the right <\/span><b>sales enablement tools<\/b><span style=\"font-weight: 400;\"> is essential. From streamlining content access and automating workflows to improving onboarding, the right platform can transform your sales performance and align your teams within your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re scaling a local sales team, supporting a network of partners, or running a digital agency, sales enablement tools help you sell smarter, faster, and more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to see how Vendasta\u2019s all-in-one platform can enable your team to close more deals and grow your business?<\/span> <a href=\"\/request-demo\/\">Book a free demo today<\/a><span style=\"font-weight: 400;\"> and discover what smarter selling looks like.<\/span><\/p>\n<h2 id=\"frequently-asked-questions-faqs\"><span style=\"font-weight: 400;\">Sales Enablement Tool FAQs\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. What are sales enablement tools?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales enablement tools are platforms or software that help sales teams improve performance by giving them access to the right content, training, insights, and workflows. These tools are designed to align sales and marketing, increase productivity, and improve buyer engagement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. How do sales enablement tools differ from a CRM?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While a CRM tracks customer interactions and manages contact data, sales enablement tools go further by helping reps with onboarding, content access, analytics, and engagement strategies. Many businesses benefit from using a CRM alongside additional sales enablement tools.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Who uses sales enablement tools?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales enablement tools are used by sales reps, managers, marketers, and sometimes customer success teams. Businesses of all sizes\u2014especially those with complex sales cycles or partner networks\u2014use these tools to drive alignment and boost efficiency.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. What are the core features to look for in sales enablement software?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Look for features like content management, AI-powered recommendations, onboarding and training modules, analytics and reporting, CRM integration, and collaboration tools. Ease of use and scalability are also important.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Can small businesses benefit from sales enablement tools?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Absolutely. Many sales enablement platforms are scalable and offer features that help small teams punch above their weight. Tools like Vendasta CRM are built specifically to support small businesses and partners like agencies and MSPs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. How do I know which sales enablement tool is right for me?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start by evaluating your sales process, challenges, and growth goals. Involve both sales and marketing in the decision-making process, prioritize integration with your existing CRM, and look for platforms that are easy to adopt and scale with your team.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Is Vendasta a sales enablement tool?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Vendasta offers a powerful, all-in-one platform with built-in CRM, marketing automation, sales enablement, and fulfillment tools. It\u2019s purpose-built for agencies, channel partners, and businesses that serve SMBs.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">This article was originally published in March 2020 and was updated in June 2025 to include the latest information and insights.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales teams today are expected to do more with less\u2014shorter sales cycles, higher buyer expectations, and more complex decision-making journeys. To stay competitive, businesses need more than just a CRM or a talented salesforce\u2014they need the right tools to empower their teams at every stage of the sales process. That\u2019s where sales enablement tools come [&hellip;]<\/p>\n","protected":false},"author":183,"featured_media":120399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1047],"tags":[1560,132,552,832,177,314,1687,1688,1689],"class_list":["post-23555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale","tag-agencies","tag-crm","tag-crm-software","tag-digital-agencies","tag-marketing-automation","tag-sales-enablement","tag-sales-enablement-software","tag-sales-enablement-strategy","tag-sales-enablement-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modern Sales Enablement: Tools and Software to Increase<\/title>\n<meta name=\"description\" content=\"Close deals faster with the best sales enablement tools. 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